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Brand Evangelists for Beauty Ltd
We banned an ad for making claims about a caffeinated hair product that couldn’t be substantiated.
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Lucy Isabella Beauty & Aesthetics t/a Lucy Isabella
We banned an ad for advertising Kenalog, a prescription-only medicine, to the public.
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Sarean Aesthetics
We banned ads for advertising prescription-only medicine to the public.
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Skincodes Aesthetics
We banned ads for marketing prescription-only medicine to the public.
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The Skin Clinic Faversham t/a The Skin Clinic
We banned ads for marketing prescription-only medicine to the public.
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Transform Hospital Group Ltd t/a Transform
We banned an ad for trivialising plastic surgery.
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WaterWipes UC
A paid-for Facebook ad for wipes was banned because ‘world’s purest wipes’ was found to be a misleading and unverifiable claim.
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OPTILASE (UK) LIMITED
An online promotion for laser eye surgery was found to be misleading and irresponsible.
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Person(s) unknown
We banned an online ad for a company claiming to be able to treat depression and other medical conditions, over unsubstantiated claims over treatments’ efficacy.
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Take Stock Foods Ltd
A paid-for TikTok post for a soup company broke the rules by claiming that its food products could treat or cure acne.
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GlaxoSmithKline Consumer Healthcare (UK) Trading Ltd
A TV ad for over-the-counter heartburn relief medicine was not irresponsible or harmful as I did not discourage essential treatment for conditions for which medical supervision should be sought.
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Stacey Bradley
Two local press ads, one print and one digital, misleadingly implied they had been placed, endorsed or approved by a public body and misleadingly implied COVID-19 vaccinations were unsafe and illegal. They were socially irresponsible and caused fear without justifiable reason.
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Liquid Lipo Ltd
A product listing on a website that claimed a gel could assist with the reduction of body fat was misleading as the advertiser did not provide robust clinical evidence to prove its efficacy.
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Linia Cosmetic Surgery
We partially upheld complaints about ads seen on Facebook for breast augmentation for being irresponsible.
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Oneade
We banned an ad for using filters to exaggerate a beauty product’s efficacy.
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Person(s) unknown
Six Instagram posts by an acne treatment provider were banned for promoting prescription-only medicines to the general public.
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Transform Hospital Group Ltd t/a Transform
We banned an ad for breast augmenation for being socially irresponsible.
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Health Technologies Ltd
Three ads for a Covid-19 testing service were banned for being misleading.
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My Perfect Cosmetics Company Ltd
A TV ad for a home-use skin treatment product was not misleading.
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Back to Normal
A website post and GoFundMe page for the anti-lockdown campaign group Back to Normal was banned for making misleading claims about the effectiveness of ivermectin in treating COVID-19.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (52)