Latest news
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International Women’s Day 2026: Progress, portrayal and the CAP Code
- CAP News
- 26 February 2026
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Keeping Sunbed Advertising on the Sunny Side of the Code
- CAP News
- 26 February 2026
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Put your money where you mouth is
- CAP News
- 26 February 2026
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Public want influencer ads to be clearly labelled, new research shows
- ASA News
- 12 February 2026
Latest rulings
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British Gas Services Ltd t/a British Gas
- Upheld
- Social media (paid ad)
- 04 March 2026
A paid-for Meta ad for British Gas, which promoted switching to a heat pump, didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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Centrica Hive Ltd t/a Hive
- Upheld
- National newspaper (paid ad)
- 04 March 2026
A national press ad for Hive promoting solar panels didn’t have enough evidence to demonstrate that ‘up to’ saving claims could be achieved by a significant proportion of people and also failed to include all material information.
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RTSB Ltd t/a Match Bingo
- Not upheld
- Social media (influencer or affiliate ad)
- 04 March 2026
[Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.
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Wild Nutrition Ltd
- Upheld
- Poster
- 04 March 2026
A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.

