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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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My Pharmacy (UK) Ltd
We upheld complaints about ads for a vitamin supplement .
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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The England and Wales Cricket Board Ltd
We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.
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Mondelez UK Ltd t/a Cadbury
A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.
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Mondelez UK Ltd
A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.
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Roxane UK Ltd t/a Aqua Pura
A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.
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Papa John's (GB) Ltd t/a Papa John's Pizza, papa Johns
A Papa John’s website post and a Twitter post promoting cryptocurrency were banned for irresponsibly taking advantage of consumers’ lack of experience and for trivialising investment in cryptocurrency.
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Domino's Pizza UK & Ireland Ltd
A leaflet for Domino’s Pizza was found to be unlikely to cause serious or widespread offence.
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YourZooki Ltd
An ad for Vitamin C supplements was banned for claiming it contained liposomes.
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Warburtons Ltd
Two ads for Warburtons were not found to be misleading.
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Gemporia Ltd
A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.
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PBO Skincare Ltd
An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.
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Lyma Life Ltd
A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues.
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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Pruvit Ventures Inc
A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases.
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YORKTEST LABORATORIES LTD
A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (22)