Rulings (27)
  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • 13 November 2024

    A post on Anthony Fowler’s X account made unauthorised health claims about CBD.

  • Just Eat.co.uk Ltd

    • Upheld
    • 23 October 2024

    A webpage and an email promotion for Just Eat didn't include all significant conditions of the promotion and caused unnecessary disappointment to participants.   

  • Sainsbury's Supermarkets Ltd t/a Sainsbury's

    • Upheld
    • 16 October 2024

    An Instagram story posted by Kayleigh Johnson linked to a product listing on Sainsbury’s website which had the effect of marketing infant formula to the general public, which is prohibited under the Code, while affiliate links were not obviously identifiable as ads.

  • Kerry Foods Ltd

    • Upheld
    • 09 October 2024

    A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.

  • Huel Ltd

    • Upheld
    • Social media (own site)
    • 25 September 2024

    An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that weren’t accompanied by an authorised specific health claim.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 25 September 2024

    A Facebook ad made "low calorie" nutrition claim and comparing calorie content with a competitor broke the ad rules by making unsubstantiated nutrition claims and failing to meet the required conditions for such comparisons.

  • NothingFishy Ltd

    • Upheld
    • Social media (paid ad)
    • 18 September 2024

    A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims.

  • Just Eat.co.uk Ltd t/a Just-Eat.co.uk

    • Upheld
    • Internet
    • 21 August 2024

    A paid-for Facebook ad for Just Eat failed to use appropriate targeting to ensure an ad featuring HFSS products wasn't directed at under 16s.

  • Huel Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    Two paid-for Facebook ads for Huel featuring a testimonial from Steven Bartlett misleadingly omitted that he was one of the company's directors.

  • Simmer Ltd

    • Upheld
    • Internet (display)
    • 17 July 2024

    A Facebook post and paid-for TikTok ad misleadingly implied that an endorsement was genuine and related to their product. 

  • Aspire Nutrition

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure autism. 

  • Happy Koala LLC t/a Happy Mammoth

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • Mitchells & Butlers Leisure Retail Ltd t/a Harvester

    • Upheld
    • 03 July 2024

    A website promotion for the Harvester app misleadingly omitted material information about the significant limitations and qualifications of the promotion

  • Spectrum Awakening

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD.

  • The Big Table Group Ltd t/a Las Iguanas

    • Upheld
    • Social media (own site)
    • 03 July 2024

    A TikTok ad encouraged excessive or irresponsible consumption of alcohol, and featured someone under the age of 25 playing a significant role which is prohibited by our strict alcohol rules.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • The Drop Supplements Ltd t/a Drop

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a supplement made claims that it could prevent, treat or cure stress, anxiety and ADHD and made unauthorised specific health claims.

  • air up GmbH

    • Upheld
    • Internet (video)
    • 03 July 2024

    A YouTube ad featuring public urination condoned anti-social and potentially unlawful behaviour.

  • Hangcure Ltd t/a Hangcure

    • Upheld
    • Social media (influencer or affiliate ad)
    • 15 May 2024

    A TikTok ad for a hangover cure claimed that a food supplement could treat human disease.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Website (own site), Social media (own site)
    • 15 May 2024

    A website and Instagram reel made unauthorised nutrition and comparative nutrition claims, and discredited competitors' products. 

Informally resolved (6)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements