Rulings (44)
  • Marks and Spencer plc

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad was recognisable as an ad and did not break the rules.

  • Missguided Ltd

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad for a clothing company did not encourage irresponsible drinking.  

  • PC Specialist

    • Upheld
    • Television
    • 08 January 2020

    A TV ad for bespoke computers was banned for presenting harmful gender stereotypes.

  • Elevate Credit International Ltd t/a Sunny

    • Not upheld
    • Television
    • 18 December 2019

    A TV ad for a loans provider did not break the rules around financial products and services.

  • Roofoods Ltd t/a Deliveroo

    • Upheld
    • Television
    • 04 December 2019

    A Deliveroo TV ad was banned for misleadingly implying food from multiple restaurants could be delivered in one order.

  • SuperAwesome Trading Ltd t/a PopJam

    • Upheld
    • Television
    • 13 November 2019

    A TV ad for a children’s app was banned for being socially irresponsible.

  • Toyota (GB) plc

    • Not upheld
    • Poster, Internet (social networking), Television
    • 13 November 2019

    TV, poster and Facebook ads for a hybrid car were not misleading.

  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • Bacardi Global Brands Ltd t/a Bombay Sapphire Gin

    • Not upheld
    • VOD, Cinema
    • 08 January 2020

    A VOD and cinema ad for gin did not break the rules around implying alcohol was capable of changing mood or enhancing creativity.

  • Marlow Foods Ltd

    • Not Upheld
    • Television
    • 30 October 2019

    Two TV ads for Quorn products did not break the rules around misleadingness, substantiation or environmental claims.

  • MyBuilder Limited

    • Not Upheld
    • Television
    • 23 October 2019

    A TV ad for a tradesman service did not break the misleadingness rules. 

  • L'OrĂ©al (UK) Ltd

    • Upheld in part
    • Television, Radio
    • 09 October 2019

    TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.

  • BP Oil UK Ltd

    • Not Upheld
    • National press, Television, Radio
    • 02 October 2019

    TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.  

  • RB UK Commercial Ltd t/a Dettol

    • Upheld
    • Television
    • 02 October 2019

    A TV ad for Dettol Spray Refills was found to make misleading claims around the environmental impact of the refill pouches.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not Upheld
    • National press, Internet (social networking), Television, Radio
    • 25 September 2019

    A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.

  • Trossachs Distillery Ltd t/a McQueen Gin

    • Upheld
    • Television
    • 25 September 2019

    A TV ad for McQueen Gin was banned as it irresponsibly linked drinking alcohol with potentially dangerous physical activities.

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 18 September 2019

    A TV ad for Coral was banned for encouraging repetitive participation in gambling.

  • Heineken Enterprise Ltd

    • Not Upheld
    • Radio
    • 18 September 2019

    A radio ad for Fosters did not present gender stereotypes in a way that was likely to cause harm. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld in part
    • National press, Television
    • 18 September 2019

    TV and press basket comparison ads for Tesco were found to be misleading.

Informally resolved (8)
  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden

  • Dream Doors Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Television
    Topic: Appliances, electronics and machinery

  • Ideal Shopping Direct Ltd

    • 26 June 2019
    • Number of complaints: 3

    Media: Television
    Topic: Claims, endorsements and testimonials

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Argos Ltd

    • 19 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Pricing and charges

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • Shell International Limited

    • 12 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Promotions and competitions