Following discussions with influencers and agencies, CAP put together this new influencer guidance in order to bring together all the advisory information influencers will need to ensure they're sticking to the ad rules.

This Influencer's Guide sets out:

  • What the relevant rules are
  • What the ASA considers to be an ad
  • How to make clear ads are ads
  • What the CMA's requirements are
  • What happens if someone makes a complaint to the ASA about a social post.


Influencer guidelines, influencer's guidelines, influencer guide, guidance

Influencers guide, the ASA's guidance for influencers

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