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LeoVegas Gaming plc t/a Bet MGM
A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.
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Lindar Media Ltd t/a MRQ.com
A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A TV ad for Lucky Cow Bingo did not feature content that was likely to be of strong appeal to under-18s.
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LeoVegas Gaming plc t/a BetUK
A radio ad for BetUK featuring Adebayo Akinfenwa was likely to be of strong appeal to under-18s.
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Happytiger ApS
A TV ad for bingo featured someone who appeared to be under the age of 25.
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Buzz Group Ltd
A post on Buzz Bingo’s Facebook page contained imagery that was likely to appeal strongly to under-18s.
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Petfre (Gibraltar) Ltd t/a Betfred
An ad for Live Betfred Casino seen during the programme PrestonPlayz on The Roku Channel, an over-the-top streaming service, on 17 April 2023. The ad included a voice-over which stated, “Welcome to Betfred Casino. Here you can play a range of slot and table games or take a seat in our live casino.”
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Mecca Bingo Ltd
An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.
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XLMedia plc t/a freebetsdotcom
An Instagram post for freebetsdotcom was banned for featuring Mason Mount, who is under 25 years old.
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Postcode Lottery Ltd t/a People's Postcode Lottery
A national press ad suggested that participating in a lottery could be a solution to financial concerns.
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WHG (International) Ltd t/a William Hill Online
A promoted tweet for William Hill was not of strong appeal to those aged under 18.
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Hillside (UK Sports) ENC t/a bet365
A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.
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LC International Ltd t/a Ladbrokes
Four promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring prominent tennis players.
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Jumpman Gaming Ltd t/a Lights Camera Bingo
A website for an online bingo site encouraged irresponsible gambling behaviour.
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LC International Ltd t/a Ladbrokes
Two promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring five Premier League managers.
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LC International Ltd t/a Ladbrokes
A promoted tweet for Ladbrokes broke our strict rules, by including an image that featured Jake Paul who has a strong appeal to those under 18 years of age.
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Hillside (UK Sports) ENC t/a bet365
A promoted tweet for bet365 which contained an image that featured boxer Chris Eubank Jr was not of strong appeal to children or young persons.
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Eaton Gate Gaming Ltd t/a Kwiff
An ad for a gambling app on Portsmouth FC’s website was inappropriately targeted towards under-18s.
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BV Gaming Ltd t/a betvictor
A paid-for Facebook ad for a bookmaker broke the strict gambling rules by featuring footballers Jordi Alba and Sergio Busquets who were of strong appeal to under-18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (21)