Rulings (33)
  • Get Fitt Ltd

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A website broke the rules for not being able to prove claims that Infrared light therapy could treat conditions, and for referencing conditions for which medical supervision was necessary.

  • Kimberly-Clark Ltd t/a Andrex

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A webpage for toilet wipes broke the rules for omitting material information around the standards the products conformed to.

  • L'OrĂ©al (UK) Ltd

    • Upheld in part
    • Television, Radio
    • 09 October 2019

    TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

  • Person(s) unknown

    • Upheld
    • Internet (on own site)
    • 17 July 2019

    The website for Mind Body Reset www.mindbodyreset.co.uk, a complementary therapy provider, seen on 11 February 2019. Text on the home page listed the following conditions “ADHD- Fibro - Depression - Stress - Anxiety - PTSD - ME/CFS”. Text on the “FAQ” page stated, “Mental Health problem...

  • Beauty Boutique Aesthetics

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram for botox was banned for misleading claims and for advertising a prescription-only medicine.

  • Faces By AKJ Aesthetics Ltd

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram was banned for trivialising non-cosmetic procedures, advertising Botox and misleadingly implying celebrities had used their products.

  • Queen of Aesthetics

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An Instagram ad was banned for misleadingly implying celebrities had used their products.

  • GAC Group Ltd

    • Upheld
    • Internet (on own site)
    • 18 September 2019

    Claims on the website of a light therapy provider were banned for claiming or implying to be able to treat various conditions without adequate evidence.  

  • Actegy Ltd

    • Upheld
    • National press, Television
    • 11 September 2019

    A press ad and a TV ad for the Aerosure Medic Device were banned for making unsupported claims that the device was suitable for use by patients with medical conditions involving breathlessness.

  • Hairburst Ltd

    • Upheld
    • Internet (on own site)
    • 14 August 2019

    A website, www.hairburst.com, seen on 2 November 2018, featured various hair products and food supplements. Claims for the product, 'Volume & Growth Elixir', stated "... Reduce hair loss ... improving the quality and strength of each strand ... will leave hair longer, healthier ..." Claims f...

  • McDonald's Restaurants Ltd

    • Not Upheld
    • Radio
    • 14 August 2019

    A radio ad for McDonald's, broadcast on Virgin Radio on 8 March 2019, featured a conversation between two men about their respective lunches. One reported that he had a "packed lunch ... with a cheeky little choccy bar". The other remarked "That looks tiny, have they made them smaller?” to whic...

  • A U Training Ltd t/a Aesthetics Uni

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    A website for Aesthetics Uni, a beauty training course provider, www.aestheticsuni.com, seen on 12 February 2019, featured a page entitled "COURSE Practitioner Lip Filler", which included a course overview.

  • Aesthetics Lounge Academy Birmingham Ltd

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    The Facebook page for Aesthetics Lounge Academy, a beauty course provider, seen on 21 February 2019, featured a post which stated "Do you want to become a Dermal Filler or Anti Wrinkle (Botox) Practitioner? Do you want a qualification in NVQ Level 3 Diploma in Beauty Therapy? Our VTCT NVQ Level 3 in Beauty Therapy...

  • Cocoa Brown

    • Upheld
    • Internet (social networking)
    • 07 August 2019

    An Instagram post on TV personality Olivia Buckland’s page, seen on 12 February 2019, featured an image of Olivia holding a pink bottle with the logo “CB” visible on it. The visible caption on the post stated “The V-Day prep is well underway and I’m topping up my tan with my fave @cocoa...

  • Person(s) unknown t/a Boss Babes Uni

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    A website and a downloadable pdf document for Boss Babes Uni, a beauty training course provider, seen on 21 February 2019:  a. The website www.bossbabesuni.com, featured text which stated "Boss Babes Uni Good Quality Advanced Training" and "We are Boss Babes Uni, an advanced training company who ...

  • Sanofi UK

    • Upheld
    • Internet (social networking)
    • 03 July 2019

    A post on thismamalife’s Instagram account, seen in February 2019, featured an image of the blogger in bed smiling. In the background of the image was a packet of Phenergan Night Time tablets. The caption stated “[AD] Sleep. Who needs more of it? I'm really lucky in that I don't actually need a lot ...

  • GS Phillips t/a Manor Pharmacy

    • Upheld
    • Internet (social networking)
    • 26 June 2019

    A press ad for Manor Pharmacy’s PRO_Longevity service, seen in the Herts Advertiser on 20 September 2018. Bold red text stated “Our service PRO_Longevity will help you lose weight, and reduce your risk of Type 2 diabetes, cancer, heart disease, blood pressure and dementia-diseases we all fear!”. Furth...

Informally resolved (6)
  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Senso-Rex Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Medicines, remedies and therapies