Latest news
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Sunny with a Chance of Regulation… It’s Sun Awareness Week!
- CAP News
- 15 May 2025
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Liquid BBLs – Keep It Responsible – No ifs, no butts
- CAP News
- 15 May 2025
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Cat-egory: Animals in advertising
- CAP News
- 10 April 2025
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Advice for National Complementary Therapy Week 2025
- CAP News
- 27 March 2025
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Spring Clean Your Allergy Advertising
- CAP News
- 27 March 2025
Latest rulings
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Insulet International Limited t/a Omnipod
- Upheld
- Internet (video)
- 21 May 2025
A video on demand ad failed to present qualifying text clearly.
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2XU UK Limited
- Upheld
- Social media (paid ad)
- 16 April 2025
A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.
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Beautyjenics Ltd
- Upheld
- Social media (paid ad)
- 16 April 2025
A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.
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Bomb Doll Aesthetics
- Upheld
- Social media (paid ad)
- 16 April 2025
A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).