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Pruvit Ventures Inc
A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases.
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YORKTEST LABORATORIES LTD
A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.
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Innate-Essence Ltd t/a Theturmeric.co
A Facebook post promoting painkiller shots was banned for making claims which were not authorised on the Great Britain nutrition and health claims register.
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Kendal Nutricare Ltd t/a Kendamil
Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.
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DNAfit Life Sciences Ltd t/a DNAfit
A paid-for Instagram ad for a health and wellbeing company was banned for misleadingly implying they could provide consumers with effective personalised exercise and nutrition advice based on sequencing of their DNA that would result in improved health and fitness outcomes.
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ITV Broadcasting Ltd
A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.
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LARQ
A paid-for Facebook post by a water bottle retailer was banned for implying that a bottle could kill all bacteria and viruses without holding substantial evidence to support the claim.
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Manuka Doctor (UK) Ltd
A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.
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Lidl Great Britain Ltd
Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.
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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Marlow Foods Ltd t/a Quorn Foods
A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (12)