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Brand Evangelists for Beauty Ltd
We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.
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Skincodes Aesthetics
We banned ads for marketing prescription-only medicine to the public.
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The Skin Clinic Faversham t/a The Skin Clinic
We banned ads for marketing prescription-only medicine to the public.
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WaterWipes UC
A paid-for Facebook ad for wipes was banned because ‘world’s purest wipes’ was found to be a misleading and unverifiable claim.
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Linia Cosmetic Surgery
We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.
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Oneade
We banned an ad for using filters to exaggerate a beauty product’s efficacy.
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My Perfect Cosmetics Company Ltd
A TV ad for a home-use skin treatment product was not misleading.
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Best Direct (International) Ltd t/a Best Direct
A teleshopping presentation advertising beauty products was banned for making misleading claims about the company’s refund policy.
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Charlotte Dawson t/a charlottedawsy
An Instagram reel by Charlotte Dawson was banned for not being obviously identifiable as an ad.
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Jamie Genevieve
An Instagram post by Jamie Genevieve was banned for not being obviously identifiable as an ad.
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The Belvedere Clinic Ltd
An Instagram post promoting a health clinic was banned for irresponsibly advertising an offer for cosmetic surgery limited to the first 50 applicants, which created an undue sense of urgency for consumers.
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The Hut.com Ltd
A YouTube ad for a skincare company’s subscription box was banned for not communicating all significant information related to the availability of products.
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Charlotte Tilbury Beauty Ltd
An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.
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HairCybele
An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.
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PBO Skincare Ltd
An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.
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BPerfect Ltd
A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (16)