Rulings (44)
  • AK Sports Therapy & Massage t/a AK Sports Therapy & Massage

    • Not Upheld
    • Internet (social networking)
    • 04 December 2019

    Posts on Instagram and LinkedIn for sports therapy and massage did not break the rules around misleadingness.

  • HOLLAND & BARRETT RETAIL LIMITED t/a Holland & Barrett

    • Upheld
    • Internet (on own site)
    • 04 December 2019

    Health claims about food supplements on a website broke the rules as they were not authorised on the EU Register. 

  • BWRT Ltd

    • Upheld
    • Internet (on own site)
    • 27 November 2019

    A website for Brainworking Recursive Therapy made claims that they couldn’t substantiate and broke the rules by targeting ads at people seeking treatment for conditions for which medical supervision was necessary. 

  • My Baby Enterprises Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • The Birth Company

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • Ultrasound Direct Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • Under Armour UK Ltd

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    Website claims for Under Armour’s Athlete Recovery Sleepwear range were not backed up with adequate evidence.  

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

  • Person(s) unknown

    • Upheld
    • Internet (on own site)
    • 17 July 2019

    The website for Mind Body Reset www.mindbodyreset.co.uk, a complementary therapy provider, seen on 11 February 2019. Text on the home page listed the following conditions “ADHD- Fibro - Depression - Stress - Anxiety - PTSD - ME/CFS”. Text on the “FAQ” page stated, “Mental Health problem...

  • Unvilla Ltd t/a Consol

    • Upheld
    • Magazine
    • 06 November 2019

    A magazine ad for a tanning clinic was banned for making unfounded claims to treat medical conditions, as well as not being obviously identifiable as an ad.

  • BoomBod Ltd

    • Upheld
    • Internet (social networking)
    • 23 October 2019

    Ads on Instagram for weight loss products were banned for making unauthorised health claims, claims about rate or amount of weight loss and promoting diet products in an irresponsible way.

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Regional press
    • 23 October 2019

    A press ad for a health service was banned for implying it could reduce the risk of certain medical conditions without adequate evidence, and that participants wouldn’t need to change their diet to bring about weight loss.

  • Protein Revolution Ltd

    • Upheld
    • Internet (social networking)
    • 23 October 2019

    Ads on Instagram for appetite suppressants were banned for making unauthorised health claims and promoting diet products in an irresponsible way.

  • Get Fitt Ltd

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A website broke the rules for not being able to prove claims that Infrared light therapy could treat conditions, and for referencing conditions for which medical supervision was necessary.

  • Kimberly-Clark Ltd t/a Andrex

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A webpage for toilet wipes broke the rules for omitting material information around the standards the products conformed to.

  • L'OrĂ©al (UK) Ltd

    • Upheld in part
    • Television, Radio
    • 09 October 2019

    TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.

  • Beauty Boutique Aesthetics

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram for botox was banned for misleading claims and for advertising a prescription-only medicine.

  • Faces By AKJ Aesthetics Ltd

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram was banned for trivialising non-cosmetic procedures, advertising Botox and misleadingly implying celebrities had used their products.

Informally resolved (6)
  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Senso-Rex Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Medicines, remedies and therapies