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NEW - Social Media
This module covers how and when the CAP Code applies to social media. As well as looking at which types of social media posts are likely to be covered by the advertising rules, and why.
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Insiders' Guide to the ASA and CAP
This module explains the separate roles of the ASA and CAP, and uses real-life ASA rulings to illustrate the remit of the Advertising Codes.
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Food & Soft Drink Advertising
This module provides an overview of the main rules that apply when advertising food and soft drink products to children in non-broadcast media.
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Promotional Marketing
Online training on the UK Advertising Codes and how to run effective and compliant promotions from prize draws and competitions to sales and discounts
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Responsible ads: Alcohol
The UK advertising rules for alcohol are among the strictest in the world. This module offers guidance on getting your alcohol ads right.
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Misleading advertising part one
Part one covers the use of 'free', requirements around making comparisons and availability claims, to ensure consumers aren't misled.
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Misleading advertising part two
Part two covers the importance of evidence, ensuring qualifications are clear and the use of testimonials.
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Misleading advertising part three
Part three primarily focuses on the rules around pricing but also covers exaggeration and guarantees and after-sales service.
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Responsible ads: Gambling
This module has been designed to provide gambling advertisers with all of the tools they require to produce ads that comply with the rules.