Latest news
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Fake Endorsements In Ads Makes Everyone Sad: A Look At Influencer Reviews
- CAP News
- 14 September 2023
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Don’t pay the price for your “Free Trials” advertising
- CAP News
- 14 September 2023
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A picture says a thousand words. Avoiding misleading imagery in ads
- CAP News
- 10 August 2023
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Affiliate yourself with the CAP Code this month
- CAP News
- 10 August 2023
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Ad-Ventures of Christmas Yet To Come
- CAP News
- 08 September 2022
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Thinking outside the (subscription) box
- CAP News
- 10 February 2022
Latest rulings
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We Are TALA Ltd
- Upheld
- 22 May 2024
Two Instagram reels and four TikToks on influencer Grace Beverly's accounts were not obviously identifiable as ads.
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Prettylittlething.com Ltd t/a Prettylittlething.com
- Upheld
- Social media (own site)
- 15 May 2024
A series of tweets misleadingly implied that a promotion included all product lines, failed to include the closing dates or times of the promotion and misleadingly implied that further discounts would not be available when the promotion ended.
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The Sky Mining Company Ltd t/a Sky Mining
- Press general, Internet (website content), Social media (own site)
- 10 April 2024
A press ad, Instagram ad and website did not make it clear that the company’s diamonds were synthetic, which was misleading.
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MNG-Mango UK Ltd
- Upheld
- App (own claim)
- 20 March 2024
A product listing for a sweater featured a model who appeared to be unhealthily thin.