Latest news
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 11 September 2025
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Naughty or Nice? Stick to the ad rules this Christmas
- CAP News
- 11 September 2025
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Keeping the regulator sweet
- CAP News
- 11 September 2025
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CAP Code extended to ensure consistency in regulation of online ads
- CAP News
- 01 September 2025
Latest rulings
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Ambassador Cruise Holidays Ltd
- Upheld
- 27 August 2025
An email advertising offers on cruises made misleading savings claims.
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CTW Inc
- Upheld
- Social media (paid ad)
- 27 August 2025
Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.
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Contact Solar Ltd
- Upheld
- Search (paid)
- 27 August 2025
A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.
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Domino's Pizza UK & Ireland Ltd
- Upheld
- Social media (paid ad)
- 27 August 2025
A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.