Latest rulings

  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.

  • Beer52 Ltd

    • Upheld
    • Email
    • 16 September 2020

    A website ad for a beer subscription service made misleading claims about a discount offer.

  • Global Brands Ltd

    • Not upheld
    • Internet (social networking)
    • 02 September 2020

    An Instagram post promoting a VK drink did not inappropriately target children.