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Basetan
A Facebook post promoting a tanning salon misleadingly implied sunbeds were the most efficient way to increase vitamin D levels and discouraged essential treatment for medical conditions.
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Harvey Water Softeners Ltd
A leaflet for a water softener misleadingly claimed that the product produced glossier hair and softer skin.
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STYLIDEAS Ltd
A tweet by Lord Alan Sugar and Stylsmile UK did not make clear it was an ad.
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Procter & Gamble (Health & Beauty Care) Ltd
A TV ad and website claims for an anti-ageing moisturiser did not mislead about the level of sun protection the product provided
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The Green People Company Ltd t/a Green People, Green People Co
A direct mail and a blog post advertising sun cream were banned for being misleading and irresponsible.
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Friction Free Shaving Ltd
Claims on a website for a razor subscription service were misleading.
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Cyrano Ltd
A Facebook post for a sunbed retailer misled by inaccurately representing the opinions of the person quoted.
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Under Armour UK Ltd
Website claims for Under Armour’s Athlete Recovery Sleepwear range were not backed up with adequate evidence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (8)