Rulings (84)
  • Aspro Atlantic Medikal Turizm Ticaret Limited ┼×irketi t/a AsproMED

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible, trivialised the decision to undergo surgery, contained misleading claims about bariatic surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Ersoy Health Services Tourism Ltd t/a Clinic Haus

    • Upheld
    • Social media (paid ad)
    • 27 September 2023

    A paid-for Facebook ad for cosmetic surgery abroad irresponsibly implied a time-limited promotion, trivialised the decision to undergo surgery and misleadingly omitted information regarding the need for pre-consultation.

  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • D&A Cosmetics Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Aimee Crowder’s account exaggerated the efficacy of a lip plumper.

  • Naked Wolfe Ltd

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad featured a model who appeared unhealthily thin.

  • Nimaya Mindstation Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated, and discouaraged essential treatment for conditions for which medical supervision should be sought.

  • The Heal Air

    • Upheld
    • Internet (website content), Social media (own site)
    • 15 November 2023

    A website, Facebook post and Instagram post claimed that hyperbaric oxygen therapy could treat long COVID, which was misleading and could not be substantiated.

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • ZING Oral Care Ltd

    • Upheld
    • Social media (paid ad), Internet (website content)
    • 15 November 2023

    A website and paid-for Facebook ad misleadingly implied that titanium dioxide-containing toothpastes are potentially harmful.

  • Indiralaxmi Vignesh Ltd t/a Hale Clinic

    • Upheld
    • Search (paid), Internet (website content)
    • 08 November 2023

    A website and paid-for search listing claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • NUMA Ltd

    • Upheld
    • Internet (website content), Social media (own site)
    • 08 November 2023

    A website and Facebook post claimed that hyperbaric oxygen therapy could treat long Covid, which was misleading and couldn’t be substantiated.

  • TJC & BLC Aesthetics Clinic & Training Academy

    • Upheld
    • Social media (own site)
    • 08 November 2023

    A Facebook post misleadingly did not make clear the nature, requirements, qualifications and possible registration details of a course, and contained the claims that the course was “Fully Accredited”, which could not be substantiated.

  • Chengyi Daily Department Store t/a Shop1102829235 Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Dr Rani Ltd t/a Daily Chemist

    • Upheld
    • Search (paid)
    • 01 November 2023

    A paid-for search ad promoted asthma inhalers, which are prescription-only medicines, to the general public.

  • Essential Sounds Hearing

    • Upheld
    • Internet (website content)
    • 01 November 2023

    A website for hearing aids misleadingly stated their products were invisible in the ear, did not provide a refund within the advertised thirty days and made a misleading claim about stock availability.

  • Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema

    • Upheld in part
    • Social media (influencer or affiliate ad)
    • 18 October 2023

    Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.

  • Nexusbird Inc t/a Motion

    • Upheld
    • Social media (paid ad)
    • 18 October 2023

    A paid-for Facebook ad for an AI-powered calendar made medical claims for a device that had not been registered for those claims, and discouraged essential treatment for ADHD, a condition where medical supervision should be sought.

  • Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd

    • Upheld
    • Television
    • 18 October 2023

    A teleshopping presentation for a light machine made medical claims for a device that had not been registered for those claims.

  • Aestheal Clinic

    • Upheld
    • Social media (paid ad)
    • 11 October 2023

    A paid-for Facebook ad for a cosmetic clinic in Türkiye was irresponsible for exploiting women’s insecurities around body image; trivialising the decision to book a surgical appointment; and misleadingly omitting information around the need for a pre-consultation.