Rulings (20)
  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A FAD”. Furth...

  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Market Researc...

  • Asha’s Restaurants International Limited

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A post on the Facebook page for Asha’s, an Indian restaurant, dated 13 July 2017, stated “*** Competition Time*** We have 5 x pairs of weekend tickets to give away for the Tatton Park Foodie Festival this week end [sic] Friday 14th, Sat 15th and Sunday 16th July - Like & Share our page for a chance to ***win*** - W...

  • Iceland Foods Ltd

    • Not Upheld
    • National press
    • 13 December 2017

    A regional newspaper ad for bread sold by Iceland Foods, seen in August 2017, stated “Our new luxury bread is crafted using the finest ingredients and a traditional 16 hour slow dough process creating outstanding full flavour”. It also stated that the bread was “Delivered fresh every day”.

  • As Nature Intended Ltd

    • Upheld
    • Internet (social networking)
    • 06 December 2017

    A competition on Twitter, seen on 13 June 2017, which stated “#WIN a £100 hamper filled with #organic goodies. Take a snap of your fav breakkie [sic] product we sell & tag us using #Wakeuptoorganic".

  • HJ Heinz Foods UK Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This is ...

  • Roofoods Ltd t/a Deliveroo

    • Not Upheld
    • Regional press
    • 29 November 2017

    An ad for Deliveroo, seen in the local press in July 2017, stated “Who’s cooking for you tonight? Try something new. Get Very Italian Pizza, Thaikhun, Gourmet Burger Kitchen, Moshimo and The Chilli Pickle delivered to your door”. Further text stated “HOVE AND PORTSLADE GET THE FOOD YOU LOVE, DELIVERED. Deliveroo has br...

  • Bilua E-Commerce SL t/a Miscota

    • Upheld
    • Internet (on own site)
    • 08 November 2017

    A website for Miscota, a retailer of products for pets and animals, www.miscota.com seen on 26 May 2017 featured the headline text, “10% discount! Minimum order amount £84.34”. Further text stated “YOUR HAPPY COUPON HAPPY10”.

  • Protein Revolution Ltd t/a V24 Shot

    • Not Upheld
    • Poster, Internet (social networking)
    • 01 November 2017

    Two ads for a protein supplement, seen in May 2017:a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adjacent to t...

  • Kerry Foods Limited

    • Not Upheld
    • Television
    • 25 October 2017

    A TV ad for Richmond Sausages, seen on 26 and 29 July 2017, featured a voice-over that said, “Richmond, proud to be the nation’s favourite”.

  • Vitality 1 Health Care Ltd t/a youthenergy Drinks

    • Upheld
    • Internet (social networking)
    • 25 October 2017

    Three tweets from youthenergy seen on 10 May:a. The first tweet stated, “All our plant ingredients have cell renewal action … because it’s fun to stay young … #YOUTHENERGYDRINK #youth #energy #antiageing”.b. The second tweet, which @youthenergyHQ had retweeted, stated “For those who drink energy drinks but don’t wish t...

  • Beer52 Ltd

    • Upheld
    • Leaflet
    • 18 October 2017

    A leaflet for Beer52 Ltd seen on 23 June 2017 featured text that stated “FREE CASE of craft beer Exclusive free pack of 8 craft beers from the UK’s No.1 craft beer club!” and featured a red bubble with the text “£5.95 P&P”. Text at the bottom of the leaflet stated “To claim go to: www.beer52.com/GRUMM10 USE CODE: G...

  • DYLN Lifestyle LLC t/a DYLN

    • Upheld
    • Internet (social networking)
    • 20 September 2017

    A paid-for Facebook ad for DYLN Lifestyle, seen in June 2017, promoted their water bottle product and included text which stated, “Everyone knows that drinking alkalized water is important -- this is the first water bottle to TRANSFORM your water into Alkaline Antioxidant Water, in only minutes and with zero waste! The...

  • People for the Ethical Treatment of Animals (PETA) Foundation

    • Not Upheld
    • E-mail
    • 20 September 2017

    An email for PETA, seen on 30 May 2017, with the subject line “Help Protect Dogs from Slaughter”. In the body copy it said “Five times - that’s how many times an abattoir worker struck a small dog with a heavy club before the terrified pup collapsed next to a pile of dead dogs, each of whom had been bludgeoned”. Beneat...

  • Longaim Ltd t/a Candy Kittens

    • Upheld
    • Internet (on own site)
    • 30 August 2017

    A website, www.candykittens.co.uk, which sold sweets featured text on the “FAQ” page that stated, “IS CANDY KITTENS HALAL CERTIFIED? Candy Kittens is halal certified”. Below that was the text “WHY DO CANDY KITTENS USE HALAL? …”.

  • Mitchells & Butlers plc t/a Vintage Inns

    • Upheld
    • Internet (social networking)
    • 23 August 2017

    A post on Vintage Inns’ Facebook page, dated 2 April 2017, which featured an image of a fillet steak with the text “Fixed price dinner Enjoy 2 courses from £10.95”. The post included a link to a page containing the fixed price menu.

  • Bio-tiful Dairy Ltd t/a Bio-tiful Dairy

    • Upheld
    • Transport
    • 16 August 2017

    A poster for Bio-tiful Dairy’s Kefir drink, seen on the London Underground network in May 2017, included text which stated “BIOTIFUL DAIRY’S 2000 YEAR OLD SECRET TO BETTER DIGESTION … Long ago, the people of the Caucasus Mountains discovered a miracle drink that naturally boosted digestion and immunity. They called it ...

  • Heineken UK Ltd

    • Not Upheld
    • Television
    • 09 August 2017

    A TV ad for Foster's Lager, seen on 20 April 2017, which opened with a wide shot of a cricket field in Melbourne, Australia, in 1886. The camera focused on two Australian characters who commented on a game played between English and Australian players. One of the characters said, "Nice one, Walter. Putting the pom...

  • The George Pub and Grill

    • Upheld
    • Internet (social networking)
    • 02 August 2017

    A post on The George Pub and Grill’s Facebook page seen on 15 May 2017 stated, “WOULD YOU PUNCH YOUR EX IN THE FACE FOR A PARMO?”.

Informally resolved (58)
  • English Spirit Distillery

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol, Food, drink and supplements

  • Nestlé UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Packaging
    Topic: Food, drink and supplements

  • Ocado Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • TS Foundry Ltd t/a Streetshirts

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Fevertree Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Poster, Internet (on own site), National press, Magazine
    Topic: Food, drink and supplements

  • Lily's Kitchen Ltd

    • 20 December 2017
    • Number of complaints: 2

    Media: National press
    Topic: Food, drink and supplements

  • Marks and Spencer plc t/a M&S

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Walkers Snacks Ltd t/a Tropicana Juices

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements

  • Buy Whole Foods Online Ltd

    • 13 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Life Health Foods UK Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • MuscleFood Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Plenish Cleanse Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Virgin Wine Online Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Food, drink and supplements

  • ABF Grain Products Ltd

    • 29 November 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • Livia’s Health Foods Ltd

    • 29 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Firebox.com Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Alcohol, Food, drink and supplements

  • Green's Restaurants & Bars Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Regional press
    Topic: Food, drink and supplements

  • Just Eat.co.uk Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Ncn’ean Distillery Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements