Latest rulings

  • Taywell Ice Creams Ltd

    • Upheld
    • Internet (on own site), Packaging
    • 04 January 2017

    A website for Taywell Ice Creams,, seen on 29 March 2016. Text on the home page stated "say NO to ADDED SUGAR!" When the cursor hovered above the text, a pop-up text box appeared which stated, "Refined Sugar Free Ice Cream | Sweet Rebellion". Text under the heading "THE REBEL'S MANIFESTO" fu...

  • Packaged Pump Systems Ltd

    • Upheld
    • Internet (on own site)
    • 21 December 2016

    The website, for Packaged Pump Systems, a company that supplied and maintained water pumps and related equipment for the building services market, seen on 5 July 2016, contained text which stated "... we are responsible for keeping 70% of London's newly converted basements nice and dry".

  • Wood and Beyond Ltd

    • Upheld
    • Internet (on own site)
    • 26 October 2016

    The website, for a flooring, worktop and decking retailer, seen throughout August 2016 featured several promotions which scrolled across the home page. Text stated “NEWSHOWROOMSALE [sic] 12% OFF ON ALL ORDERS … OFFER ENDS 3RD AUGUST!”. On a later date in August text stated “…14% OFF ON ALL ORDE...

  • Christine York t/a Checked and Vetted

    • Not Upheld
    • Television
    • 05 October 2016

    A TV ad, seen on 26 May 2016, promoted the website The ad stated, "We interview all our tradesmen ... we check references, trade qualifications and insurance”.