Latest rulings

  • UK Ltd in association with Luke Mabbott

    • Upheld
    • Social media (influencer or affiliate ad)
    • 10 February 2021

    A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Internet
    • 06 January 2021

    A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.

  • Under Armour UK Ltd

    • Upheld
    • Internet (on own site)
    • 19 August 2020

    A website ad for Under Armour misleadingly stated that a T-shirt could improve the wearer’s strength and endurance.

  • Lemongrassrice Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2020

    A paid-for Facebook post by an online retailer made misleading claims that its product, a bra, could reduce the risk of breast cancer.