Latest news

Latest rulings

  • RR Whisky Ltd

    • Upheld
    • Internet (social networking), Internet (website content)
    • 07 April 2021

    A Facebook and website ad for a whisky company were banned for irresponsibly linking the consumption of alcohol with mountaineering, an activity in which drinking would be unsafe.

  • Camden Town Brewery Ltd

    • Upheld in part
    • 10 March 2021

    A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.

  • Beer52 Ltd

    • Upheld
    • Mailing
    • 24 February 2021

    A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.

  • Diageo Great Britain Ltd

    • Not upheld
    • Television
    • 17 February 2021

    A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.