Rulings (16)
  • Aspro Atlantic Medikal Turizm Ticaret Limited ┼×irketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Dr Bunny Aesthetics

    • Upheld
    • Internet (website content)
    • 24 April 2024

    An online listing for a cosmetic surgery practitioner advertised prescription-only medicines and misleadingly implied a doctor or someone with a general medical qualification ran the service.

  • May Health Tourism Services t/a MAYCLINIK

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading and irresponsible claims about safety, and made references that trivialised the decision to undergo cosmetic surgery.

  • Pasifik Health Services Inc t/a Care In Turkey

    • Upheld
    • Search (paid)
    • 24 January 2024

    A paid-for Google search ad made misleading claims about ‘world-class doctors’ that could not be substantiated, and made misleading and irresponsible claims about safety.

  • Erdem Clinic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 January 2024

    Four posts on Millie Bracewell’s TikTok account were not obviously identifiable as ads, trivialised the decision to undergo cosmetic surgery and were directed at under-18s through the context they appeared in.

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • TJC & BLC Aesthetics Clinic & Training Academy

    • Upheld
    • Social media (own site)
    • 08 November 2023

    A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.

  • Aestheal Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting women’s insecurities around body image; trivialising the decision to book a surgical appointment; and misleadingly omitting information around the need for a pre-consultation.

  • Dakik Saglik Medikal Turizm A.S. t/a Clincexpert Hospital

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    Two paid-for Facebook ads for a cosmetic clinic in Türkiye was irresponsible for pressuring consumers into purchasing cosmetic interventions; making the claim “Defined and strong hair in just one day” which couldn’t be substantiated, exploiting insecurities around body image; and misleadingly omi...

  • GET DHI Hair Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was used cartoon imagery of a man that misleadingly exaggerated the effectiveness of hair transplant procedures; referenced “99% successful results”, which couldn’t be substantiated; trivialised the decision to undergo cosmetic surgery; and ...

  • Grand Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting mothers’ insecurities around body image; making time limited special offers, pressuring consumers into purchasing surgery; and misleadingly omitting information around the need for a pre-consultation.

  • UAB Forma Perfecta t/a fi clinica

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Lithuania was irresponsible for exploiting mothers’ insecurities around body image; claiming “Guaranteed Safety”, which ignored the fact that all cosmetic interventions carry some level of risk; and misleadingly omitted information around the need for a ...

  • Erdem Clinic

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly pressured consumers into undertaking cosmetic interventions, exploited insecurities around body image and misleadingly omitted information about the need for pre-consultation.

  • Lipstick Gangster Ltd t/a The Lipstick Gangster

    • Upheld
    • Social media (own site)
    • 12 July 2023

    A post on a beauty clinic’s Facebook page promoted an unlicensed medicinal product and made misleading and unsubstantiated claims about the efficacy of a treatment.

  • The Belvedere Clinic Ltd

    • Upheld
    • Internet (website content)
    • 05 July 2023

    The home page of a cosmetic surgery clinic website, irresponsibly put consumers under pressure to book a surgical procedure and misleadingly claimed to be one of the most successful cosmetic surgery companies in the UK today” and “a leading expert in cosmetic surgery and breast surgery.”