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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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Sky UK Ltd
A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.
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Get Hard Ltd
An outdoor poster for an online sex store was overtly sexual and because it was displayed in an untargeted medium was likely to cause serious and widespread offence and was irresponsible.
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Lamb & Co. Property Ltd
An outdoor poster for an estate agents was banned for being likely to cause offence.
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Emma Matratzen GmbH t/a Emma Mattress
A website and poster ad for mattresses were banned for making misleading savings claims.
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Columbia Pictures Corporation Ltd
A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted.
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Ziglu Ltd
A digital poster for Ziglu, an online cryptocurrency platform, was banned because it took advantage of consumers’ inexperience and because it was likely to cause unjustifiable distress.
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Floki Inu
A poster for Floki Inu, a cryptocurrency, was banned for trivialising investment in cryptocurrency and for taking advantage of consumers’ lack of experience or credulity.
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Pepsi Lipton International
A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic.
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Blackpool Pleasure Beach Ltd
A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.
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Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure
A billboard for a horror-themed Halloween event did not breach the CAP Code.
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Payward Ltd t/a Kraken
A digital poster for a cryptocurrency exchange was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment.
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Alpro (UK) Ltd t/a Alpro
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
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Rematch Credit Ltd t/a DivideBuy
A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (15)