Latest news
-
Bringing body image into sharp focus
- ASA blog post
- 21 December 2020
- Guy Parker
-
Taking care with ads for self-care
- CAP News
- 26 November 2020
-
Cosmetic interventions and the CAP Code
- CAP News
- 26 November 2020
-
Harm and Offence: Crossing the line – 2020 style
- CAP News
- 12 November 2020
-
A quick guide to advertising antibody tests
- CAP News
- 12 November 2020
Latest rulings
-
Microlyscs LLC t/a The Crazy Cap
- Upheld
- Social media (own site)
- 20 January 2021
A Facebook post promoting a bottle cap was banned for implying that it could kill all bacteria, viruses and pathogens without holding evidence to substantiate the claim.
-
Unilever UK Ltd
- Upheld
- Social media (paid ad)
- 13 January 2021
A paid-for Facebook post by Boots was banned for implying that a lotion product could protect babies’ skin microbiome without holding sufficient evidence to demonstrate that this was the case.
-
Manuka Doctor (UK) Ltd
- Upheld
- National newspaper (ad feature)
- 06 January 2021
A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.
-
L(A)B Life and Beauty
- Upheld
- Internet (on own site)
- 16 December 2020
A website post and three Facebook posts by a skin and healthcare company were banned for claiming its belt product could help consumers lose weight without substantial evidence to support the claim.