Latest rulings

  • Beer52 Ltd

    • Upheld
    • Mailing
    • 24 February 2021

    A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.

  • Diageo Great Britain Ltd

    • Not upheld
    • Television
    • 17 February 2021

    A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.

  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.