Rulings (10)
  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Lebara Mobile Ltd t/a Lebara Ltd

    • Upheld
    • Website (own site)
    • 10 August 2022

    Claims on the company’s website for its 30-day SIM-only plans were misleading because the “unlimited” minutes and text services were subject to a cap on usage

  • Sky UK Ltd

    • Upheld
    • Email, Internet (website content)
    • 10 August 2022

    Claims on a website and in an email about being the “top-performing major broadband provider” and which implied Sky had won an award from Ofcom were misleading

  • Virgin Media Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We partially upheld complaints from BT over two ads for Virgin Media.

  • Surfshark Ltd

    • Upheld
    • Internet (video)
    • 20 April 2022

    A YouTube video ad by Surfshark was banned for being likely to cause fear or distress without justifiable reason.

  • British Telecommunications plc t/a BT, BT Sport

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for BT was banned for making misleading internet speed claims. 

  • Vodafone Ltd t/a Voxi, vodafone

    • Upheld
    • Internet (website content)
    • 13 October 2021

    A website ad for Voxi was banned for making misleading price claims.

  • salesforce UK Ltd

    • Not upheld
    • VOD
    • 06 October 2021

    A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Email, Television
    • 29 September 2021

    A TV ad and an email promoting TalkTalk’s broadband service were banned for making misleading price claims.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • Newspaper
    • 22 September 2021

    A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.