Rulings (17)
  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • D&A Cosmetics Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.

  • TJC & BLC Aesthetics Clinic & Training Academy

    • Upheld
    • Social media (own site)
    • 08 November 2023

    A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.

  • The Feel Good Group Ltd t/a The Tanning Shop

    • Not upheld
    • Television
    • 13 September 2023

    A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.

  • FancyDrops Co

    • Upheld
    • Social media (paid ad)
    • 09 August 2023

    A paid-for Facebook post for an online retailer of cosmetic eye products misleadingly claimed that the eye drops could change the colour of eyes.

  • Booksy UK Ltd t/a Booksy

    • Upheld
    • App (own claim)
    • 02 August 2023

    Recommended venue listings on the Booksy app were not obviously identifiable as ads

  • Wuka Ltd t/a WUKA

    • Not upheld
    • Television, VOD
    • 19 July 2023

    A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 21 June 2023

    A teleshopping presentation for a body contouring slimming device exaggerated the capabilities and performance of the device and made unsubstantiated claims.

  • Procter & Gamble

    • Upheld
    • Television
    • 07 June 2023

    A TV ad for an intense pulsed light (IPL) device, misleadingly implied that their product could remove hair permanently.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet (video)
    • 17 May 2023

    A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful.

  • Glowery Ltd t/a Glowday

    • Upheld
    • Internet (website content)
    • 12 April 2023

    A website for Botox treatments advertised prescription-only medicine, in breach of the rules, and was irresponsible in exploiting women’s insecurities around ageing.

  • WaterWipes UC

    • Upheld in part
    • Social media (paid ad)
    • 08 March 2023

    A paid-for Facebook post for a wet wipe company made an unverifiable claim to have the “world’s purest wipes”.

  • Hims & Hers UK Ltd

    • Upheld
    • Internet (website content)
    • 08 February 2023

    A website for a hair loss treatment retailer promoted unlicensed medicinal products and prescription-only medicines to the public.

  • Tara Maynard t/a Taramays25

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 January 2023

    An Instagram Story on Tara Maynard’s account was not obviously identifiable as an ad.

  • The Angel Clinic

    • Upheld
    • Social media (own site)
    • 11 January 2023

    Two WhatsApp broadcast messages and an Instagram Story for a Wellness Clinic promoted Ozempic injections, a prescription-only medicine that must not be advertised to the public.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet (video)
    • 11 January 2023

    A pre-roll ad on YouTube for a natural deodorant and that featured a reference to masturbation was inappropriately targeted on a channel largely aimed at and featuring content that was likely to appeal to children.

  • Emilyma Ltd t/a Saltdays

    • Upheld
    • Website (own site)
    • 21 December 2022

    A product listing on a website for an online retailer misleadingly claimed that a toothpaste was effective at whitening teeth and worked within minutes.