CAP eLearning provides quick and easy access to comprehensive online training on adhering to the UK Advertising Codes, all from the convenience of your desk.

If you would like to pay via invoice, you can select this option at the online checkout, or you can contact us at [email protected]. If you're based outside of the UK please pay via invoice so you are not charged VAT. 

We also offer multi-buy discounts – please see the table below for more details.

If you have any questions, please contact [email protected].

  • Insider's Guide to the ASA and CAP

    This module is designed for marketing, advertising, and compliance professionals to provide them with an essential foundation of how advertising regulation works. The course will run through the key principles of creating marketing communications that comply with the Codes and uses real-life rulings to illustrate how the ASA’s remit applies.

    Price: £60 Inc VAT


  • Misleading Advertising: Key Principles

    This module is part of our Misleading Advertising Series which is designed for marketing, advertising, and compliance professionals who want to understand how to avoid making misleading claims in their marketing. This course will run through the key principles of misleading advertising including what is material information, how to substantiate claims, how to qualify claim, and much more!

    Price: £60 Inc VAT


  • Misleading Advertising: Pricing and Availability

    This module is part of our Misleading Advertising Series which is designed for marketing, advertising, and compliance professionals who want to understand how to avoid making misleading claims in their marketing. This course explains the rules that advertisers should be aware of when it comes to the use of price statements in ads, including the use of 'up to' and 'from', offering something for free, and making saving claims.

    Price: £60 Inc VAT


  • Misleading Advertising: Comparisons, Endorsements, and Testimonials

    This module is part of our Misleading Advertising Series which is designed for marketing, advertising, and compliance professionals who want to understand how to avoid making misleading claims in their marketing. This course explains the rules that advertisers should be aware of when making comparative claims and including endorsements and testimonials.

    Price: £60 Inc VAT


  • Promotional Marketing

    In this module we take a closer look at the fundamental principles regarding promotional marketing. We explore the rules regarding administration, prize draws, competitions, and much more.

    Price: £60 Inc VAT


  • Climate Change and the Environment

    In this module we take a closer look at the fundamental principles regarding environmental claims in ads. We explore the rules regarding misleading advertising, the rules that apply specifically to environmental claims, and the broader regulatory landscape.

    Price: £60 Inc VAT


  • Responsible Ads: Gambling Advertising

    This module covers the rules gambling advertisers need to create responsible campaigns in the UK. It looks at terms and conditions, the depiction of gambling in ads, and social responsibility- including the rules on ‘strong appeal’.

    Price: £60 Inc VAT


  • Social Media

    This module covers how and when the CAP Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the Code, and why.

    Price: £60 Inc VAT


  • Responsible Ads: Alcohol Advertising

    Online training course on the alcohol advertising rules of the UK Advertising Codes for anyone involved in commissioning, producing or overseeing ads.

    Price: £60 Inc VAT


Total number of modules
Price (including VAT)
1-4 modules £60.00 per course
5-24 modules £51.00 per course
25-49 modules £42.00 per course
50-99 modules £36.00 per course
100+ modules £30.00 per course