Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (10)

idesigngold.com
- Upheld
- Internet (social networking)
- 04 December 2019
A post on Katie Price’s Instagram was not obviously identifiable as an ad.
Zoe de Pass t/a Dress Like A Mum (DLAM)
- Upheld
- Internet (social networking)
- 20 November 2019
An Instagram post was not obviously identifiable as an ad.
Active Posture Ltd
- Upheld
- Internet (social networking)
- 13 November 2019
Claims on Facebook by a clothing company that its product could improve posture and reduce back pain were misleading.
Missguided Ltd
- Upheld in part
- Poster
- 04 March 2020
A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.
Prettylittlething.com Ltd t/a Prettylittlething.com
- Upheld
- Internet (video)
- 05 February 2020
An ad on YouTube for a clothing retailer was banned for objectifying women.
Prettylittlething[dot]com Ltd
- Upheld
- Internet (social networking)
- 08 January 2020
An Instagram post broke the rules for not being obviously identifiable as an ad.
Matalan Retail Ltd
- Upheld
- Internet (social networking)
- 30 October 2019
A blog post broke our rules for containing affiliate links which were not correctly labelled as marketing communications.
Boohoo.com UK Ltd
- Upheld
- Email
- 16 October 2019
An email from a clothing retailer was found to be socially irresponsible.
Brooks Brothers UK Ltd
- Upheld
- Internet (social networking)
- 18 September 2019
An Instagram post by influencer Matthew Zorpas was banned for not being obviously identifiable as an ad.
Cris Conf SpA t/a Pinko
- Not Upheld
- Internet (display)
- 29 May 2019
A display ad for Pinko, a clothing retailer, seen on The Guardian website on 22 February 2019 featured a female model posing. The model was wearing a trouser jumpsuit, a long sleeved sequined jacket and a hat.

Informally resolved (3)

Harrington & Byrne Ltd
- 04 December 2019
- Number of complaints: 1
Media: National press
Topic: Clothing, shoes and jewellery
In The Style Fashion Ltd
- 04 December 2019
- Number of complaints: 1
Media: Internet (sales promotion)
Topic: Clothing, shoes and jewellery
Splendor SA
- 04 December 2019
- Number of complaints: 1
Media: National press
Topic: Clothing, shoes and jewellery, Pricing and charges

Mail order cases (0)

Database cases (0)

Rulings

Harrington & Byrne Ltd

In The Style Fashion Ltd

Splendor SA