Latest news
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The odds are… it’s an ad! Gambling ‘content marketing’ and the Code
- CAP News
- 11 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
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Take Pride, avoid the fall – four ways to celebrate Pride Month responsibly
- CAP News
- 11 June 2026
Latest rulings
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Amazon Europe Core Sarl t/a Amazon.co.uk
- Upheld
- Social media (paid ad)
- 10 June 2026
A paid-for Instagram ad for Amazon Fresh UK broke the rules by featuring an identifiable less healthy food product.
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Beauty Pie Ltd t/a Beauty Pie Ltd
- Upheld
- Poster
- 10 June 2026
A poster for an LED face mask made misleading claims that it was clinically proven to reduce wrinkles in 4 weeks.
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Dribble Media Ltd t/a Midnite
- Not upheld
- Social media (influencer or affiliate ad)
- 10 June 2026
A TikTok post on Mia Mon’s account promoting an online betting platform didn’t feature someone who was likely to be of strong appeal to under-18s.
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Fortore Ltd
- Upheld
- Social media (paid ad)
- 10 June 2026
A paid-for Facebook ad for an investment competition website failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.

