Latest rulings

  • Win a Mega Home Ltd

    • Upheld
    • Internet (social networking)
    • 19 June 2019

    A tweet posted on 30 December 2018 and two radio ads heard in December 2018, promoted a competition to win a house. a. The tweet, posted by Win A Mega Home, stated, "You have until tomorrow to buy a ticket to win this house!" b. The first radio ad stated: "Dear Santa, I've been terribly good, s...

  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...

  • Cris Conf SpA t/a Pinko

    • Not Upheld
    • Internet (display)
    • 29 May 2019

    A display ad for Pinko, a clothing retailer, seen on The Guardian website on 22 February 2019 featured a female model posing. The model was wearing a trouser jumpsuit, a long sleeved sequined jacket and a hat.

  • Smiles Powder UK Ltd

    • Upheld
    • Internet (on own site)
    • 29 May 2019

    A website,, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...