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Marble Muse
A website for a clothing company misleadingly implied that they were UK based and omitted the identity and geographical address of the company.
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Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress
A paid-for Facebook ad for the AliExpress shopping app was misleading by showing a product as part of a promotion when it was not actually available at the price stated.
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Marks and Spencer plc
A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.
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Koi Footwear Ltd
An email was socially irresponsible and likely to cause serious and widespread offence by condoning drug use.
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Diesel SpA t/a Diesel
A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.
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Person(s) Unknown t/a Henry’s Boots
A paid-for Facebook ad and website made misleading claims including that their products were handmade and that they were closing down and also failed to include the geographical address from which they operated.
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Person(s) unknown t/a Rosely London
A paid-for Facebook ad and website made misleading claims including about the materials used to make products and money-back guarantees and also failed to include the geographical address from which they operated.
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Person(s) unknown t/a Velora London
A paid-for Facebook ad and website made misleading claims including about where the business was based, materials used to make products, delivery times and money-back guarantees and also failed to include the geographical address from which they operated.
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Person(s) unknown t/a Muse
A website misleadingly implied they were a UK-based company and failed to include the geographical address from which they operated.
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Person(s) unknown t/a Luxelle-London
Two paid-for Facebook ads and a website misleadingly implied they were a UK-based company and failed to include the geographical address from which they operated.
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John Mills Ltd t/a JML Direct
A TV ad made unsubstantiated claims about the efficacy of a shapewear product.
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Next Retail Ltd t/a NEXT
A product listing on the NEXT website irresponsibly portrayed a model as being unhealthily thin.
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Endrick Clothing Ltd
Two Instagram posts were not clearly identifiable as marketing communication and portrayed smoking in an appealing manner which is against the ad rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (13)

