Latest news
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Ads for electric scooters and bikes: legal or e-legal?
- CAP News
- 24 July 2025
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Top tips on targeting and placement
- CAP News
- 24 July 2025
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Celebrating diversity in advertising
- CAP News
- 10 July 2025
Latest rulings
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Octopus Energy Ltd
- Upheld
- Social media (paid ad)
- 30 July 2025
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Origin Sleep UK Ltd t/a Origin Mattress
- Upheld
- Website (own site)
- 30 July 2025
A website for Origin Mattress made misleading claims about reference prices and associated savings.
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Reform Technologies Ltd t/a Reformed
- Upheld
- Social media (paid ad)
- 30 July 2025
A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.
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Viridian International Ltd t/a Viridian
- Upheld
- Magazine (paid ad), Website (own site)
- 30 July 2025
A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements.