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Latest rulings

  • Octopus Energy Ltd

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 30 July 2025

    A website for Origin Mattress made misleading claims about reference prices and associated savings.

  • Reform Technologies Ltd t/a Reformed

    • Upheld
    • Social media (paid ad)
    • 30 July 2025

    A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.

  • Viridian International Ltd t/a Viridian

    • Upheld
    • Magazine (paid ad), Website (own site)
    • 30 July 2025

    A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements.

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