Latest rulings

  • Health Lottery ELM Ltd

    • Upheld
    • Television
    • 14 June 2017

    A TV ad for the Health Lottery, seen in February 2017, featured various people who had won and featured a man who stated, “I would encourage anyone to go out and buy a Health Lottery ticket. You’ve a very good chance of winning …”.

  • Responsible Gambling Trust t/a BeGambleAware.org

    • Upheld
    • Cinema
    • 07 June 2017

    A cinema ad for Responsible Gambling Trust, seen in February 2017, showed a young woman sitting on her bed while an older man sat on a desk in the corner of the room. The older man said, in a sinister and menacing way, “What is it? What is it? It’s just a bit of fun. Hey [laughs] it’s just a bit of fun. It’s just a ...

  • William Hill Organization Ltd

    • Upheld
    • Television
    • 31 May 2017

    A TV ad for William Hill, seen in January 2017, showed footage of horseracing. A voice-over said, “One in three jumps races last season were won by five or more lengths. Bet on any jumps race on a Friday or a Saturday. If the race is won by five or more lengths and you back the winner, you get a 25% free bet bonus o...

  • Ladbrokes Betting & Gaming Ltd

    • Not Upheld
    • E-mail
    • 17 May 2017

    An email from Ladbrokes Betting & Gaming Ltd, received on 4 May 2016, stated “Ladbrokescasino [sic] … 10 FREE SPINS + 90 SPINS EXTRA”. The ad featured an image of Iron Man with the text “IRON MAN 3 … Enjoy this exclusive Ladbrokes welcome offer with Iron Man 3”.