ASA senior management
Meet our senior management team who are responsible for setting the direction of the organisation and overseeing the delivery of our objectives.
The ASA Council is the jury that decides whether advertisements have broken the advertising rules.
CAP Committees and Panels
Three industry panels give advice on our work while the Advertising Advisory Committee provides independent advice from a consumer and citizen perspective.
When looking at evidence, we sometimes appoint an independent expert to give an impartial and confidential view on whether advertising claims can be proven.
In some circumstances, ASA rulings can be challenged by an advertiser or complainant when there is evidence that we have not got the decision right or there was a flaw in our processes.
Copy Advice team
Our fast, free and confidential advice service for advertisers, agencies and media owners on how to stick to the advertising rules.