Latest rulings

  • Bio-tiful Dairy Ltd t/a Bio-tiful Dairy

    • Upheld
    • Transport
    • 16 August 2017

    A poster for Bio-tiful Dairy’s Kefir drink, seen on the London Underground network in May 2017, included text which stated “BIOTIFUL DAIRY’S 2000 YEAR OLD SECRET TO BETTER DIGESTION … Long ago, the people of the Caucasus Mountains discovered a miracle drink that naturally boosted digestion and immunity. They called ...

  • Equicast UK

    • Upheld
    • Internet (on own site)
    • 16 August 2017

    A website for Equicast UK, www.equicast.co.uk, a supplier of products designed to relieve problems in horse hooves seen 18 April 2017, promoted a product called “Equicast”. Text on the page stated “Equicast can be used as a “spare tyre” (that the owner applies) until a farrier can replace the shoe”. Further down the...

  • HouseSimple Ltd

    • Upheld
    • Internet (on own site), Television
    • 16 August 2017

    A website and TV ad for HouseSimple Ltd, an online estate agent:

    a. The website www.housesimple.com, seen in February 2017, stated on its “Estate Agent Fees explained” page that “High street estate agent fees are usually worked out as a percentage of the final sale price of your property. This can range from 1...

  • JustFab (UK) Ltd t/a JustFab

    • Upheld
    • Internet (on own site)
    • 16 August 2017

    a. A landing page, which consumers were directed to from a link that appeared on social media, for an online shoe retailer JustFab (UK) Ltd seen on 1 October 2016 featured text that stated, “JUST FAB National Bootie Day New VIP Member Exclusive First Style from £9 That’s 75% Off” and featured a button that stated “G...