Latest news
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Bringing body image into sharp focus
- ASA blog post
- 21 December 2020
- Guy Parker
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Taking care with ads for self-care
- CAP News
- 26 November 2020
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Making sure your Instagram advertising doesn’t raise any eyebrows
- CAP News
- 22 October 2020
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Habits of impeccably groomed male beauty ads
- CAP News
- 13 August 2020
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CBD – A potted history and how not to hash up
- CAP News
- 26 June 2020
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Thinking outside the (subscription) box
- CAP News
- 23 April 2020
Latest rulings
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Unilever UK Ltd
- Upheld
- Social media (paid ad)
- 13 January 2021
A paid-for Facebook post by Boots was banned for implying that a lotion product could protect babies’ skin microbiome without holding sufficient evidence to demonstrate that this was the case.
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L(A)B Life and Beauty
- Upheld
- Internet (on own site)
- 16 December 2020
A website post and three Facebook posts by a skin and healthcare company were banned for claiming its belt product could help consumers lose weight without substantial evidence to support the claim.
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Easylife Group Ltd t/a Easylife Group, Positive Health
- Upheld
- 02 December 2020
A brochure ad for a skin product was banned for implying that it was effective at removing the appearance of wrinkles and removing skin tags, without adequate evidence.
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Jemella Ltd t/a GHD
- Upheld
- Internet (social networking)
- 04 November 2020
A TikTok post by Emily Canham about a GHD branded hairdryer was banned for not being obviously identifiable as an ad.