Rulings (122)
  • BetIndex Ltd

    • Upheld
    • Internet (video)
    • 18 September 2019

    A BetIndex ad on YouTube broke the rules for encouraging gambling behaviour that was socially irresponsible, not making clear the associated financial risks and for creating the false impression that the product was an investment opportunity.

  • Brooks Brothers UK Ltd

    • Upheld
    • Internet (social networking)
    • 18 September 2019

    An Instagram post by influencer Matthew Zorpas was banned for not being obviously identifiable as an ad.

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 18 September 2019

    A TV ad for Coral was banned for encouraging repetitive participation in gambling.

  • GAC Group Ltd

    • Upheld
    • Internet (on own site)
    • 18 September 2019

    Claims on the website of a light therapy provider were banned for claiming or implying to be able to treat various conditions without adequate evidence.  

  • Heineken Enterprise Ltd

    • Not Upheld
    • Radio
    • 18 September 2019

    A radio ad for Fosters did not present gender stereotypes in a way that was likely to cause harm. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld in part
    • National press, Television
    • 18 September 2019

    TV and press basket comparison ads for Tesco were found to be misleading.

  • We Buy Any Car Ltd

    • Not Upheld
    • Television, Radio
    • 18 September 2019

    Ads on TV and radio for webuyanycar.com were not misleading about the advertiser’s vehicle valuation because a used car’s worth was not an objective measure and the ads focused on the speed and simplicity of the service.

  • Actegy Ltd

    • Upheld
    • National press, Television
    • 11 September 2019

    A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.

  • Digital Ad Works Ltd t/a supersavingdeal.com

    • Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on Facebook for a pancake cooker misleadingly implied it was free.

  • Iceland Foods Ltd t/a Second Avenue

    • Upheld
    • National press
    • 11 September 2019

    A regional press ad for Iceland price comparisons was banned for making misleading claims.

  • KAT UK

    • Upheld
    • Internet (on own site)
    • 11 September 2019

    Claims on a website misleadingly implied that the company’s lantern roofs were thinner, stronger or more thermally efficient than competitor products.

  • Mars Wrigley Confectionery UK Ltd

    • Not Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on YouTube for Maltesers was unlikely to cause serious or widespread offence as we judged the advertiser had taken adequate measures to ensure that the ad was not irresponsibly targeted.

  • Person(s) Unknown t/a Proacademichelp.co.uk

    • Upheld
    • Internet (on own site)
    • 11 September 2019

    An essay mill service made misleading free offer claims on their website and misleadingly implied that students could submit bought essays as their own without risks.

  • Roofoods Ltd t/a Deliveroo

    • Upheld
    • Television
    • 11 September 2019

    A Deliveroo ad on TV misleadingly implied delivery was unrestricted throughout the UK.  

  • Direct Collection Bailiffs Ltd

    • Not Upheld
    • E-mail
    • 31 July 2019

    An email from Direct Collection Bailiffs Ltd, received on 24 April 2019, entitled "Gypsies next door, new series features Can't Pay? We'll Take it Away! Agents". Text within the email stated "Find out why DCBL maintain a 100% Traveller Removal success rate, watch the episode on-demand now. Tra...

  • Greenstar Gas, Plumbing and Heating

    • Upheld
    • Internet (on own site)
    • 31 July 2019

    A website, for a plumbing and heating company, www.greenstarcolchester.co.uk, seen on 9 February 2019, stated "Greenstar Powerflushing, Gas, Plumbing and Heating is the only plumbing and service company that has [sic] 100% transparent ... pricing system ...".

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

  • Waverley Media Ltd t/a Waverley Media Ltd

    • Upheld
    • Internet (on own site)
    • 24 July 2019

    A web document for a provider of 'trading systems', Waverley Media, seen on 23 April 2019, promoted a scheme named 'Daisho-Lite'. The document featured text which stated "a handful of disgruntled competitors and serial complainers who can't be bothered to follow instructions have been hard at w...

Informally resolved (67)
  • EMP Mail order UK Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (display)
    Topic: Pricing and charges

  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • Flipper Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Grylls Adams Estate Agents

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials

  • Hyperconnect Inc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Gender, sex and relationships

  • Kettle Foods Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Packaging
    Topic: Promotions and competitions

  • L'OrĂ©al (UK) Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • TalkTalk Telecom Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Pricing and charges

  • Tapi Carpets & Floors Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Point of sale
    Topic: Promotions and competitions, Pricing and charges

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Toyota (GB) plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Warners Group Publications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Claims, endorsements and testimonials

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • www.axparis.co.uk Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • ADIDAS (UK) Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions