The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow. They include general rules as well as rules that cover specific sectors like alcohol and gambling.
This section contains all our published rulings. Use our search to find rulings from the past five years
When ASA Council decisions are considered again in certain circumstances if there's evidence the decision and/or process wasn't right.
We expect all advertising online to be legal, decent, honest and truthful. Here we list those who continue to make claims on their online sites that do not stick to the rules despite repeated requests for changes.
Trading Standards referrals
Information about advertisers who are unwilling or unable to follow our rules and have been referred to the ASA’s legal backstop, Trading Standards.
For the small minority of advertisers who are either unable or unwilling to work with us, some of the sanctions at our disposal can have negative consequences.