Latest news
-
Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews
- CAP News
- 14 September 2023
-
Don’t pay the price for your “Free Trials” advertising
- CAP News
- 14 September 2023
-
Generative AI & Advertising: Decoding AI Regulation
- CAP News
- 31 August 2023
-
A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 10 August 2023
-
Affiliate yourself with the CAP Code this month
- CAP News
- 10 August 2023
-
Sun, Sea and…Surgery? – Advice for cosmetic surgery tourism ads
- CAP News
- 18 May 2023
Latest rulings
-
Procter & Gamble UK t/a Always
- Upheld
- Television
- 29 November 2023
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
-
D&A Cosmetics Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 22 November 2023
A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.
-
TJC & BLC Aesthetics Clinic & Training Academy
- Upheld
- Social media (own site)
- 08 November 2023
A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.
-
The Feel Good Group Ltd t/a The Tanning Shop
- Not upheld
- Television
- 13 September 2023
A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.