Latest rulings

  • Cambridge Chocolate Technologies Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    Two websites for Cambridge Chocolate, seen on 21 February 2019:  a. The first website,, featured a page titled “What is esthechoc?”. Text on the page stated “One small esthechoc a day helps to regain your skin health and slow down the ageing process”. Further text &l...

  • McDonald's Restaurants Ltd

    • Not Upheld
    • Radio
    • 14 August 2019

    A radio ad for McDonald's, broadcast on Virgin Radio on 8 March 2019, featured a conversation between two men about their respective lunches. One reported that he had a "packed lunch ... with a cheeky little choccy bar". The other remarked "That looks tiny, have they made them smaller?” to whic...

  • Mondelez UK Ltd

    • Upheld
    • Television, VOD
    • 14 August 2019

    A TV ad and video on demand (VOD) ad for the soft cheese, Philadelphia: a. The TV ad, seen on 14 June 2019, featured a woman passing a baby to a man who then held the baby in his arms. Another man appeared carrying a baby in a car seat. The first man said “New dad, too?” and the second man nodded. The sc...

  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...