Latest rulings

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy

  • Cignpost Diagnostics Ltd

    • Upheld
    • Newspaper
    • 21 July 2021

    A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.

  • Pruvit Ventures Inc

    • Upheld
    • Website (own site), Social media (own site), Social media (influencer or affiliate ad)
    • 07 July 2021

    A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases.