Rulings (49)
  • WHG (International) Ltd

    • Upheld
    • Internet (social networking)
    • 15 May 2019

    A paid-for message from William Hill seen on the dating app Tinder, on 11 March 2019, stated "Stuck in the friend zone? You won't be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&Cs apply...

  • Entertaining Play Ltd t/a Monopoly Casino

    • Upheld
    • Internet (display)
    • 08 May 2019

    A banner ad for Monopoly Casino, seen 7 February 2019 on the Mirror Online website, featured an image of the character ‘Mr Monopoly’ and text which stated “Monopoly Casino”, “SUPER MONOPOLY MONEY” and “PLAY NOW”.

  • Lidl UK GmbH t/a Lidl

    • Upheld
    • National press
    • 08 May 2019

    A national press ad seen on 17 January 2019, featured the claims “YOUR MONEY'S WORTH MORE AT LIDL” and "Prices crunched all year round" above a photograph of four branded food products including Cathedral City cheddar cheese. Text below stated “£11.50 at Morrisons” and &ldquo...

  • Nespresso UK Ltd

    • Upheld
    • E-mail
    • 08 May 2019

    An email promotion from Nespresso, received on 29 October 2018, offered a free milk frother. Text stated “Stock up on your favourite Nespresso coffees and we’ll treat you to a complimentary Aeroccino4 Milk Frother.* Simply order 400 capsules before 11th November to enjoy milky coffee creations worthy of any...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 08 May 2019

    A TV ad for Paddy Power Rewards, seen in February 2019, featured Rhodri Giggs (brother of former footballer and now manager Ryan Giggs) speaking to camera, saying he had “[A]lways lived a loyal life” by drinking in the same pub, going to the same gym, etc. Shown in a pub, a woman behind the bar asked, "...

  • Tottenham Hotspur Football & Athletic Co. Limited

    • Upheld
    • Internet (social networking)
    • 08 May 2019

    A tweet from Tottenham Hotspur's Twitter page, seen on 5 March 2019, featured an image of the team's starting line-up against Borussia Dortmund, including players Harry Winks and Davinson Sanchez. The image featured the William Hill logo and accompanying text stated "Latest odds from @WilliamHill" and...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • British American Tobacco UK Ltd t/a Vype

    • Not Upheld
    • Poster
    • 01 May 2019

    A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.

  • National Injury Claimline Ltd t/a The Medical Negligence Experts

    • Upheld
    • Internet (on own site)
    • 01 May 2019

    A website for claims management company The Medical Negligence Experts, www.the-medica-negligence-experts.co.uk, seen on 31 January 2019 featured text which stated "The Medical Negligence Experts are here to help if you have been affected by negligence and wish to seek birth injury compensation" and featured ...

  • Sure (Guernsey) Ltd t/a Sure

    • Upheld
    • Internet (on own site)
    • 01 May 2019

    A Facebook sponsored post and a website for Sure mobile network, seen in November 2018 and March 2019: a. The Facebook sponsored post featured text which stated "Join Sure and get 6 months half price on Jersey's fastest mobile network". Further text stated "Go Sure. Go better. on [sic] the Island&...

  • Tefincom SA t/a NordVPN

    • Upheld
    • Television
    • 01 May 2019

    A TV ad for NordVPN seen on 9 January 2019. The ad began with a man walking down a train cubicle. Text on screen appeared that stated “Name: John Smith”. A man’s voice then said, “Look it’s me, giving out my credit card details.” The ad then showed the man handing his credit card to ...

  • Candy Coat Ltd

    • Upheld
    • Internet (on own site)
    • 24 April 2019

    A website for Candy Coat, www.lovecandycoat.com, a nail polish company, seen on 2 November 2018, featured a product page for “Rainbow Colour Box”, a selection of nail polishes and accessories. Underneath the product description, text next to five stars stated “21 reviews”. Beneath, various im...

  • Celtic Sustainables Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 April 2019

    A website for Celtic Sustainables paint, www.celticsustainables.co.uk, seen on 29 June 2018, featured text which stated "Natural Paint & Decorating". Further text stated "SUPPLIERS OF ECO PAINT, NATURAL & ECO-FRIENDLY DECORATING, SUSTAINABLE BUILDING AND ENERGY SAVING PRODUCTS".

  • Edward Bulmer Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 April 2019

    A website for Edward Bulmer paint, www.edwardbulmerpaint.co.uk, seen on 29 June 2018, featured text which stated "Edward Bulmer Natural Paints are the safe and beautiful choice for decorating your children's rooms". Further text stated "It is made from entirely natural ingredients" and "We&...

  • Really Great Cruises Ltd t/a Cruise Nation

    • Upheld
    • E-mail
    • 24 April 2019

    Two direct marketing emails from Cruise Nation, promoting cruise holiday deals: a. An email received on 20 September 2018 included the text “THE DRINKS ARE ON US! FROM ONLY £799”. A circular icon with a green tick and the text “lowest price guaranteed” was placed beside the price claim....

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • DMG Media Ltd t/a The Mail on Sunday

    • Upheld
    • Internet (on own site)
    • 17 April 2019

    A national press ad and website listing for a Smart Plug, seen on 25 August 2018: a. The national press ad, seen on the front page of The Mail on Sunday, featured a bright pink background with bold, uppercase text that read “FREE* SMART PLUG”. Below that was smaller text also in uppercase that read &ldqu...

  • DSG Retail Ltd in association w/Reach Plc

    • Upheld
    • Regional press
    • 17 April 2019

    The Liverpool Echo website www.liverpoolecho.co.uk, featured what appeared to be an article with the headline “Currys PC World launches its incredible Black Friday 2018 deals with £600 off TVs”. A subheading stated “Products from brands such as Sony, Hotpoint, HP and Nintendo are included”...

  • Dawson & Walsh Ltd

    • Not Upheld
    • Internet (OM 3rd party)
    • 17 April 2019

    A job listing posted by the recruiters Dawson & Walsh, seen 6 November 2018 on TotalJobs, for a permanent .NET Developer position located in Cardiff. The ad’s heading stated “.NET Developer, ASP.NET, C# - Cardiff”.

  • Leftmove Estate Agents Ltd

    • Upheld
    • Internet (on own site), Internet (social networking), Brochure
    • 17 April 2019

    A website and a Facebook post for estate agent Leftmove: a. The website www.leftmove.com, seen on 11 January 2019, stated on the home page "Official Market Leaders ... In 2017 we sold more in PR4 than any of our competitors. During the period 01/01/2017 - 31/12/2017 we successfully sold more properties in the P...