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Colgate-Palmolive (UK) Ltd t/a Colgate Palmolive (UK) Ltd
A TV ad for Sanex shower gel seen in June 2025. The ad included a voiceover that stated, "To those who might scratch day and night. To those whose skin will feel dried out even by water" alongside scenes of a black woman with red scratch marks and another covered with a cracked clay-like material. The ad then stated, "...
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Cheeky Baby Products Ltd
A blog post misleadingly implied that reusable nappies could help earlier toilet training.
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Foreo AB t/a Foreo
A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.
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The Essence Vault Ltd
A paid-for Facebook ad made misleading pricing claims.
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Jaded London Ltd
An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL
Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.
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THG Beauty Ltd t/a Look Fantastic
An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (7)