Latest news
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A CAP Icesight into ads for the Winter Olympics
- CAP News
- 29 January 2026
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Don’t weight to get your gym ads into shape
- CAP News
- 29 January 2026
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UK fertility clinics achieve high compliance following enforcement
- CAP News
- 11 December 2025
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VAT’s the Way to Do It: Get your pricing ads right
- CAP News
- 11 December 2025
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Face facts: Are your cosmetic device ads making medicinal claims?
- CAP News
- 11 December 2025
Latest rulings
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The Cheeky Panda Ltd
- Upheld
- Website (own site)
- 04 February 2026
A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.
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Mamedica Ltd
- Upheld
- Website (own site)
- 28 January 2026
A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.
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Manchester Fertility Services Ltd t/a Egg Donors UK
- Upheld
- Social media (paid ad)
- 28 January 2026
Two paid-for Facebook ads for Egg Donors UK trivialised the decision to donate eggs by emphasising the financial compensation.
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Byrokko
- Upheld
- Social media (paid ad)
- 21 January 2026
A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan quickly and safely.

