The Committees of Advertising Practice not only write the ad rules, we're also committed to helping businesses stick to them. Alongside our AdviceOnline articles, CAP Bitesize, and our Copy Advice service, we also produce webinars to take a deeper look at certain parts of the advertising codes, and explore how businesses can ensure they are compliant.
On this page you'll find all of our CAP webinars, with our most recent at the top. The webinars cover some product-types, such as gambling, alcohol or CBD advertising, but they also look at more conceptual topics that apply to any and all products, like how to stick to the rules around harmful gender stereotyping. There should be something here for any advertiser to learn from the comfort of their own chair. If there's a topic you would like to see covered in a future webinar, get in touch at [email protected]
Navigate to the topic of your choosing:
- Weeding out the problems in CBD advertising
- Influencer Marketing
- Influencer Marketing - targeting ads
- Harmful gender stereotypes
- Travel marketing
- Electronic cigarettes and health claims
- Promotional marketing and competitions
- Chiropractic services
- Ad placements in non-broadcast media
- Advertising related to Coronavirus
- Influencers and ad targeting
- Influencers - the content of your ads
- Subscription traps
- Buy now, Pay later
- Prescription only medicines
- Social Media filters
This webinar looks at cannabidiol products and what you can or can't say in your ads for them.
Are you an influencer looking to understand when you should label your posts, and what labels you should use? We've got you covered.
Once you've got the overview of the rules that apply to influencer marketing, be sure to check out our guide to ad targeting!
There are plenty of benign stereotypes that are used in ads all the time, helping people to quickly identify what kind of person is being portrayed in an ad. But some stereotypes have been shown to be harmful, limiting aspirations, encoding biases and contributing to wider social issues. This webinar explores the recently implemented rules around banning harmful gender stereotypes.
Due to age-limitations and risks around problem gamblers, the gambling sector is subject to some stringent restrictions. We have two webinars available on gambling, one exploring the latest rules around ads that are potentially appealing to children and young people, and another that looks at issues around problem gamblers.
The ASA receives a lot of complaints about pricing issues when it comes to travel ads. With the prevalence of price comparison sites, aggregators, dynamic advertising and rapidly changing prices due to demand pressures, sometimes pricing can be tricky for consumers to navigate. This webinar sets out how to make sure your travel ads are sticking to the rules.
There are quite a few dos-and-don'ts around advertising e-cigarettes, due to their inherent risks and the fact they are still a relatively nascent technology. But never fear, this webinar will make sure your marketing plans don't go up in smoke.
Each year the ASA steps in to resolve thousands of disputes around poorly-run competitions and give-aways. This webinar gives you an overview of what you need to do to make sure that every competition you run is a real winner. If you want a more in-depth breakdown of how to run prize promotions, competitions and giveaways, you should also check out our CAP Bitesize series.
People offering any medical service need to be careful about what they say in their ads. In this webinar, we explore the rules around backing up efficacy claims, when it's ok to target specific customers and the use of testimonials.
Back in 2017, CAP produced some new guidance around the placement of ads in non-broadcast media - this webinar unpicks that guidance and what it means for advertisers.
This webinar looks at advertising related to covid-19 or the coronavirus. Join Janet as she looks at the rules and how they apply to the on-going coronavirus situation, and sets out what advertisers need to be wary of when promoting products such as face masks or hand sanitisers.
Here we join Justin for a look at the rules around ad targeting and specifically how they apply to online influencers and celebrities.
During this session of our Influencer Marketing webinar series we will be focus on content itself. We provide an overview of some of the areas where influencers should take particular care to stick to the rules, including when to support claims with evidence (e.g. health claims, references to beauty products, weight-loss regimes) and how influencers can run competitions in a fair and clear way.
Join Emily and Rumneet for a look at the rules around 'subscription traps'. That's when a person signs up to an automatically renewing subscription that's tricky to cancel, or misleadingly presented.
Offering customers a choice of how they pay at the checkout (e.g. paying in instalments, or in 30 days' time) is becoming an increasingly popular tool for online retailers. During this webinar we highlight the key areas that need to be considered when creating advertising for these types of financial products- most importantly being how to ensure that these ads are responsible.
The rules relating to the promotion of prescription-only medicines (POMs) are strict. In this webinar we explain what the rules mean in practice and the ways you can advertise your service - not the POMs - without breaking the rules or the law. We will be illustrating this through case studies relating to the weight-loss category.
Filters are increasingly being used by advertisers and influencers to show their products or services in the best light. But as with any image editing in advertising, there's a point where touching up images becomes misleading. This webinar explores social media filters in light of the ad rules.