Rulings (16)
  • Imiracle (HK) Ltd t/a ELFBAR

    • Upheld
    • Poster, Digital outdoor
    • 29 November 2023

    A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.

  • Toyota (GB) plc

    • Upheld
    • Poster, Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. 

  • Norfolk Dinosaur Park Ltd t/a PrimEvil

    • Upheld
    • Poster
    • 15 November 2023

    A poster for a horror-themed Halloween event was likely to cause children fear or distress.

  • London and Quadrant Housing Trust

    • Upheld
    • Poster
    • 20 September 2023

    A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear.

  • JD Sports Fashion plc

    • Upheld
    • Poster
    • 30 August 2023

    A poster for JD Sports and Adidas irresponsibly portrayed unsafe driving practices.

  • EE Ltd t/a EE

    • Upheld in part
    • Poster, Television, Internet (website content), Social media (own site)
    • 23 August 2023

    Ads for EE did not provide sufficient information for consumers to verify comparisons with identifiable competitors and inadequately signposted consumers to such information.

  • Eliza Rose Watson t/a elizarosewatson

    • Not upheld
    • Poster
    • 23 August 2023

    A poster which featured an image of model and influencer Eliza Rose Watson alongside the OnlyFans logo was unlikely to cause serious or widespread offence and had not been placed irresponsibly.

  • People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA

    • Not upheld
    • Poster
    • 23 August 2023

    A billboard for PETA was unlikely to cause serious or widespread offence and was responsibly targeted.

  • Hyundai Motor UK Ltd

    • Upheld
    • Brochure, Internet (video), Poster (digital video)
    • 28 June 2023

    A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger.

  • Shell UK Ltd t/a Shell

    • Upheld in part
    • Poster, Television, Internet (video)
    • 07 June 2023

    A poster, a TV ad, and a YouTube ad for Shell misleadingly omitted material information about the proportion of their business activities that were comprised of lower carbon activities.

  • Intrepid Travel Group UK Ltd

    • Upheld
    • Poster
    • 31 May 2023

    A poster for a travel company misleadingly minimised the impact of their holidays on the environment.

  • Lovehoney Group Ltd t/a Lovehoney

    • Upheld in part
    • Digital outdoor
    • 05 April 2023

    A digital billboard ad for an adult toy was inappropriate for outdoor display where it could be seen by children.

  • Deutsche Lufthansa AG t/a Lufthansa

    • Upheld
    • Poster
    • 01 March 2023

    A poster for Lufthansa made misleading claims about the airline’s environmental impact.

  • F&P GmbH

    • Upheld
    • Poster (digital static image)
    • 25 January 2023

    A digital billboard ad for an online sex community was likely to cause serious or widespread offence and was irresponsibly targeted as it was overtly sexual and displayed in a medium where children could see it.

  • Universal Music Operations Ltd

    • Upheld
    • Poster
    • 11 January 2023

    A poster promoting Demi Lovato’s new album featuring a swear word was targeted irresponsibly and was also likely to result in serious offence to Christians as it linked sexuality to the crucifix and the crucifixion.

  • Rated People Ltd t/a RatedPeople.com

    • Upheld
    • Poster
    • 14 December 2022

    A poster for a tradesperson directory included a gender stereotype that was likely to cause harm and serious offence.