Rulings (22)
  • ARSJ Holding Ltd

    • Upheld
    • Internet (on own site), Social media (paid ad)
    • 11 May 2022

    We upheld complaints against health claims in an ad for Brite Drinks.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • My Pharmacy (UK) Ltd

    • Upheld
    • Website (own site)
    • 04 May 2022

    We upheld complaints about ads for a vitamin supplement .

  • The Otley Burger Company

    • Upheld
    • Social media (own site)
    • 20 April 2022

    A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.

  • The England and Wales Cricket Board Ltd

    • Upheld in part
    • Social media (paid ad), Email, Internet (website content), Social media (own site)
    • 13 April 2022

    We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.

  • Mondelez UK Ltd t/a Cadbury

    • Upheld
    • Internet (website content)
    • 16 March 2022

    A promotion for a Cadbury competition breached the CAP Code because they were unable to provide the full names of the judges on request.

  • Mondelez UK Ltd

    • Upheld
    • VOD
    • 19 January 2022

    A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Papa John's (GB) Ltd t/a Papa John's Pizza, papa Johns

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 December 2021

    A Papa John’s website post and a Twitter post promoting cryptocurrency were banned for irresponsibly taking advantage of consumers’ lack of experience and for trivialising investment in cryptocurrency. 

  • Domino's Pizza UK & Ireland Ltd

    • Not upheld
    • Leaflet
    • 24 November 2021

    A leaflet for Domino’s Pizza was found to be unlikely to cause serious or widespread offence.

  • YourZooki Ltd

    • Upheld
    • Website (own site)
    • 03 November 2021

    An ad for Vitamin C supplements was banned for claiming it contained liposomes.

  • Warburtons Ltd

    • Not upheld
    • Social media (own site)
    • 20 October 2021

    Two ads for Warburtons were not found to be misleading.

  • Gemporia Ltd

    • Upheld
    • Television
    • 13 October 2021

    A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.

  • PBO Skincare Ltd

    • Upheld
    • Social media (own site)
    • 29 September 2021

    An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.

  • Lyma Life Ltd

    • Upheld
    • VOD
    • 22 September 2021

    A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

  • Agriculture and Horticulture Development Board t/a AHDB

    • Not upheld
    • Social media (paid ad), Television, VOD
    • 18 August 2021

    We did not uphold complaints regarding ads encouraging meat consumption.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Pruvit Ventures Inc

    • Upheld
    • Website (own site), Social media (own site), Social media (influencer or affiliate ad)
    • 07 July 2021

    A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases. 

  • YORKTEST LABORATORIES LTD

    • Upheld
    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.