New guidance aims to ensure in-game purchases are advertised responsibly

• ASA and CAP News
• 20 September 2021

Substantiation 101

• CAP News
• 16 September 2021

Wait a minute, Mr Postman – Delivery charges in ads

• CAP News
• 02 September 2021

How to push the envelope (without breaking the rules)

• CAP News
• 19 August 2021

Abellio East Midlands Ltd t/a East Midlands Railway

• Upheld
• Internet (website content)
• 22 September 2021

A promotion for a competition, which featured on East Midlands Railways’ website, was banned for not awarding the prize as described in the ad.

Lyma Life Ltd

• Upheld
• VOD
• 22 September 2021

A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

Telefonica UK Ltd t/a O2

• Upheld
• Newspaper
• 22 September 2021

A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.

ThePowerMBA Inc

• Upheld
• Social media (paid ad)
• 22 September 2021

A paid-for Facebook post by an online course provider was banned for misleadingly implying that they offered an accredited MBA degree qualification.