ASA welcomes prosecution of misleading advertiser

• ASA News
• 16 January 2018

Getting to grips with the new e-cig rule

• CAP News
• 20 November 2017

Research at the ASA

• ASA blog post
• 15 September 2017

Driven to distraction – In-car technology and the Ad Codes

• CAP News
• 07 September 2017

Advice on Spring 'iMidges'

• CAP News
• 22 April 2015

New advertising rules for energy related products

• CAP News
• 15 March 2012

Dyson Ltd

• Upheld
• Television
• 10 January 2018

A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The wo...

UK Juicers Ltd

• Upheld in part
• Internet (on own site)
• 10 January 2018

A page on www.ukjuicers.com, a website for a Juicer retailer, seen on 31 January 2017, was headed "JUISIR & JUICERO - CREATING MORE JUICING PROBLEMS THAN THEY SOLVE". Text stated "We Think That Anyone Who Is Serious About Juicing Regularly Should Avoid These Two Machines ... The customer being per...

Buy It Direct Ltd

• Upheld
• Internet (on own site)
• 22 November 2017

A website for Drones Direct, www.dronesdirect.co.uk, seen in September 2017, for a “DJI Goggles FPV Headset”, featured text that stated “Only £499.00 Save 12%”.

Mist Fire Suppression Ltd

• Upheld
• Internet (on own site)
• 15 November 2017

The homepage of the website for the Nebula fire mist system www.mistfs.co.uk seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separat...