Staying out for the summer – sun safety and the Ad Code

• CAP News
• 09 May 2019

Acne and spots – Putting the squeeze on marketers to deep clean skin product ads

• CAP News
• 28 February 2019

Are your toothpaste claims ‘all-white’?

• CAP News
• 14 December 2018

CBD – A potted history and how not to hash up

• CAP News
• 29 November 2018

Our Inaugural Rulings Podcast

• ASA News
• 30 August 2018

This is not a drill - dental ads wisdom

• CAP News
• 03 May 2018

Beiersdorf UK Ltd

• Not Upheld
• Television
• 01 May 2019

A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

Candy Coat Ltd

• Upheld
• Internet (on own site)
• 24 April 2019

A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

HiSmile Pty Ltd t/a HiSmile

• Upheld
• Internet (social networking)
• 10 April 2019

Eight video ads for HiSmile, a teeth whitening product, that appeared on Snapchat, Instagram and Facebook: a. A Snapchat story, seen on 21 November, showed a woman wiping a gel-like substance off her visibly yellow teeth with her finger, revealing clean, white teeth. Text at the top of the ad read "White Teeth ...

Procter & Gamble (Health & Beauty Care) Ltd

• Not Upheld
• Television
• 10 April 2019

A TV ad seen in March 2018 for the sanitary protection product “Always Discreet”, featured a woman who stated, “I didn’t realise my bladder leak pad was bulky until I went for a bike ride. So I tried Always Discreet. I couldn’t believe the difference. It’s less bulky and it really pr...