Latest rulings

  • British Telecommunications plc

    • Upheld
    • Television
    • 22 November 2017

    A TV ad for BT, seen on 11 May 2017, advertised broadband packages. The voice-over stated, "The welcome discount on BT Unlimited Broadband has just got bigger. We'll now give you a discount of over 30%". Large text across the screen stated "BIGGER DISCOUNT" followed by "NOW OVER 30% DISCOUNT...

  • Express EPOS Ltd t/a XEPOS

    • Upheld
    • Internet (on own site)
    • 22 November 2017

    An ad for XEPOS electronic point of sale (EPOS) software, seen on www.xepos.co.uk in August 2017, listed the product’s key features. Under a tab labelled “CLOUD”, text stated “Store all your data to the cloud for safe and quick storage. With XEPOS, all your data is stored on our secure cloud servers so you can acces...

  • Official iPhone Unlock Ltd

    • Upheld
    • Internet (search engine)
    • 22 November 2017

    A website for Official iPhone Unlock, www.officialiphoneunlock.co.uk, seen in August 2017, included text on a web page, titled “iCloud Unlock”, stated “Find My iPhone includes a feature called Activation Lock that is designed to prevent anyone else from using an iPhone … if it’s ever lost or stolen … However, this a...

  • Plusnet plc

    • Upheld
    • Internet (social networking), Internet (OBA)
    • 15 November 2017

    A Facebook ad and an online banner ad for the broadband provider Plusnet plc promoted their broadband product for businesses:

    a. The Facebook ad, seen on 28 March, featured the text "£4.50 a month for Unlimited Business Broadband. Order today!" Underneath, there was an image of a man alongside more p...