Latest rulings

  • Prezzo Ltd t/a Prezzo

    • Upheld
    • E-mail
    • 14 June 2017

    Promotional marketing from pizza chain Prezzo, seen in February and March 2017, offered unlimited prosecco with a meal.

    a. An email sent 28 February 2017 was headlined “Prosecco Pay Day has arrived ...”. It featured a photo of three people smiling and clinking glasses. Text stated “#PROSECCOPAYDAY IS BACK. BOT...

  • Arla Foods Ltd

    • Upheld
    • Regional press
    • 07 June 2017

    A local press ad for Arla organic farm milk seen on 30 November 2016 included text which stated “Good for the land” and smaller text underneath stating “helping support a more sustainable future.”

  • Associated Newspapers Ltd t/a Daily Mail

    • Upheld
    • National press
    • 07 June 2017

    A promotion in the Daily Mail, in association with Iceland Foods, seen on 14 October 2016, offered readers free Marmite. The banner on the front page stated "FREE GIANT JAR OF MARMITE PICK UP FROM ICELAND TODAY". Further text in smaller font in the banner stated "VOUCHER PAGE 46 500g JAR, SUBJECT TO A...

  • Protein World Ltd

    • Not Upheld
    • Poster, Digital outdoor
    • 10 May 2017

    A poster and digital outdoor ad for Protein World, seen in February 2017:

    a. The poster was seen on the London Underground network and featured Khloe Kardashian in a swimsuit with text that stated “Can You Keep Up with a KARDASHIAN?”. Text further stated “Take the protein world 30 Day Challenge”.

    b. The ...