Latest news
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Like, follow and subscribe to our influencer marketing advice
- CAP News
- 28 August 2025
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Below Deck Insight? Yes CAP!
- CAP News
- 28 August 2025
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Disposing of misleading ads
- CAP News
- 14 August 2025
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Don’t gloss over the facts – advertising make-up and beauty
- CAP News
- 14 August 2025
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What’s the story when advertising ticket sales?
- CAP News
- 14 August 2025
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
Latest rulings
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Lloyds Bank plc
- Upheld
- 20 August 2025
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
- Upheld
- Social media (own site)
- 16 April 2025
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Tesco Stores Ltd
- Not upheld
- Digital outdoor
- 12 February 2025
An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.
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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
- Upheld
- Social media (influencer or affiliate ad)
- 25 September 2024
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.