Rulings (34)
  • Procter & Gamble UK t/a Always

    • Upheld
    • Television
    • 29 November 2023

    A TV ad for Always Discreet incontinence pads did not compare the product to the most appropriate version from the leading brand, and contained on-screen text whose placement misleading implied that 95% of women surveyed preferred the Always Discreet pad to the maxi pad from the leading brand.

  • HMK V AG t/a Windsor Mint

    • Upheld
    • Television
    • 18 October 2023

    A TV ad for Windsor Mint misleadingly implied that a commemorative coin took the form a normal 40mm coin, when this was not the case.

  • Nissan Motor (GB) Ltd t/a Nissan Motor (GB) Ltd

    • Upheld
    • Television
    • 18 October 2023

    Two TV ads for a hybrid car didn’t not make sufficiently clear the extent to which it required petrol as a power source.

  • Shop TJC Ltd t/a TJC, The Jewellery Channel Ltd

    • Upheld
    • Television
    • 18 October 2023

    A teleshopping presentation for a light machine made medical claims for a device that had not been registered for those claims.

  • Jaguar Land Rover Ltd

    • Not upheld
    • Television
    • 20 September 2023

    A TV ad for Defenders cars did not misleadingly suggest parking sensors to alert drivers of a cliff edge, or condone dangerous and irresponsible driving. 

  • Key Retirement Solutions Ltd t/a Key Equity Release

    • Upheld
    • Television
    • 13 September 2023

    A TV ad for an equity release mortgage product exploited the financial fears of the audience and did not make the risks and suitability of the product sufficiently clear.

  • The Feel Good Group Ltd t/a The Tanning Shop

    • Not upheld
    • Television
    • 13 September 2023

    A TV ad for The Tanning Shop did not encourage the irresponsible use of UV tanning equipment.

  • EE Ltd t/a EE

    • Upheld in part
    • Poster, Television, Internet (website content), Social media (own site)
    • 23 August 2023

    Ads for EE did not provide sufficient information for consumers to verify comparisons with identifiable competitors and inadequately signposted consumers to such information.

  • Diageo Great Britain Ltd t/a Diageo

    • Not upheld
    • Television
    • 16 August 2023

    A TV ad for a gin company did not imply the success of a social occasion depended on the presence or consumption of alcohol or portray alcohol as capable of changing moods.

  • Whyte and Mackay Ltd t/a Whyte and Mackay

    • Not upheld
    • Television, VOD
    • 16 August 2023

    A TV ad and Video on Demand (VOD) ad for a whisky company was unlikely to appeal strongly to people aged under 18.

  • Age Partnership Ltd

    • Upheld
    • Television
    • 26 July 2023

    A TV ad for an equity release advisor and retirement income service provider misleadingly offered financial advice which they were unauthorised to provide.

  • Wuka Ltd t/a WUKA

    • Not upheld
    • Television, VOD
    • 19 July 2023

    A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.

  • BMW (UK) Ltd t/a Mini

    • Not upheld
    • Television
    • 12 July 2023

    A TV ad for the Mini Electric did not condone or encourage dangerous or irresponsible driving.

  • Gorilla Glue Europe Ltd

    • Not upheld
    • Television
    • 12 July 2023

    A TV ad for Gorilla Glue did not perpetuate harmful gender stereotypes.

  • Gemporia Ltd

    • Upheld
    • Television
    • 05 July 2023

    Two teleshopping presentations for a jewellery retailer made misleading saving claims and price statements.

  • Vodafone Ltd t/a Vodafone

    • Upheld
    • National press, Television, Internet (website content), Social media (own site), Radio
    • 05 July 2023

    Pages on Vodafone’s website, two national press ads, a promoted Tweet, a TV ad and a radio ad misleadingly claimed to offer “The UK’s only Phone Buy-Back Guarantee.”

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 21 June 2023

    A TV ad for a draught seal misleadingly exaggerated the efficacy of the product.

  • Shop TJC Ltd t/a The Jewellery Channel

    • Upheld
    • Television
    • 21 June 2023

    A teleshopping presentation for a body contouring slimming device exaggerated the capabilities and performance of the device and made unsubstantiated claims.

  • Anglian Water Services Ltd t/a Anglian Water

    • Upheld
    • Television, Video on demand
    • 14 June 2023

    A TV ad and video on demand (VOD) ad for a water company misleadingly omitted material information about its history of releasing sewage into the environment.

  • Severn Trent Water Ltd

    • Not upheld
    • Television
    • 14 June 2023

    A TV ad for a water company did not mislead or omit significant information.