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Practice Pal t/a Involve Education (Involve)
A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.
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Vodafone Ltd
Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features.
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DSV Communications Ltd t/a The One Broadband
A direct mailing misleadingly suggested that people at a specific address had been identified as having poor broadband connectivity and speeds. Another issue about a circular was informally resolved after the advertiser amended their ad.
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Starlink Internet Services Ltd
A banner ad for an internet provider omitted material information about a promotional price offer.
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Zzoomm plc
A circular letter for a broadband provider wasn’t obviously identifiable as marketing material and misled consumers by presenting it in a way that implied they were important notices on broadband disruption.
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CityFibre Holdings Ltd
A direct mailing wasn't misleading.
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Vodafone Ltd
Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (7)