Latest rulings

  • Bilua E-Commerce SL t/a Miscota

    • Upheld
    • Internet (on own site)
    • 08 November 2017

    A website for Miscota, a retailer of products for pets and animals, www.miscota.com seen on 26 May 2017 featured the headline text, “10% discount! Minimum order amount £84.34”. Further text stated “YOUR HAPPY COUPON HAPPY10”.

  • Protein Revolution Ltd t/a V24 Shot

    • Not Upheld
    • Poster, Internet (social networking)
    • 01 November 2017

    Two ads for a protein supplement, seen in May 2017:

    a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...

  • Kerry Foods Limited

    • Not Upheld
    • Television
    • 25 October 2017

    A TV ad for Richmond Sausages, seen on 26 and 29 July 2017, featured a voice-over that said, “Richmond, proud to be the nation’s favourite”.

  • Vitality 1 Health Care Ltd t/a youthenergy Drinks

    • Upheld
    • Internet (social networking)
    • 25 October 2017

    Three tweets from youthenergy seen on 10 May:

    a. The first tweet stated, “All our plant ingredients have cell renewal action … because it’s fun to stay young … #YOUTHENERGYDRINK #youth #energy #antiageing”.

    b. The second tweet, which @youthenergyHQ had retweeted, stated “For those who drink energy drinks...