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Simmer Ltd
A paid-for TikTok ad for a meal prep service misleadingly implied that their menu was curated by chefs who had been awarded a Michelin star.
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Dr Vegan Ltd
An Instagram post for Dr Vegan Ltd claimed that a food supplement could prevent, treat or cure symptoms of the menopause and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare Regulatory Agency.
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BetterVits LLC
An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.
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Domino's Pizza UK & Ireland Ltd
A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.
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Arrae Inc
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Myota GmbH
Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Ovira Australia t/a Ovira UK
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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The Clean Supps LLC t/a Inno Supps
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
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Reform Technologies Ltd t/a Reformed
A paid-for Pinterest ad for a matcha drink was socially irresponsible, including by encouraging irresponsible dietary habits.
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Viridian International Ltd t/a Viridian
A website and magazine ad made unsubstantiated claims that a supplement didn't contain any ultra-processed ingredients and also discredited and denigrated other nutritional supplements.
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Trip Drink Ltd
A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.
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GoBrands Euro Intermediate Holdings SARL t/a gopuff
A website for a Grocery delivery service which was promoting an ‘Aldi Price Match’ implied that all non-optional fees were included in the price match when this wasn’t the case, but didn’t present pricing information in a misleading way.
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PepsiCo International Ltd t/a Lipton Tea
An Instagram and TikTok post by Lipton Ice Tea misleadingly gave the impression that the Peach Lipton Ice Tea was being discontinued.
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Good Guru Ltd t/a Protein World
An email made claims that a food could treat anorexia.
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Mondelez UK Ltd t/a Cadbury
A radio ad made nutrition and comparative nutrition claims that didn’t meet the conditions of use for those claims.
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CLF Distribution Ltd
An email misleadingly claimed that products only contained “naturally sweet ingredients”.
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Viva Research Ltd t/a Vivanmn
Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims.
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air up GmbH
A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.
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ZOE Ltd t/a Zoe
A paid-for Facebook ad misleadingly claimed that a supplement didn't contain any ultra-processed ingredients.
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Dualit Ltd
A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (31)