Our team of highly trained advisers can offer an informed view of the likely acceptability of your non-broadcast marketing communications under the CAP Code. All our advisers have been trained to fully understand the CAP Code and how it is interpreted by the ASA. They keep abreast of complaints made to the ASA and the watchdog’s subsequent decisions, whether or not the ASA Council upheld the complaint. 

Contact our Copy Advice Team on 020 7492 2100, between 9am and 5.30pm, Monday to Friday. The team can give basic advice on copy or general advice about the Code over the phone. For more detailed advice, please upload your copy here

Please note: although it is given by the team in good faith, our advice is not binding on the ASA or CAP and our advisors do not give legal advice.

  • Emma Smith

    Emma Smith

    Copy Advice Manager

    Emma took over as Operations Manager for Copy Advice in 2017. Her team provides advertisers, agencies and media owners with free and confidential advice, giving an informed view of the likely acceptability of non-broadcast marketing communications under the CAP Code.


    020 7492 2201 (please use 020 7492 2100 for advice enquiries)

    Emma studied Law, specialising in Entertainment Law, at the University of Westminster before joining the ASA in 2011 as a Complaints Executive and becoming a Senior Complaints Executive in 2014.  She moved to Copy Advice in 2015.

  • Janet Taylor

    Janet Taylor

    Copy Advice Executive

    Janet studied Communication Processes at the University of Humberside. She worked as a Case Officer for the premium rate regulator PhonepayPlus (now the Phone-paid Services Authority) for nine years and joined the Copy Advice team in 2015 after spending six years working for the ASA’s Investigations team.

  • Jo Davis

    Jo Davis

    Copy Advice Executive

    Jo joined the ASA in 2010 and spent five years working in the ASA's Complaints team, before joining the Copy Advice team in 2015. Jo became the team's Senior Executive in 2017.

  • Justin Davis

    Justin Davis

    Copy Advice Executive

    Justin studied Social and Cultural Theory at the University of Bristol before working in the public and private sector. He joined the ASA as a Complaints Executive in 2012, moving to the Copy Advice team three years later.

  • Emily Gent

    Emily Gent

    Copy Advice Executive

    Emily studied Politics at the University of Bristol. She worked in the public and charitable sectors before joining the ASA's Complaints team in 2014, moving to the Copy Advice team in 2016.