Rulings (52)
  • Brand Evangelists for Beauty Ltd

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.

  • Lucy Isabella Beauty & Aesthetics t/a Lucy Isabella

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned an ad for advertising Kenalog, a prescription-only medicine, to the public.

  • Sarean Aesthetics

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned ads for advertising prescription-only medicine to the public.

  • Skincodes Aesthetics

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned ads for marketing prescription-only medicine to the public.

  • The Skin Clinic Faversham t/a The Skin Clinic

    • Upheld
    • Social media (own site)
    • 11 May 2022

    We banned ads for marketing prescription-only medicine to the public.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Email
    • 11 May 2022

    We banned an ad for trivialising plastic surgery.

  • WaterWipes UC

    • Upheld
    • Social media (paid ad)
    • 29 June 2022

    A paid-for Facebook ad for wipes was banned because ‘world’s purest wipes’ was found to be a misleading and unverifiable claim.

  • OPTILASE (UK) LIMITED

    • Upheld
    • Website (own site), Internet (sponsored search)
    • 22 June 2022

    An online promotion for laser eye surgery was found to be misleading and irresponsible.

  • Person(s) unknown

    • Upheld
    • Website (own site), Internet (sponsored search)
    • 22 June 2022

    We banned an online ad for a company claiming to be able to treat depression and other medical conditions, over unsubstantiated claims over treatments’ efficacy.

  • Take Stock Foods Ltd

    • Upheld
    • Social media (paid ad)
    • 15 June 2022

    A paid-for TikTok post for a soup company broke the rules by claiming that its food products could treat or cure acne.

  • GlaxoSmithKline Consumer Healthcare (UK) Trading Ltd

    • Not upheld
    • Television
    • 25 May 2022

    A TV ad for over-the-counter heartburn relief medicine was not irresponsible or harmful as I did not discourage essential treatment for conditions for which medical supervision should be sought.

  • Stacey Bradley

    • Upheld
    • Newspaper
    • 25 May 2022

    Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.

  • Liquid Lipo Ltd

    • Upheld
    • Website (own site)
    • 18 May 2022

    A product listing on a website that claimed a gel could assist with the reduction of body fat was misleading as the advertiser did not provide robust clinical evidence to prove its efficacy.

  • Linia Cosmetic Surgery

    • Upheld in part
    • Social media (paid ad)
    • 04 May 2022

    We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.

  • Oneade

    • Upheld
    • Social media (own site)
    • 04 May 2022

    We banned an ad for using filters to exaggerate a beauty product’s efficacy.

  • Person(s) unknown

    • Upheld
    • Social media (own site)
    • 20 April 2022

    Six Instagram posts by an acne treatment provider were banned for promoting prescription-only medicines to the general public.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Social media (own site)
    • 13 April 2022

    We banned an ad for breast augmenation for being socially irresponsible. 

  • Health Technologies Ltd

    • Upheld
    • Website (own site), Social media (own site)
    • 30 March 2022

    Three ads for a Covid-19 testing service were banned for being misleading. 

  • My Perfect Cosmetics Company Ltd

    • Not upheld
    • Television
    • 09 March 2022

    A TV ad for a home-use skin treatment product was not misleading.

  • Back to Normal

    • Upheld
    • Website (own site)
    • 02 March 2022

    A website post and GoFundMe page for the anti-lockdown campaign group Back to Normal was banned for making misleading claims about the effectiveness of ivermectin in treating COVID-19.