This Enforcement Notice is jointly published with the Medicines & Healthcare products Regulatory Agency (MHRA) and the General Pharmaceutical Council (GPhC). It outlines the prohibition on the advertising of prescription-only medicines (POMs) to the public, with specific reference to POMs used for weight management.
No POM may be advertised to the public. The Notice makes clear the enforcement actions that may be taken by the respective regulators for advertisers that do not bring their advertising into compliance.