Latest rulings

  • Uber Sonic Club Ltd

    • Upheld
    • Internet (social networking)
    • 04 January 2017

    A paid-for Instagram post and the website promoted an electric toothbrush.

    a. The Instagram post, dated 14 August 2016, included an image of the product and text that stated, "BEST DENTAL DEAL! Get Uber sonic + Teeth whitening For £1". Further text under the image stated, "Ne...

  • Omega Pharma Ltd

    • Upheld
    • National press
    • 21 December 2016

    A press ad for Dermalex Eczema, seen on 18 October 2015, promoted a skin treatment cream for eczema.

    The ad showed a Venn diagram above a picture of the product. In the left-hand circle, text stated, “AS EFFECTIVE AS A STEROID CREAM¹”. A footnote for the claim stated “¹Average symptom improvement over 6 w...

  • Avon Cosmetics Ltd

    • Upheld
    • Catalogue, Brochure
    • 07 December 2016

    A catalogue listing for Avon Senses X-treme 720 ml hair and body wash, seen in July 2016, stated “Normally £4…£3 save £1”.

  • Minerva Research Labs Ltd

    • Upheld
    • Poster
    • 07 December 2016

    A poster for Gold Collagen, seen on 7 January, which stated "More and more women are waking up to GOLD COLLAGEN what about you? Younger-looking skin Healthier hair Stronger nails". A footnote stated "*Based on UK clinical trials on 108 voluteers [sic] taking PURE GOLD COLLAGEN daily (Double Blind, placebo controlled...