Latest rulings

  • The Ltd t/a

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    The website for Look Fantastic, a beauty products retailer, seen on 18 February 2019, featured two listings: a. A listing for ELEMIS Pro-Collagen Rose Cleansing Balm featured a red box with text that stated "Free Elemis Reviving Kit". Underneath was an image of the kit and text that r...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • Candy Coat Ltd

    • Upheld
    • Internet (on own site)
    • 24 April 2019

    A website for Candy Coat,, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

  • HiSmile Pty Ltd t/a HiSmile

    • Upheld
    • Internet (social networking)
    • 10 April 2019

    Eight video ads for HiSmile, a teeth whitening product, that appeared on Snapchat, Instagram and Facebook: a. A Snapchat story, seen on 21 November, showed a woman wiping a gel-like substance off her visibly yellow teeth with her finger, revealing clean, white teeth. Text at the top of the ad read "White Teeth ...