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BrewDog plc
A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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DRTY DRINKS Ltd
Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.
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Long Ashton Holdings Ltd t/a High Water
A website post by a drinks company was banned for making non-permitted nutrition claims for an alcoholic drink.
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Wild Drinks Group Ltd t/a Whisp Drinks
A website post by a drinks company was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.
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Au Vodka Ltd
Seven Instagram and a website post for a vodka company were banned for encouraging excessive drinking, for linking the consumption of alcohol with driving, and for featuring a rapper who under 25 years of age.
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UKGBrunch Ltd
Two posts on an event promoter’s Facebook page were banned for encouraging excessive consumption of alcohol.
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RR Whisky Ltd
A Facebook and website ad for a whisky company were banned for irresponsibly linking the consumption of alcohol with mountaineering, an activity in which drinking would be unsafe.
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Camden Town Brewery Ltd
A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.
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Beer52 Ltd
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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BrewDog plc
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (12)