Latest rulings

  • Royal Mail Group Ltd

    • Upheld
    • Internet (social networking), Internet (video)
    • 15 November 2017

    A paid-for video ad on Twitter and a Video On Demand (VOD) ad for Royal Mail:

    a. The video ad on Twitter, seen on 27 July 2017, featured a scene with customers and staff in a bank. A short while later a gang of men in balaclavas with baseball bats entered the bank and shouted, “This is a robbery”. The staff an...

  • HDS Builders

    • Upheld
    • Internet (on own site)
    • 21 June 2017

    Two website ads for HDS Builders:

    a. A virtual tour link for a bathroom installation on, seen on 21 March 2017, featured an image of a naked woman showering.

    b. A still image from the virtual tour, showing the naked woman, with the option to click on the tour, was seen on the home p...

  • Taywell Ice Creams Ltd

    • Upheld
    • Internet (on own site), Packaging
    • 04 January 2017

    A website for Taywell Ice Creams,, seen on 29 March 2016. Text on the home page stated "say NO to ADDED SUGAR!" When the cursor hovered above the text, a pop-up text box appeared which stated, "Refined Sugar Free Ice Cream | Sweet Rebellion". Text under the heading "THE REBEL'S MANIFESTO" fu...

  • Packaged Pump Systems Ltd

    • Upheld
    • Internet (on own site)
    • 21 December 2016

    The website, for Packaged Pump Systems, a company that supplied and maintained water pumps and related equipment for the building services market, seen on 5 July 2016, contained text which stated "... we are responsible for keeping 70% of London's newly converted basements nice and dry".