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Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com
This ruling replaces one from November 2021; however, we have continued to uphold the complaint.
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PPB Counterparty Services Ltd t/a Paddy Power
A TV and VOD ad by a bookmaker broke the rules by portraying gambling as taking priority in life over family and encouraging repetitive or frequent participation in gambling.
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break the rules on harm and offence on the grounds of innuendo or portrayal of gender stereotypes
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PPB Counterparty Services Ltd t/a Paddy Power
A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.
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J Sainsbury plc t/a Sainsbury's
A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading.
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Sky UK Ltd
A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.
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Tesco Stores Ltd t/a Tesco
A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.
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Vegan Friendly UK
A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.
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AJ Bell
A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits
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GlaxoSmithKline Consumer Healthcare (UK) Trading Ltd
A TV ad for over-the-counter heartburn relief medicine was not irresponsible or harmful as I did not discourage essential treatment for conditions for which medical supervision should be sought.
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Hydrow Ltd
A TV ad for a rowing machine that depicted road crossing in an irresponsible manner should have been scheduled away from programmes made for, or specifically targeted at, children.
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Barton Park Estates Ltd t/a Devon Oaks Park; Seascapes
An ad for luxury park homes was banned for being misleading.
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Jaguar Land Rover Ltd
We banned ads for suggesting a parking sensor could alert drivers to a cliff edge.
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Skill on Net Ltd
We banned ads for a gambling product for being misleading and irresponsible.
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Virgin Media Ltd
We partially upheld complaints from BT over two ads for Virgin Media.
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John Adams Leisure Ltd
A TV ad for a board game was not found to be irresponsible.
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John Mills Ltd t/a JML Direct
A TV ad for a vacuum pump was not found to be misleading.
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Columbia Pictures Corporation Ltd
A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted.
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Hoover Ltd
A TV ad for a washing machine did not perpetuate harmful gender stereotypes.
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Moneysupermarket.com Ltd
A radio ad for moneysupermarket.com was banned because the terms and conditions were not presented in a clear and intelligible manner.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (50)