Rulings (48)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • PCK SKIN (Manchester) Ltd t/a SkinSpaceUK

    • Upheld
    • Email
    • 13 May 2020

    A promotional email, by an aesthetic clinic, offering vitamin injections broke the rules by promoting prescription-only medicines to the general public.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Upheld
    • Poster, Transport
    • 08 July 2020

    A poster advertising nasal spray made misleading claims about its effectiveness against eliminating cold symptoms.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • STYLIDEAS Ltd

    • Upheld
    • Internet (social networking)
    • 06 May 2020

    A tweet by Lord Alan Sugar and Stylsmile UK did not make clear it was an ad.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not upheld
    • Internet (on own site), Website (own site), Television
    • 29 April 2020

    A TV ad and website claims for an anti-ageing moisturiser did not mislead about the level of sun protection the product provided

  • Cosmetic Medical Advice UK Ltd t/a Dr Rita Rakus Clinic

    • Upheld
    • Internet (social networking)
    • 22 April 2020

    Instagram posts that implied an IV drip treatment could help to prevent people from catching coronavirus/COVID-19 broke the advertising rules.

  • REVIV UK Ltd

    • Upheld
    • Internet (on own site)
    • 22 April 2020

    Claims on a website that an IV drip treatment could prevent or treat coronavirus/COVID-19 broke the advertising rules.

  • The Private Harley Street Clinic

    • Upheld
    • Internet (on own site)
    • 22 April 2020

    Claims on a website that an IV drip treatment could prevent or treat coronavirus/COVID-19 broke the advertising rules.

  • MW Nutrition Ltd t/a Motion Nutrition

    • Upheld
    • Internet (on own site)
    • 25 March 2020

    A website ad for nutrition capsules was banned for claiming they could prevent degenerative diseases.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • Easy Shopping 4 Home Ltd

    • Upheld
    • Internet (OM 3rd party)
    • 04 March 2020

    A product listing on Amazon for face masks claiming to protect consumers from coronavirus was misleading and irresponsible and likely to cause fear without justifiable reason.

  • Novads OU

    • Upheld
    • Internet (on own site), Internet (display)
    • 04 March 2020

    Paid-for display ads and website claims for face masks claiming to protect consumers from coronavirus were misleading and irresponsible and likely to cause fear without justifiable reason.

  • Atlantic Therapeutics Group Ltd t/a innovo

    • Upheld
    • Television
    • 26 February 2020

    Two TV ads claiming shorts could strengthen women’s pelvic floor and treat incontinence were misleading.

  • The Green People Company Ltd t/a Green People, Green People Co

    • Upheld
    • Internet (on own site), Direct mail
    • 26 February 2020

    A direct mail and a blog post advertising sun cream were banned for being misleading and irresponsible.

  • infirst Healthcare Ltd t/a Flarin

    • Upheld
    • Television
    • 12 February 2020

    A TV ad for ibuprofen products misleadingly implied that it was superior to other products for treating the joint pain.

  • Friction Free Shaving Ltd

    • Upheld
    • Internet (on own site)
    • 15 January 2020

    Claims on a website for a razor subscription service were misleading.

  • Cyrano Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    A Facebook post for a sunbed retailer misled by inaccurately representing the opinions of the person quoted.

  • Cells4Life Group LLP

    • Upheld in part
    • Internet (on own site)
    • 11 December 2019

    Claims on a cord blood stem cell bank website that made comparisons with identifiable competitors were misleading. 

  • AK Sports Therapy & Massage t/a AK Sports Therapy & Massage

    • Not Upheld
    • Internet (social networking)
    • 04 December 2019

    Posts on Instagram and LinkedIn for sports therapy and massage did not break the rules around misleadingness.

Informally resolved (4)
  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene