Rulings (20)
  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

  • Global Brands Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 March 2024

    A TikTok post on Danielle Walsh’s account irresponsibly encouraged excessive drinking and wasn’t obviously identifiable as an ad.

  • Banquist Ltd t/a Banquist, Winedrops

    • Upheld
    • Social media (paid ad)
    • 06 March 2024

    A paid-for Facebook ad for a wine retailer irresponsibly encouraged drinking unwisely.

  • Brown-Forman Beverages Europe Ltd t/a Jack Daniel's

    • Upheld
    • Poster
    • 28 February 2024

    A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.

  • DUSK (Retail) Ltd

    • Not upheld
    • Television
    • 28 February 2024

    A TV ad did not irresponsibly imply that drinking alcohol had therapeutic qualities and could be used to cope with parenthood.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

  • BrewDog plc

    • Upheld
    • 20 December 2023

    An Instagram post by Brewdog, published on 31 July 2023, featured an image of a poster, containing a childlike drawing of Earth covered in flames. Text accompanying the drawing stated “drink it for me” in the style of a child’s handwriting. Text on the other half of the poster stated “BEER FOR Y...

  • Global Brands Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 20 September 2023

    A TikTok ad for alcohol on Charly Anne Collard’s account was not immediately identifiable as an ad, was not appropriately targeted, irresponsibly condoned excessive drinking and featured individuals under the age of 25.

  • AB InBev UK Ltd t/a Camden Town Brewery

    • Upheld
    • Television
    • 23 August 2023

    A TV ad for Camden Town Brewery was of strong appeal to people under 18 years of age as it featured animated characters in a fun and engaging way that would appeal to a younger audience.

  • Au Vodka Ltd

    • Upheld
    • Social media (own site)
    • 23 August 2023

    Three Instagram posts by Au Vodka irresponsibly referred to aggressive behaviour, linked alcohol with illicit drugs and tough and daring behaviour.

  • Blackford Casks Ltd t/a Whisky Investment Partners

    • Upheld
    • Internet (website content), Social media (own site), Internet (display)
    • 23 August 2023

    An online display ad, website and two paid-for Facebook posts for a whisky cask investment company made misleading and unsubstantiated investment return claims, did not make the risks involved in whisky investment clear and took advantage of consumers’ inexperience and credulity.

  • London Cask Co Ltd t/a London Cask Company

    • Upheld
    • National newspaper (paid ad), Search (paid), Internet (website content)
    • 23 August 2023

    Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.

  • Rebel Wine Ltd

    • Upheld
    • Social media (own site)
    • 23 August 2023

    An Instagram post advertising a CBD infused wine made non-permitted health claims.

  • Diageo Great Britain Ltd t/a Diageo

    • Not upheld
    • Television
    • 16 August 2023

    A TV ad for a gin company did not imply the success of a social occasion depended on the presence or consumption of alcohol or portray alcohol as capable of changing moods.

  • Sisters & Seekers Ltd t/a Sisters & Seekers

    • Upheld
    • Internet (website content)
    • 16 August 2023

    A website for a clothing brand irresponsibly glamorised smoking and featured people who appeared to be under 25 years of age.

  • Whyte and Mackay Ltd t/a Whyte and Mackay

    • Not upheld
    • Television, VOD
    • 16 August 2023

    A TV ad and Video on Demand (VOD) ad for a whisky company was unlikely to appeal strongly to people aged under 18.

  • Pirate's Grog Rum Ltd

    • Upheld
    • Social media (paid ad)
    • 09 August 2023

    A paid for Facebook ad for a rum company irresponsibly implied that alcohol could overcome problems and that it had therapeutic qualities.

  • Au Vodka Ltd

    • Upheld
    • Social media (own site)
    • 26 July 2023

    A user-generated tweet which was retweeted by Au Vodka was socially irresponsible as it linked alcohol to driving.

  • Novielo London t/a Novielo London

    • Upheld
    • Internet (website content), Social media (own site)
    • 07 June 2023

    An Instagram post and website for an online home retailer irresponsibly encouraged the excessive consumption of alcohol and implied that alcohol had therapeutic qualities.

  • Litty Liquor

    • Upheld
    • Social media (influencer or affiliate ad)
    • 31 May 2023

    Three posts on an alcohol brand’s Instagram account broke our rules by featuring the rapper ArrDee who is under 25 years of age and encouraged excessive and irresponsible consumption of alcohol.