Rulings (15)
  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...

  • Ziffit Ltd

    • Not Upheld
    • Television
    • 22 May 2019

    A TV ad for Ziffit.com, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? Ziffit.com pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcod...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 08 May 2019

    A TV ad for Paddy Power Rewards, seen in February 2019, featured Rhodri Giggs (brother of former footballer and now manager Ryan Giggs) speaking to camera, saying he had “[A]lways lived a loyal life” by drinking in the same pub, going to the same gym, etc. Shown in a pub, a woman behind the bar asked, "...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • Tefincom SA t/a NordVPN

    • Upheld
    • Television
    • 01 May 2019

    A TV ad for NordVPN seen on 9 January 2019. The ad began with a man walking down a train cubicle. Text on screen appeared that stated “Name: John Smith”. A man’s voice then said, “Look it’s me, giving out my credit card details.” The ad then showed the man handing his credit card to ...

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Not Upheld
    • Television
    • 17 April 2019

    A TV ad for Betfred, seen 20 January 2019, featured a woman in the bath, a man preparing a meal and a woman exercising all while playing online bingo on mobile devices. The voice-over stated, “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the ac...

  • Edrington Distillers Ltd t/a Macallan

    • Upheld
    • Internet (social networking), Television, VOD
    • 10 April 2019

    A TV ad, video on demand (VOD) ad and a paid-for ad on Instagram for Macallan whisky, seen in December 2018: a. The TV ad featured a man leaping off a cliff and tumbling towards the ground. As he fell, feathers started sprouting out of his arms and he began to grow wings. On-screen text stated "Would you risk f...

  • Greenbank Holidays Ltd t/a Eurocamp

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad for the travel company Eurocamp, seen on 12 January 2019 included several scenes of people enjoying their holiday, including a toddler in sunglasses lying on their back with their arms behind their head, in bright sunlight on a rubber ring in a swimming pool. The scene was accompanied by a voice-over that state...

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad seen in March 2018 for the sanitary protection product “Always Discreet”, featured a woman who stated, “I didn’t realise my bladder leak pad was bulky until I went for a bike ride. So I tried Always Discreet. I couldn’t believe the difference. It’s less bulky and it really pr...

  • Suzuki GB plc

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad for Suzuki, seen on 8 January 2019, promoted the Suzuki Vitara car. The ad showed a car being driven through the streets of a city, then over a bridge and into the countryside, by a man. A voice-over, using a child’s voice, stated, “I’m 36, I’m a husband, a manager, and still very good l...

  • Cosmedicare UK Ltd

    • Upheld
    • Radio
    • 03 April 2019

    A radio ad for Cosmedicare, a cosmetic surgery company, heard 9 January 2019, which featured a female character composing a letter to a bar owner. The voice-over stated, “Dear Sir, apologises for Saturday night’s incident at your fine establishment. To explain, I had to show off my new Cosmedicare body beca...

  • Procter & Gamble UK

    • Not Upheld
    • Television, VOD
    • 27 March 2019

    A VOD and a TV ad for Procter & Gamble’s Fairy Liquid washing up liquid, seen in May 2018: a. The VOD ad stated in the voice-over, “Here’s a very scientific experiment to see how much easier new Fairy with Lift Action makes the washing up.” Images compared Fairy Liquid and the “Next...

  • Bonne Terre Ltd t/a Sky Bet

    • Upheld
    • Television
    • 13 March 2019

    A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the possi...

  • Love Windows Ltd

    • Upheld
    • Internet (on own site), Television
    • 13 March 2019

    A TV ad and a website for Love Windows, seen in late July and August 2018: a. The TV ad featured an actress in a house, motioning at the windows. She said, “I know what you're thinking - oh my, triple glazed windows like these three from Love Windows at only £299 each - but there's no catch. Get ...

Informally resolved (2)
  • Argos Ltd

    • 19 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Pricing and charges

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements