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Latest rulings

  • Dyson Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The wo...

  • UK Juicers Ltd

    • Upheld in part
    • Internet (on own site)
    • 10 January 2018

    A page on www.ukjuicers.com, a website for a Juicer retailer, seen on 31 January 2017, was headed "JUISIR & JUICERO - CREATING MORE JUICING PROBLEMS THAN THEY SOLVE". Text stated "We Think That Anyone Who Is Serious About Juicing Regularly Should Avoid These Two Machines ... The customer being per...

  • Buy It Direct Ltd

    • Upheld
    • Internet (on own site)
    • 22 November 2017

    A website for Drones Direct, www.dronesdirect.co.uk, seen in September 2017, for a “DJI Goggles FPV Headset”, featured text that stated “Only £499.00 Save 12%”.

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    The homepage of the website for the Nebula fire mist system www.mistfs.co.uk seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separat...