Rulings (11)
  • Pfizer Consumer Healthcare Ltd

    • Upheld
    • Magazine
    • 03 January 2018

    A press ad for a beauty drink supplement, seen in May 2017, stated "Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer wher...

  • Croftscope Ltd t/a BOCA

    • Upheld
    • National press
    • 22 November 2017

    An ad for BOCA organic toothpastes was seen in the Raconteur supplement which was included in the Times newspaper on 28 July 2017. The ad featured a black and white image of the body of a naked woman, who was wearing only a pair of strappy heels. The woman in the image was shown reclining in a chair and facing a win...

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Upheld
    • Internet (on own site)
    • 09 August 2017

    A page describing Olay Regenerist skincare products on www.olay.co.uk, seen in October 2016, stated “Re-energises skin’s appearance cell by cell*”. Small text stated “*by exfoliating skin surface cells”.

  • Colgate-Palmolive (UK) Ltd

    • Not Upheld
    • Television
    • 19 July 2017

    A TV ad for Colgate Total Proof toothpaste, viewed on 21 April 2017, featured a voice-over that stated, “You brush your teeth every day. But wouldn’t you feel better if you could see and feel it cleaning? Colgate Total Proof. It turns into a blue foam as you brush, fights bacteria and reduces plaque. So you feel rea...

  • The Feel Good Group Ltd t/a The Tanning Shop

    • Upheld
    • E-mail
    • 19 July 2017

    An email for The Tanning Shop, dated 6 March 2016, said “Use our UV to get YOUR

    Vitamin D!” and “Exposure to UV light is the most powerful way to promote Vitamin D

    production and using a responsible tanning programme is by far the most efficient!” At the top of the ad was a picture of a tanned model in a...

  • Antony & Patricia Ltd t/a Bosun's Barbers

    • Not Upheld
    • Internet (social networking)
    • 21 June 2017

    The Bosun's Barbers Facebook page, seen in December 2016 and January 2017, contained text which stated "Est. 1969".

  • Bear Group Ltd t/a Daily Star Wins

    • Upheld
    • Television
    • 10 May 2017

    A TV ad for StarWins.com, seen on 17 January 2017, began with a shot of two men standing at a bar in a pub next to a table where a man and a woman were chatting to each other. One of the men at the bar watched a woman as she walked past before a voice-over stated, “Allow me to introduce you to Star Wins” and one of ...

  • Coty UK Ltd

    • Upheld
    • Television
    • 19 April 2017

    A TV ad for a Rimmel mascara seen on 8 December 2016. The voice-over stated, “Rimmel introduces Cara Delevingne for new Scandaleyes Reloaded mascara. Dangerously bold lashes. New max-density brush for clump free lashes. Extreme volume … Extreme wear.” The ad also included several images of the product being applied ...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Internet (social networking), Television
    • 05 April 2017

    A TV ad and video ad on the Nivea UK YouTube channel, seen in April 2016, promoted Nivea Protect & Care antiperspirant:

    a. The TV ad featured a voice-over that stated, “On one side you want strong deodorant protection that lasts all day long. On the other side, you want that soft skin feel. Now you can hav...

  • Nomad Choice Pty Ltd t/a Flat Tummy Tea

    • Upheld
    • Internet (social networking)
    • 05 April 2017

    An Instagram post by the makeup blogger Sheikhbeauty, seen on 7 December 2016, promoted tea. Text stated "@flattummytea 20% off guys!!!! If you've been following me you'll know i used this and I genuinely feel less bloated and a flatter tummy ... oh yessss".

Informally resolved (71)
  • Debenhams Retail plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Beauty products, grooming and hygiene

  • Suzanne Jackson t/a SoSueMe

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery, Beauty products, grooming and hygiene

  • Superdrug Stores plc t/a Superdrug

    • 13 December 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Beauty products, grooming and hygiene

  • TFS Stores Ltd t/a The Fragrance Shop

    • 13 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Beauty products, grooming and hygiene

  • Amazon Europe Core Sarl t/a Amazon

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Beauty products, grooming and hygiene

  • The Jewellery Channel Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Beauty products, grooming and hygiene

  • Spon Global Ltd t/a Give Me Cosmetics

    • 29 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Beauty products, grooming and hygiene

  • Superdrug Stores plc

    • 29 November 2017
    • Number of complaints: 1

    Media: Point of sale
    Topic: Beauty products, grooming and hygiene, Animals and farming

  • Georgia Toffolo

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Computers, phones and telecoms, Beauty products, grooming and hygiene

  • Time Inc (UK) Ltd t/a Powder

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Beauty products, grooming and hygiene

Mail order cases (2)
  • TFS Buying Ltd t/a The Fragrance Shop

    • 01 March 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Beauty products, grooming and hygiene

  • SRKVolume-Hair&Beauty

    • 25 January 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Beauty products, grooming and hygiene

Database cases (2)
  • Waves Hair & Beauty

    • 09 August 2017
  • GlaxoSmithKline UK Ltd

    • 22 February 2017