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Trainline.com Ltd
A Video on Demand ad and a radio ad for Trainline made misleading and unsubstantiated claims that they offered the cheapest ticket prices.
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Colgate-Palmolive (UK) Ltd t/a Colgate Palmolive (UK) Ltd
A TV ad for Sanex shower gel seen in June 2025. The ad included a voiceover that stated, "To those who might scratch day and night. To those whose skin will feel dried out even by water" alongside scenes of a black woman with red scratch marks and another covered with a cracked clay-like material. The ad then stated, "...
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Actegy Ltd
A TV ad for ‘Revitive Circulation Booster’, a Neuromuscular electrical stimulation device, claiming it could reduce swelling did not make clear this was only in relation to healthy people and was a temporary result. It also made misleading claims the device could improve walking distance and duration for th...
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Monzo Bank Ltd
A TV ad for Monzo and ITV Sport was obviously recognisable as an ad.
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Kenvue UK Ltd t/a Listerine
A TV ad misleadingly exaggerated the performance of a product.
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Mondelez UK Ltd t/a Cadbury
A radio ad made nutrition and comparative nutrition claims that didn’t meet the conditions of use for those claims.
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LC International Ltd t/a Ladbrokes
A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.
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Mars Wrigley Confectionery UK Ltd
A TV and Video on Demand ad condoned unsafe driving.
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Neilson Financial Services Ltd t/a British Seniors
A TV ad didn't show an infant in an unsafe sleep position.
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UAB Convenity t/a Huusk
A TV ad for Huusk Knives was irresponsibly scheduled.
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Royal Society for the Prevention of Cruelty to Animals t/a RSPCA
A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.
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Vodafone Ltd
Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.
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Shell UK Ltd
A TV ad didn’t give a misleading impression of Shell’s environmental impact.
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OceanSaver Ltd
A website and TV ad made unsubstantiated environmental claims.
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Rosenthal Capital Ltd t/a ULEZPROSPERITY
Two radio ads which implied that buying and letting cars had investment potential were broadcast on a non-specialist station.
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EE Ltd t/a EE
A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.
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John Mills Ltd t/a JML Direct
A TV ad made unsubstantiated claims about the efficacy of a shapewear product.
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McDonald's Restaurants Ltd
An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.
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Bestway Retail Ltd t/a Bargain Booze
A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.
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Shop TJC Ltd t/a Ideal World
A teleshopping presentation made unsubstantiated price and savings claims.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (30)