Latest news
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Thinking outside the (subscription) box
- CAP News
- 11 February 2021
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Updating the ad rules on alcohol
- CAP News
- 21 January 2021
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Alcohol Awareness Week 2020 - Alcohol and mental health
- CAP News
- 12 November 2020
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Treating mental health responsibly
- CAP News
- 22 October 2020
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Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads
- CAP News
- 24 September 2020
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Children’s exposure to TV ads for gambling and alcohol: a 2019 update
- ASA News
- 22 May 2020
Latest rulings
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Beer52 Ltd
- Upheld
- Mailing
- 24 February 2021
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
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Diageo Great Britain Ltd
- Not upheld
- Television
- 17 February 2021
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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Edrington-Beam Suntory UK
- Not upheld
- Television
- 06 January 2021
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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BrewDog plc
- Upheld in part
- National newspaper (paid ad)
- 18 November 2020
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.