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Advertising Codes
Read the CAP and BCAP Codes to learn the rules that UK ads must stick to.
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Rulings
This section contains all our published rulings from the past five years. Registered Press users who are logged in may also browse the latest rulings under embargo.
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Independent reviews
When ASA Council decisions are considered again in certain circumstances if there's evidence the decision and/or process wasn't right.
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Non-compliant advertisers
We expect all advertising online to be legal, decent, honest and truthful. Here we list those who continue to make claims on their online sites that do not stick to the rules despite repeated requests for changes.
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Trading Standards referrals
Information about advertisers who are unwilling or unable to follow our rules and have been referred to the ASA’s legal backstop, Trading Standards.
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Sanctions
For the small minority of advertisers who are either unable or unwilling to work with us, some of the sanctions at our disposal can have negative consequences.
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Non-compliant social media influencers
Influencers who repeatedly fail to clearly label ads on social media are listed here and subject to enhanced monitoring. Continued non-compliance may lead to further sanctions.
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Non-compliant disclosure of loot boxes in mobile app stores
Advertisers whose app store listings fail to clearly disclose that their games contain loot boxes are listed here. Continued non-compliance may lead to further sanctions.
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Ad Alerts
Read our active Ad Alerts. Ad Alerts warn media owners about types of ads or advertisers that are likely to breach the Code.