CAP has published new Guidance on in-game purchases, which covers types of in-game storefronts, platforms for purchasing games, and broader advertising for the games themselves.

The guidance is aimed at ensuring that advertisers know how to avoid misleading consumers about the cost of in-game purchases, whether games contain them, and how they might affect gameplay

The ASA and CAP are committed to supporting compliance in the digital sector as part of our wider strategy to have more impact in all online spaces.

This guidance document should be read in conjunction with: 


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