Meet our Senior Management, ASA Council, CAP Committees and other key employees that support and run the ASA system.
The work we do
Learn about our working processes, including how we handle complaints and our proactive efforts to make all UK ads responsible.
An overview of who the ASA and CAP are, how advertising in the UK is regulated and how the system works.
We were established in 1962 to keep UK advertising ‘legal, decent, honest and truthful’. Find out more about how our role and work has developed over the years.
Information about careers at the ASA, including our commitment to diversity.
National ad campaign
Learn more about our latest national ad campaign; featuring videos and images from the campaign.