Issues

Helpful information on the advertising rules and examples of previously published ASA rulings based upon issues.

Latest rulings

Oatly UK Ltd t/a Oatly
- Upheld in part
- Television, Newspaper, Social media (own site)
- 26 January 2022
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.
Mamnick
- Upheld
- Social media (own site)
- 19 January 2022
A tweet by a clothing retailer advertising cycling kit was banned for glamorising guns.
Mondelez UK Ltd
- Upheld
- VOD
- 19 January 2022
A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.
Pepsi Lipton International
- Upheld
- Poster
- 19 January 2022
A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic.

View all rulings

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