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Kendal Nutricare Ltd t/a Kendamil
Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.
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DNAfit Life Sciences Ltd t/a DNAfit
A paid-for Instagram ad for a health and wellbeing company was banned for misleadingly implying they could provide consumers with effective personalised exercise and nutrition advice based on sequencing of their DNA that would result in improved health and fitness outcomes.
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ITV Broadcasting Ltd
A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.
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LARQ
A paid-for Facebook post by a water bottle retailer was banned for implying that a bottle could kill all bacteria and viruses without holding substantial evidence to support the claim.
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Manuka Doctor (UK) Ltd
A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.
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Lidl Great Britain Ltd
Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.
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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Marlow Foods Ltd t/a Quorn Foods
A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.
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Revival Drinks Ltd t/a Revival Shots
A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.
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Chuckling Goat Ltd
A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.
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Mizkan Euro Ltd t/a Branston
A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.
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Iceland Foods Ltd t/a Iceland
A national press ad for a supermarket did not make a misleading price comparison.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (13)