Rulings (15)
  • Parsley Box Ltd

    • Upheld
    • Internet (on own site), National press
    • 13 November 2019

    A press ad and website for a meal delivery service broke the rules around misleadingness and qualification.

  • Unisnacks Europe Ltd

    • Upheld in part
    • Internet (social networking)
    • 06 November 2019

    Ads for biscuits appearing on Facebook, a website and on the product were banned for being irresponsible and encouraging excessive behaviours.

  • Marlow Foods Ltd

    • Not Upheld
    • Television
    • 30 October 2019

    Two TV ads for Quorn products did not break the rules around misleadingness, substantiation or environmental claims.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Internet (social networking)
    • 02 October 2019

    A tweet by Burger King was found to condone or encourage anti-social behaviour.

  • Tesco Stores Ltd t/a Tesco

    • Upheld in part
    • National press, Television
    • 18 September 2019

    TV and press basket comparison ads for Tesco were found to be misleading.

  • Digital Ad Works Ltd t/a supersavingdeal.com

    • Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on Facebook for a pancake cooker misleadingly implied it was free.

  • Iceland Foods Ltd t/a Second Avenue

    • Upheld
    • National press
    • 11 September 2019

    A regional press ad for Iceland price comparisons was banned for making misleading claims.

  • Mars Wrigley Confectionery UK Ltd

    • Not Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on YouTube for Maltesers was unlikely to cause serious or widespread offence as we judged the advertiser had taken adequate measures to ensure that the ad was not irresponsibly targeted.

  • Roofoods Ltd t/a Deliveroo

    • Upheld
    • Television
    • 11 September 2019

    A Deliveroo ad on TV misleadingly implied delivery was unrestricted throughout the UK.  

  • Cambridge Chocolate Technologies Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    Two websites for Cambridge Chocolate, seen on 21 February 2019:  a. The first website, www.esthechoc.com/uk, featured a page titled “What is esthechoc?”. Text on the page stated “One small esthechoc a day helps to regain your skin health and slow down the ageing process”. Further text &l...

  • McDonald's Restaurants Ltd

    • Not Upheld
    • Radio
    • 14 August 2019

    A radio ad for McDonald's, broadcast on Virgin Radio on 8 March 2019, featured a conversation between two men about their respective lunches. One reported that he had a "packed lunch ... with a cheeky little choccy bar". The other remarked "That looks tiny, have they made them smaller?” to whic...

  • Mondelez UK Ltd

    • Upheld
    • Television, VOD
    • 14 August 2019

    A TV ad and video on demand (VOD) ad for the soft cheese, Philadelphia: a. The TV ad, seen on 14 June 2019, featured a woman passing a baby to a man who then held the baby in his arms. Another man appeared carrying a baby in a car seat. The first man said “New dad, too?” and the second man nodded. The sc...

  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...

  • Dogmates Ltd t/a Butternut Box

    • Upheld
    • Internet (on own site)
    • 10 April 2019

    A website for Butternut Box dog food, www.butternutbox.com, seen on 29 June 2018, featured text which stated "Fresh, home-cooked meals. Perfectly portioned. Delivered to your door".

  • Perfetti Van Melle UK Ltd

    • Not Upheld
    • Internet (on own site), Internet (video), Internet (social games)
    • 20 March 2019

    A website, three Facebook posts and a YouTube video for Chupa Chups, seen on 20 March 2018: a. The home page of the website www.chupachups.co.uk, included icons for three videos which were hosted on a different page of the website, called “Promotions”. All three icons contained images of vloggers. It fea...

Informally resolved (5)
  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • Roofoods Ltd

    • 05 June 2019

    Media: Internet
    Topic: Food, drink and supplements