Latest rulings

  • 21 Three Clothing Company Ltd t/a Prettylittlething.com

    • Upheld in part
    • Poster, Television
    • 20 September 2017

    Two TV ads and a poster for clothing retailer Prettylittlething.com:

    a. The first TV ad, seen during Dinner Date on ITVBe on 12 April 2017, featured two young female models modelling various outfits to a soundtrack in the middle of a flat desert plain.

    b. The second TV ad, seen during Cake Wars on ITVBe ...

  • AB InBev UK Ltd t/a Bud Light Beer

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 September 2017

    A TV ad and tweet for Bud Light Beer:

    a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen text which read “NOW IN THE UK”.

    b. A paid-for t...

  • Aviva Insurance UK Ltd

    • Upheld
    • Television
    • 20 September 2017

    Three TV ads for Aviva’s motor insurance seen in January 2017:

    a. The 60-second ad featured on-screen text that stated, “WARNING Conducted under a controlled environment. Do not attempt to recreate” and “THE AVIVA EXTREME DRIVING EXPERIMENT”. Following this were scenes showing ex-Formula One driver David Coult...

  • Colgate-Palmolive (UK) Ltd

    • Not Upheld
    • Internet (on own site), Television
    • 20 September 2017

    A TV ad and a web page, seen in March and June 2017, promoted a toothpaste and toothbrush.

    a. The TV ad featured several women wearing all white clothing along with shots of the products. A voice-over stated, “Have you got it? Colgate Expert White, the only toothpaste with a professional whitening ingredient. ...