Rulings (15)
  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Adidas UK Ltd t/a Adidas

    • Upheld
    • Poster, Social media (own site)
    • 11 May 2022

    We upheld complaints against ads containing nudity.

  • Sky UK Ltd

    • Upheld
    • Poster, Television
    • 08 June 2022

    A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.

  • Get Hard Ltd

    • Upheld
    • Poster
    • 18 May 2022

    An outdoor poster for an online sex store was overtly sexual and because it was displayed in an untargeted medium was likely to cause serious and widespread offence and was irresponsible.

  • Lamb & Co. Property Ltd

    • Upheld
    • Poster
    • 27 April 2022

    An outdoor poster for an estate agents was banned for being likely to cause offence.

  • Emma Matratzen GmbH t/a Emma Mattress

    • Upheld
    • Poster, Internet (website content)
    • 16 March 2022

    A website and poster ad for mattresses were banned for making misleading savings claims. 

  • Columbia Pictures Corporation Ltd

    • Not upheld
    • Poster, Television
    • 09 March 2022

    A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted. 

  • Ziglu Ltd

    • Upheld
    • Digital outdoor
    • 09 March 2022

    A digital poster for Ziglu, an online cryptocurrency platform, was banned because it took advantage of consumers’ inexperience and because it was likely to cause unjustifiable distress.

  • Floki Inu

    • Upheld
    • Poster
    • 02 March 2022

    A poster for Floki Inu, a cryptocurrency, was banned for trivialising investment in cryptocurrency and for taking advantage of consumers’ lack of experience or credulity.

  • Pepsi Lipton International

    • Upheld
    • Poster
    • 19 January 2022

    A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. 

  • Blackpool Pleasure Beach Ltd

    • Upheld in part
    • Poster
    • 22 December 2021

    A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Not upheld
    • Poster
    • 22 December 2021

    A billboard for a horror-themed Halloween event did not breach the CAP Code.

  • Payward Ltd t/a Kraken

    • Upheld
    • Poster (digital video)
    • 15 December 2021

    A digital poster for a cryptocurrency exchange was banned for irresponsibly taking advantage of consumers’ inexperience and for failing to illustrate the risk of the investment. 

  • Alpro (UK) Ltd t/a Alpro

    • Upheld
    • Poster
    • 20 October 2021

    A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.

  • Rematch Credit Ltd t/a DivideBuy

    • Upheld
    • Poster
    • 20 October 2021

    A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.