Rulings (15)
  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

  • Hairburst Ltd

    • Upheld
    • Internet (on own site)
    • 14 August 2019

    A website, www.hairburst.com, seen on 2 November 2018, featured various hair products and food supplements. Claims for the product, 'Volume & Growth Elixir', stated "... Reduce hair loss ... improving the quality and strength of each strand ... will leave hair longer, healthier ..." Claims f...

  • A U Training Ltd t/a Aesthetics Uni

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    A website for Aesthetics Uni, a beauty training course provider, www.aestheticsuni.com, seen on 12 February 2019, featured a page entitled "COURSE Practitioner Lip Filler", which included a course overview.

  • Aesthetics Lounge Academy Birmingham Ltd

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    The Facebook page for Aesthetics Lounge Academy, a beauty course provider, seen on 21 February 2019, featured a post which stated "Do you want to become a Dermal Filler or Anti Wrinkle (Botox) Practitioner? Do you want a qualification in NVQ Level 3 Diploma in Beauty Therapy? Our VTCT NVQ Level 3 in Beauty Therapy...

  • Cocoa Brown

    • Upheld
    • Internet (social networking)
    • 07 August 2019

    An Instagram post on TV personality Olivia Buckland’s page, seen on 12 February 2019, featured an image of Olivia holding a pink bottle with the logo “CB” visible on it. The visible caption on the post stated “The V-Day prep is well underway and I’m topping up my tan with my fave @cocoa...

  • Person(s) unknown t/a Boss Babes Uni

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    A website and a downloadable pdf document for Boss Babes Uni, a beauty training course provider, seen on 21 February 2019:  a. The website www.bossbabesuni.com, featured text which stated "Boss Babes Uni Good Quality Advanced Training" and "We are Boss Babes Uni, an advanced training company who ...

  • The Hut.com Ltd t/a lookfantastic.com

    • Upheld
    • Internet (on own site)
    • 26 June 2019

    The website for Look Fantastic www.lookfantastic.com, a beauty products retailer, seen on 18 February 2019, featured two listings: a. A listing for ELEMIS Pro-Collagen Rose Cleansing Balm featured a red box with text that stated "Free Elemis Reviving Kit". Underneath was an image of the kit and text that r...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • Candy Coat Ltd

    • Upheld
    • Internet (on own site)
    • 24 April 2019

    A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

  • HiSmile Pty Ltd t/a HiSmile

    • Upheld
    • Internet (social networking)
    • 10 April 2019

    Eight video ads for HiSmile, a teeth whitening product, that appeared on Snapchat, Instagram and Facebook: a. A Snapchat story, seen on 21 November, showed a woman wiping a gel-like substance off her visibly yellow teeth with her finger, revealing clean, white teeth. Text at the top of the ad read "White Teeth ...

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad seen in March 2018 for the sanitary protection product “Always Discreet”, featured a woman who stated, “I didn’t realise my bladder leak pad was bulky until I went for a bike ride. So I tried Always Discreet. I couldn’t believe the difference. It’s less bulky and it really pr...

  • TFS Stores Ltd t/a The Fragrance Shop

    • Upheld
    • Internet (sales promotion)
    • 27 March 2019

    Two ads for The Fragrance Shop, seen in November 2018: a. The home page of The Fragrance Shop, www.thefragranceshop.co.uk, featured a banner that stated "BLACK FRIDAY COUNTDOWN. UP TO 60% OFF*". Further text stated "AN EXTRA 15% OFF SELECTED LINES". Smaller text linked by an asterisk stated "...

  • Marketing Punch Ltd t/a OfferX and GetTestKeep

    • Upheld in part
    • Internet (on own site)
    • 20 March 2019

    An instagram account and two websites for OfferX, a marketing company, seen on 24 September 2018: a. The instagram account “primarkprdct” included as its profile picture an image of the Primark logo. The instagram profile included in its profile description “© Primark … Welcome to the o...

  • TePe Oral Hygiene Products Ltd

    • Not Upheld
    • Poster
    • 10 October 2018

    A poster displayed on London Underground trains for TePe, an oral health care product company, seen on 7 April 2018 included text which stated “A TePe can get you to 100% clean … Your toothbrush only cleans up to 60% of your teeth … No wonder 94% of dental hygienists recommend them*”. Small print at the bottom of the a...

Informally resolved (1)
  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene