Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (5)

Shop TJC Ltd t/a TJC Ltd
- Upheld
- Television
- 18 August 2021
We banned an ad for a USB car air purifier over implications that it could stop COVID-19.
Freudenberg Household Products LP t/a Vileda
- Upheld
- Email
- 11 August 2021
An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.
John Mills Ltd t/a JML Direct
- Upheld
- Television
- 04 August 2021
An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.
Cignpost Diagnostics Ltd
- Upheld
- Newspaper
- 21 July 2021
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
Evaq Ltd
- Upheld
- Website (own site)
- 30 June 2021
A website ad for facemasks was banned for misleadingly stating that the masks could kill Covid-19.

Informally resolved (0)

Mail order cases (0)

Database cases (0)