A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
A website ad for a beer subscription service made misleading claims about a discount offer.
An Instagram post promoting a VK drink did not inappropriately target children.
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.