Latest rulings

  • BMW (UK) Ltd

    • Upheld
    • National press
    • 26 April 2017

    A national press ad for the BMW 760Li xDrive, seen in the Telegraph Magazine on 14 January, featured the headline claim "LUXURY JUST LOST ITS MANNERS." Further text stated "Introducing the BMW M760Li xDrive. M Performance TwinPower [sic] Turbo technology. 6.6 litre V12. 610 hp. 0-62mph in 3.7 seconds....

  • Golden Charter Ltd

    • Upheld in part
    • Television, Internet (search engine)
    • 26 April 2017

    A TV ad and paid-for Google ad for Golden Charter, a funeral plan provider, seen in September 2016:

    a. The TV ad included the voice-over claim, “Call now for an information pack … to find out why more people choose us for funeral plans over the Co-Op.”

    b. The paid-for Google ad...


    • Upheld
    • Internet (classified)
    • 26 April 2017

    A listing by Menglong Chen, a lighting retailer, on, seen on 10 January 2017, showed various LED outdoor wall lamps alongside a Union Jack flag. Text at the top of the page stated "High Power, Daylight White Floodlight, UK Stock". Text further down alongside the headings "Postage",...

  • Mountain Warehouse Ltd

    • Not Upheld
    • Internet (on own site)
    • 26 April 2017

    A website for a specialist outdoor retailer,, seen in January 2017, advertised a “Henry Mens [sic] Down Padded Jacket” and stated “Laboratory tested to - 30C. Heat & physical activity, exposure time & perspiration will affect performance and comfort”.