Issues

Latest rulings

Animcha Ltd t/a tyan.ai
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
Dribble Media Ltd t/a Midnite
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for TikTok ad for Midnite featured someone who was or seemed to be under 25 gambling and playing a significant role in the ad.
Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool
- Upheld
- Social media (paid ad)
- 16 September 2026
Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
McCain Foods (GB) Ltd t/a McCain Foodservice Solutions
- Upheld
- Social media (paid ad)
- 16 September 2026
A paid-for Facebook ad for McCain Foods and Five Akhi’s restaurants broke the rules by featuring an identifiable less healthy food product.

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