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Foreo AB t/a Foreo
A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.
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The Essence Vault Ltd
A paid-for Facebook ad made misleading pricing claims.
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Jaded London Ltd
An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL
Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.
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THG Beauty Ltd t/a Look Fantastic
An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.
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Nasty Gal Ltd
A promotion on the Nasty Gal Instagram page failed to clearly publish the winner of a competition.
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Valterous Ltd t/a Therapie Clinic
A website and Instagram ad made misleading and unsubstantiated saving claims.
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Wild Cosmetics Ltd
A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.
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Lyma Life Ltd
A paid-for Instagram ad for an at home beauty device misleadingly claimed that it was the ‘world’s most powerful home beauty device’ and that it was a hundred times more effective and powerful than competitors’ devices.
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Fussy Ltd
Fussy Ltd: A LinkedIn and Instagram ad for Fussy deodorant discredited and denigrated a competitor's brand and products.
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L'Oréal (UK) Ltd
Topic: Beauty products, grooming and hygiene