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King.com Ltd
Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
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Omnilojo Pte Ltd
Three paid-for Google ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay. The ads also implied that the game had won awards when this wasn’t the case.
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Scopely Inc
Two paid-for Facebook ads for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
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Vistrex Ltd t/a Royal Ark
A paid-for Facebook ad and an app store listing for a mobile game misleadingly suggested that the content shown was representative of actual gameplay.
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Attraction Tickets Ltd t/a Attraction Tickets
A paid-for Google ad for an online seller of theme-park, sightseeing and excursion tickets made misleading claims about a price match promise.
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Bingchuan Network (Hong Kong) Co Ltd t/a Last Light: Rebirth
An in-game ad for a mobile strategy game was socially irresponsible, condoned and trivialised violence and included harmful gender stereotypes by objectifying and sexualising women.
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Gismart Ltd t/a Dancebit
A paid-for Facebook ad for a dance workout app misleadingly stated that their service was free.
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Magic Tavern Inc
Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, abusive relationships, and bullying, by objectifying women and by presenting gender stereotypes in a way that would like...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (8)