Latest rulings

  • Omega Pharma Ltd

    • Upheld
    • National press
    • 21 December 2016

    A press ad for Dermalex Eczema, seen on 18 October 2015, promoted a skin treatment cream for eczema.

    The ad showed a Venn diagram above a picture of the product. In the left-hand circle, text stated, “AS EFFECTIVE AS A STEROID CREAM¹”. A footnote for the claim stated “¹Average symptom improvement over 6 w...

  • Colgate-Palmolive (UK) Ltd

    • Upheld
    • Television
    • 26 October 2016

    A TV ad for Sanex Advanced Hydrate 24 Hour shower gel seen in July 2015 featured a voiceover which stated “This is dry skin. It's a common problem. Introducing our clinically proven way to hydrate it. A shower gel. New sanex advanced hydrate 24 hours, proven to moisturise your skin for 24 hours. Recommended by 97% o...

  • EnteroMed Ltd

    • Upheld in part
    • Poster, Internet (on own site)
    • 03 August 2016

    A poster and website for an oral gel:

    a. The poster, seen on 12 November 2015, stated “STOMACH BUGS? Viral or bacterial Diarrhoea? ENTEROSGEL … Helps to cleanse the gut from viruses and bacterial toxins. For children and adults … diarrhoea … Indigestion … Travellers [sic] tummy”. The ad included an image ...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 06 July 2016

    A TV ad for a cosmetic surgery company, Transform, seen at 10:30 pm on 24 April 2016. The ad featured a 21-year-old female fashion blogger, Sarah Ashcroft, who spoke about her experience of breast enhancement surgery. Ms Ashcroft said, "I never really looked at any part of my body past my neck because it wasn't some...