Rulings (11)
  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Poster
    • 13 November 2019

    Poster ads for Rightmove made claims about the frequency with which their estate agents were contacted that were not misleading. 

  • Paramount Pictures UK

    • Not Upheld
    • Poster
    • 17 July 2019

    A poster for the cinema release of the film ‘Pet Sematary’ (2019) seen on the side of a bus, in April 2019, featured an image of children with animal masks and carrying various objects, including a spade, a crucifix and a wheelbarrow, walking through the woods with crucifixes in the background. Text beneath...

  • Meridian BP

    • Upheld
    • Poster
    • 30 October 2019

    A poster ad for a building materials supplier was banned for objectifying women.

  • Itch Petcare Ltd

    • Not upheld
    • Poster
    • 16 October 2019

    A billboard ad for flea treatment did not break the rules around harm and offence.

  • Banks Claims Group Ltd

    • Upheld in part
    • Poster
    • 25 September 2019

    A poster ad was found to misleadingly claim that the actions of institutions had caused people to commit suicide or had committed crimes.

  • Not Just Cooling Ltd

    • Upheld
    • Poster
    • 25 September 2019

    A poster ad for an air conditioning company broke the rules around objectification, after using the tag-line "Your wife is hot!"

  • People for the Ethical Treatment of Animals (PETA) Foundation

    • Upheld
    • Poster
    • 04 September 2019

    A poster ad for PETA was banned for using the misleading claim “wool is just a cruel as fur”.

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...

  • Vir Health Ltd t/a Numan

    • Upheld
    • Transport
    • 26 June 2019

    An ad for Numan, a website providing treatment for men’s health issues, seen on the side of a bus in March 2019, stated "Does cycling affect you in the bedroom?". Further text stated "Numan" and smaller text underneath stated "#bookoferections".

  • British American Tobacco UK Ltd t/a Vype

    • Not Upheld
    • Poster
    • 01 May 2019

    A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.

  • Zestify Media Ltd

    • Upheld
    • Television
    • 10 April 2019

    A TV ad for Zestify Media, seen on 5 January 2019, showed an epilator with a crossed out 'was' price of £39.99 and a 'now' price of £19.99. Alongside that was a pink circle that featured the claim "SAVE 50%".