Latest rulings

  • Charlotte Tilbury Beauty Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 October 2021

    An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.

  • HairCybele

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 September 2021

    An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.

  • PBO Skincare Ltd

    • Upheld
    • Social media (own site)
    • 29 September 2021

    An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy