Latest news

Latest rulings

  • Buy It Direct Ltd

    • Upheld
    • Internet (on own site)
    • 22 November 2017

    A website for Drones Direct,, seen in September 2017, for a “DJI Goggles FPV Headset”, featured text that stated “Only £499.00 Save 12%”.

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    The homepage of the website for the Nebula fire mist system seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separat...

  • Park Cameras Ltd

    • Upheld
    • Internet (on own site)
    • 04 October 2017

    Two paid-for Google ads for camera products, for Park Cameras:

    a. The first ad, seen on 20 June 2017, advertised the price for a Canon M3 digital camera as £329.00.

    b. The second ad, seen on 26 June 2017, advertised the price for a Tamron 24-70 lens as £699.00.

  • LG Electronics U.K. Ltd

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for the LG Signature Oled wallpaper TV, seen on 16 May 2017, began with an aerial view of the TV against a plain white background. The camera angle changed and five screens were shown side-on, before one dropped down and was shown head-on. The screen flexed slightly to demonstrate its narrow width before lyi...