Issues

Latest rulings

Boots UK Ltd t/a boots.com
- Upheld in Part
- Website (own site)
- 20 May 2026
An online display ad for Boots made misleading savings claims. Another ad was investigated but it didn’t break the rules.
DBZ Marketplace Online Ltd t/a Debenhams
- Upheld
- Website (own site)
- 20 May 2026
Two video display banners for Debenhams made misleading savings claims.
John Lewis plc
- Upheld
- Social media (paid ad)
- 20 May 2026
A paid-for Facebook ad and an online display ad for John Lewis made misleading savings claims.
Perrin Et Fils SAS t/a La Vieille Ferme
- Upheld
- Social media (paid ad)
- 20 May 2026
A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.

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