Rulings

Diageo Great Britain Ltd

• Upheld
• Internet (social networking)
• 03 January 2018

A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Capt...

Pernod Ricard UK Ltd

• Upheld
• Internet (social networking)
• 22 November 2017

A sponsored Facebook post by Absolut, a vodka brand, seen on 9 August 2017, featured a video of a group of young people sitting in a boat. On-screen text stated “ENJOY ABSOLUT RESPONSIBLY”.

Channel Four Television Corporation

• Not Upheld
• Television
• 04 October 2017

A TV ad for Haig Whiskey was broadcast on Channel 4 at 8:30 am on 12 April 2017 during the TV show “Everybody Loves Raymond”.

AB InBev UK Ltd t/a Bud Light Beer

• Not upheld
• Internet (on own site), Internet (social networking)
• 20 September 2017

A TV ad and tweet for Bud Light Beer:

a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen tex...

Marston's plc t/a Banks's Beer

• Not Upheld
• Internet (social networking)
• 30 August 2017

A tweet from the Bank’s Beer twitter account, dated 12 April 2017, stated “Easter is on it’s [sic] way #easter #beer #tellitlikeitis #Wolverhampton”. The tweet contained an image which featured a graffiti painting on a wall of Jesus sitting on a bench with a halo above his head. The image showed Jesus wearing a rabb...

Heineken UK Ltd

• Not Upheld
• Television
• 09 August 2017

A TV ad for Foster's Lager, seen on 20 April 2017, which opened with a wide shot of a cricket field in Melbourne, Australia, in 1886. The camera focused on two Australian characters who commented on a game played between English and Australian players. One of the characters said, "Nice one, Walter. Putting the ...

Greene King Retailing Limited t/a Hungry Horse

• Upheld
• Leaflet
• 02 August 2017

A leaflet for Hungry Horse Pub, seen on 11 May 2017, promoted a special offer for the re-opening of a pub. The front page of the leaflet stated “WITH TWO GREAT OFFERS £5 OFF AND A FREE DRINK”. The back of the leaflet contained information about the terms and conditions of the offer which included a list of alcoholic...

Beer52 Ltd

• Upheld
• Internet (on own site), Internet (social networking)
• 26 July 2017

A YouTube video, a website and tweet for Beer 52 Ltd, a craft beer subscription club, promoting their Berliner box of craft beers, seen on 3 February 2017:

a. A YouTube Video, on the Beer 52 channel page which lasted 38 minutes, featured a man sampling nine different varieties of craft beer, while sitting alon...