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Not Guilty Food Co Ltd t/a The Skinny Food Co
A Facebook post promoting spice mixes was banned as the product’s name implied that it could help consumers lose weight.
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Jetsun Sunbeds
A Facebook post promoting sunbeds misleadingly and irresponsibly claimed that health benefits were obtained from the use of sunbeds.
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DNAfit Life Sciences Ltd t/a DNAfit
A paid-for Instagram ad for a health and wellbeing company was banned for misleadingly implying they could provide consumers with effective personalised exercise and nutrition advice based on sequencing of their DNA that would result in improved health and fitness outcomes.
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Bio-Medical Research Ltd t/a Slendertone
A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.
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HiSmile Pty Ltd
A Snapchat story and a Facebook post promoting a teeth whitening company’s product were banned for misleadingly claiming their product had been clinically proven and for exaggerating its potential effects.
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The Detox Clinic Ltd
A website ad for a health clinic was banned for misleadingly stating that ozone therapy could successfully treat Covid-19 and for stating that colon hydrotherapy could treat IBS without holding sufficient evidence to support the claim.
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GHN Merchant Services Ltd t/a Good Health Naturally
Three website posts promoting products which claimed to provide protection from electromagnet radiation were banned for not holding substantial evidence to support the claims.
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Ryanair DAC
Two TV ads for Ryanair were banned for misleading viewers about the impact vaccines would have on their ability to travel abroad during Easter and summer. We also upheld complaints on the grounds of social responsibility.
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Skinny Tan Ltd in association with Elly Norris
Two Instagram stories by an influencer promoting a beauty product were banned for applying a filter which misleadingly exaggerated the effect the product was capable of achieving.
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We Are Luxe Ltd t/a TANOLOGIST TAN, in association with Cinzia Baylis-Zullo
An Instagram story by an influencer promoting a beauty product was banned for applying a filter which misleadingly exaggerated the effect the product was capable of achieving.
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LARQ
A paid-for Facebook post by a water bottle retailer was banned for implying that a bottle could kill all bacteria and viruses without holding substantial evidence to support the claim.
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Microlyscs LLC t/a The Crazy Cap
A Facebook post promoting a bottle cap was banned for implying that it could kill all bacteria, viruses and pathogens without holding evidence to substantiate the claim.
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Unilever UK Ltd
A paid-for Facebook post by Boots was banned for implying that a lotion product could protect babies’ skin microbiome without holding sufficient evidence to demonstrate that this was the case.
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Manuka Doctor (UK) Ltd
A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.
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L(A)B Life and Beauty
A website post and three Facebook posts by a skin and healthcare company were banned for claiming its belt product could help consumers lose weight without substantial evidence to support the claim.
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Easylife Group Ltd t/a Easylife Group, Positive Health
A brochure ad for a skin product was banned for implying that it was effective at removing the appearance of wrinkles and removing skin tags, without adequate evidence.
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Health Solutions Ltd
A leaflet for a healthcare service was banned for implying that their food supplements could prevent, treat or cure human disease.
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Easylife Group Ltd t/a Easylife Group, Positive Health
An ad in a national newspaper made misleading and unsubstantiated claims that a reusable face mask would protect the wearer from COVID-19 and that copper-infused fibres in the mask would kill particles of COVID-19.
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Jemella Ltd t/a GHD
A TikTok post by Emily Canham about a GHD branded hairdryer was banned for not being obviously identifiable as an ad.
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360 Health Ltd t/a London Vaccination Centre
A direct email from a vaccination clinic was banned for implying that a positive COVID-19 antibody test would show that people were immune to the disease.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (41)