Rulings (3)
  • TePe Oral Hygiene Products Ltd

    • Not Upheld
    • Poster
    • 10 October 2018

    A poster displayed on London Underground trains for TePe, an oral health care product company, seen on 7 April 2018 included text which stated “A TePe can get you to 100% clean … Your toothbrush only cleans up to 60% of your teeth … No wonder 94% of dental hygienists recommend them*”. Small print at the bottom of the a...

  • Pfizer Consumer Healthcare Ltd

    • Upheld
    • Magazine
    • 03 January 2018

    A press ad for a beauty drink supplement, seen in May 2017, stated "Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer where c...

  • Croftscope Ltd t/a BOCA

    • Upheld
    • National press
    • 22 November 2017

    An ad for BOCA organic toothpastes was seen in the Raconteur supplement which was included in the Times newspaper on 28 July 2017. The ad featured a black and white image of the body of a naked woman, who was wearing only a pair of strappy heels. The woman in the image was shown reclining in a chair and facing a window...

Informally resolved (13)
  • Debenhams Retail plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Beauty products, grooming and hygiene

  • Suzanne Jackson t/a SoSueMe

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery, Beauty products, grooming and hygiene

  • Superdrug Stores plc t/a Superdrug

    • 13 December 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Beauty products, grooming and hygiene

  • TFS Stores Ltd t/a The Fragrance Shop

    • 13 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Beauty products, grooming and hygiene

  • Amazon Europe Core Sarl t/a Amazon

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Beauty products, grooming and hygiene

  • The Jewellery Channel Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Beauty products, grooming and hygiene

  • Spon Global Ltd t/a Give Me Cosmetics

    • 29 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Beauty products, grooming and hygiene

  • Superdrug Stores plc

    • 29 November 2017
    • Number of complaints: 1

    Media: Point of sale
    Topic: Beauty products, grooming and hygiene, Animals and farming

  • Georgia Toffolo

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Computers, phones and telecoms, Beauty products, grooming and hygiene

  • Time Inc (UK) Ltd t/a Powder

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Beauty products, grooming and hygiene

  • In The Playroom

    • 01 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Beauty products, grooming and hygiene, Children and the vulnerable

  • Sports Warehouse (Edinburgh) Ltd

    • 25 October 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Beauty products, grooming and hygiene

  • eBeauty Ltd t/a Skinny Sprinkles

    • 25 October 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Beauty products, grooming and hygiene, Animals and farming