Health and beauty

Latest rulings

BPerfect Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 21 July 2021
A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy
Cignpost Diagnostics Ltd
- Upheld
- Newspaper
- 21 July 2021
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
Actegy Ltd
- Upheld
- Television
- 14 July 2021
A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.
Pruvit Ventures Inc
- Upheld
- Website (own site), Social media (own site), Social media (influencer or affiliate ad)
- 07 July 2021
A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases.

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