An ad for BOCA organic toothpastes was seen in the Raconteur supplement which was included in the Times newspaper on 28 July 2017. The ad featured a black and white image of the body of a naked woman, who was wearing only a pair of strappy heels. The woman in the image was shown reclining in a chair and facing a win...
A page describing Olay Regenerist skincare products on www.olay.co.uk, seen in October 2016, stated “Re-energises skin’s appearance cell by cell*”. Small text stated “*by exfoliating skin surface cells”.
A TV ad for Colgate Total Proof toothpaste, viewed on 21 April 2017, featured a voice-over that stated, “You brush your teeth every day. But wouldn’t you feel better if you could see and feel it cleaning? Colgate Total Proof. It turns into a blue foam as you brush, fights bacteria and reduces plaque. So you feel rea...
An email for The Tanning Shop, dated 6 March 2016, said “Use our UV to get YOUR
Vitamin D!” and “Exposure to UV light is the most powerful way to promote Vitamin D
production and using a responsible tanning programme is by far the most efficient!” At the top of the ad was a picture of a tanned model in a...