Rulings (21)
  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

    a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

  • eHarmony UK Ltd

    • Upheld
    • Poster
    • 03 January 2018

    A billboard ad on a London Underground platform for the online dating service, eHarmony, seen on 4 July 2017, featured the headline claim "Step aside, fate. It's time science had a go at love". Further text stated "Imagine being able to stack the odds of finding lasting love entirely in your favour. e...

  • Elevate Credit International Ltd t/a Sunny Loans

    • Not Upheld
    • Transport
    • 20 December 2017

    A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750%...

  • PWB Health (UK) Ltd

    • Upheld
    • Poster, Internet (on own site)
    • 20 December 2017

    A video on www.breastlight.com, seen in August 2016, and a poster seen in July 2016, promoted a self-examination device.

    a. The video included on-screen text which stated, “’Something like Breastlight that'll help identify a problem earlier, is just wonderful’ Fawn Leith, Family Nurse; ’Breastlight may increas...

  • Protein Revolution Ltd t/a V24 Shot

    • Not Upheld
    • Poster, Internet (social networking)
    • 01 November 2017

    Two ads for a protein supplement, seen in May 2017:

    a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...

  • 21 Three Clothing Company Ltd t/a PrettyLittleThing.com

    • Upheld
    • Poster
    • 04 October 2017

    A poster ad for PrettyLittleThing.com, seen on 1 August 2017, featured a full-length shot of a model wearing a leaf-print strapless dress and large green earrings. Large text located in the right-hand lower third of the ad stated “SHOP NEW IN FROM £8”. The text “£8” was stated in ...

  • Tarak International Ltd t/a Quiz Clothing

    • Not Upheld
    • Poster
    • 04 October 2017

    A poster for Quiz Clothing, a clothing retailer, seen in June 2017. The ad depicted a young woman wearing ripped jeans and a bardot-style top, who was sitting in the window of an ice cream van and licking an ice cream.

  • 21 Three Clothing Company Ltd t/a Prettylittlething.com

    • Upheld in part
    • Poster, Television
    • 20 September 2017

    Two TV ads and a poster for clothing retailer Prettylittlething.com:

    a. The first TV ad, seen during Dinner Date on ITVBe on 12 April 2017, featured two young female models modelling various outfits to a soundtrack in the middle of a flat desert plain.

    b. The second TV ad, seen during Cake Wars on ITVBe ...

  • Bio-tiful Dairy Ltd t/a Bio-tiful Dairy

    • Upheld
    • Transport
    • 16 August 2017

    A poster for Bio-tiful Dairy’s Kefir drink, seen on the London Underground network in May 2017, included text which stated “BIOTIFUL DAIRY’S 2000 YEAR OLD SECRET TO BETTER DIGESTION … Long ago, the people of the Caucasus Mountains discovered a miracle drink that naturally boosted digestion and immunity. They called ...

  • Twentieth Century Fox Film Company Ltd

    • Upheld
    • Digital outdoor
    • 16 August 2017

    Two digital outdoor ads displayed on large screens in two stations in central London, for the film Alien: Covenant, seen in early May 2017:

    a. The first ad began with a spacecraft approaching a planet followed by scenes on the planet. In one scene a man in a dark room shined a torch on an alien egg, the top of...

Informally resolved (29)
  • ET Browne Drug Company Inc t/a Palmer's

    • 17 January 2018
    • Number of complaints: 1

    Media: Transport
    Topic: Health conditions

  • Greenpeace Ltd

    • 03 January 2018
    • Number of complaints: 2

    Media: Poster
    Topic: Utilities, energy and environment

  • Fevertree Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Poster, Internet (on own site), National press, Magazine
    Topic: Food, drink and supplements

  • EE Ltd

    • 13 December 2017
    • Number of complaints: 4

    Media: Poster
    Topic: Clothing, shoes and jewellery

  • Specsavers Optical Group Ltd

    • 13 December 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Govia Thameslink Railway Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Holidays, travel and motoring

  • Global Media & Entertainment Ltd

    • 29 November 2017
    • Number of complaints: 1

    Media: Point of sale
    Topic: Promotions and competitions, Home and garden

  • Sweet Cures

    • 15 November 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Virgin Rail Group Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Holidays, travel and motoring

  • Lucozade Ribena Suntory Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Food, drink and supplements