This new module covers the fundamental principles that advertisers need to be aware of when making environmental claims, or when their ads include depictions of their environmental impact. It looks at key principles of misleading advertising, the rules that apply specifically to environmental claims, and the broader regulatory landscape.

How long do I have access?

Is this module CPD accredited?

How much does it cost?

6 months 

Yes. This module provides 1 CPD hours

£60.00 (incl. VAT) 

The course is broken down as follows:

1. Key principles of misleading advertising: The first section of this module looks at key principles of misleading advertising, including what counts as misleading, the requirement for evidence, and the use of disclaimers.

2. Clarity of claims: This section outlines the requirement for environmental claims to be clear in both their basis and their meaning and the distinction between the two.

3. Absolute and comparative claims: Explore the difference between absolute and comparative environmental claims, and the differing requirements that apply when you use them in your ads.

4. Lifecycle: This section will provide guidance on ’what's meant by the ‘full lifecycle' of a product or service, and when you need to hold evidence about the full lifecycle.

5. Universal acceptance: Learn about the prohibition on implying that environmental claims are universally accepted when they are not.

6. Taking undue credit: This section outlines acceptable ways of referring to industry norms and legal requirements and explains what kind of claims are prohibited.

7. Social responsibility: Learn about how the rules on social responsibility apply to environmental advertising.

8. The regulatory landscape: The final section provides an overview of the regulatory landscape, and introduces some of the work on environmental claims that other organisations and government departments are carrying out.

This course concludes with an assessment, and on passing a personalised certificate for your records.


  • Engaging content: Interactive courses, with examples of real-life rulings to explain how the rules are applied in practice, and in turn help you safeguard your brand.
  • Flexible: Learn where you want, when you want, and at your own pace. You will also have access to the module for six months meaning you can dip in and out of the module.
  • Cost-effective: We offer a tiered pricing system, with savings available on multiple purchases, making CAP eLearning an excellent choice for training large teams.

Related courses:

Insider's Guide to the ASA and CAP

Misleading advertising: Key principles

Misleading advertising: Pricing and availability

Misleading advertising: Comparisons, endorsements, and testimonials

The Author:

The content of this module was created by experts from CAP. The team is knowledgeable and experienced, so you can be sure the module is packed full of important information, a challenging assessment, and hints and tips on how to stay on the right side of the rules.


CAP eLearning contributes to your continuing professional development (CPD). This module will provide you with 1 CPD hours. 

Pricing deals

If you are buying five or more of any of our modules, and or/you intend to have five or more users, you can save on the price per module. See our tiered pricing structure to find out more. 

20% off the Climate Change and the Environment eLearning | TERMS & CONDITIONS

To be eligible for the 20% off promotion, apply the code CCE20 at the checkout when purchasing the Climate Change and the Environment eLearning before completing your order. Offer available until 17:00 on 29 April 2024. Discount applied to VAT inclusive price.

Multiple purchases: Prices vary when buying five modules or more (see our tiered pricing structure for more information).

Invoice: The discount also applies to requests made via invoice however, the invoice request form must be sent to either [email protected] or [email protected] by 17:00 on 29 April 2024.  If you are based outside of the UK please pay via invoice.

This offer cannot be used in conjunction with any other promotional code.