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persons unknown t/a Evora Official
Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...
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Health Bridge Ltd t/a Zava
An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.
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Health Bridge Ltd t/a Zava
An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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MedExpress Enterprises Ltd t/a MedExpress
Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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Menwell Ltd t/a Voy
Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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UK Meds Direct Ltd
Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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The Cheeky Panda Ltd
A website for a baby product company failed to make the basis of environmental and comparative claims clear and didn’t have suitable evidence to support the claims made.
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Mamedica Ltd
A website for a medical cannabis clinic made misleading price comparison claims, failed to make the basis of comparisons with competitors clear and didn’t ensure that people would be able to verify comparative claims.
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Manchester Fertility Services Ltd t/a Egg Donors UK
Two paid-for Facebook ads for Egg Donors UK trivialised the decision to donate eggs by emphasising the financial compensation.
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Byrokko
A paid for Facebook ad for a tanning accelerator misleadingly and irresponsibly implied that the use of sunbeds was safe, and that using their product during sunbed use could help people achieve a tan quickly and safely.
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JD Tanning UK Ltd
Two paid-for Meta ads for a sunbed hire company misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was safe. The ads also discouraged essential treatment for conditions for which medical supervision should be sought, including psoriasis.
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SFJ Group Ltd t/a SunShine Co
A paid-for Google search ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.
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Tanbox Towcester Ltd
A paid-for Facebook ad for a tanning studio misleadingly and irresponsibly claimed that sunbed use offered health benefits and that the use of sunbeds was healthy. The ad also discouraged essential treatment for conditions for which medical supervision should be sought, including seasonal affective disorder (SAD).
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The Sun Company (Horsham) Ltd t/a The Sun Company
A paid-for Instagram ad for a tanning studio was socially irresponsible and misleading by suggesting that tanning could be obtained safely.
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Chequp Health Ltd
A paid-for Facebook ad for weight-loss medication promoted prescription-only medicines to the public, against the law and our rules, and irresponsibly exploited people’s insecurities around body image.
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Chike Tech Ltd t/a Brainlab
A paid-for Facebook ad for a cognitive test company misleadingly claimed that their product could detect the signs of Alzheimer’s and discouraged essential treatment for a condition for which medical treatment should be sought.
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MedExpress Enterprises Ltd t/a Bark
A paid-for Instagram ad promoted prescription-only medicines to the public against the law and our rules. The ad also encouraged new mothers to prioritise losing weight by using weight-loss medication which carried safety warnings for people who were breastfeeding, exploited their insecurities about body...
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Vir Health Ltd t/a Numan
A TV ad for a weight-loss programme implied that a medicine could help users resist food temptation in a way that was inconsistent with what the medicine was approved to do and how it worked.
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WLO Ltd t/a SkinnyJab
Two TikTok posts, a website and an Instagram post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
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JR Biomedical Ltd t/a SELFCHECK
Two paid-for Google ads for a medical device company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for which medical supervision sh...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (70)