Rulings (46)
  • Tomwill (Holdings) Ltd

    • Upheld
    • Social media (paid ad), Email, Internet (website content)
    • 27 October 2021

    Six ads promoting a strategy for treating anxiety were banned for not holding evidence to support the claims and for discouraging essential treatment for conditions for which medical advice should be sought.

  • Charlotte Tilbury Beauty Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 13 October 2021

    An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.

  • Copper Clothing Ltd t/a Copper Clothing

    • Upheld
    • Radio
    • 13 October 2021

    A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.

  • Gemporia Ltd

    • Upheld
    • Television
    • 13 October 2021

    A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.

  • HairCybele

    • Upheld
    • Social media (influencer or affiliate ad)
    • 29 September 2021

    An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.

  • PBO Skincare Ltd

    • Upheld
    • Social media (own site)
    • 29 September 2021

    An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.

  • Lyma Life Ltd

    • Upheld
    • VOD
    • 22 September 2021

    A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues. 

  • Cheshire Health & Medical Professionals LLP

    • Upheld
    • Magazine
    • 15 September 2021

    We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.

  • Global EMF Solutions Ltd t/a energyDots

    • Upheld
    • Internet (website content)
    • 08 September 2021

    A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed. 

  • Shop TJC Ltd t/a TJC Ltd

    • Upheld
    • Television
    • 18 August 2021

    We banned an ad for a USB car air purifier over implications that it could stop COVID-19.

  • Freudenberg Household Products LP t/a Vileda

    • Upheld
    • Email
    • 11 August 2021

    An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 04 August 2021

    An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 21 July 2021

    A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy

  • Cignpost Diagnostics Ltd

    • Upheld
    • Newspaper
    • 21 July 2021

    A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.

  • Pruvit Ventures Inc

    • Upheld
    • Website (own site), Social media (own site), Social media (influencer or affiliate ad)
    • 07 July 2021

    A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases. 

  • Evaq Ltd

    • Upheld
    • Website (own site)
    • 30 June 2021

    A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.

  • Go-Vi Ltd

    • Upheld
    • Internet (website content)
    • 23 June 2021

    A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.

  • YORKTEST LABORATORIES LTD

    • Upheld
    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.

  • Anthony Grant t/a Resonator.uk

    • Upheld
    • Internet (website content), Social media (own site)
    • 09 June 2021

    A website and Facebook ad for an electronic bio-resonance machine was banned for stating that it was an effective alternative to vaccination against COVID-19.