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Mecca Bingo Ltd
An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.
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XLMedia plc t/a freebetsdotcom
An Instagram post for freebetsdotcom was banned for featuring Mason Mount, who is under 25 years old.
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Postcode Lottery Ltd t/a People's Postcode Lottery
A national press ad suggested that participating in a lottery could be a solution to financial concerns.
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WHG (International) Ltd t/a William Hill Online
A promoted tweet for William Hill was not of strong appeal to those aged under 18.
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Hillside (UK Sports) ENC t/a bet365
A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.
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LC International Ltd t/a Ladbrokes
Four promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring prominent tennis players.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A website for an online bingo site encouraged irresponsible gambling behaviour.
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LC International Ltd t/a Ladbrokes
Two promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring five Premier League managers.
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LC International Ltd t/a Ladbrokes
A promoted tweet for Ladbrokes broke our strict rules, by including an image that featured Jake Paul who has a strong appeal to those under 18 years of age.
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Hillside (UK Sports) ENC t/a bet365
A promoted tweet for bet365 which contained an image that featured boxer Chris Eubank Jr was not of strong appeal to children or young persons.
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Eaton Gate Gaming Ltd t/a Kwiff
An ad for a gambling app on Portsmouth FC’s website was inappropriately targeted towards under-18s.
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BV Gaming Ltd t/a betvictor
A paid-for Facebook ad for a bookmaker broke the strict gambling rules by featuring footballers Jordi Alba and Sergio Busquets who were of strong appeal to under-18s.
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Grip Media Ltd t/a Save the Student
A student advice website misleadingly exaggerated the amount of money that an individual could likely expect to make when matched betting and was inappropriately targeted.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet which featured an image of Micah Richards was not of strong appeal to those under 18 years of age.
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PPB Counterparty Services Ltd t/a Paddy Power
Two TV ads for Paddy Power which featured Peter Crouch were not of strong appeal to those under 18 years of age.
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LC International Ltd t/a Ladbrokes
A promoted tweet broke our strict gambling rules by including Premier League footballers who were likely to have strong appeal to those under-18 years of age.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (17)