Rulings

Puig (UK) Ltd t/a Paco Rabanne

• Not Upheld
• Television, VOD
• 07 February 2018

Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:

a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a ...

Source Ltd

• Upheld
• Direct mail
• 07 February 2018

A direct mailing for Source Ltd, which promoted the Meristem Dietary Supplement, received on 14 August 2017, described, over 18 pages, the product’s ability to “replace and renew every cell in the human body, completely rejuvenating it … effectively rejuvenate your 11 vital systems, restore your youth and recover pe...

UK Direct Shop Ltd

• Upheld
• Leaflet, Insert
• 17 January 2018

An insert leaflet for health product catalogue UK Direct Shop, seen on 25 August 2017, advertised copper soles under the brand name “The Original Copper Heeler”. Along the side of the leaflet was a list of conditions that had boxes ticked next to them. Those were “Aching feet; Swollen legs; Back & neck problems;...

Medspa Pro Ltd t/a Slimspired

• Upheld
• Regional press
• 10 January 2018

An ad for Slimspired clinic’s TriLipo treatment, a fat reduction treatment, seen in the national press on 18 July 2017, was headed “Clinic’s ‘miracle machine’ causes summer bum rush!”. Text stated “A central London clinic has been forced to keep longer hours in order to deal with the popularity of its new Summer Bum...

Convits Ltd

• Upheld
• Internet (social networking)
• 03 January 2018

An Instagram post on TV personality Stephanie Davis’ page, seen on 10 August 2017, promoted vitamins. Text stated “Just wanted to let you all know about @convitsuk - a great daily vitamin & mineral company I have just started using … Get your exclusive 50% off online today with code STEPH50”. [Love heart emoji]”...

Pfizer Consumer Healthcare Ltd

• Upheld
• Magazine
• 03 January 2018

A press ad for a beauty drink supplement, seen in May 2017, stated "Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer wher...

Shambhallah Healing Center Ltd

• Upheld
• E-mail
• 03 January 2018

An email from Eventbrite for The Shambhallah Healing Center, sent on 20 September 2017, titled “FW: Join us & Reverse Your Diabetes or Hypertension in 30 days”. The body of the email stated “REVERSE YOUR DIABETES OR HYPERTENSION IN 30 DAYS WITH SHAMBALLAH HEALING CENTER … Medical & Pharmaceutical Industries ...

TFHC Ltd t/a Transform

• Upheld
• Television
• 03 January 2018

A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr...

A3 Medical Ltd t/a Dent1st Cosmetic Dentistry and Dental Implant Centre

• Upheld in part
• Internet (on own site)
• 20 December 2017

Claims on a website for Dent1st Cosmetic Dentistry & Dental Implant Centre, www.dent1st.co.uk, seen in June 2017:

a. A page titled “Better Price Promise” stated “Our Best Price Promise is exactly that - if you can provide us with a valid, recent, written treatment plan from any other clinic, we will either...

All-Dolled-Up

• Upheld
• Internet (on own site), Internet (social networking)
• 20 December 2017

Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:

a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Co...