Rulings (52)
  • Friction Free Shaving Ltd

    • Upheld
    • Internet (on own site)
    • 15 January 2020

    Claims on a website for a razor subscription service were misleading.

  • Cyrano Ltd

    • Upheld
    • Internet (social networking)
    • 08 January 2020

    A Facebook post for a sunbed retailer misled by inaccurately representing the opinions of the person quoted.

  • Cells4Life Group LLP

    • Upheld in part
    • Internet (on own site)
    • 11 December 2019

    Claims on a cord blood stem cell bank website that made comparisons with identifiable competitors were misleading. 

  • AK Sports Therapy & Massage t/a AK Sports Therapy & Massage

    • Not Upheld
    • Internet (social networking)
    • 04 December 2019

    Posts on Instagram and LinkedIn for sports therapy and massage did not break the rules around misleadingness.

  • HOLLAND & BARRETT RETAIL LIMITED t/a Holland & Barrett

    • Upheld
    • Internet (on own site)
    • 04 December 2019

    Health claims about food supplements on a website broke the rules as they were not authorised on the EU Register. 

  • BWRT Ltd

    • Upheld
    • Internet (on own site)
    • 27 November 2019

    A website for Brainworking Recursive Therapy made claims that they couldn’t substantiate and broke the rules by targeting ads at people seeking treatment for conditions for which medical supervision was necessary. 

  • My Baby Enterprises Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • The Birth Company

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • Ultrasound Direct Ltd

    • Upheld
    • Internet (on own site)
    • 20 November 2019

    Claims on a website for a prenatal testing service for genetic conditions used misleading statistics about the accuracy of the tests.

  • Under Armour UK Ltd

    • Upheld
    • Internet (on own site)
    • 13 November 2019

    Website claims for Under Armour’s Athlete Recovery Sleepwear range were not backed up with adequate evidence.  

  • The White Star Key Group Ltd

    • Upheld
    • Internet (social networking)
    • 31 July 2019

    An Instagram post promoting a weight loss food supplement, published by Influencer Jemma Lucy (@jemlucy) on 5 May 2019 showed her sitting at a table in a bikini and socks, holding a mug. Three packets were featured on the table. Text stated “I’ve been staying in shape with my go to @skinnycaffe products....

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Unilever UK Ltd

    • Not Upheld
    • 31 July 2019

    An Instagram post for Radox, posted on 14 June 2018, featured a picture of a bottle of Radox shower gel which featured the claim “100% NATURE INSPIRED FRAGRANCE”. Below that on the bottle there was a prominent image of the Radox logo, a leaf, berries and text that stated “FEEL DETOXED acai berry sc...

  • Person(s) unknown

    • Upheld
    • Internet (on own site)
    • 17 July 2019

    The website for Mind Body Reset www.mindbodyreset.co.uk, a complementary therapy provider, seen on 11 February 2019. Text on the home page listed the following conditions “ADHD- Fibro - Depression - Stress - Anxiety - PTSD - ME/CFS”. Text on the “FAQ” page stated, “Mental Health problem...

  • MW Nutrition Ltd t/a Motion Nutrition

    • Upheld
    • Internet (on own site)
    • 25 March 2020

    A website ad for nutrition capsules was banned for claiming they could prevent degenerative diseases.

  • Easylife Group Ltd t/a Easylife Group, Positive Health

    • Upheld
    • Insert
    • 18 March 2020

    A brochure ad was banned for making medicinal claims for unlicensed products.

  • Easy Shopping 4 Home Ltd

    • Upheld
    • Internet (OM 3rd party)
    • 04 March 2020

    A product listing on Amazon for face masks claiming to protect consumers from coronavirus was misleading and irresponsible and likely to cause fear without justifiable reason.

  • Novads OU

    • Upheld
    • Internet (on own site), Internet (display)
    • 04 March 2020

    Paid-for display ads and website claims for face masks claiming to protect consumers from coronavirus were misleading and irresponsible and likely to cause fear without justifiable reason.

  • Atlantic Therapeutics Group Ltd t/a innovo

    • Upheld
    • Television
    • 26 February 2020

    Two TV ads claiming shorts could strengthen women’s pelvic floor and treat incontinence were misleading.

  • The Green People Company Ltd t/a Green People, Green People Co

    • Upheld
    • Internet (on own site), Direct mail
    • 26 February 2020

    A direct mail and a blog post advertising sun cream were banned for being misleading and irresponsible.

Informally resolved (6)
  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • The Back Doctor

    • 10 July 2019
    • Number of complaints: 1

    Media: Circular
    Topic: Health conditions

  • The Feel Good Group Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions

  • Waterman Corporate Enterprises Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (e-tailing)
    Topic: Beauty products, grooming and hygiene

  • Absolute-Collagen Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • Senso-Rex Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Medicines, remedies and therapies