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Tomwill (Holdings) Ltd
Six ads promoting a strategy for treating anxiety were banned for not holding evidence to support the claims and for discouraging essential treatment for conditions for which medical advice should be sought.
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Charlotte Tilbury Beauty Ltd
An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.
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Copper Clothing Ltd t/a Copper Clothing
A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.
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Gemporia Ltd
A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.
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HairCybele
An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.
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PBO Skincare Ltd
An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.
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Lyma Life Ltd
A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues.
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Cheshire Health & Medical Professionals LLP
We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.
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Global EMF Solutions Ltd t/a energyDots
A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed.
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Shop TJC Ltd t/a TJC Ltd
We banned an ad for a USB car air purifier over implications that it could stop COVID-19.
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Freudenberg Household Products LP t/a Vileda
An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.
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John Mills Ltd t/a JML Direct
An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.
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BPerfect Ltd
A series of Instagram story posts on Charlotte Dawson’s account were banned for failing to disclose they were ads, as well as using filters to exaggerate a product’s efficacy
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Cignpost Diagnostics Ltd
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
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Actegy Ltd
A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.
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Pruvit Ventures Inc
A website post, five Instagram posts and an Instagram Highlights reel for a health company were banned for making unauthorised health claims and for implying that food supplements could treat diseases.
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Evaq Ltd
A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.
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Go-Vi Ltd
A website ad for an air and surface purifier was banned for stating it could destroy Covid-19 without holding sufficient evidence to substantiate the claim.
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YORKTEST LABORATORIES LTD
A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.
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Anthony Grant t/a Resonator.uk
A website and Facebook ad for an electronic bio-resonance machine was banned for stating that it was an effective alternative to vaccination against COVID-19.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (46)