Rulings (16)
  • Aspro Atlantic Medikal Turizm Ticaret Limited ┼×irketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • TJC & BLC Aesthetics Clinic & Training Academy

    • Upheld
    • Social media (own site)
    • 08 November 2023

    A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.

  • Aestheal Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting women’s insecurities around body image; trivialising the decision to book a surgical appointment; and misleadingly omitting information around the need for a pre-consultation.

  • Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...

  • GET DHI Hair Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was used cartoon imagery of a man that misleadingly exaggerated the effectiveness of hair transplant procedures; referenced “99% successful results”, which couldn’t be substantiated; trivialised the decision to undergo cosmetic surgery; and ...

  • Grand Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting mothers’ insecurities around body image; making time limited special offers, pressuring consumers into purchasing surgery; and misleadingly omitting information around the need for a pre-consultation.

  • UAB Forma Perfecta t/a fi clinica

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Lithuania was irresponsible for exploiting mothers’ insecurities around body image; claiming “Guaranteed Safety”, which ignored the fact that all cosmetic interventions carry some level of risk; and misleadingly omitted information around the need for a ...

  • Erdem Clinic

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly pressured consumers into undertaking cosmetic interventions, exploited insecurities around body image and misleadingly omitted information about the need for pre-consultation.

  • Lipstick Gangster Ltd t/a The Lipstick Gangster

    • Upheld
    • Social media (own site)
    • 12 July 2023

    A post on a beauty clinic’s Facebook page promoted an unlicensed medicinal product and made misleading and unsubstantiated claims about the efficacy of a treatment.

  • The Belvedere Clinic Ltd

    • Upheld
    • Internet (website content)
    • 05 July 2023

    The home page of a cosmetic surgery clinic website, irresponsibly put consumers under pressure to book a surgical procedure and misleadingly claimed to be one of the most successful cosmetic surgery companies in the UK today” and “a leading expert in cosmetic surgery and breast surgery.”

  • LIFT Aesthetics t/a lift.aesthetics

    • Upheld
    • Social media (influencer or affiliate ad)
    • 17 May 2023

    Six ads on Carl Woods’ and the advertiser’s Instagram accounts advertised prescription-only medicine to the public, used a celebrity to endorse a medicine, and were not obviously identifiable as ads.  

  • Estheday

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Instagram story promoting cosmetic surgery trivialised the decision to have cosmetic surgery, misleadingly exaggerated the effectiveness of the two promoted cosmetic procedures and omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation.

  • The Secret Diamond Academy

    • Upheld
    • Social media (own site)
    • 26 April 2023

    Two posts on the Facebook page of a beauty salon advertised training courses for sclerotherapy, without making clear the nature, requirements, qualifications and professional registration details of the course.

  • My Perfect Cosmetics Company Ltd

    • Upheld
    • Television, Internet (website content)
    • 14 December 2022

    A TV ad for an anti-aging serum and a product listing on its website included misleading delivery claims and a time-limited promotional offer.