Latest rulings

  • SCA Investments Ltd t/a Gousto

    • Upheld
    • Website (own site)
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Marlow Foods Ltd t/a Quorn Foods

    • Upheld
    • Television
    • 30 September 2020

    A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.