Rulings (13)
  • Lemongrassrice Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2020

    A paid-for Facebook post by an online retailer made misleading claims that its product, a bra, could reduce the risk of breast cancer.

  • Boohoo.com UK Ltd

    • Upheld
    • Email, Internet (social networking)
    • 06 May 2020

    Discount claims in an email and website misleadingly implied all products would be discounted and a countdown clock on the website misleadingly implied the offers were time-limited.

  • Sorelle UK Brand Ltd

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Product listings on a website for faux fur jackets were misleading because the advertiser was unable to demonstrate that their products did not contain real animal fur.

  • Asos.com Ltd

    • Upheld
    • Internet (social networking)
    • 22 April 2020

    An Instagram story that contained an affiliate link was not obviously identifiable as an ad.

  • Missguided Ltd

    • Upheld in part
    • Poster
    • 04 March 2020

    A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.

  • Prettylittlething.com Ltd t/a Prettylittlething.com

    • Upheld
    • Internet (video)
    • 05 February 2020

    An ad on YouTube for a clothing retailer was banned for objectifying women.

  • Prettylittlething[dot]com Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    An Instagram post broke the rules for not being obviously identifiable as an ad.

  • idesigngold.com

    • Upheld
    • Internet (social networking)
    • 04 December 2019

    A post on Katie Price’s Instagram was not obviously identifiable as an ad.

  • Zoe de Pass t/a Dress Like A Mum (DLAM)

    • Upheld
    • Internet (social networking)
    • 20 November 2019

    An Instagram post was not obviously identifiable as an ad.

  • Active Posture Ltd

    • Upheld
    • Internet (social networking)
    • 13 November 2019

    Claims on Facebook by a clothing company that its product could improve posture and reduce back pain were misleading.  

  • Matalan Retail Ltd

    • Upheld
    • Internet (social networking)
    • 30 October 2019

    A blog post broke our rules for containing affiliate links which were not correctly labelled as marketing communications.

  • Boohoo.com UK Ltd

    • Upheld
    • Email
    • 16 October 2019

    An email from a clothing retailer was found to be socially irresponsible.

  • Brooks Brothers UK Ltd

    • Upheld
    • Internet (social networking)
    • 18 September 2019

    An Instagram post by influencer Matthew Zorpas was banned for not being obviously identifiable as an ad.

Informally resolved (3)
  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • In The Style Fashion Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • Splendor SA

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery, Pricing and charges