Issues

Helpful information on the advertising rules and examples of previously published ASA rulings based upon issues.

Latest rulings

Alpro (UK) Ltd t/a Alpro
- Upheld
- Poster
- 20 October 2021
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
British Gas Services Ltd t/a British Gas
- Upheld
- Television
- 20 October 2021
Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.
Hey Habito Ltd
- Upheld
- Television, VOD
- 20 October 2021
A TV and a video on demand ad for a mortgage broker were banned for exaggerating the likelihood of future significant interest rate rises.
Rematch Credit Ltd t/a DivideBuy
- Upheld
- Poster
- 20 October 2021
A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.

View all rulings

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