Media channels

Helpful information on the advertising rules and examples of previously published ASA rulings based upon media channels.

Latest rulings

Babyboo Fashion Pty Ltd t/a Babyboo Fashion
- Upheld
- Social media (paid ad)
- 14 April 2021
A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.
Gallaher Ltd t/a JTI UK
- Upheld in part
- VOD
- 14 April 2021
A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.
Missguided Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 14 April 2021
An Instagram post by influencer Zara McDermott promoting Missguided products was banned for not being obviously identifiable as an ad.
North Wests Competitions Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 14 April 2021
Two Instagram posts by an influencer promoting a free giveaway were banned for not being obviously identifiable as ads.

View all rulings

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