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Latest rulings

Win a Mega Home Ltd
- Upheld
- Internet (social networking)
- 19 June 2019
A tweet posted on 30 December 2018 and two radio ads heard in December 2018, promoted a competition to win a house. a. The tweet, posted by Win A Mega Home, stated, "You have until tomorrow to buy a ticket to win this house!" b. The first radio ad stated: "Dear Santa, I've been terribly good, s...
Mondelez UK Ltd t/a Cadbury
- Not Upheld
- Internet (video)
- 05 June 2019
A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018: a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...
Cris Conf SpA t/a Pinko
- Not Upheld
- Internet (display)
- 29 May 2019
A display ad for Pinko, a clothing retailer, seen on The Guardian website on 22 February 2019 featured a female model posing. The model was wearing a trouser jumpsuit, a long sleeved sequined jacket and a hat.
Smiles Powder UK Ltd
- Upheld
- Internet (on own site)
- 29 May 2019
A website, www.getsmirk.com, for a teeth whitening product, Smirk, seen on 10 July 2018, included towards the bottom of the home page the heading “Results, the first time” and a before and after illustration of teeth. On the “Before” image the teeth were yellow and on the “After” image the teeth were white. Accompanyin...

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