-
Misleading advertising part one
Part one covers the use of 'free', requirements around making comparisons and availability claims, to ensure consumers aren't misled.
-
Misleading advertising part two
Part two covers the importance of evidence, ensuring qualifications are clear and the use of testimonials.
-
Misleading advertising part three
Part three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.
-
Responsible ads: Alcohol
The UK advertising rules for alcohol are among the strictest in the world. This module offers guidance on getting your alcohol ads right.
-
Responsible ads: Gambling
This module has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.
-
Promotional Marketing
Online training on the UK Advertising Codes and how to run effective and compliant promotions from prize draws and competitions to sales and discounts