Rulings (23)
  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • McDonald's Restaurants Ltd

    • Not Upheld
    • Radio
    • 14 August 2019

    A radio ad for McDonald's, broadcast on Virgin Radio on 8 March 2019, featured a conversation between two men about their respective lunches. One reported that he had a "packed lunch ... with a cheeky little choccy bar". The other remarked "That looks tiny, have they made them smaller?” to whic...

  • Mondelez UK Ltd

    • Upheld
    • Television, VOD
    • 14 August 2019

    A TV ad and video on demand (VOD) ad for the soft cheese, Philadelphia: a. The TV ad, seen on 14 June 2019, featured a woman passing a baby to a man who then held the baby in his arms. Another man appeared carrying a baby in a car seat. The first man said “New dad, too?” and the second man nodded. The sc...

  • NestlĂ© UK Ltd

    • Not Upheld
    • Television
    • 14 August 2019

    A TV ad for Buxton bottled water, seen on 15 June 2019, featured a female ballet dancer, a male drummer and a male rower. The dancer was shown as a child and then as an adult practicing in a studio. The drummer was seen playing in a school gym and then on stage. The rower was shown training on a stationary bike and row...

  • Volkswagen Group UK Ltd

    • Upheld
    • 14 August 2019

    A TV ad for the Volkswagen eGolf, seen on 14 June 2019, opened with a shot of a woman and a man in a tent. The woman was asleep and the man switched off the light and closed the tent, which was shown to be fixed to a sheer cliff face. The following scene depicted two male astronauts floating in a space ship. Text state...

  • Bonne Terre Ltd t/a Sky Bet

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the po...

  • ME Legal and Financial Ltd t/a Mortgage.Claims

    • Upheld in part
    • Television
    • 10 July 2019

    A TV ad for Mortgage.Claims, a mortgage assessment company, shown in December 2018 and January 2019, featured a couple deciding to make a claim to establish whether their mortgage had been mis-sold. The woman said, “Guess what I’ve found out? We could be due tens of thousands of pounds.” The man re...

  • TalkTalk Telecom Ltd t/a TalkTalk

    • Upheld
    • Internet (on own site)
    • 10 July 2019

    A TV ad, radio ad and the website for TalkTalk, seen and heard on 16 October 2018: a. The TV ad featured a voice-over which stated, “For everyone who wants a reliable connection right throughout the home, TalkTalk Unlimited Fibre now comes with our all new Wi-Fi hub so you won’t get a better Wi-Fi signal...

  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...

  • Ziffit Ltd

    • Not Upheld
    • Television
    • 22 May 2019

    A TV ad for Ziffit.com, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? Ziffit.com pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcod...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 08 May 2019

    A TV ad for Paddy Power Rewards, seen in February 2019, featured Rhodri Giggs (brother of former footballer and now manager Ryan Giggs) speaking to camera, saying he had “[A]lways lived a loyal life” by drinking in the same pub, going to the same gym, etc. Shown in a pub, a woman behind the bar asked, "...

  • Beiersdorf UK Ltd

    • Not Upheld
    • Television
    • 01 May 2019

    A TV ad for the Nivea Q10 power cream, seen on 22 January 2019, began with a woman doing facial exercises and reading a magazine which showed an image of a needle with the text “All you need to know about LIFTING”. The voice-over stated, “Face exercises? Lifting? Not for me.” The next scene feat...

  • Tefincom SA t/a NordVPN

    • Upheld
    • Television
    • 01 May 2019

    A TV ad for NordVPN seen on 9 January 2019. The ad began with a man walking down a train cubicle. Text on screen appeared that stated “Name: John Smith”. A man’s voice then said, “Look it’s me, giving out my credit card details.” The ad then showed the man handing his credit card to ...

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Not Upheld
    • Television
    • 17 April 2019

    A TV ad for Betfred, seen 20 January 2019, featured a woman in the bath, a man preparing a meal and a woman exercising all while playing online bingo on mobile devices. The voice-over stated, “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the ac...

  • Edrington Distillers Ltd t/a Macallan

    • Upheld
    • Internet (social networking), Television, VOD
    • 10 April 2019

    A TV ad, video on demand (VOD) ad and a paid-for ad on Instagram for Macallan whisky, seen in December 2018: a. The TV ad featured a man leaping off a cliff and tumbling towards the ground. As he fell, feathers started sprouting out of his arms and he began to grow wings. On-screen text stated "Would you risk f...

  • Greenbank Holidays Ltd t/a Eurocamp

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad for the travel company Eurocamp, seen on 12 January 2019 included several scenes of people enjoying their holiday, including a toddler in sunglasses lying on their back with their arms behind their head, in bright sunlight on a rubber ring in a swimming pool. The scene was accompanied by a voice-over that state...

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad seen in March 2018 for the sanitary protection product “Always Discreet”, featured a woman who stated, “I didn’t realise my bladder leak pad was bulky until I went for a bike ride. So I tried Always Discreet. I couldn’t believe the difference. It’s less bulky and it really pr...

  • Suzuki GB plc

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad for Suzuki, seen on 8 January 2019, promoted the Suzuki Vitara car. The ad showed a car being driven through the streets of a city, then over a bridge and into the countryside, by a man. A voice-over, using a child’s voice, stated, “I’m 36, I’m a husband, a manager, and still very good l...

Informally resolved (6)
  • Dream Doors Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Television
    Topic: Appliances, electronics and machinery

  • Ideal Shopping Direct Ltd

    • 26 June 2019
    • Number of complaints: 3

    Media: Television
    Topic: Claims, endorsements and testimonials

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Argos Ltd

    • 19 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Pricing and charges

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • Shell International Limited

    • 12 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Promotions and competitions