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Aspro Atlantic Medikal Turizm Ticaret Limited Şirketi t/a AsproMED
A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.
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Ersoy Health Services Tourism Ltd t/a Clinic Haus
A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.
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Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Deutsche Lufthansa AG t/a Lufthansa
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Etihad Airways
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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GetAgent Ltd
A website for estate agent referrals did not make it clear that some results were marketing communications, and claimed to make ‘impartial recommendations’ which was misleading.
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Polyverse Inc
An in-game mobile app ad was irresponsible, likely to cause serious and widespread offence and had been irresponsibly targeted for overly sexualising and objectifying women.
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South African Foods Ltd t/a Candy Store 4 You
A TikTok post on Saira Hayati’s account for sea salt made health and nutrition claims that were in breach of the rules and claimed to prevent, treat or cure human disease, which broke the rules.
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Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
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Merlin Attractions Operations Ltd t/a Alton Towers Resort
A website ad for Alton Towers Theme Park’s ‘Rainy Day Guarantee’ omitted material information about how it would be invoked.
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Play&Date Entertainment Zone
An in-app ad was irresponsible and likely to cause serious, widespread offence for trivialising and condoning sexual violence towards women, and was targeted irresponsibly.
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Procter & Gamble UK t/a Always
A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.
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Renault UK Ltd t/a Dacia, Renault
A paid-for Meta ad misleading claimed that a hybrid car drove “Up to 80% electric driving in the city”, which was unclear.
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ACME Vape Ltd
Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes
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Cloud City Vapez UK Ltd
A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes.
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CrypticKits
A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1
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D&A Cosmetics Ltd
A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.
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Fiat Chrysler Automobiles UK Ltd
A pre-roll YouTube ad did not condone or encoruage unsafe or irresponsible driving
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Kollo Health Ltd
A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.
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Organic Burst World SA t/a Organic Burst
A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (323)