Latest rulings

  • Activision Blizzard UK Ltd t/a Call of Duty

    • Upheld in part
    • Social media (paid ad), Video on demand
    • 18 February 2026

    A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.

  • FlyDogGame t/a Love and Peace

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Website (ad feature)
    • 18 February 2026

    An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

  • Pocket FM Private Ltd

    • Upheld
    • App (paid ad)
    • 18 February 2026

    A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence.