CAP eLearning is a quick and easy way to access in-depth online training on how to stick to Ad Codes from the comfort of your own desk.
If would like to pay via invoice, or you are based outside of the UK, please contact us at [email protected].
We offer multi-buy discounts, please see the table below to find out more.
Important notice: We are in the process of upgrading our eLearning modules. Below you will find our new modules, that you can purchase directly through this website. These modules include the new Insider's Guide to the ASA& CAP, and Climate Change and the Environment, and Responsible Ads: Gambling Advertising modules.
Further down the page you will see a list of our previous modules which are no longer available for sale while they're being updated. If you purchased any of these modules you have until 31 December 2023 to complete them by logging into https://www.caplearning.org.uk/. We will update this page when upgraded versions of the previous modules become available. Please note the Insider's Guide, Gambling, and Climate Change and the Environment modules are not affected by the upgrade and will continue as usual. If you have any questions, please contact [email protected]. Last updated 4 December 2023.
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Insider's Guide to the ASA and CAP
A brand-new module from CAP! This module is designed for marketing, advertising, and compliance professionals to provide them with an essential foundation of how advertising regulation works. The course will run through the key principles of creating marketing communications that comply with the Codes and uses real-life rulings to illustrate how the ASA’s remit applies.
Price: £60 Inc VAT
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Climate Change and the Environment
A brand new module from CAP! In this module we take a closer look at the fundamental principles regarding environmental claims in ads. We explore the rules regarding misleading advertising, the rules that apply specifically to environmental claims, and the broader regulatory landscape.
Price: £60 Inc VAT
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Responsible Ads: Gambling Advertising
This new and improved module covers the rules gambling advertisers need to create responsible campaigns in the UK. It looks at terms and conditions, the depiction of gambling in ads, and social responsibility- including the new rules on ‘strong appeal’.
Price: £60 Inc VAT
Total number of modules |
Price for Responsible Ads: Gambling Advertising, Climate Change and the Environment, and Insider's Guide (including VAT) |
Price for all other modules (including VAT) |
|---|---|---|
| 1-4 modules | £60.00 per course | £54.00 per course |
| 5-24 modules | £51.00 per course | £45.00 per course |
| 25-49 modules | £42.00 per course | £36.00 per course |
| 50-99 modules | £36.00 per course | £30.00 per course |
| 100+ modules | £30.00 per course | £24.00 per course |
Below you will find our other modules that are available to purchase:
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Health and Medicines Advertising
Online training on advertising medicines, medical devices and products, complimentary therapies and food supplements.
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Motoring and Vehicle Advertising
Stay on the right side of the line with your motor vehicle and in car technology advertising claims.
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Social Media
This module covers how and when the CAP Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the advertising rules, and why.
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Food & Soft Drink Advertising
This module provides an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media.
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Promotional Marketing
Online training on the UK Advertising Codes and how to run effective and compliant promotions from prize draws and competitions to sales and discounts
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Responsible ads: Alcohol
The UK advertising rules for alcohol are among the strictest in the world. This module offers guidance on getting your alcohol ads right.
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Misleading advertising part one
Part one covers the use of 'free', requirements around making comparisons and availability claims, to ensure consumers aren't misled.
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Misleading advertising part two
Part two covers the importance of evidence, ensuring qualifications are clear and the use of testimonials.
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Misleading advertising part three
Part three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.