Health and beauty

Latest rulings

Byrokko
- Upheld
- Social media (paid ad)
- 21 January 2026
A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan quickly and safely.
JD Tanning UK Ltd
- Upheld
- Social media (paid ad)
- 21 January 2026
Two paid-for Meta ads for a sunbed hire company misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was safe. The ads also discouraged essential treatment for conditions for which medical supervision should be sought, including psoriasis.
SFJ Group Ltd t/a SunShine Co
- Upheld
- Social media (paid ad)
- 21 January 2026
A paid-for Google search ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.
Tanbox Towcester Ltd
- Upheld
- Social media (paid ad)
- 21 January 2026
A paid-for Facebook ad for a tanning studio misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was healthy. The ad also discouraged essential treatment for conditions for which medical supervision should be sought, including seasonal affective disorder (SAD).

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