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  • Advertising Codes

    Advertising Codes

    Read the CAP and BCAP Codes to learn the rules that UK ads must stick to.

  • Rulings

    Rulings

    This section contains all our published rulings from the past five years. Registered Press users who are logged in may also browse the latest rulings under embargo.

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    Independent reviews

    When ASA Council decisions are considered again in certain circumstances if there's evidence the decision and/or process wasn't right.

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    We expect all advertising online to be legal, decent, honest and truthful. Here we list those who continue to make claims on their online sites that do not stick to the rules despite repeated requests for changes.

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    Trading Standards referrals

    Information about advertisers who are unwilling or unable to follow our rules and have been referred to the ASA’s legal backstop, Trading Standards.

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Contact us:

The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214
 
The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991
 
The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744
 
The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412
 
All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [view on map]

Tel: 020 7492 2222

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