The UK advertising rules for alcohol are amongst the strictest in the world. Our Responsible Ads: Alcohol Advertising module offers guidance on getting your ads right. You will learn to create responsible ads that stick to the rules.

The module is full of real-life case studies to help you understand how and when the rules apply. Interactive questions throughout the course offer a continual assessment to test learning and embed knowledge.

How long do I have access?

Is this module CPD accredited?

How much does it cost?

6 months 

Yes. This module provides 2 CPD hours

£60.00 (incl. VAT) 

The course is broken down as follows:

  • Definitions and applications - In this section, we'll establish the different types of alcohol products, what the rules apply to, and some of the restrictions and controls we'll be covering later in the module.
  • Irresponsible depiction – We explain the rules and principles related to irresponsible depiction, including those that deal with excessive consumption, therapeutic claims, enhancing confidence and more.
  • Protection of children - Learn the rules related to audience and targeting, and how these contribute to the protection of children.
  • Alcohol content and health – Understand the rules on advertising alcoholic content and making health claims.

This course concludes with an assessment, and on passing a personalised certificate for your records.

Benefits:

  • Engaging content: Interactive courses, with examples of real-life rulings to explain how the rules are applied in practice, and in turn help you safeguard your brand.
  • Flexible: Learn where you want, when you want, and at your own pace. You will also have access to the module for six months meaning you can dip in and out of the module.
  • Cost-effective: We offer a tiered pricing system, with savings available on multiple purchases, making CAP eLearning an excellent choice for training large teams.

Related courses:

The Author:

The content of this module was created by experts from CAP. The team is knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment, and hints and tips on how to stay on the right side of the rules.

CPD:

CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 2 CPD hours. 

Pricing deals

If you are buying five or more of any of our modules, and or/you intend to have five or more users, you can save on the price per module. See our tiered pricing structure to find out more.