Rulings (75)
  • Kenvue UK Ltd t/a Listerine

    • Upheld
    • Television
    • 02 July 2025

    A TV ad misleadingly exaggerated the performance of a product.

  • Wowcher Ltd

    • Upheld
    • Website (own site)
    • 02 July 2025

    A website made misleading savings claims.

  • Bodystreet Franchise (UK) Ltd t/a Bodystreet

    • Upheld
    • 25 June 2025

    A website made unsubstantiated claims that 20 minutes of exercise at their studio was enough for a week, that Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short time and that they were Europe's leading provider of EMS training.

  • SaffPro

    • Upheld
    • 25 June 2025

    A TikTok post and a paid-for Facebook ad made unauthorised specific health claims, claimed that a food supplement could prevent, treat or cure ADHD and irresponsibly encouraged people to stop taking medically prescribed treatments for ADHD.

  • Navi Organics Ltd

    • Upheld
    • Website (own site)
    • 11 June 2025

    A website made unsubstantiated efficacy claims and discouraged essential treatment for conditions for which medical supervision should be sought.

  • Menwell Ltd t/a Manual

    • Upheld
    • Search (paid)
    • 04 June 2025

    A paid-for Google ad promoted a prescription-only medicine to the general public.

  • Insulet International Limited t/a Omnipod

    • Upheld
    • Internet (video)
    • 21 May 2025

    A video on demand ad failed to present qualifying text clearly.

  • 2XU UK Limited

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for 2xu Recovery Compression Tights made medical claims without holding the applicable conformity marking and were not registered with the MHRA.

  • Beautyjenics Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Beautyjenics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • Bomb Doll Aesthetics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Bomb Doll Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • CCskinlondondubai

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for CCskinlondondubai, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift) and exploited women’s insecurities surrounding body image.

  • EME Aesthetics & Beauty Academy Ltd

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    An Instagram ad for EME Aesthetics, a Black Friday promotion, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • NKD Medical Ltd t/a Dr Ducu London

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram ad for Dr. Ducu, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Rejuvenate Academy Ltd t/a Rejuvenate Clinics

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Facebook ad for Rejuvenate Clinics, a cosmetic treatment provider, irresponsibly pressured consumers into booking, and trivialised the risks of, “liquid BBLs” (Brazilian Butt Lift).

  • Foreo AB t/a Foreo

    • Upheld in part
    • Internet
    • 09 April 2025

    A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.

  • Dawn Hazeldine t/a Stockport Counselling Services

    • Upheld
    • Internet (website content)
    • 12 March 2025

    A webpage misleadingly claimed that they were associated with the BACP and implied that they’d received training and qualifications from them when this wasn't the case.

  • INSTITUTO NATURVITA S.L. t/a Natur Vital

    • Upheld
    • Website (own site)
    • 12 February 2025

    A webpage misleadingly and irresponsibly implied that hair colourants were safe for people with an allergy to PPD.

  • Visual Stress Consultancy Ltd

    • Upheld
    • Website (own site)
    • 29 January 2025

    A website made unsubstantiated claims that tinted glasses could be used for driving at night and condoned unsafe driving.   

  • Health Line

    • Upheld
    • Social media (paid ad)
    • 22 January 2025

    Two paid-for Facebook ads misleadingly exaggerated the capabilities of laser eye treatment, falsely implied that they directly provided laser eye treatment themselves and didn't make clear that they received a commission for their service. 

  • The Essence Vault Ltd

    • Upheld
    • Social media (paid ad)
    • 15 January 2025

    A paid-for Facebook ad made misleading pricing claims.   

Informally resolved (2)
  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • L'OrĂ©al (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene