Health and beauty

Latest rulings

Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED
- Upheld
- Social media (paid ad)
- 27 September 2023
A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.
Ersoy Health Services Tourism Ltd t/a Clinic Haus
- Upheld
- Social media (paid ad)
- 27 September 2023
A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.
South African Foods Ltd t/a Candy Store 4 You
- Upheld
- Social media (influencer or affiliate ad)
- 06 December 2023
A TikTok post on Saira Hayati’s account for sea salt made health and nutrition claims that were in breach of the rules and claimed to prevent, treat or cure human disease, which broke the rules.
Procter & Gamble UK t/a Always
- Upheld
- Television
- 29 November 2023
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

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