Latest news
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A window into marketing shared ownership housing
- CAP News
- 22 November 2023
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Keeping your house in order - ensuring your marketing complies with the CAP Code
- CAP News
- 14 September 2023
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 10 August 2023
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Voted the ‘best’? Comparisons based on surveys or awards
- CAP News
- 06 October 2022
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ASA will now refer property raffle complaints to NTSELAT
- ASA and CAP News
- 27 February 2020
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Moving on up - online estate agents
- CAP News
- 31 July 2019
Latest rulings
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GetAgent Ltd
- Upheld
- Internet (website content)
- 06 December 2023
A website for estate agent referrals did not make it clear that some results were marketing communications, and claimed to make ‘impartial recommendations’ which was misleading.
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Key Retirement Solutions Ltd t/a Key Equity Release
- Upheld
- Television
- 13 September 2023
A TV ad for an equity release mortgage product exploited the financial fears of the audience and did not make the risks and suitability of the product sufficiently clear.