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Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
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Toyota (GB) plc
A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible.
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Norfolk Dinosaur Park Ltd t/a PrimEvil
A poster for a horror-themed Halloween event was likely to cause children fear or distress.
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London and Quadrant Housing Trust
A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear.
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JD Sports Fashion plc
A poster for JD Sports and Adidas irresponsibly portrayed unsafe driving practices.
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EE Ltd t/a EE
Ads for EE did not provide sufficient information for consumers to verify comparisons with identifiable competitors and inadequately signposted consumers to such information.
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Eliza Rose Watson t/a elizarosewatson
A poster which featured an image of model and influencer Eliza Rose Watson alongside the OnlyFans logo was unlikely to cause serious or widespread offence and had not been placed irresponsibly.
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People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA
A billboard for PETA was unlikely to cause serious or widespread offence and was responsibly targeted.
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Hyundai Motor UK Ltd
A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger.
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Shell UK Ltd t/a Shell
A poster, a TV ad, and a YouTube ad for Shell misleadingly omitted material information about the proportion of their business activities that were comprised of lower carbon activities.
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Intrepid Travel Group UK Ltd
A poster for a travel company misleadingly minimised the impact of their holidays on the environment.
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Lovehoney Group Ltd t/a Lovehoney
A digital billboard ad for an adult toy was inappropriate for outdoor display where it could be seen by children.
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Deutsche Lufthansa AG t/a Lufthansa
A poster for Lufthansa made misleading claims about the airline’s environmental impact.
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F&P GmbH
A digital billboard ad for an online sex community was likely to cause serious or widespread offence and was irresponsibly targeted as it was overtly sexual and displayed in a medium where children could see it.
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Universal Music Operations Ltd
A poster promoting Demi Lovato’s new album featuring a swear word was targeted irresponsibly and was also likely to result in serious offence to Christians as it linked sexuality to the crucifix and the crucifixion.
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Rated People Ltd t/a RatedPeople.com
A poster for a tradesperson directory included a gender stereotype that was likely to cause harm and serious offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (16)