Rulings

AB InBev UK Ltd t/a Bud Light Beer

• Upheld
• Internet (on own site), Internet (social networking)
• 20 September 2017

A TV ad and tweet for Bud Light Beer:

a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen text which read “NOW IN THE UK”.

b. A paid-for t...

Marston's plc t/a Banks's Beer

• Not Upheld
• Internet (social networking)
• 30 August 2017

A tweet from the Bank’s Beer twitter account, dated 12 April 2017, stated “Easter is on it’s [sic] way #easter #beer #tellitlikeitis #Wolverhampton”. The tweet contained an image which featured a graffiti painting on a wall of Jesus sitting on a bench with a halo above his head. The image showed Jesus wearing a rabb...

Heineken UK Ltd

• Not Upheld
• Television
• 09 August 2017

A TV ad for Foster's Lager, seen on 20 April 2017, which opened with a wide shot of a cricket field in Melbourne, Australia, in 1886. The camera focused on two Australian characters who commented on a game played between English and Australian players. One of the characters said, "Nice one, Walter. Putting the ...

Greene King Retailing Limited t/a Hungry Horse

• Upheld
• Leaflet
• 02 August 2017

A leaflet for Hungry Horse Pub, seen on 11 May 2017, promoted a special offer for the re-opening of a pub. The front page of the leaflet stated “WITH TWO GREAT OFFERS £5 OFF AND A FREE DRINK”. The back of the leaflet contained information about the terms and conditions of the offer which included a list of alcoholic...

Beer52 Ltd

• Upheld
• Internet (on own site), Internet (social networking)
• 26 July 2017

A YouTube video, a website and tweet for Beer 52 Ltd, a craft beer subscription club, promoting their Berliner box of craft beers, seen on 3 February 2017:

a. A YouTube Video, on the Beer 52 channel page which lasted 38 minutes, featured a man sampling nine different varieties of craft beer, while sitting alon...

Global Brands Ltd t/a VK

• Upheld
• Internet (social networking)
• 14 June 2017

A Facebook ad by VK, an alcoholic beverage brand, dated 8 March 2017, featured an image of a group of young people dancing during a typical club scene. The image showed several people with their heads tilted back, drinking from bottles of VK. At the top of the image, text stated “drinkaware.co.uk for the facts”. The...

Drink Doctor Ltd

• Upheld
• Internet (social networking)
• 24 May 2017

Four posts on Drink Doctor Ltd's Facebook page, seen in December 2016, promoted a 24-hour alcohol delivery service:

a. A cartoon image of a man drinking wine from a bottle was accompanied by text stating, "People are not addicted to alcohol or drugs, they are addicted to escaping reality".

b. T...

DMD Operations Ltd t/a 31DOVER.COM

• Upheld
• Internet (on own site), Internet (video)
• 19 April 2017

A video ad on the online drinks retailer 31Dover.com's website and on Youtube, seen in February 2017, opened on a blurred background and title text "The Karma Shotra" appeared. Bar paraphernalia including glasses, bottles and a variety of alcohol products were then shown with doodle drawings such as arms a...

Pure Milk Vodka Ltd

• Upheld in part
• Magazine
• 08 March 2017

Three ads for Black Cow vodka, seen in December 2016:

a. A press ad in the Week featured a cartoon drawing of a cow driving a sleigh and delivering gifts of Black Cow vodka. Text beneath this stated “BLACK COW pure milk vodka. So smooth you can drink it until the cows come home …”.

BarHopping UK

• Upheld
• Internet (on own site), Internet (social networking), Brochure, Internet (video)
• 22 February 2017

A flyer, a website, a Facebook post and a YouTube video for BarHopping UK:

a. The flyer, seen on 16 August 2016, contained text that stated “1 NIGHT 3 BARS + 1 CLUB … Unlimited Pizza AND FREE Shots at the first bar”. The flyer also featured an image of a young woman eating pizza and anot...