Latest news
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Things can only get Meta: a brief guide to ad regulation in the Metaverse
- CAP News
- 24 March 2022
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Enforcement update – electric scooters
- CAP News
- 24 February 2022
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Whizz through our guidance on e-scooter advertising
- CAP News
- 28 October 2021
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New guidance aims to ensure in-game purchases are advertised responsibly
- ASA and CAP News
- 20 September 2021
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Keep a clean sheet with our Euro 2020 marketing tips
- CAP News
- 27 May 2021
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Consulting on new guidance on ads for 'loot boxes' and other in-game purchases
- CAP News
- 05 November 2020
Latest rulings
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Adidas UK Ltd t/a Adidas
- Upheld
- Poster, Social media (own site)
- 11 May 2022
We upheld complaints against ads containing nudity.
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Hydrow Ltd
- Upheld in part
- Television
- 18 May 2022
A TV ad for a rowing machine that depicted road crossing in an irresponsible manner should have been scheduled away from programmes made for, or specifically targeted at, children.
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Barton Park Estates Ltd t/a Devon Oaks Park; Seascapes
- Upheld
- Television
- 04 May 2022
An ad for luxury park homes was banned for being misleading.
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AppQuantum Publishing Ltd
- Upheld
- Social media (paid ad)
- 13 April 2022
We upheld a complaint against an ad for a mobile game that showed inaccurate gameplay footage.