Rulings (16)
  • TePe Oral Hygiene Products Ltd

    • Not Upheld
    • Poster
    • 10 October 2018

    A poster displayed on London Underground trains for TePe, an oral health care product company, seen on 7 April 2018 included text which stated “A TePe can get you to 100% clean … Your toothbrush only cleans up to 60% of your teeth … No wonder 94% of dental hygienists recommend them*”. Small print at the bottom of the a...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Source Ltd

    • Upheld
    • Direct mail
    • 07 February 2018

    A direct mailing for Source Ltd, which promoted the Meristem Dietary Supplement, received on 14 August 2017, described, over 18 pages, the product’s ability to “replace and renew every cell in the human body, completely rejuvenating it … effectively rejuvenate your 11 vital systems, restore your youth and recover perfe...

  • UK Direct Shop Ltd

    • Upheld
    • Leaflet, Insert
    • 17 January 2018

    An insert leaflet for health product catalogue UK Direct Shop, seen on 25 August 2017, advertised copper soles under the brand name “The Original Copper Heeler”. Along the side of the leaflet was a list of conditions that had boxes ticked next to them. Those were “Aching feet; Swollen legs; Back & neck problems; Sh...

  • Medspa Pro Ltd t/a Slimspired

    • Upheld
    • Regional press
    • 10 January 2018

    An ad for Slimspired clinic’s TriLipo treatment, a fat reduction treatment, seen in the national press on 18 July 2017, was headed “Clinic’s ‘miracle machine’ causes summer bum rush!”. Text stated “A central London clinic has been forced to keep longer hours in order to deal with the popularity of its new Summer Bum Li...

  • Convits Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    An Instagram post on TV personality Stephanie Davis’ page, seen on 10 August 2017, promoted vitamins. Text stated “Just wanted to let you all know about @convitsuk - a great daily vitamin & mineral company I have just started using … Get your exclusive 50% off online today with code STEPH50”. [Love heart emoji]”.

  • Pfizer Consumer Healthcare Ltd

    • Upheld
    • Magazine
    • 03 January 2018

    A press ad for a beauty drink supplement, seen in May 2017, stated "Build the foundation for beautiful skin from the inside. Discover NEW IMEDEEN Advanced Beauty Shot, a collagen drink to complete your daily beauty routine. Add one bottle a day to help maintain your skin and to reach your deep dermal layer where c...

  • Shambhallah Healing Center Ltd

    • Upheld
    • E-mail
    • 03 January 2018

    An email from Eventbrite for The Shambhallah Healing Center, sent on 20 September 2017, titled “FW: Join us & Reverse Your Diabetes or Hypertension in 30 days”. The body of the email stated “REVERSE YOUR DIABETES OR HYPERTENSION IN 30 DAYS WITH SHAMBALLAH HEALING CENTER … Medical & Pharmaceutical Industries tre...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • A3 Medical Ltd t/a Dent1st Cosmetic Dentistry and Dental Implant Centre

    • Upheld in part
    • Internet (on own site)
    • 20 December 2017

    Claims on a website for Dent1st Cosmetic Dentistry & Dental Implant Centre, www.dent1st.co.uk, seen in June 2017:a. A page titled “Better Price Promise” stated “Our Best Price Promise is exactly that - if you can provide us with a valid, recent, written treatment plan from any other clinic, we will either offer bet...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Conditions A...

  • Ernest Jackson & Co Ltd t/a Bassetts Vitamins

    • Not Upheld
    • Internet (on own site)
    • 20 December 2017

    A web page describing Bassetts Blackcurrant and Apple flavour multivitamins, seen on www.bassettsvitamins.co.uk in June 2017, stated “No added sugar”.

  • Hyperbaric Oxygen Therapy Ltd t/a Hyperbaric Oxygen Therapy Centre

    • Upheld
    • Internet (on own site)
    • 20 December 2017

    A website for the Hyperbaric Oxygen Therapy Centre, seen on 15 March 2017, referred to a number of health conditions which it claimed hyperbaric oxygen therapy could treat. It also made several references to "Dr Rob Pender". A tab entitled "FAQS" [sic] at the top of the site led to a page with a lis...

  • PWB Health (UK) Ltd

    • Upheld
    • Poster, Internet (on own site)
    • 20 December 2017

    A video on www.breastlight.com, seen in August 2016, and a poster seen in July 2016, promoted a self-examination device.a. The video included on-screen text which stated, “’Something like Breastlight that'll help identify a problem earlier, is just wonderful’ Fawn Leith, Family Nurse; ’Breastlight may increase confiden...

  • Synformulas GmbH t/a Synformulas

    • Upheld
    • Regional press
    • 20 December 2017

    A regional press ad for Kijimea IBS, who sold capsules to those suffering from IBS (irritable bowel syndrome), seen in the Bromsgrove Standard on 1 September 2017, included text which stated, “Amazing study results The benefits of Kimjea IBS have actually been put to the test in a clinical study - with amazing results!...

  • The Hair Loss Clinics (NW) Limited

    • Upheld
    • Internet (on own site)
    • 20 December 2017

    A website for UK Hair Loss Clinics, www.ukhairtransplantclinics.co.uk, seen on 26 June 2017, featured the heading “OFFICIALLY VOTED EUROPE’S NUMBER ONE HAIR-LOSS, HAIR TRANSPLANT CLINIC”. Further text on the page stated “See why 10,000 Patients Chose Us”.

Informally resolved (28)
  • ALS First Aid Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • Architect Personal Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Charity, education and Third sector

  • Harley Clinic Ltd t/a Cool Clinic

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site), Internet (sales promotion)
    Topic: Health conditions, Promotions and competitions

  • Global Product Sourcing Ltd t/a Global Product

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • Key Chiropractic Ltd t/a Key Chiropractic

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • MyOptique Group Ltd t/a Glasses Direct

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • The Cooden Medical Group

    • 31 January 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Health conditions

  • Home Help Agency Ltd t/a Home Help Companions

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Mills Medical Services Ltd t/a Moorgate Aesthetics

    • 24 January 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • NHS England t/a NHS

    • 24 January 2018
    • Number of complaints: 8

    Media: National press, Radio
    Topic: Health conditions, Politics and public services

  • Roar Ambition Ltd t/a TestoFuel

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • The Bradford Exchange Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Health conditions, Clothing, shoes and jewellery

  • eCommera Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • ehiccards.org.uk

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Pricing and charges

  • Debenhams Retail plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Beauty products, grooming and hygiene

  • ET Browne Drug Company Inc t/a Palmer's

    • 17 January 2018
    • Number of complaints: 1

    Media: Transport
    Topic: Health conditions

  • Edgbaston Medical Group Ltd t/a Ziering Medical

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (search engine)
    Topic: Health conditions

  • Hedox Ltd t/a West London Interventional Clinic

    • 17 January 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Promotions and competitions, Cosmetic surgery and procedures

  • Indra Singh t/a Silent Moon

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking)
    Topic: Health conditions

  • Physioflexx Scotland Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Brochure
    Topic: Health conditions, Medical procedures and services