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JPD Retail Ltd t/a Harrison & James
A paid-for static YouTube ad and website for an online jewellery retailer misleadingly implied their business would close on a specific date. The ad also misleadingly described products as “free” and failed to ensure that reviews, ratings and testimonials were accurate and supported by evidence.
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Proud & Free
A paid-for Facebook ad and website for an online jewellery brand misleadingly implied they were going to cease trading and that products were available for a limited time. The ads also misleadingly described products as “free” and failed to trading identity and business address.
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Frasers Group Trading Ltd t/a Sports Direct
A product page on the Sports Direct website made misleading claims about reference price and associated savings.
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Fortore Ltd
A paid-for Facebook ad for an investment competition website failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.
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Montford Group Ltd t/a Brittania Bullion
A paid-for LinkedIn ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable.
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Rosland Capital Ltd
A paid-for Facebook ad for a gold and precious metal specialist failed to make clear that gold and precious metal investment was unregulated and that the value of investments was variable.
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Sourced Consultancy Ltd t/a Oak & Mason
A paid-for Meta ad for a gold investment company failed to make clear that physical gold investment was unregulated and that the value of investments was variable. The ad also broke the rules by referencing an example of past performance that was unrepresentative.
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Tarvos Ltd t/a 7879
A paid-for Meta ad for an online retailer of gold and platinum jewellery failed to make clear that physical gold and precious metal investment was unregulated and that the value of investments was variable.
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Linjer Ltd
Two paid-for Google ads for a jewellery retailer didn’t make clear that their diamonds were synthetic.
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Novita Diamonds Ltd t/a Novita Diamonds
Two paid-for Meta ads for a jewellery retailer didn’t make clear that their diamonds were synthetic.
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Shop TJC Ltd t/a Ideal World
Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.
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Persons unknown t/a Charmfay Shop
A paid-for YouTube ad for a clothing company made misleading claims regarding a product including images and the materials used to make them.
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Alliance Winds Ltd t/a linendaily
A paid-for Meta ad and a website listing for an online clothing company misleadingly claimed they were established and owned by armed forces veterans and that they donated a share of profits to PTSD support organisations.
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Adamans Group Ltd
A website page for a jeweller misleadingly gave the impression that products were included in a promotional offer and failed to make clear which products were included in the offer.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (14)