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Good Guru Ltd t/a Protein World
An email made claims that a food could treat anorexia.
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Mondelez UK Ltd t/a Cadbury
A radio ad made nutrition and comparative nutrition claims that didn’t meet the conditions of use for those claims.
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CLF Distribution Ltd
An email misleadingly claimed that products only contained “naturally sweet ingredients”.
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Viva Research Ltd t/a Vivanmn
Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims.
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air up GmbH
A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.
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ZOE Ltd t/a Zoe
A paid-for Facebook ad misleadingly claimed that a supplement didn't contain any ultra-processed ingredients.
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Dualit Ltd
A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case.
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Lavazza Coffee (UK) Ltd
A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.
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McDonald's Restaurants Ltd
An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.
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Supplylife Group Ltd t/a SUPPLYlife
A website misleadingly stated that, informed by their testing, an elimination diet could help food related energy dips, unwanted weight and IBS or its symptoms.
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Vivostore Ltd t/a Vivo Life
Two TikTok ads stated that a food supplement could treat vitamin B12 deficiency or its symptoms, irresponsibly encouraged people to stop taking medically prescribed vitamin B12 injections and made unauthorised specific health claims.
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Supreme CBD Ltd t/a Supreme CBD
A post on Anthony Fowler’s X account made unauthorised health claims about CBD.
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Just Eat.co.uk Ltd
A webpage and an email promotion for Just Eat didn't include all significant conditions of the promotion and caused unnecessary disappointment to participants.
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Sainsbury's Supermarkets Ltd t/a Sainsbury's
An Instagram story posted by Kayleigh Johnson linked to a product listing on Sainsbury’s website which had the effect of marketing infant formula to the general public, which is prohibited under the Code, while affiliate links were not obviously identifiable as ads.
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Kerry Foods Ltd
A video on demand ad for a HFSS product featuring the licensed character Garfield and a promotion broke the rules by being directly targeted at pre-school or primary school children.
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Huel Ltd
An Instagram video made non-permitted comparative nutrition claims and compared foods that weren’t in the same category. It also made misleading pricing claims and contained general health claims that weren’t accompanied by an authorised specific health claim.
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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook ad made "low calorie" nutrition claim and comparing calorie content with a competitor broke the ad rules by making unsubstantiated nutrition claims and failing to meet the required conditions for such comparisons.
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NothingFishy Ltd
A paid-for Instagram ad made claims that a food supplement could treat symptoms of Covid-19 and also made unauthorised specific health claims.
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Just Eat.co.uk Ltd t/a Just-Eat.co.uk
A paid-for Facebook ad for Just Eat failed to use appropriate targeting to ensure an ad featuring HFSS products wasn't directed at under 16s.
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Huel Ltd
Two paid-for Facebook ads for Huel featuring a testimonial from Steven Bartlett misleadingly omitted that he was one of the company's directors.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
Topic: Food, drink and supplements