Latest rulings

  • Heineken UK Ltd

    • Not upheld
    • Television, Social media (own site)
    • 20 July 2022

    A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.

  • DNBA Entertainment Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.

  • Pure Wines Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An ad on Instagram and the company’s website broke the strict alcohol ad rules by linking alcohol with seduction and sexual activity.

  • Served Drinks Ltd t/a Served

    • Upheld in part
    • Social media (paid ad)
    • 06 July 2022

    Three ads on Facebook and Instagram were banned for making health and nutrition claims about an alcoholic product, and for implying alcohol can overcome boredom.