Rulings (27)
  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.

  • Mars Wrigley Confectionery UK Ltd

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad condoned unsafe driving.

  • Neilson Financial Services Ltd t/a British Seniors

    • Not upheld
    • 28 May 2025

    A TV ad didn't show an infant in an unsafe sleep position.   

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Royal Society for the Prevention of Cruelty to Animals t/a RSPCA

    • Not upheld
    • Poster, Television, Internet (video)
    • 07 May 2025

    A YouTube video, TV ad and poster didn't misleadingly represent the welfare standards afforded to animals farmed under the RSPCA Assured scheme.

  • Vodafone Ltd

    • Upheld in part
    • Website (own site)
    • 16 April 2025

    Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.

  • Shell UK Ltd

    • Not upheld
    • Television
    • 09 April 2025

    A TV ad didn’t give a misleading impression of Shell’s environmental impact.

  • OceanSaver Ltd

    • Upheld
    • Website (own site), Television
    • 02 April 2025

    A website and TV ad made unsubstantiated environmental claims.

  • Rosenthal Capital Ltd t/a ULEZPROSPERITY

    • Upheld
    • Radio
    • 02 April 2025

    Two radio ads which implied that buying and letting cars had investment potential were broadcast on a non-specialist station.

  • EE Ltd t/a EE

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • John Mills Ltd t/a JML Direct

    • Upheld
    • Television
    • 26 March 2025

    A TV ad made unsubstantiated claims about the efficacy of a shapewear product.

  • McDonald's Restaurants Ltd

    • Upheld in part
    • App (own claim), Television
    • 26 March 2025

    An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 12 March 2025

    A teleshopping presentation made unsubstantiated price and savings claims. 

  • Gemporia Ltd

    • Upheld
    • Television
    • 05 March 2025

    A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.

  • EDF Energy Ltd

    • Upheld
    • Radio
    • 19 February 2025

    A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear.

  • Wilton Bradley Ltd t/a Xootz

    • Upheld
    • Website (own site), Television
    • 12 February 2025

    A TV ad and product page was misleading and socially irresponsible by failing to disclose that private e-scooters couldn’t be legally used in public places.

  • ScottishPower Energy Retail Ltd t/a Scottish Power

    • Upheld
    • Television
    • 05 February 2025

    A TV ad featuring George Clarke wasn't quickly recognisable as an ad and led viewers to believe they were watching a programme. 

  • Jaded London Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • PPB Entertainment Ltd

    • Not upheld
    • Radio
    • 11 December 2024

    A radio ad for Betfair wasn’t inappropriately scheduled.

Informally resolved (1)
  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0