Latest rulings

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • D&A Cosmetics Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.

  • TJC & BLC Aesthetics Clinic & Training Academy

    • Upheld
    • Social media (own site)
    • 08 November 2023

    A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.

  • The Feel Good Group Ltd t/a The Tanning Shop

    • Not upheld
    • Television
    • 13 September 2023

    A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.