Rulings (13)
  • Practice Pal t/a Involve Education (Involve)

    • Upheld
    • Website (own site)
    • 25 February 2026

    A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.

  • WashWater UK Ltd

    • Upheld
    • Brochure
    • 25 February 2026

    A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions. 

  • persons unknown t/a Evora Official

    • Upheld
    • Social media (paid ad)
    • 25 February 2026

    Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...

  • Surge International Ltd

    • Upheld
    • Website (commercial classified)
    • 18 February 2026

    A listing seen on the job website Indeed.com made misleading claims about the starting salary of a role and failed to make clear that the role was self-employed.

  • GJF Baron Nobilis Services Co. Ltd t/a Noble Titles

    • Upheld
    • Website (own site)
    • 28 January 2026

    A webpage for a title purchasing website misleadingly implied that the public could purchase a legal or officially recognised title through their service.

  • Charlie Johnson

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time limited when this wasn’t the case.

  • Grant Cardone Training Technologies Inc t/a Grant Cardone

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical.

  • Jessica Crane Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 15 October 2025

    A paid-for Facebook and Instagram ad for a wealth and business coach company, run by Jessica Crane, misleadingly implied that lifestyle and earnings results were typical, misled in relation to the content of training material available for free and made unsubstantiated claims about the number of top salon owners using ...

  • Robbins Research International Inc t/a Tony Robbins

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook post by Tony Robbins advertising a business coaching course misleadingly implied that claimed earnings results were typical.

  • Self Made Girl Boss Ltd

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Instagram post for a business coaching company, misleadingly implied that stated lifestyle and earning results were typical, included qualifications that contradicted the claims that they qualified, and failed to make the distinction between free and priced items clear.

  • Community Fibre Ltd

    • Upheld
    • Website (own site)
    • 08 October 2025

    Two pages on the Community Fibre website misleadingly implied that they were the number one rated for internet provider and that they had the most 5 star reviews on third party website. 

  • Lloyds Bank plc t/a Lloyds Banking Group (LBG)

    • Upheld
    • National press
    • 20 August 2025

    A national press ad for Lloyds Bank misleadingly implied that they had made donations to social housing projects and omitted significant information that put these claims into context.

  • Cambridge Corporate Consultants Ltd t/a The Claims Guide

    • Upheld
    • Social media (own site)
    • 16 April 2025

    An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.