Latest news
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The Notebook for Compliance, this Valentine’s Day
- CAP News
- 13 February 2025
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Don’t feel rattled about your baby-related ads
- CAP News
- 24 October 2024
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Frighteningly Good Ad Compliance: A Halloween How-To
- CAP News
- 19 September 2024
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Evidently, evidence is everything! Six tips on sound substantiation
- CAP News
- 08 August 2024
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Top tips for responsible influencer marketing
- CAP News
- 31 July 2024
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Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews
- CAP News
- 14 September 2023
Latest rulings
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Next Retail Ltd t/a NEXT
- Upheld
- 12 February 2025
A product listing for Dark Blue Power Stretch Denim Leggings on the NEXT website, seen on 19 September 2024. The ad featured a model wearing the leggings, sat on a wooden block. The model’s legs were extended closer to the camera.
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Endrick Clothing Ltd
- Upheld
- Social media (influencer or affiliate ad)
- 08 January 2025
Two Instagram posts were not clearly identifiable as marketing communication and portrayed smoking in an appealing manner which is against the ad rules.
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Ashlen Inc
- Upheld
- Social media (paid ad)
- 09 October 2024
A paid-for Facebook ad misleadingly stated that a hair pin collection was being withdrawn and failed to include an end date for a promotion.
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Kentesh Ltd
- Upheld
- Social media (paid ad)
- 09 October 2024
A paid-for Facebook ad misleadingly stated that a clothing collection was being withdrawn and failed to include an end date for a promotion.