Rulings (13)

  • Bacardi Global Brands Ltd t/a Bombay Sapphire Gin

    • Not upheld
    • Video on demand, Cinema
    • 08 January 2020

    A VOD and cinema ad for gin did not break the rules around implying alcohol was capable of changing mood or enhancing creativity.

  • Missguided Ltd

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad for a clothing company did not encourage irresponsible drinking.  

  • Person(s) unknown t/a The Folly Bar

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    An ad seen on Facebook was banned for promoting or condoning excessive alcohol consumption.

  • Sazerac UK Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    Instagram posts promoting alcohol broke the rules for including individuals who were or seemed to be under 25 years of age.

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Blackrose Ltd

    • Upheld
    • Internet (social networking)
    • 11 December 2019

    Facebook posts promoting three pubs broke the rules for encouraging excessive drinking and implying alcohol had therapeutic qualities.

  • Halewood International Ltd t/a Tequila Rose

    • Upheld in part
    • Internet (social networking)
    • 20 November 2019

    A post on Holly Ah-Thion’s Instagram account for Tequila Rose Liqueur broke the rules around alcohol ads featuring those who are or seem to be under 25 years of age.

  • Redee Solutions LLC

    • Upheld
    • Internet (social networking)
    • 30 October 2019

    A Facebook ad for an alcohol flush solution was banned for being socially irresponsible and for not holding adequate evidence to support their claims.

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • Drake & Morgan Ltd

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    Claims on a webpage and email for bar and restaurant chain Drake and Morgan’s botanical themed drinks was considered socially irresponsible.    

  • Virgin Wine Online Ltd

    • Upheld
    • Email
    • 09 October 2019

    An email for a wine deal was misleading and broke the promotions rules. 

  • Trossachs Distillery Ltd t/a McQueen Gin

    • Upheld
    • Television
    • 25 September 2019

    A TV ad for McQueen Gin was banned as it irresponsibly linked drinking alcohol with potentially dangerous physical activities.

  • Heineken Enterprise Ltd

    • Not Upheld
    • Internet (social networking)
    • 04 September 2019

    The targeting of ads on Tanya Burr’s Instagram page for Heineken beer was acceptable because less than 25% of the audience were under the age of 18.

Informally resolved (1)

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

Mail order cases (0)
Database cases (0)