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Oatly UK Ltd t/a Oatly
Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims.
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Mamnick
A tweet by a clothing retailer advertising cycling kit was banned for glamorising guns.
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Mondelez UK Ltd
A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.
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Pepsi Lipton International
A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic.
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Rental Republic Ltd
A website post by the holiday rental company Travelopo was banned for stating that they were the number one holiday website globally without holding adequate comparative evidence to support this claim.
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Roxane UK Ltd t/a Aqua Pura
A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.
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Best Direct (International) Ltd t/a Best Direct
A teleshopping presentation advertising beauty products was banned for making misleading claims about the company’s refund policy.
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888 UK Ltd
Two YouTube videos by an influencer which promoted a gambling app did not break the CAP Code.
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Forisgfs UK Ltd t/a Crypto.com
Two in-app ads for Crypto.com were banned for not being sufficiently clear that the value of investments in cryptocurrency was variable and for irresponsibly encouraging investing in cryptocurrency through using a credit card.
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Arsenal Football Club plc
A Facebook post and website post by Arsenal Football Club promoting fan tokens were banned for taking advantage of consumers’ inexperience in cryptoassets. The posts also misled consumers by not making it clear that fan tokens were a cryptoasset that had to be bought using another cryptocurrency.
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Ben's Gutters Ltd
A leaflet advertising a gutter cleaning service was banned for misleadingly giving the overall impression that the national company was a local small business or tradesperson.
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Blackpool Pleasure Beach Ltd
A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.
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British Telecommunications plc t/a BT, BT Sport
A website ad for BT was banned for making misleading internet speed claims.
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Charlotte Dawson t/a charlottedawsy
An Instagram reel by Charlotte Dawson was banned for not being obviously identifiable as an ad.
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Chloe Ferry t/a chloegshore1, Chloe1ferry
An Instagram story post by Chloe Ferry was banned for not being obviously identifiable as an ad.
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Cider of Sweden Ltd
A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.
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H&M Hennes & Mauritz UK Ltd
Two product listings on the H&M app did not breach the CAP Code.
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JMAC Ltd
A paid-for Facebook post for a retailer of construction machinery was banned for being likely to cause serious or widespread offence or harm by objectifying women.
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Jamie Genevieve
An Instagram post by Jamie Genevieve was banned for not being obviously identifiable as an ad.
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Just Simply Change Ltd t/a Nirasha Ramlugan
A Facebook post promoting rapid transformational therapy was banned for discouraging essential treatment for conditions for which medical supervision should be sought.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (234)