Rulings

Make The Air Fair

• Upheld
• Poster, Internet (social networking), Internet (display), Regional press
• 07 February 2018

A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:

a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of...

Ryanair Ltd

• Not Upheld
• Poster, Television, Radio
• 07 February 2018

A TV ad, a radio ad and a poster for Ryanair:

a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers ca...

Thomas Tunnock Ltd

• Upheld
• Poster
• 07 February 2018

A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image s...

Digital Mums Ltd

• Upheld
• Digital outdoor
• 03 January 2018

Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

eHarmony UK Ltd

• Upheld
• Poster
• 03 January 2018

A billboard ad on a London Underground platform for the online dating service, eHarmony, seen on 4 July 2017, featured the headline claim "Step aside, fate. It's time science had a go at love". Further text stated "Imagine being able to stack the odds of finding lasting love entirely in your favour. e...

Elevate Credit International Ltd t/a Sunny Loans

• Not Upheld
• Transport
• 20 December 2017

A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750%...

PWB Health (UK) Ltd

• Upheld
• Poster, Internet (on own site)
• 20 December 2017

A video on www.breastlight.com, seen in August 2016, and a poster seen in July 2016, promoted a self-examination device.

a. The video included on-screen text which stated, “’Something like Breastlight that'll help identify a problem earlier, is just wonderful’ Fawn Leith, Family Nurse; ’Breastlight may increas...

Protein Revolution Ltd t/a V24 Shot

• Not Upheld
• Poster, Internet (social networking)
• 01 November 2017

Two ads for a protein supplement, seen in May 2017:

a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...

21 Three Clothing Company Ltd t/a PrettyLittleThing.com

• Upheld
• Poster
• 04 October 2017

A poster ad for PrettyLittleThing.com, seen on 1 August 2017, featured a full-length shot of a model wearing a leaf-print strapless dress and large green earrings. Large text located in the right-hand lower third of the ad stated “SHOP NEW IN FROM £8”. The text “£8” was stated in ...

Tarak International Ltd t/a Quiz Clothing

• Not Upheld
• Poster
• 04 October 2017

A poster for Quiz Clothing, a clothing retailer, seen in June 2017. The ad depicted a young woman wearing ripped jeans and a bardot-style top, who was sitting in the window of an ice cream van and licking an ice cream.