Latest rulings

  • Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)

    • Upheld in part
    • Social media (paid ad), Website (own site)
    • 05 August 2026

    A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.

  • Innate-Essence Ltd t/a the Turmeric Co.

    • Upheld
    • Website (own site)
    • 05 August 2026

    A website for a turmeric shot company made claims that a food could prevent, treat or cure human disease.

  • Jaded London Ltd

    • Upheld
    • Email
    • 05 August 2026

    An email for a clothing brand was socially irresponsible by glamourising smoking.

  • Warner Bros Entertainment UK Ltd

    • Not upheld
    • Poster, Television
    • 05 August 2026

    A TV ad and two posters for the film They Will Kill You weren’t irresponsible or offensive and didn’t glamourise violence and knife crime. The ads were suitable for display in an untargeted medium, had suitable scheduling restrictions and hasn’t been inappropriately placed during a UEFA Champions Leag...