Latest news
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Sunny with a Chance of Regulation… It’s Sun Awareness Week!
- CAP News
- 15 May 2025
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A quick guide to changes to the misleading advertising rules
- CAP News
- 15 May 2025
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Liquid BBLs – Keep It Responsible – No ifs, no butts
- CAP News
- 15 May 2025
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Image is everything – make sure yours isn’t misleading
- CAP News
- 24 April 2025
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Cat-egory: Animals in advertising
- CAP News
- 10 April 2025
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Avoid getting your reputation scrambled this Easter
- CAP News
- 10 April 2025
Latest rulings
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
- Upheld
- Social media (own site)
- 16 April 2025
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Tesco Stores Ltd
- Not upheld
- Digital outdoor
- 12 February 2025
An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.
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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
- Upheld
- Social media (influencer or affiliate ad)
- 25 September 2024
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.
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CPD Regulatory Office
- Upheld
- Internet
- 28 August 2024
A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.