Rulings (6)

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • Drake & Morgan Ltd

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    Claims on a webpage and email for bar and restaurant chain Drake and Morgan’s botanical themed drinks was considered socially irresponsible.    

  • Virgin Wine Online Ltd

    • Upheld
    • E-mail
    • 09 October 2019

    An email for a wine deal was misleading and broke the promotions rules. 

  • Trossachs Distillery Ltd t/a McQueen Gin

    • Upheld
    • Television
    • 25 September 2019

    A TV ad for McQueen Gin was banned as it irresponsibly linked drinking alcohol with potentially dangerous physical activities.

  • Heineken Enterprise Ltd

    • Not Upheld
    • Internet (social networking)
    • 04 September 2019

    The targeting of ads on Tanya Burr’s Instagram page for Heineken beer was acceptable because less than 25% of the audience were under the age of 18.

  • Edrington Distillers Ltd t/a Macallan

    • Upheld
    • Internet (social networking), Television, VOD
    • 10 April 2019

    A TV ad, video on demand (VOD) ad and a paid-for ad on Instagram for Macallan whisky, seen in December 2018: a. The TV ad featured a man leaping off a cliff and tumbling towards the ground. As he fell, feathers started sprouting out of his arms and he began to grow wings. On-screen text stated "Would you risk f...

Informally resolved (1)

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

Mail order cases (0)
Database cases (0)