Latest news
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Food intolerance and allergy testing: some top tips on making sure the ASA tolerates your ads
- CAP News
- 16 September 2021
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Ensure your ads are picture perfect on World Photography Day
- CAP News
- 19 August 2021
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CBD marketing: a potted guide for budding entrepreneurs
- CAP News
- 05 August 2021
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Food for thought: three top tips to make sure your food claims comply with the Ad Codes
- CAP News
- 22 July 2021
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The ASA system and mental health
- ASA and CAP News
- 15 July 2021
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How to #boss multi-level-marketing ads with these top tips
- CAP News
- 10 June 2021
Latest rulings
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Charlotte Tilbury Beauty Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 13 October 2021
An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.
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Copper Clothing Ltd t/a Copper Clothing
- Upheld
- Radio
- 13 October 2021
A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.
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Gemporia Ltd
- Upheld
- Television
- 13 October 2021
A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.
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HairCybele
- Upheld
- Social media (influencer or affiliate ad)
- 29 September 2021
An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.
