Issues

Latest rulings

Bubbleology UK-I Ltd t/a Bubbleology
- Not upheld
- Social media (paid ad)
- 22 July 2026
A paid-for Instagram ad for a bubble tea company didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.
Dignity Funerals Ltd t/a Simplicity Cremations
- Upheld
- Television
- 22 July 2026
Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only.
Domino's Pizza UK & Ireland Ltd t/a Domino's
- Upheld
- Social media (paid ad), Television, Video on demand
- 22 July 2026
A TV ad, Video on Demand ad and a YouTube ad for Domino’s broke the rules by featuring an identifiable less healthy food product.
Higham Miller Coffee Ltd t/a Exhale Healthy Coffee
- Upheld
- Social media (paid ad)
- 22 July 2026
A paid-for Instagram ad for a coffee company made unauthorised health and nutrition claims and included health claims that referred to the recommendation of an individual health professional.

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