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CAP eLearning is a quick and easy way to access in-depth online training on how to stick to particular sections of the Advertising Codes from the comfort of your own desk.

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  • Health and Medicines Advertising

    Health and Medicines Advertising

    Online training on advertising medicines, medical devices and products, complimentary therapies and food supplements.

  • Motoring and Vehicle Advertising

    Motoring and Vehicle Advertising

    Stay on the right side of the line with your motor vehicle and in car technology advertising claims.

  • Social Media

    Social Media

    This module covers how and when the CAP Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the advertising rules, and why.

  • Insiders' Guide to the ASA and CAP

    Insiders' Guide to the ASA and CAP

    This module explains the separate roles of the ASA and CAP, and uses real-life ASA rulings to illustrate the remit of the Advertising Codes.

  • Food & Soft Drink Advertising

    Food & Soft Drink Advertising

    This module provides an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media.

  • Promotional Marketing

    Promotional Marketing

    Online training on the UK Advertising Codes and how to run effective and compliant promotions from prize draws and competitions to sales and discounts

  • Responsible ads: Alcohol

    Responsible ads: Alcohol

    The UK advertising rules for alcohol are among the strictest in the world. This module offers guidance on getting your alcohol ads right.

  • Misleading advertising part one

    Misleading advertising part one

    Part one covers the use of 'free', requirements around making comparisons and availability claims, to ensure consumers aren't misled.

  • Misleading advertising part two

    Misleading advertising part two

    Part two covers the importance of evidence, ensuring qualifications are clear and the use of testimonials.

  • Misleading advertising part three

    Misleading advertising part three

    Part three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.

  • Responsible ads: Gambling

    Responsible ads: Gambling

    This module has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.

 

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Contact us:

The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214
 
The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991
 
The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744
 
The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412
 
All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [view on map]

Tel: 020 7492 2222

Click here for FAQs and to submit an enquiry.

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