Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (4)

Beauty Boutique Aesthetics
- Upheld
- Internet (social networking)
- 25 September 2019
An ad on Instagram for botox was banned for misleading claims and for advertising a prescription-only medicine.
Faces By AKJ Aesthetics Ltd
- Upheld
- Internet (social networking)
- 25 September 2019
An ad on Instagram was banned for trivialising non-cosmetic procedures, advertising Botox and misleadingly implying celebrities had used their products.
Queen of Aesthetics
- Upheld
- Internet (social networking)
- 25 September 2019
An Instagram ad was banned for misleadingly implying celebrities had used their products.
Smiles Powder UK Ltd
- Upheld
- Internet (on own site)
- 29 May 2019
A website, www.getsmirk.com, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...

Informally resolved (0)

Mail order cases (0)

Database cases (0)