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Top Games Inc
A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.
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Electronic Arts Ltd t/a EA
Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.
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Jagex Ltd
A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.
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Miniclip (UK) Ltd
A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.
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Strafe Esports Ltd t/a LevelTap
A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.
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Witcombe Festival
A competition via Instagram post didn’t award the winner the promised prize or a reasonable equivalent.
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Team RH Fitness Ltd
A TikTok video did not make it clear that an advertised subscription was for a minimum term of 12 months.
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Viagogo AG
Two advertorials misleadingly omitted material information about the validity of tickets bought through viagogo.
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Kellogg Europe Trading Ltd t/a Kellogg Company
The product packaging for Kellogg’s Crunchy Nut Clusters, seen on 17 July 2023, featured a promotion. Text on the back of the packaging stated “FREE ADULT TICKET” next to a triangle symbol. Below, text stated “ADULT TICKET OR CHILD TICKET = FREE ADULT TICKET”. Text underneath stated &ldquo...
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Petfre (Gibraltar) Ltd t/a Betfred
Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.
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HMK V AG t/a Windsor Mint
A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.
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Hutch Games Ltd
A listing for the game "F1 Clash - Car Racing Manager" on the Apple App store did not make it sufficiently clear that the game contained loot boxes.
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Hutch Games Ltd
A listing for the game "Rebel Racing" on the Google Play store did not make it sufficiently clear that the game contained loot boxes.
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G-force
A paid for ad on the Google app for a bike that did not meet legal standards was misleading and irresponsible.
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JD Sports Fashion plc
A poster for JD Sports and Adidas irresponsibly portrayed unsafe driving practices.
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Sony Interactive Entertainment Europe Ltd t/a Playstation
A tweet by Ozzy Osbourne which promoted the PlayStation VR2 was not obviously identifiable as an ad.
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WeShop Holdings Ltd t/a WeShop
Ads for a shopping app, posted to Instagram Stories, were found to be not clearly labelled as ads, with one ad also making misleading claims about the future value of shares.
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Team RH Fitness Ltd
A post on fitness company’s Facebook page objectified women, which was likely to cause serious and widespread offence.
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Balmer Lawn Garage Ltd t/a BalmerLawnMotorrad
A press ad by a car retailer irresponsibly condoned and encouraged unsafe driving.
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Universal Music Operations Ltd
A TikTok post on Tasha Ghouri’s account broke the rules as it was not obviously identifiable as an ad.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (20)