Latest news
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Top tips on targeting and placement
- CAP News
- 24 July 2025
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Get the Green Light: four must do’s for sustainability claims
- CAP News
- 26 June 2025
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Cat-egory: Animals in advertising
- CAP News
- 10 April 2025
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Avoid getting your reputation scrambled this Easter
- CAP News
- 10 April 2025
Latest rulings
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Reform Technologies Ltd t/a Reformed
- Upheld
- Social media (paid ad)
- 30 July 2025
A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.
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Viridian International Ltd t/a Viridian
- Upheld
- Magazine (paid ad), Website (own site)
- 30 July 2025
A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements.
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Trip Drink Ltd
- Upheld
- Website (own site)
- 16 July 2025
A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.
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GoBrands Euro Intermediate Holdings SARL t/a gopuff
- Upheld in part
- Website (own site)
- 09 July 2025
A website for a Grocery delivery service which was promoting an ‘Aldi Price Match’ implied that all non-optional fees were included in the price match when this wasn’t the case, but didn’t present pricing information in a misleading way.