Issues

Helpful information on the advertising rules and examples of previously published ASA rulings based upon issues.

Latest rulings

Fischer Future Heat UK Ltd
- Upheld
- Internet (on own site), Leaflet
- 13 November 2019
Claims on a flyer and website for a heating system were misleading and unsubstantiated.
Blackrose Ltd
- Upheld
- Internet (social networking)
- 11 December 2019
Facebook posts promoting three pubs broke the rules for encouraging excessive drinking and implying alcohol had therapeutic qualities.
Cells4Life Group LLP
- Upheld in part
- Internet (on own site)
- 11 December 2019
Claims on a cord blood stem cell bank website that made comparisons with identifiable competitors were misleading.
Dash Brands Ltd t/a DASH
- Not upheld
- Internet (on own site)
- 11 December 2019
Claims on a website for sparkling water did not break the misleadingness rules.

View all rulings

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