Rulings (36)
  • Hutchison 3G UK Ltd t/a Three

    • Upheld
    • Television
    • 21 July 2021

    A TV ad for Three mobile was banned for misleading claims about their 5G offering.

  • UK Insurance Ltd t/a Direct Line

    • Upheld in part
    • Television
    • 21 July 2021

    A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing

  • Actegy Ltd

    • Upheld
    • Television
    • 14 July 2021

    A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.

  • BMW (UK) Ltd

    • Upheld
    • Radio
    • 14 July 2021

    A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.

  • Crimestoppers Trust

    • Not upheld
    • Radio
    • 07 July 2021

    Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television
    • 07 July 2021

    A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.

  • YORKTEST LABORATORIES LTD

    • Upheld
    • Television, Internet (website content)
    • 23 June 2021

    A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 09 June 2021

    A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • Not upheld
    • Television
    • 09 June 2021

    A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.

  • Nike (UK) Ltd

    • Not upheld
    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • Money Advisor Ltd t/a Money Advisor

    • Upheld in part
    • Television, Internet (website content)
    • 05 May 2021

    A TV and website ad for a debt advice service were banned for misleadingly implying that they were qualified to provide debt counselling or management services, or that they could help consumers write-off debt.

  • Vauxhall Motors Ltd

    • Upheld
    • Television
    • 07 April 2021

    A TV ad for the Vauxhall Corsa was not found to be misleading.

  • Bio-Medical Research Ltd t/a Slendertone

    • Upheld
    • 10 March 2021

    A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.

  • Camden Town Brewery Ltd

    • Upheld in part
    • 10 March 2021

    A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • 10 March 2021

    A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not upheld
    • 10 March 2021

    A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • Internet (on own site), Television
    • 24 February 2021

    Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.

  • Hutchison 3G UK Ltd t/a 3

    • Upheld
    • Search (paid), Internet (on own site), Television
    • 24 February 2021

    A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National newspaper (paid ad), Television
    • 24 February 2021

    A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.

  • Diageo Great Britain Ltd

    • Not upheld
    • Television
    • 17 February 2021

    A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.