Latest news
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Celebrating Men and Boys’ on International Men’s Day 2025
- CAP News
- 13 November 2025
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KEEP YOUR ABV A-OK! Advice for advertisers of alcohol alternatives and zero alcohol products
- CAP News
- 13 November 2025
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Tread carefully: Baby steps towards compliance
- CAP News
- 13 November 2025
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Bark up the right tree – take the lead on your pet food ads
- CAP News
- 23 October 2025
Latest rulings
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Accor (UK) Ltd
- Upheld in part
- Website (paid ad)
- 19 November 2025
A paid-for website ad for Accor made misleading claims about the price of hotel rooms. A second paid-for website ad was also investigated but didn’t break the rules.
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Booking.com BV
- Upheld
- Search (paid)
- 19 November 2025
A paid-for search ad for Booking.com made misleading claims about the price of hotel rooms.
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Butlins Skyline Ltd t/a Butlins
- Upheld
- 19 November 2025
An email promotion for Butlins wasn’t administered fairly because the closing date of the promotion was changed
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Hilton Worldwide Ltd
- Upheld
- Search (paid)
- 19 November 2025
Two paid-for search ads for Hilton made misleading claims about the price of hotel rooms.

