Rulings (1)
  • Smiles Powder UK Ltd

    • Upheld
    • Internet (on own site)
    • 29 May 2019

    A website,, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...