Latest rulings

  • Global Brands Ltd t/a VK

    • Upheld
    • Internet (social networking)
    • 14 June 2017

    A Facebook ad by VK, an alcoholic beverage brand, dated 8 March 2017, featured an image of a group of young people dancing during a typical club scene. The image showed several people with their heads tilted back, drinking from bottles of VK. At the top of the image, text stated “drinkaware.co.uk for the facts”. The...

  • Drink Doctor Ltd

    • Upheld
    • Internet (social networking)
    • 24 May 2017

    Four posts on Drink Doctor Ltd's Facebook page, seen in December 2016, promoted a 24-hour alcohol delivery service:

    a. A cartoon image of a man drinking wine from a bottle was accompanied by text stating, "People are not addicted to alcohol or drugs, they are addicted to escaping reality".

    b. T...

  • DMD Operations Ltd t/a 31DOVER.COM

    • Upheld
    • Internet (on own site), Internet (video)
    • 19 April 2017

    A video ad on the online drinks retailer 31Dover.com's website and on Youtube, seen in February 2017, opened on a blurred background and title text "The Karma Shotra" appeared. Bar paraphernalia including glasses, bottles and a variety of alcohol products were then shown with doodle drawings such as arms a...

  • Pure Milk Vodka Ltd

    • Upheld in part
    • Magazine
    • 08 March 2017

    Three ads for Black Cow vodka, seen in December 2016:

    a. A press ad in the Week featured a cartoon drawing of a cow driving a sleigh and delivering gifts of Black Cow vodka. Text beneath this stated “BLACK COW pure milk vodka. So smooth you can drink it until the cows come home …”.

    ...