Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (7)

Telefonica UK Ltd t/a O2
- Upheld
- National newspaper (paid ad), Television
- 24 February 2021
A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.
Sky UK Ltd
- Upheld
- Television
- 17 February 2021
A TV ad for Sky was banned for making misleading savings claims about a Sky TV and Broadband package.
Sky UK Ltd
- Not upheld
- Television
- 28 October 2020
A website and TV ad for Sky was not found to be misleading.
Sky UK Ltd
- Upheld
- Internet (on own site), Television
- 12 August 2020
A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.
Telefonica UK Ltd t/a O2
- Upheld
- National press
- 08 July 2020
Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.
Sky UK Ltd
- Upheld
- Television
- 13 May 2020
A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.
Privax Ltd t/a HMA VPN
- Not upheld
- Television
- 29 April 2020
A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.

Informally resolved (0)

Mail order cases (0)

Database cases (0)