Health and beauty

Latest rulings

Easylife Group Ltd
- Upheld
- Newspaper
- 12 August 2020
A newspaper ad for a face mask was banned for implying it could protect wearers from COVID-19 without holding sufficient evidence to prove it met PPE standards.
Pheka Agency Co Ltd
- Upheld
- Social media (paid ad)
- 12 August 2020
A jewellery company’s Facebook ad was banned for stating a necklace could provide protection from electromagnetic radiation without holding adequate proof to back up the claim.
Harvey Water Softeners Ltd
- Upheld
- Leaflet
- 05 August 2020
A leaflet for a water softener misleadingly claimed that the product produced glossier hair and softer skin.
The Regenerative Clinic Ltd
- Upheld
- Newspaper
- 05 August 2020
A newspaper ad for joint pain treatment was banned for implying that the treatment permanently relieved discomfort associated with arthritis.

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