Rulings (29)
  • Iceland Foods Ltd

    • Upheld in part
    • Regional press
    • 03 January 2018

    Two ads for Iceland supermarkets, seen in July 2017:

    a. An ad seen in the national press stated “Iceland Luxury Sourdough Crumpets are better than M&S Ultimate Five Grain Crumpets for overall quality*”. Small print at the bottom of the page stated “*Blind taste test of 58 people conducted by Cambridge Mark...

  • Asha’s Restaurants International Limited

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A post on the Facebook page for Asha’s, an Indian restaurant, dated 13 July 2017, stated “*** Competition Time*** We have 5 x pairs of weekend tickets to give away for the Tatton Park Foodie Festival this week end [sic] Friday 14th, Sat 15th and Sunday 16th July - Like & Share our page for a chance to ***win*** ...

  • Iceland Foods Ltd

    • Not Upheld
    • National press
    • 13 December 2017

    A regional newspaper ad for bread sold by Iceland Foods, seen in August 2017, stated “Our new luxury bread is crafted using the finest ingredients and a traditional 16 hour slow dough process creating outstanding full flavour”. It also stated that the bread was “Delivered fresh every day”.

  • As Nature Intended Ltd

    • Upheld
    • Internet (social networking)
    • 06 December 2017

    A competition on Twitter, seen on 13 June 2017, which stated “#WIN a £100 hamper filled with #organic goodies. Take a snap of your fav breakkie [sic] product we sell & tag us using #Wakeuptoorganic".

  • HJ Heinz Foods UK Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This ...

  • Roofoods Ltd t/a Deliveroo

    • Not Upheld
    • Regional press
    • 29 November 2017

    An ad for Deliveroo, seen in the local press in July 2017, stated “Who’s cooking for you tonight? Try something new. Get Very Italian Pizza, Thaikhun, Gourmet Burger Kitchen, Moshimo and The Chilli Pickle delivered to your door”. Further text stated “HOVE AND PORTSLADE GET THE FOOD YOU LOVE, DELIVERED. Deliveroo has...

  • Bilua E-Commerce SL t/a Miscota

    • Upheld
    • Internet (on own site)
    • 08 November 2017

    A website for Miscota, a retailer of products for pets and animals, www.miscota.com seen on 26 May 2017 featured the headline text, “10% discount! Minimum order amount £84.34”. Further text stated “YOUR HAPPY COUPON HAPPY10”.

  • Protein Revolution Ltd t/a V24 Shot

    • Not Upheld
    • Poster, Internet (social networking)
    • 01 November 2017

    Two ads for a protein supplement, seen in May 2017:

    a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...

  • Kerry Foods Limited

    • Not Upheld
    • Television
    • 25 October 2017

    A TV ad for Richmond Sausages, seen on 26 and 29 July 2017, featured a voice-over that said, “Richmond, proud to be the nation’s favourite”.

  • Vitality 1 Health Care Ltd t/a youthenergy Drinks

    • Upheld
    • Internet (social networking)
    • 25 October 2017

    Three tweets from youthenergy seen on 10 May:

    a. The first tweet stated, “All our plant ingredients have cell renewal action … because it’s fun to stay young … #YOUTHENERGYDRINK #youth #energy #antiageing”.

    b. The second tweet, which @youthenergyHQ had retweeted, stated “For those who drink energy drinks...

Informally resolved (103)
  • Ocado Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • TS Foundry Ltd t/a Streetshirts

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Fevertree Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Poster, Internet (on own site), National press, Magazine
    Topic: Food, drink and supplements

  • Lily's Kitchen Ltd

    • 20 December 2017
    • Number of complaints: 2

    Media: National press
    Topic: Food, drink and supplements

  • Marks and Spencer plc t/a M&S

    • 20 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Walkers Snacks Ltd t/a Tropicana Juices

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements

  • Buy Whole Foods Online Ltd

    • 13 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Life Health Foods UK Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • MuscleFood Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

Mail order cases (4)
  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • coralisland.co.uk

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Food, drink and supplements

  • Juicetou Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • Associated British Foods plc t/a Elephant Atta

    • 15 March 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

Database cases (1)
  • MuscleFood Ltd

    • 28 June 2017