Rulings

Thomas Tunnock Ltd

• Upheld
• Poster
• 07 February 2018

A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image s...

Rosemary Water Ltd

• Upheld
• Internet (on own site), National press, Internet (social networking), Brochure, Magazine
• 31 January 2018

Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:

a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A F...

Iceland Foods Ltd

• Upheld in part
• Regional press
• 03 January 2018

Two ads for Iceland supermarkets, seen in July 2017:

a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Mark...

Asha’s Restaurants International Limited

• Upheld
• Internet (social networking)
• 20 December 2017

A post on the Facebook page for Asha’s, an Indian restaurant, dated 13 July 2017, stated “*** Competition Time*** We have 5 x pairs of weekend tickets to give away for the Tatton Park Foodie Festival this week end [sic] Friday 14th, Sat 15th and Sunday 16th July - Like & Share our page for a chance to ***win*** ...

Iceland Foods Ltd

• Not Upheld
• National press
• 13 December 2017

A regional newspaper ad for bread sold by Iceland Foods, seen in August 2017, stated “Our new luxury bread is crafted using the finest ingredients and a traditional 16 hour slow dough process creating outstanding full flavour”. It also stated that the bread was “Delivered fresh every day”.

As Nature Intended Ltd

• Upheld
• Internet (social networking)
• 06 December 2017

A competition on Twitter, seen on 13 June 2017, which stated “#WIN a £100 hamper filled with #organic goodies. Take a snap of your fav breakkie [sic] product we sell & tag us using #Wakeuptoorganic".

HJ Heinz Foods UK Ltd

• Upheld
• Television
• 29 November 2017

A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This ...

Roofoods Ltd t/a Deliveroo

• Not Upheld
• Regional press
• 29 November 2017

An ad for Deliveroo, seen in the local press in July 2017, stated “Who’s cooking for you tonight? Try something new. Get Very Italian Pizza, Thaikhun, Gourmet Burger Kitchen, Moshimo and The Chilli Pickle delivered to your door”. Further text stated “HOVE AND PORTSLADE GET THE FOOD YOU LOVE, DELIVERED. Deliveroo has...

Bilua E-Commerce SL t/a Miscota

• Upheld
• Internet (on own site)
• 08 November 2017

A website for Miscota, a retailer of products for pets and animals, www.miscota.com seen on 26 May 2017 featured the headline text, “10% discount! Minimum order amount £84.34”. Further text stated “YOUR HAPPY COUPON HAPPY10”.

Protein Revolution Ltd t/a V24 Shot

• Not Upheld
• Poster, Internet (social networking)
• 01 November 2017

Two ads for a protein supplement, seen in May 2017:

a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...