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Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featuring an AI generated video depicting footballer Trent Alexander-Arnold had strong appeal to under-18s.
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KamaGames Ltd t/a Blackjackist
A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases.
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SP Graham Retail Ltd
A voucher for Sean Graham bookmakers didn’t include all the significant conditions of the promotion and also failed to administer the promotion fairly.
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Hollywoodbets International UK Ltd t/a Hollywoodbets
A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.
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Mecca Bingo Ltd
A Facebook post featuring emojis for a game to guess film names, wasn't likely to be of strong appeal to under-18s.
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Play’n GO Malta Ltd
Three banner ads promoting casino gaming content were likely to have strong appeal to under-18s and were therefore irresponsible.
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Buzz Group Ltd
A post on Buzz Bingo Grimsby’s Facebook page featuring a cartoon action figure wasn’t likely to be of strong appeal to under-18s.
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LEBOM Ltd
A paid-for Facebook ad and a paid-for X ad encouraged gambling behaviour that was socially irresponsible and encouraged excessive drinking.
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LC International Ltd t/a Ladbrokes
A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.
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LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet
Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.
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Whaleco UK Ltd t/a Temu
An in-game ad was likely to cause serious or widespread offence.
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Fitzdares Ltd
A post on ex-England cricketer, Stuart Broad’s X page promoting a bookmaker did not break our gambling rules as he was not likely to be of strong appeal to under-18s.
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Stars Interactive Ltd t/a PokerStars
An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment.
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PPB Entertainment Ltd
A radio ad for Betfair wasn’t inappropriately scheduled.
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Dataverse Co. Limited t/a Gamehaus
Three paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Huuuge Global Limited t/a Billionaire Casino
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Mobee Co Ltd t/a Ignite Classic Slots
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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SpinX Games Ltd
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
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Zeroo Gravity Games LLC t/a Cash Tornado
Two paid-for TikTok ads for a social casino game app misleadingly implied that people could win real-world money or tangible prizes through gameplay when this wasn’t the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (19)