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BrewDog plc
A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.
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Detox Today
A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.
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Phusion Projects LLC t/a FourLoko
An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style.
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Global Brands Ltd t/a VK
A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.
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The Innovative Brewing Company Ltd t/a Prime Time Lager
A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.
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Bestway Retail Ltd t/a Bargain Booze
A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.
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Banquist Ltd t/a Winedrops
A paid-for Facebook ad and sponsored Instagram story made unsubstantiated price comparison claims and misleadingly implied that reviews and ratings were from a third-party review website when this wasn't the case.
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Beer52 Ltd
Two email promotions omitted significant conditions.
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Heineken UK Ltd t/a Heineken
A paid-for online display ad for Heineken 0.0 didn’t include a prominent statement of ABV.
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Suntory Global Spirits UK Ltd
A post on Bowmore Single Malt Whisky’s Facebook page in partnership with Aston Martin linked alcohol with driving and was irresponsible.
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DAMM 1876 LTD
Two Instagram reels on alcohol brand Estrella Damm’s own account linked alcohol with activities or locations in which drinking would be unsafe or unwise.
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William Grant & Sons Ltd t/a Hendricks Gin
A Video on Demand ad for Hendricks Gin wasn't likely to particularly appeal to under-18s.
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Aston Manor Ltd t/a Crumpton Oaks
A TV ad for Crumpton Oaks Cider was not likely to strongly appeal to under 18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (13)