Latest rulings

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 03 February 2021

    A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.

  • LARQ

    • Upheld
    • Social media (own site)
    • 27 January 2021

    A paid-for Facebook post by a water bottle retailer was banned for implying that a bottle could kill all bacteria and viruses without holding substantial evidence to support the claim.

  • Manuka Doctor (UK) Ltd

    • Upheld
    • National newspaper (ad feature)
    • 06 January 2021

    A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.

  • Lidl Great Britain Ltd

    • Upheld
    • Internet (on own site), National press, Leaflet
    • 16 December 2020

    Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.