Latest rulings

  • Babyboo Fashion Pty Ltd t/a Babyboo Fashion

    • Upheld
    • Social media (paid ad)
    • 14 April 2021

    A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.

  • Prettylittlething.com Ltd

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    A TikTok post by influencers promoting a fashion brand broke the CAP Code as it was not obviously identifiable as an ad.

  • UAB Commerce Core t/a FitsWatch

    • Upheld
    • Internet (video)
    • 07 April 2021

    A paid-for YouTube ad for a smart watch was banned for showing an Apple Watch to promote a different product. We referred the matter to CAP’s Compliance team.

  • Genus UK Ltd t/a Select Fashion

    • Upheld
    • Social media (influencer or affiliate ad)
    • 31 March 2021

    Two Instagram posts by two influencers promoting a fashion company broke the CAP code as they were not obviously identifiable as ads.