There are lots of exciting updates in this new and improved module, including recent case studies and guidance from the experts on the new ‘strong’ appeal rules. This course has been designed to provide gambling advertisers with all the tools they require to produce ads that comply with the rules. 
How long do I have access? Is the module CPD accredited? How much does it cost?
6 months Yes. This module provides 2 CPD hours £60 (incl. VAT)

The course is broken down as follows:

1. Terms and conditions: The first section of this module looks at how to present the terms and conditions of any claims and promotions in marketing communications.

2. Social, cultural, and religious responsibility: This section outlines what the NEW ‘strong’ appeal rule means in principle and the key considerations advertisers must bear in mind. It also touches on other areas of social responsibility.

3. The depiction of gambling: Explore Section 16 of the CAP Code in this section and take a look at real-life rulings to illustrate the rules.

4. Betting and tipsters: The final section will provide guidance on how betting tipsters can remain responsible when promoting their services.

This course concludes with an assessment, and, on passing, a personalised certificate for your records.


  • Engaging content: Interactive courses, with examples of real-life rulings to explain how the rules are applied in practice, and in turn help you safeguard your brand.
  • Flexible: Learn where you want, when you want, and at your own pace. You will also have access to the module for six months meaning you can dip in and out of the module.
  • Cost-effective: We offer a tiered pricing system, with savings available on multiple purchases, making CAP eLearning an excellent choice for training large teams.

Related courses:

Insider’s Guide to the ASA & CAP

The Author:

The content of this module was created by experts from CAP. The team is knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment, and hints and tips on how to stay on the right side of the rules.


CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours.

Pricing deals

If you are buying five or more of any of our modules, and or/you intend to have five or more users, you can save on the price per module. See our tiered pricing structure to find out more.