Latest rulings

  • Esaverwatt.com t/a StopWatt

    • Upheld
    • Website (commercial classified)
    • 30 September 2026

    A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste and lower energy bills.

  • Huel Ltd

    • Upheld
    • Social media (own site), App (paid ad)
    • 30 September 2026

    An Instagram video and pre-roll ad on YouTube for Huel was irresponsible by encouraging the exclusive consumption of Huel in place of conventional food. The ads also made unathorised specific health claims.

  • ESTHETURK Danismanlik A.S. t/a You Clinic

    • Search (paid), Social media (paid ad)
    • 23 September 2026

    A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism. 

  • Harnbury Holdings Ltd t/a San Carlo

    • Upheld
    • Social media (influencer or affiliate ad)
    • 23 September 2026

    An Instagram post by Pamela Olender for the restaurant San Carlo Cicchetti wasn’t obviously identifiable as an ad and broke the rules by featuring an identifiable less healthy food product.