Rulings (11)
  • Dollead Technology Ltd

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Easy as HGV Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.

  • HGV Learning

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.

  • HGVT Ltd

    • Upheld
    • Website (own site)
    • 22 April 2026

    A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.

  • Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Xinyu International Trading Ltd t/a consumertestreports.org

    • Upheld
    • Search (paid)
    • 22 April 2026

    A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.

  • Ecom7 Ltd t/a BrizaAC

    • Upheld
    • Website (paid ad)
    • 26 November 2025

    A paid-for online display ad for a mini-cooler misleadingly exaggerated the effectiveness of a product. 

  • HydroChill

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.  

  • UAB CommerceCore t/a NuraBreeze

    • Upheld
    • Social media (paid ad)
    • 26 November 2025

    A paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.

  • UAB Rara Digital t/a Airabreeze

    • Upheld
    • Social media (paid ad), Internet (display)
    • 26 November 2025

    Two paid-for online display ads and a paid-for YouTube ad for a mini-cooler made exaggerated and unsubstantiated claims about their product’s cooling abilities, cost effectiveness and that their product was a viable and economical alternative to air conditioning.  

  • Formulapower/fuelcat Ltd t/a Fuel Cat

    • Upheld
    • Website (own site)
    • 27 August 2025

    A website for a company selling fuel catalysts made unsubstantiated claims that their products could improve engine efficiency.