Latest news
-
Public want influencer ads to be clearly labelled, new research shows
- ASA News
- 12 February 2026
-
Is your advertising for your dermal patches coming unstuck?
- CAP News
- 12 February 2026
-
Love is in the Air
- CAP News
- 12 February 2026
-
Eye-catching Effects and Epilepsy
- CAP News
- 12 February 2026
Latest rulings
-
Activision Blizzard UK Ltd t/a Call of Duty
- Upheld in part
- Social media (paid ad), Video on demand
- 18 February 2026
A Video on Demand and YouTube ad for Call of Duty: Black Ops 7 was socially irresponsible and likely to cause serious offence by trivialising sexual violence. Another issue was investigated but it didn’t break the rules.
-
FlyDogGame t/a Love and Peace
- Upheld
- App (paid ad)
- 18 February 2026
A paid-for ad for a mobile game app was socially irresponsible and likely to cause serious or widespread offence, including by trivialising and condoning violence, including domestic violence.
-
Health Bridge Ltd t/a Zava
- Upheld
- Website (ad feature)
- 18 February 2026
An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.
-
Pocket FM Private Ltd
- Upheld
- App (paid ad)
- 18 February 2026
A paid-for in-app ad for an audiobook app was socially irresponsible and likely to cause serious or widespread offence, including by referencing sexual assault and sexual violence.

