Latest rulings

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • National Injury Claimline Ltd t/a The Medical Negligence Experts

    • Upheld
    • Internet (on own site)
    • 01 May 2019

    A website for claims management company The Medical Negligence Experts, www.the-medica-negligence-experts.co.uk, seen on 31 January 2019 featured text which stated "The Medical Negligence Experts are here to help if you have been affected by negligence and wish to seek birth injury compensation" and featured ...

  • Candy Coat Ltd

    • Upheld
    • Internet (on own site)
    • 24 April 2019

    A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

  • HiSmile Pty Ltd t/a HiSmile

    • Upheld
    • Internet (social networking)
    • 10 April 2019

    Eight video ads for HiSmile, a teeth whitening product, that appeared on Snapchat, Instagram and Facebook: a. A Snapchat story, seen on 21 November, showed a woman wiping a gel-like substance off her visibly yellow teeth with her finger, revealing clean, white teeth. Text at the top of the ad read "White Teeth ...