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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Lebara Mobile Ltd t/a Lebara Ltd
Claims on the company’s website for its 30-day SIM-only plans were misleading because the “unlimited” minutes and text services were subject to a cap on usage
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Sky UK Ltd
Claims on a website and in an email about being the “top-performing major broadband provider” and which implied Sky had won an award from Ofcom were misleading
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Virgin Media Ltd
We partially upheld complaints from BT over two ads for Virgin Media.
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Surfshark Ltd
A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.
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British Telecommunications plc t/a BT, BT Sport
A website ad for BT was banned for making misleading internet speed claims.
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Vodafone Ltd t/a Voxi, vodafone
A website ad for Voxi was banned for making misleading price claims.
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salesforce UK Ltd
A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.
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TalkTalk Telecom Ltd t/a TalkTalk
A TV ad and an email promoting TalkTalk’s broadband service were banned for making misleading price claims.
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Telefonica UK Ltd t/a O2
A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (10)