Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (4)

Alpro (UK) Ltd t/a Alpro
- Upheld
- Poster
- 20 October 2021
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
Rematch Credit Ltd t/a DivideBuy
- Upheld
- Poster
- 20 October 2021
A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.
Luno Money Ltd t/a Luno
- Upheld
- Poster
- 26 May 2021
A poster for a cryptocurrency exchange service was banned for failing to illustrate the risks of investing in Bitcoin and for taking advantage of consumers’ lack of experience by implying that investing in it was straightforward.
British Telecommunications plc t/a BT
- Upheld in part
- Poster
- 05 May 2021
A poster for BT was banned for making misleading claims about the reliability of their full fibre broadband.

Informally resolved (0)

Mail order cases (0)

Database cases (0)