Latest rulings

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy

  • Boux Avenue Ltd

    • Not upheld
    • Social media (paid ad)
    • 02 June 2021

    A paid-for Facebook ad featuring a woman wearing lingerie did not break the CAP Code as the model did not appear to be unhealthily thin.

  • We Are Luxe Ltd t/a TANOLOGIST TAN, in association with Cinzia Baylis-Zullo

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 February 2021

    An Instagram story by an influencer promoting a beauty product was banned for applying a filter which misleadingly exaggerated the effect the product was capable of achieving.

  • Unilever UK Ltd

    • Upheld
    • Social media (paid ad)
    • 13 January 2021

    A paid-for Facebook post by Boots was banned for implying that a lotion product could protect babies’ skin microbiome without holding sufficient evidence to demonstrate that this was the case.