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Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
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D&A Cosmetics Ltd
A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.
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TJC & BLC Aesthetics Clinic & Training Academy
A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.
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The Feel Good Group Ltd t/a The Tanning Shop
A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.
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FancyDrops Co
A paid-for Facebook post for an online retailer of cosmetic eye products misleadingly claimed that the eye drops could change the colour of eyes.
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Booksy UK Ltd t/a Booksy
Recommended venue listings on the Booksy app were not obviously identifiable as ads
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Wuka Ltd t/a WUKA
A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.
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Shop TJC Ltd t/a The Jewellery Channel
A teleshopping presentation for a body contouring slimming device exaggerated the capabilities and performance of the device and made unsubstantiated claims.
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Procter & Gamble
A TV ad for an intense pulsed light (IPL) device, misleadingly implied that their product could remove hair permanently.
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Wild Cosmetics Ltd
A YouTube ad for deodorant made misleading claims about other brands preventing the release of toxins, and that aluminium salts are potentially harmful.
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Glowery Ltd t/a Glowday
A website for Botox treatments advertised prescription-only medicine, in breach of the rules, and was irresponsible in exploiting women’s insecurities around ageing.
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WaterWipes UC
A paid-for Facebook post for a wet wipe company made an unverifiable claim to have the “world’s purest wipes”.
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Hims & Hers UK Ltd
A website for a hair loss treatment retailer promoted unlicensed medicinal products and prescription-only medicines to the public.
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Tara Maynard t/a Taramays25
An Instagram Story on Tara Maynard’s account was not obviously identifiable as an ad.
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The Angel Clinic
Two WhatsApp broadcast messages and an Instagram Story for a Wellness Clinic promoted Ozempic injections, a prescription-only medicine that must not be advertised to the public.
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Wild Cosmetics Ltd
A pre-roll ad on YouTube for a natural deodorant and that featured a reference to masturbation was inappropriately targeted on a channel largely aimed at and featuring content that was likely to appeal to children.
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Emilyma Ltd t/a Saltdays
A product listing on a website for an online retailer misleadingly claimed that a toothpaste was effective at whitening teeth and worked within minutes.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (17)