Latest rulings

  • Purplebricks Group plc t/a Purple Bricks

    • Not Upheld
    • Internet (on own site)
    • 25 October 2017

    A website for Purplebricks, an online estate agent,, seen between September 2016 and February 2017, featured a page headed “MEET OUR EXPERTS”. Text on the page stated “Our Local Experts are some of the most respected estate agents in their local area. Below the text a banner st...

  • Mayfields

    • Upheld in part
    • Regional press
    • 18 October 2017

    A regional press ad in the style of a newsletter for Mayfields, a developer seeking to build in the Sussex area, was seen in the East Grinstead Gazette in April 2017. Text at the top of the page stated “… we’ve set out the findings of an ICM survey … the overwhelming preference of local residents is for a new stand-...

  • Purplebricks Group plc

    • Upheld in part
    • Television
    • 18 October 2017

    Two TV ads for the online estate agent Purplebricks, seen in March 2017:

    a. The first TV ad featured a younger and an older couple discussing the sale of a house. The younger woman said, “We sold the house”, to which the older man replied, “That’s great. Simon did you sell with Purplebricks?” Simon asked, “The...


    • Upheld
    • Internet (on own site)
    • 30 August 2017

    The website, for a provider of medical and dental services, seen on 22 May 2017 offered, among other services, various pregnancy scans, including the "GENDER FIRST 16 - 34 WEEKS" scan, all priced at £75.