Read the CAP and BCAP Codes to learn the rules that UK ads must stick to.
This section contains all our published rulings from the past five years. Registered Press users who are logged in may also browse the latest rulings under embargo.
When ASA Council decisions are considered again in certain circumstances if there's evidence the decision and/or process wasn't right.
We expect all advertising online to be legal, decent, honest and truthful. Here we list those who continue to make claims on their online sites that do not stick to the rules despite repeated requests for changes.
Trading Standards referrals
Information about advertisers who are unwilling or unable to follow our rules and have been referred to the ASA’s legal backstop, Trading Standards.
For the small minority of advertisers who are either unable or unwilling to work with us, some of the sanctions at our disposal can have negative consequences.
Read our active Ad Alerts. Ad Alerts warn media owners about types of ads or advertisers that are likely to breach the Code.