Rulings (16)
  • Brand Evangelists for Beauty Ltd

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.

  • Skincodes Aesthetics

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned ads for marketing prescription-only medicine to the public.

  • The Skin Clinic Faversham t/a The Skin Clinic

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned ads for marketing prescription-only medicine to the public.

  • WaterWipes UC

    • Upheld
    • Social media (paid ad)
    • 29 June 2022

    A paid-for Facebook ad for wipes was banned because ‘world’s purest wipes’ was found to be a misleading and unverifiable claim.

  • Linia Cosmetic Surgery

    • Upheld in part
    • Social media (paid ad)
    • 04 May 2022

    We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.

  • Oneade

    • Upheld
    • Social media (own site)
    • 04 May 2022

    We banned an ad for using filters to exaggerate a beauty product’s efficacy.

  • My Perfect Cosmetics Company Ltd

    • Not upheld
    • Television
    • 09 March 2022

    A TV ad for a home-use skin treatment product was not misleading.

  • Best Direct (International) Ltd t/a Best Direct

    • Upheld
    • Television
    • 12 January 2022

    A teleshopping presentation advertising beauty products was banned for making misleading claims about the company’s refund policy. 

  • Charlotte Dawson t/a charlottedawsy

    • Upheld
    • Social media (own site)
    • 22 December 2021

    An Instagram reel by Charlotte Dawson was banned for not being obviously identifiable as an ad. 

  • Jamie Genevieve

    • Upheld
    • Social media (own site)
    • 22 December 2021

    An Instagram post by Jamie Genevieve was banned for not being obviously identifiable as an ad. 

  • The Belvedere Clinic Ltd

    • Upheld
    • Social media (own site)
    • 01 December 2021

    An Instagram post promoting a health clinic was banned for irresponsibly advertising an offer for cosmetic surgery limited to the first 50 applicants, which created an undue sense of urgency for consumers.

  • The Hut.com Ltd

    • Upheld in part
    • Internet (video)
    • 01 December 2021

    A YouTube ad for a skincare company’s subscription box was banned for not communicating all significant information related to the availability of products.

  • Charlotte Tilbury Beauty Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 October 2021

    An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.

  • HairCybele

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 September 2021

    An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.

  • PBO Skincare Ltd

    • Upheld
    • Social media (own site)
    • 29 September 2021

    An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy