A national press ad and website listing for a Smart Plug, seen on 25 August 2018: a. The national press ad, seen on the front page of The Mail on Sunday, featured a bright pink background with bold, uppercase text that read “FREE* SMART PLUG”. Below that was smaller text also in uppercase that read &ldqu...
A website for Bosch, www.bosch-home.co.uk, a home electricals manufacturer seen on 22 August 2018 featured a web page for The Unlimited, a cordless stick vacuum cleaner. Towards the top of the page text over an image reel stated “Cordless, but with continuous runtime*, thanks to exchangeable battery pack and quic...
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.