Appliances, electronics and machinery

Helpful information on the advertising rules for appliances, electronics and machinery, not including phones and computers.

While there are no specific ad rules that appliances, electronics and machinery have to abide by, advertisers of these products have to stick to the general rules to ensure their ads are not misleading, harmful or offence. Social responsibility is also an important factor and safety should be at the forefront of all ads depicting electronic products and machinery.

Any protective equipment which needs to be worn when using appliances, electronics or machinery should be shown in ads for these products and the setting of the ad – i.e. where the product is being used – should also be sensible.

Advertisers should also take care not to cause confusion about a consumer’s rights, particularly in relation to guarantees, warranties and any other after-sale service or care agreements. These types of offers should always be communicated in a clear way to the audience of the ad.

It should be obvious to the consumer any significant limitations that apply to an advertised guarantee and full terms and conditions should always be available before the consumer is committed to taking up the guarantee. Furthermore, advertisers should promptly refund consumers who make valid claims under an advertised money-back guarantee and ads for appliances, electronics and machinery should not falsely claim or imply that after-sales service is available in an EEA member state in which the advertised product is not sold.

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Latest rulings

Dollead Technology Ltd
- Upheld
- Search (paid)
- 22 April 2026
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
Easy as HGV Ltd
- Upheld
- Website (own site)
- 22 April 2026
Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.
HGV Learning
- Upheld
- Website (own site)
- 22 April 2026
A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.
HGVT Ltd
- Upheld
- Website (own site)
- 22 April 2026
A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.

View all rulings

Appliances, electronics and machinery

Helpful information on the advertising rules for appliances, electronics and machinery, not including phones and computers.

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