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Easylife Group Ltd
A newspaper ad for a face mask was banned for implying it could protect wearers from COVID-19 without holding sufficient evidence to prove it met PPE standards.
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HiSmile Pty Ltd
A Snapchat story ad for a teeth whitening product made misleading claims about its effectiveness.
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Easy Shopping 4 Home Ltd
A product listing on Amazon for face masks claiming to protect consumers from coronavirus was misleading and irresponsible and likely to cause fear without justifiable reason.
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Novads OU
Paid-for display ads and website claims for face masks claiming to protect consumers from coronavirus were misleading and irresponsible and likely to cause fear without justifiable reason.
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Atlantic Therapeutics Group Ltd t/a innovo
Two TV ads claiming shorts could strengthen women’s pelvic floor and treat incontinence were misleading.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (5)