Rulings (21)
  • Kollo Health Ltd

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.

  • Organic Burst World SA t/a Organic Burst

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms. 

  • THG Nutrition Limited t/a My Protein

    • Upheld
    • Social media (own site)
    • 01 November 2023

    A TikTok post for a MyProtein promotion did not set out qualifying criteria for entry clearly and omitted significant conditions.

  • Just Spices GmbH

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 September 2023

    Two TikTok posts on Sevda Ela’s account which promoted Just Spices were not obviously identifiable as ads.

  • Viva! t/a Viva!

    • Upheld
    • 06 September 2023

    Two paid-for social media ads for Viva! were irresponsibly targeted and were likely to cause unnecessary distress and serious and widespread offence. 

  • Boots UK Ltd t/a boots.com

    • Upheld
    • Search (paid)
    • 23 August 2023

    Four paid-for Google ads for Boots breached our rules by promoting infant formula.

  • Princes Ltd t/a Princes Foods

    • Upheld in part
    • Point of sale, Internet (website content)
    • 16 August 2023

    An in-store promotional display and a website for a promotion to win Tesco gift vouchers omitted significant conditions and caused participants unnecessary disappointment.

  • Kellogg Europe Trading Ltd t/a Kellogg Company

    • Upheld
    • Internet (website content)
    • 02 August 2023

    A listing for the “All-Bran Prebiotic Oaty Clusters” on Kellogg’s website made unauthorised health claims.

  • Dochsa Ltd t/a Dochsa

    • Upheld
    • Internet (website content)
    • 07 June 2023

    A website for a food supplement provider implied the supplements could help prevent, treat or cure various conditions and made unauthorised health claims.

  • Braincare Ltd

    • Upheld
    • Email, Internet (website content), Social media (own site)
    • 31 May 2023

    An email, website and Instagram post for an online food supplement provider, made unauthorised health claims and claimed to prevent, treat, or cure human disease.

  • ASEA LLC

    • Upheld
    • Press general
    • 24 May 2023

    A press ad featuring a lifestyle supplement made unauthorised health claims and claimed to prevent, treat, or cure human disease.

  • Premium Health Europe BV t/a Prima

    • Upheld
    • Internet (website content), App (paid ad)
    • 19 April 2023

    An in-app ad and a website for a food supplement manufacturer promoted weight loss products in an irresponsible manner, made unauthorised health claims and claimed to prevent, treat, or cure human disease.

  • THG Nutrition Limited t/a My Protein

    • Upheld
    • Internet (website content)
    • 19 April 2023

    The website for a sports nutrition retailer omitted significant information relating to promotions and implied certain products were included in the promotion when this was not the case.

  • THG Nutrition Limited t/a My Protein

    • Upheld
    • Internet (website content)
    • 19 April 2023

    The website for a sports nutrition retailer made misleading savings claims which suggested that a significant proportion of products would be discounted by 80%.

  • Frank's Ice Cream Ltd

    • Upheld
    • Internet (website content)
    • 29 March 2023

    The homepage of an Ice Cream website misleading implied that their products were suitable for diabetics and made unauthorised health claims.

  • Tonic Nutrition Ltd t/a Tonic Health

    • Upheld
    • Social media (own site)
    • 15 March 2023

    A TikTok post by vitamin drinks company broke the rules by implying that their food products could prevent, treat or cure human disease.

  • Willys Ltd t/a Willy's ACV

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 March 2023

    Six ads for an apple cider vinegar made claims which were not authorised on the Great Britain nutrition and health claims register.

  • Huel Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 15 February 2023

    A Facebook ad and website page for a meal replacement retailer misleadingly implied that eating meal replacement products helped save money on food.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Social media (own site)
    • 01 February 2023

    An Instagram post made comparative nutrition claims between foods that did not fall into the same food category, as it compared the sugar content of a product to various fruits.

  • Shop TJC Ltd

    • Upheld
    • Television
    • 14 December 2022

    A teleshopping presentation made unauthorised health claims as well as prohibited claims that two Lashile Beauty food supplements could prevent, treat or cure human disease.