Latest news
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ADHD References in Ads
- CAP News
- 26 March 2026
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Advertising complementary and alternative medicines and therapies
- CAP News
- 26 March 2026
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Mind the (price) gap: train ticket price claims that stay on track
- CAP News
- 26 March 2026
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Reports published on ads for non-surgical liquid BBLs and cosmetic surgery abroad
- CAP News
- 12 March 2026
Latest rulings
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Persons unknown t/a Cloud Nine
- Upheld
- Social media (paid ad)
- 01 April 2026
A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...
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Sazerac UK Ltd t/a Hi-Spirits
- Upheld
- Poster
- 01 April 2026
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
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Mark Anthony Brands (UK) Ltd t/a White Claw UK
- Upheld
- Social media (own site)
- 25 March 2026
An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.
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Persons unknown t/a Charmfay Shop
- Upheld
- Social media (paid ad)
- 25 March 2026
A paid-for YouTube ad for a clothing company made misleading claims regarding a product including images and the materials used to make them.

