Here you’ll find out what the rules say. If you want some help with how to interpret them, check out our AdviceOnline articles.
The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications.
The UK Code of Broadcast Advertising (BCAP Code) applies to all advertisements (including teleshopping, content on self-promotional channels, tv text and interactive tv ads) and programme sponsorship credits on radio and tv services licensed by Ofcom
Register of CAP Code changes
Details of changes made to the Non-broadcast Code since they were published in 2010.
Register of BCAP Code changes
Details of changes made to the Broadcast Code since they were published in 2010.