Latest news
-
New resources to help advertisers get environmental claims right
- CAP News
- 30 July 2026
-
Lock, stock, and barrel: all you need to know about weapons in ads
- CAP News
- 23 July 2026
-
With Great Advertising Power Comes Great Responsibility…
- CAP News
- 23 July 2026
Latest rulings
-
Dribble Media Ltd t/a Midnite
- Upheld
- Television, VOD, Radio
- 12 August 2026
Two TV ads, Two Video on Demand ads and a radio ad for Midnite, a betting app, portrayed gambling behaviour that could lead to financial, social or emotional harm and also suggested that gambling was an escape from personal problems.
-
EverAI Ltd t/a AI Realities
- Upheld
- Social media (paid ad)
- 12 August 2026
A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.
-
Gary Baron
- Upheld
- Website (own site)
- 12 August 2026
A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counsellors and Psycotherapists when this wasn’t the case.
-
Nectar Sleep Ltd
- Upheld
- Website (own site)
- 12 August 2026
The homepage for the Nectar Sleep website made misleading saving claims and didn’t make the basis of their savings claims clear. They also made comparisons against other brands’ prices without ensuring the claims were based on the actual price of the product.

