Latest news
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
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Keeping the regulator sweet
- CAP News
- 11 September 2025
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The ASA and the ‘return of skinny’: where do we draw the line?
- ASA opinion piece
- 10 September 2025
- Jo Poots
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Don’t gloss over the facts – advertising make-up and beauty
- CAP News
- 14 August 2025
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Top tips on targeting and placement
- CAP News
- 24 July 2025
Latest rulings
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Indigo Sun Retail Ltd t/a Indigo Sun
- Upheld
- Website (own site)
- 17 September 2025
A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.
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L'Oréal (UK) Ltd t/a La Roche – Posay
- Upheld in part
- Internet (classified)
- 17 September 2025
A product listing on the La Roche Posay website didn’t provide sufficient information to allow consumers to verify comparisons with identifiable competitors. We also investigated whether the ad made unsubstantiated claims but didn’t find it to be in breach of the rules.
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Menwell Ltd t/a Voy
- Upheld
- Search (paid)
- 17 September 2025
A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.
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Person(s) Unknown t/a YourDailyPatch
- Upheld
- Search (paid)
- 17 September 2025
A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.