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Latest rulings

  • Croftscope Ltd t/a BOCA

    • Upheld
    • National press
    • 22 November 2017

    An ad for BOCA organic toothpastes was seen in the Raconteur supplement which was included in the Times newspaper on 28 July 2017. The ad featured a black and white image of the body of a naked woman, who was wearing only a pair of strappy heels. The woman in the image was shown reclining in a chair and facing a win...

  • Cumbre International Ltd t/a Goodnightsnoring.com

    • Upheld
    • Television
    • 22 November 2017

    A TV ad for acupressure sleep aid company Goodnightsnoring.com was seen on 24 April 2017. The ad opened with a female presenter describing the “Good Night Ring” sleep aid. She said, “Hi there, I’d like to tell you about the recent Good Night Ring user trial which involved 136 couples. Let me give you some more amazi...

  • ProBack Clinics Surbiton

    • Upheld
    • National press
    • 22 November 2017

    A national press ad for ProBack Clinics, seen in the London Evening Standard on 12 June 2017, promoted the clinic’s shockwave treatment. Text stated “Shockwave treatment is a computerised alternative to manual manipulation where the machine is able to detect and correct spinal misalignments, break down scar tissue, ...

  • RB UK Commercial Ltd t/a Nurofen

    • Not Upheld
    • Television
    • 22 November 2017

    A TV ad for Nurofen, seen 24 July 2017, showed four brief clips that contrasted ‘good’ and ‘bad’ versions of the same experience, during which a voice-over stated, “Sometimes the choice is obvious. When it comes to headache relief choose Nurofen”. Small on-screen text stated “Nurofen 200mg tablet. Contains ibuprofen...