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Rightmove Group Ltd t/a Rightmove
Poster ads for Rightmove made claims about the frequency with which their estate agents were contacted that were not misleading.
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Paramount Pictures UK
A poster for the cinema release of the film ‘Pet Sematary’ (2019) seen on the side of a bus, in April 2019, featured an image of children with animal masks and carrying various objects, including a spade, a crucifix and a wheelbarrow, walking through the woods with crucifixes in the background. Text beneath...
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Meridian BP
A poster ad for a building materials supplier was banned for objectifying women.
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Itch Petcare Ltd
A billboard ad for flea treatment did not break the rules around harm and offence.
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Banks Claims Group Ltd
A poster ad was found to misleadingly claim that the actions of institutions had caused people to commit suicide or had committed crimes.
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Not Just Cooling Ltd
A poster ad for an air conditioning company broke the rules around objectification, after using the tag-line "Your wife is hot!"
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People for the Ethical Treatment of Animals (PETA) Foundation
A poster ad for PETA was banned for using the misleading claim “wool is just a cruel as fur”.
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Diamond Mist Ltd
An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...
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Vir Health Ltd t/a Numan
An ad for Numan, a website providing treatment for men’s health issues, seen on the side of a bus in March 2019, stated "Does cycling affect you in the bedroom?". Further text stated "Numan" and smaller text underneath stated "#bookoferections".
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British American Tobacco UK Ltd t/a Vype
A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.
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Zestify Media Ltd
A TV ad for Zestify Media, seen on 5 January 2019, showed an epilator with a crossed out 'was' price of £39.99 and a 'now' price of £19.99. Alongside that was a pink circle that featured the claim "SAVE 50%".
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (11)