Latest news
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Children's online safety: maintaining focus on advertising harms as the landscape evolves
- ASA blog post
- 16 June 2026
- Shahriar Coupal
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The odds are… it’s an ad! Gambling ‘content marketing’ and the Code
- CAP News
- 11 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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AI and Deepfakes: Four Things Advertisers Need to Know Before They Hit “Run”
- CAP News
- 11 June 2026
Latest rulings
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Adidas UK Ltd t/a adidas
- Upheld
- Search (paid)
- 24 June 2026
A paid-for Google ad for adidas made misleading environmental claims.
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Argos Limited t/a Argos
- Upheld in part
- Magazine (commercial classified)
- 24 June 2026
A page in the Argos 2025 Christmas gift guide featuring the video game Call of Duty: Black Ops 7 failed to make clear that the game contained loot boxes. Another ad was investigated but it didn’t break the rules.
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Big Fang Collective Ltd t/a Golf Fang
- Upheld
- Leaflet, brochure, catalogue or directory
- 24 June 2026
A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.
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Calvin Klein Europe BV t/a Calvin Klein
- Upheld
- Search (paid)
- 24 June 2026
A paid-for Google ad for Calvin Klein made misleading environmental claims.

