Rulings (22)
  • Electrosensitivity-UK

    • Upheld
    • Poster
    • 08 January 2020

    Claims on a poster that 5G had negative health side effects could not be substantiated.

  • People Per Hour Ltd t/a PeoplePerHour

    • Upheld
    • 08 January 2020

    A poster ad was banned for perpetuating harmful gender stereotypes.

  • BrewDog Plc

    • Upheld
    • Poster
    • 18 December 2019

    A slogan on an outdoor poster for a brewing company broke the rules around social responsibility and offence.

  • Channel Four Television Corporation t/a 124-126 Horseferry Road

    • Upheld
    • Poster
    • 18 December 2019

    A poster ad for a Channel 4 programme broke the rules around social responsibility and offence.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld
    • Poster, National press
    • 04 December 2019

    A poster and press ad for KFC were banned for being likely to cause offence.

  • Beamish Hall Ltd t/a Beamish

    • Not Upheld
    • Poster
    • 20 November 2019

    A poster for a Halloween event did not break the rules around responsibility and harm and offence

  • IMPERIAL TOBACCO LTD t/a Imperial Tobacco Ltd

    • Not Upheld
    • Poster, Transport
    • 20 November 2019

    Posters for e-cigarettes did not break the rules around encouraging non-smokers and non-nicotine users to use e-cigarettes.  

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Upheld
    • Poster
    • 20 November 2019

    A poster and billboard for a Halloween event were socially irresponsible. 

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Poster
    • 13 November 2019

    Poster ads for Rightmove made claims about the frequency with which their estate agents were contacted that were not misleading. 

  • Paramount Pictures UK

    • Not Upheld
    • Poster
    • 17 July 2019

    A poster for the cinema release of the film ‘Pet Sematary’ (2019) seen on the side of a bus, in April 2019, featured an image of children with animal masks and carrying various objects, including a spade, a crucifix and a wheelbarrow, walking through the woods with crucifixes in the background. Text beneath...

  • StubHub (UK) Ltd

    • Upheld
    • Poster
    • 25 March 2020

    A poster ad for a third-party reseller that claimed to guarantee genuine tickets would always be sold was misleading.

  • Vape Nation Ltd t/a 88Vape

    • Not upheld
    • Transport
    • 18 March 2020

    Two bus posters advertising vaping equipment did not directly target children.

  • Missguided Ltd

    • Upheld in part
    • Poster
    • 04 March 2020

    A poster by a fashion brand objectified women and was likely to cause offence while another was unlikely to break the rules on the same grounds.

  • Meridian BP

    • Upheld
    • Poster
    • 30 October 2019

    A poster ad for a building materials supplier was banned for objectifying women.

  • Itch Petcare Ltd

    • Not upheld
    • Poster
    • 16 October 2019

    A billboard ad for flea treatment did not break the rules around harm and offence.

  • Banks Claims Group Ltd

    • Upheld in part
    • Poster
    • 25 September 2019

    A poster ad was found to misleadingly claim that the actions of institutions had caused people to commit suicide or had committed crimes.

  • Not Just Cooling Ltd

    • Upheld
    • Poster
    • 25 September 2019

    A poster ad for an air conditioning company broke the rules around objectification, after using the tag-line "Your wife is hot!"

  • People for the Ethical Treatment of Animals (PETA) Foundation

    • Upheld
    • Poster
    • 04 September 2019

    A poster ad for PETA was banned for using the misleading claim “wool is just a cruel as fur”.

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...

  • Vir Health Ltd t/a Numan

    • Upheld
    • Transport
    • 26 June 2019

    An ad for Numan, a website providing treatment for men’s health issues, seen on the side of a bus in March 2019, stated "Does cycling affect you in the bedroom?". Further text stated "Numan" and smaller text underneath stated "#bookoferections".