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Global Brands Ltd
A TikTok ad for alcohol on Charly Anne Collard’s account was not immediately identifiable as an ad, was not appropriately targeted, irresponsibly condoned excessive drinking and featured individuals under the age of 25.
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AB InBev UK Ltd t/a Camden Town Brewery
A TV ad for Camden Town Brewery was of strong appeal to people under 18 years of age as it featured animated characters in a fun and engaging way that would appeal to a younger audience.
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Au Vodka Ltd
Three Instagram posts by Au Vodka irresponsibly referred to aggressive behaviour, linked alcohol with illicit drugs and tough and daring behaviour.
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Blackford Casks Ltd t/a Whisky Investment Partners
An online display ad, website and two paid-for Facebook posts for a whisky cask investment company made misleading and unsubstantiated investment return claims, did not make the risks involved in whisky investment clear and took advantage of consumers’ inexperience and credulity.
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London Cask Co Ltd t/a London Cask Company
Two national newspaper ads, a website and a paid-for Google ad for a whisky cask investment company made misleading and unsubstantiated investment return claims and did not make the risks involved in whisky investment clear.
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Rebel Wine Ltd
An Instagram post advertising a CBD infused wine made non-permitted health claims.
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Diageo Great Britain Ltd t/a Diageo
A TV ad for a gin company did not imply the success of a social occasion depended on the presence or consumption of alcohol or portray alcohol as capable of changing moods.
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Sisters & Seekers Ltd t/a Sisters & Seekers
A website for a clothing brand irresponsibly glamorised smoking and featured people who appeared to be under 25 years of age.
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Whyte and Mackay Ltd t/a Whyte and Mackay
A TV ad and Video on Demand (VOD) ad for a whisky company was unlikely to appeal strongly to people aged under 18.
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Pirate's Grog Rum Ltd
A paid for Facebook ad for a rum company irresponsibly implied that alcohol could overcome problems and that it had therapeutic qualities.
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Au Vodka Ltd
A user-generated tweet which was retweeted by Au Vodka was socially irresponsible as it linked alcohol to driving.
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Novielo London t/a Novielo London
An Instagram post and website for an online home retailer irresponsibly encouraged the excessive consumption of alcohol and implied that alcohol had therapeutic qualities.
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Litty Liquor
Three posts on an alcohol brand’s Instagram account broke our rules by featuring the rapper ArrDee who is under 25 years of age and encouraged excessive and irresponsible consumption of alcohol.
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Gorillas Technologies UK Ltd t/a Gorillas
A TV, video on demand, TikTok and Instagram ad for a grocery delivery service irresponsibly featured references to drugs, sex and excessive or unhealthy drinking that were likely to cause serious or widespread offence.
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Notonthehighstreet Enterprises Ltd t/a notonthehighstreet.com
A Video on Demand (VOD) ad and a YouTube ad for a gifts retailer did not encourage excessive drinking or imply that alcohol might be indispensable or take priority in one’s life.
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The Muff Liquor Company
TikTok and Instagram post by Laura Whitmore for an Irish Gin and Vodka retailer were not obviously identifiable as ads, were inappropriately targeted and implied that alcohol could enhance confidence or change moods.
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DrunkH Ltd
A paid-for ad on Instagram and a website that promoted a drinking card game encouraged irresponsible or anti-social behaviour, portrayed drinking alcohol as a challenge and was inappropriately targeted at people under 18 years of age.
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BrewDog plc
A marketing email for a pub chain misleadingly implied that alcoholic beverages counted towards one of the five recommended daily portions of fruit and vegetables.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (18)