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Beiersdorf UK Ltd
A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...
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Candy Coat Ltd
A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...
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HiSmile Pty Ltd t/a HiSmile
Eight video ads for HiSmile, a teeth whitening product, that appeared on Snapchat, Instagram and Facebook: a. A Snapchat story, seen on 21 November, showed a woman wiping a gel-like substance off her visibly yellow teeth with her finger, revealing clean, white teeth. Text at the top of the ad read "White Teeth ...
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Procter & Gamble (Health & Beauty Care) Ltd
A TV ad seen in March 2018 for the sanitary protection product “Always Discreet”, featured a woman who stated, “I didn’t realise my bladder leak pad was bulky until I went for a bike ride. So I tried Always Discreet. I couldn’t believe the difference. It’s less bulky and it really pr...
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TFS Stores Ltd t/a The Fragrance Shop
Two ads for The Fragrance Shop, seen in November 2018: a. The home page of The Fragrance Shop, www.thefragranceshop.co.uk, featured a banner that stated "BLACK FRIDAY COUNTDOWN. UP TO 60% OFF*". Further text stated "AN EXTRA 15% OFF SELECTED LINES". Smaller text linked by an asterisk stated "...
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Marketing Punch Ltd t/a OfferX and GetTestKeep
An instagram account and two websites for OfferX, a marketing company, seen on 24 September 2018: a. The instagram account “primarkprdct” included as its profile picture an image of the Primark logo. The instagram profile included in its profile description “© Primark … Welcome to the o...
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TePe Oral Hygiene Products Ltd
A poster displayed on London Underground trains for TePe, an oral health care product company, seen on 7 April 2018 included text which stated “A TePe can get you to 100% clean … Your toothbrush only cleans up to 60% of your teeth … No wonder 94% of dental hygienists recommend them*”. Small print at the bottom of the a...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (7)