The influencers listed below are in breach of the CAP Code for routinely failing to clearly disclose when they are advertising to consumers on their social media channels. The influencers were contacted by the CAP Compliance team and asked to provide an assurance that they would include clear and upfront ad labels in their ads.

Those on this list either failed to provide that assurance in the first instance or subsequently reneged on it and will be subject to a period of enhanced monitoring spot checks. Failure to comply might result in further targeted sanctions such as ASA paid ad campaigns highlighting the influencer’s continued non-compliance and onwards referral to enforcement partners.

Read more about the Influencer monitoring work undertaken by CAP and CAP’s Influencer guidance here.

Influencer name Social handle Date added
Eve Gale evegale 25 August 2021
Jess Gale jessicarosegale 25 August 2021
Belle Hassan bellehassan 25 August 2021
Francesca Allen francesca_allen 25 August 2021
Anna Vakili annavakili_ 25 August 2021
Jodie Marsh jodiemarshtv 18 June 2021