Rulings (18)
  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • Calvin Klein Inc

    • Upheld in part
    • Poster
    • 06 March 2024

    [Republished ruling] Three posters for Calvin Klein did not objectify women, but one was inappropriate for display in an untargeted medium.

  • Brown-Forman Beverages Europe Ltd t/a Jack Daniel's

    • Upheld
    • Poster
    • 28 February 2024

    A poster irresponsibly implied that drinking alcohol could overcome boredom and promoted adopting unwise drinking styles.

  • Rebecca Louise t/a rebeccalouise95

    • Upheld
    • Poster
    • 21 February 2024

    A poster for a model’s OnlyFans account was inappropriately targeted and likely to cause widespread offence.

  • GIRLvsCANCER

    • Upheld
    • Poster
    • 10 January 2024

    An outdoor poster that referenced a swear word was likely to cause serious or widespread offence and was inappropriate for an untargeted medium.

  • Em Rose

    • Upheld
    • Poster
    • 03 January 2024

    A poster for an OnlyFans account was irresponsibly placed and likely to cause widespread offence.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Upheld in part
    • 20 December 2023

    An email and two outdoor poster ads for KFC, seen in October and November 2023: a. The email included an image with text that stated “FINALLY F CKIN’ GOOD”. The letters between the “F” and “CKIN’” were covered by chips. Text underneath stated "NOT-SO HUMBLE BRAG. ...

  • Imiracle (HK) Ltd t/a ELFBAR

    • Upheld
    • Poster, Digital outdoor
    • 29 November 2023

    A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.

  • Toyota (GB) plc

    • Upheld
    • Poster, Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. 

  • Norfolk Dinosaur Park Ltd t/a PrimEvil

    • Upheld
    • Poster
    • 15 November 2023

    A poster for a horror-themed Halloween event was likely to cause children fear or distress.

  • London and Quadrant Housing Trust

    • Upheld
    • Poster
    • 20 September 2023

    A poster for shared ownership property was not administered fairly and did not make the terms of the promotion sufficiently clear.

  • JD Sports Fashion plc

    • Upheld
    • Poster
    • 30 August 2023

    A poster for JD Sports and Adidas irresponsibly portrayed unsafe driving practices.

  • EE Ltd t/a EE

    • Upheld in part
    • Poster, Television, Internet (website content), Social media (own site)
    • 23 August 2023

    Ads for EE did not provide sufficient information for consumers to verify comparisons with identifiable competitors and inadequately signposted consumers to such information.

  • Eliza Rose Watson t/a elizarosewatson

    • Not upheld
    • Poster
    • 23 August 2023

    A poster which featured an image of model and influencer Eliza Rose Watson alongside the OnlyFans logo was unlikely to cause serious or widespread offence and had not been placed irresponsibly.

  • People for the Ethical Treatment of Animals (PETA) Foundation t/a PETA

    • Not upheld
    • Poster
    • 23 August 2023

    A billboard for PETA was unlikely to cause serious or widespread offence and was responsibly targeted.

  • Hyundai Motor UK Ltd

    • Upheld
    • Brochure, Internet (video), Poster (digital video)
    • 28 June 2023

    A digital billboard, YouTube video and marketing brochure advertising Hyundai’s IONIQ 5 model, misleadingly claimed that the vehicle could charge from 10% to 80% in 18 minutes using a 350 kW charger.

  • Shell UK Ltd t/a Shell

    • Upheld in part
    • Poster, Television, Internet (video)
    • 07 June 2023

    A poster, a TV ad, and a YouTube ad for Shell misleadingly omitted material information about the proportion of their business activities that were comprised of lower carbon activities.

  • Intrepid Travel Group UK Ltd

    • Upheld
    • Poster
    • 31 May 2023

    A poster for a travel company misleadingly minimised the impact of their holidays on the environment.