Rulings (20)
  • Emma Louise Taylor t/a Harley St Therapy

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.

  • Global EMF Solutions Ltd t/a energyDots

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed. 

  • Shop TJC Ltd t/a TJC Ltd

    • Upheld
    • Television
    • 18 August 2021

    We banned an ad for a USB car air purifier over implications that it could stop COVID-19.

  • Trappex Ltd

    • Upheld
    • Website (own site)
    • 18 August 2021

    We upheld a complaint against ads claiming filtration devices were ‘industry leading’.

  • Freudenberg Household Products LP t/a Vileda

    • Upheld
    • Email
    • 11 August 2021

    An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (website content)
    • 04 August 2021

    An ad for baby formula was banned over health and nutrition claims.

  • Person(s) unknown

    • Upheld
    • Social media (influencer or affiliate ad)
    • 04 August 2021

    An ad on Lauren Goodger’s Instagram account was banned for non-disclosure and failure to highlight risk.

  • BrewDog plc

    • Upheld
    • Social media (paid ad)
    • 07 July 2021

    A paid-for Instagram post by Brewdog was banned for making misleading nutrition claims for an alcoholic drink and for making other non-permitted nutrition claims.

  • DRTY DRINKS Ltd

    • Upheld
    • Social media (own site)
    • 07 July 2021

    Two Instagram posts by a drinks company were banned for making misleading nutrition claims for an alcoholic drink and for encouraging excessive drinking.

  • Lanistar Ltd

    • Upheld
    • Social media (own site)
    • 19 May 2021

    A digital banking company could not adequately substantiate the claim in its Instagram profile that they were “the world’s most secure payment card”.

  • Channel Four Television Corporation

    • Not upheld
    • Internet (website content)
    • 12 May 2021

    A website ad for Channel 4 was not found to be misleading.

  • Missguided Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 14 April 2021

    An Instagram post by influencer Zara McDermott promoting Missguided products was banned for not being obviously identifiable as an ad.

  • Grey Technology Ltd t/a Gtech

    • Upheld in part
    • Newspaper, Internet (website content)
    • 07 April 2021

    Two newspaper ads and a website ad for a vacuum cleaner were banned for implying the product could completely eliminate dust clouds without holding adequate evidence to prove this.

  • Vauxhall Motors Ltd

    • Upheld
    • Television
    • 07 April 2021

    A TV ad for the Vauxhall Corsa was not found to be misleading.

  • Campylite Investments Ltd

    • Upheld
    • Internet (website content), Internet (video)
    • 31 March 2021

    A YouTube video and blog post for a building consultant were banned for denigrating one of their competitors by claiming they were scammers.

  • Hutchison 3G UK Ltd t/a 3

    • Upheld
    • Search (paid), Internet (on own site), Television
    • 24 February 2021

    A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National newspaper (paid ad), Television
    • 24 February 2021

    A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.

  • Boohoo.com UK Ltd in association with Luke Mabbott

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 February 2021

    A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.

  • HardDisk Direct Ltd

    • Upheld
    • Internet (website content)
    • 03 February 2021

    A website ad for an IT hardware retailer was banned for containing misleading scores from a third-party review website.

  • PLR Worldwide Sales Ltd t/a Playrix

    • Upheld
    • Internet (social networking)
    • 30 September 2020

    Two paid-for Facebook ads for gaming apps were banned for misleadingly representing the games they were purported to feature.