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Ecom7 Ltd t/a BrizaAC
A paid-for online display ad for a mini-cooler misleadingly exaggerated the effectiveness of a product.
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HydroChill
A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.
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UAB CommerceCore t/a NuraBreeze
A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.
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UAB Rara Digital t/a Airabreeze
Two paid-for online display ads and a paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.
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Formulapower/fuelcat Ltd t/a Fuel Cat
A website for a company selling fuel catalysts made unsubstantiated claims that their products could improve engine efficiency.
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Living and Home Ltd
A product listing made misleading and unsubstantiated savings claims.
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Petchip.Network
Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (7)