Latest rulings

  • Global Brands Ltd t/a VK

    • Upheld
    • Internet (social networking)
    • 14 June 2017

    A Facebook ad by VK, an alcoholic beverage brand, dated 8 March 2017, featured an image of a group of young people dancing during a typical club scene. The image showed several people with their heads tilted back, drinking from bottles of VK. At the top of the image, text stated “ for the facts”. The...

  • Drink Doctor Ltd

    • Upheld
    • Internet (social networking)
    • 24 May 2017

    Four posts on Drink Doctor Ltd's Facebook page, seen in December 2016, promoted a 24-hour alcohol delivery service:

    a. A cartoon image of a man drinking wine from a bottle was accompanied by text stating, "People are not addicted to alcohol or drugs, they are addicted to escaping reality".

    b. T...

  • DMD Operations Ltd t/a 31DOVER.COM

    • Upheld
    • Internet (on own site), Internet (video)
    • 19 April 2017

    A video ad on the online drinks retailer's website and on Youtube, seen in February 2017, opened on a blurred background and title text "The Karma Shotra" appeared. Bar paraphernalia including glasses, bottles and a variety of alcohol products were then shown with doodle drawings such as arms a...

  • Pure Milk Vodka Ltd

    • Upheld in part
    • Magazine
    • 08 March 2017

    Three ads for Black Cow vodka, seen in December 2016:

    a. A press ad in the Week featured a cartoon drawing of a cow driving a sleigh and delivering gifts of Black Cow vodka. Text beneath this stated “BLACK COW pure milk vodka. So smooth you can drink it until the cows come home …”.