logo-asa
logo-cap
Sign in / Sign up Menu
  • Home
  • About ASA and CAP
    • People
    • About regulation
    • The work we do
    • Our history
    • Our ad campaign
    • Careers
    • Sustainability
    Meet our Press Team

    Meet our Press Team

    Learn more about our Press Team and how to sign up to gain access to embargoed rulings.

  • Codes and rulings
    • Advertising codes
    • Rulings
    • Independent reviews
    • Non-compliant advertisers
    • Sanctions
    • Trading Standards referrals
    • Non-compliant social media influencers
    Published rulings

    Published rulings

    Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.

  • Advice and resources
    • News
    • Resource library
    • Bespoke Copy Advice
    • Training and events
    • Online Training
    • Our Rulings podcasts
    • CAP Bitesize
    • CAP Webinars
    • Research at the ASA and CAP
    • Advice for businesses
    AdviceOnline

    AdviceOnline

    AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.

  • Issues and topics
    • Social and political
      • Beliefs and cultural identity
      • Privacy and popular culture
      • Charity, education and Third sector
      • Children and the vulnerable
      • Claims, endorsements and testimonials
      • Gender, sex and relationships
      • Politics and public services
      • Safety and security
    • Lifestyle and living
      • Alcohol
      • Clothing, shoes and jewellery
      • Food, drink and supplements
      • Gambling
      • Holidays, travel and motoring
      • Home and garden
      • Sports, leisure and hobbies
      • Vaping, smoking and drugs
    • Money and legal
      • Financial products and services
      • Legal and regulation
      • Pricing and charges
      • Promotions and competitions
      • Property sales and lettings
      • Recruitment and work
    • Technology and environment
      • Animals and farming
      • Appliances, electronics and machinery
      • Computers, phones and telecoms
      • Delivery, construction and logistics
      • Utilities, energy and environment
    • Health and beauty
      • Beauty products, grooming and hygiene
      • Cosmetic surgery and procedures
      • Health conditions
      • Medical devices
      • Medical procedures and services
      • Medicines, remedies and therapies
      • Weight and slimming
    • Media channel
      • Packaging and point of sale
      • Online, catch-up TV and radio, in-app and in-game
      • Mailings, email, phone/fax and messaging
      • Cinema
      • TV and radio (broadcast only)
      • Poster and other out of home
      • Newspapers, magazines and printed materials
    • Issue
      • Offensive
      • Copy Advice Issue
      • No Issue
      • Miscellaneous/Other
      • Misleading
      • Harm/Irresponsibility
      • Harmful

    Issues and topics

    Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

  • Make a complaint
    • Complaints FAQ
    • Report an online scam ad
    • Guide to making a complaint

People

Meet our Senior Management, ASA Council, CAP Committees and other key employees that support and run the ASA system.

Add to my favourites

  • Home
  • About ASA and CAP
  • People
  • ASA senior management

    ASA senior management

    Meet our senior management team who are responsible for setting the direction of the organisation and overseeing the delivery of our objectives.

  • ASA Council

    ASA Council

    The ASA Council is the jury that decides whether advertisements have broken the advertising rules.

  • CAP Committees and Panels

    CAP Committees and Panels

    Three industry panels give advice on our work while the Advertising Advisory Committee provides independent advice from a consumer and citizen perspective.

  • Our Experts

    Our Experts

    When looking at evidence, we sometimes appoint an independent expert to give an impartial and confidential view on whether advertising claims can be proven.

  • Independent Reviewer

    Independent Reviewer

    In some circumstances, ASA rulings can be challenged by an advertiser or complainant when there is evidence that we have not got the decision right or there was a flaw in our processes.

  • Copy Advice team

    Copy Advice team

    Our fast, free and confidential advice service for advertisers, agencies and media owners on how to stick to the advertising rules.

  • Press team

    Press team

    Find out more about our press team, as well as how to access embargoed rulings (Press only).

 

Please login!

Register Login

Please confirm!

Remove

Alert!

logo-asa-small
  •  
  •  
  •  
logo-cap-small
  •  
  •  
Contact us:

The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214
 
The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991
 
The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744
 
The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412
 
All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [view on map]

Tel: 020 7492 2222

Click here for FAQs and to submit an enquiry.

Useful links

  • Accessibility
  • Privacy policy
  • Cookies policy
  • Unacceptable contact
  • Careers
  • Transparency
  • Cymru
  • ASA Press Office
  • Our newsletters
  • Sustainability

Copyright © 2025 ASA and CAP

Website by Pixl8

Want to make sure your ads are right first time? Get helpful advice and tips by signing up to our newsletter.