Rulings (37)
  • Vauxhall Motors Ltd

    • Upheld
    • Television
    • 07 April 2021

    A TV ad for the Vauxhall Corsa was not found to be misleading.

  • Bio-Medical Research Ltd t/a Slendertone

    • Upheld
    • 10 March 2021

    A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.

  • Camden Town Brewery Ltd

    • Upheld in part
    • 10 March 2021

    A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • 10 March 2021

    A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not upheld
    • 10 March 2021

    A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.

  • DSG Retail Ltd t/a Currys PC World

    • Upheld
    • Internet (on own site), Television
    • 24 February 2021

    Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.

  • Hutchison 3G UK Ltd t/a 3

    • Upheld
    • Search (paid), Internet (on own site), Television
    • 24 February 2021

    A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National newspaper (paid ad), Television
    • 24 February 2021

    A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.

  • Diageo Great Britain Ltd

    • Not upheld
    • Television
    • 17 February 2021

    A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.

  • Sky UK Ltd

    • Upheld
    • Television
    • 17 February 2021

    A TV ad for Sky was banned for making misleading savings claims about a Sky TV and Broadband package.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 03 February 2021

    A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.

  • Ryanair DAC

    • Upheld in part
    • Television
    • 03 February 2021

    Two TV ads for Ryanair were banned for misleading viewers about the impact vaccines would have on their ability to travel abroad during Easter and summer. We also upheld complaints on the grounds of social responsibility.

  • Studio Retail Ltd

    • Upheld
    • Television, VOD
    • 27 January 2021

    A TV and video on demand ad for a shopping retailer was banned for irresponsibly encouraging excessive spending.

  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • James Murray Solicitors

    • Not upheld
    • Radio
    • 06 January 2021

    A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.

  • Age Partnership Ltd

    • Not upheld
    • 23 December 2020

    A TV ad for an equity release company did not breach the BCAP Code.

  • Hy-Pro International Ltd t/a Zinc

    • Upheld
    • 23 December 2020

    A TV ad for an electric scooter was banned for not making clear that they are only permitted to be used on private land.

  • Licensed Taxi Drivers Association Ltd t/a LTDA

    • Upheld
    • Radio
    • 25 November 2020

    A radio ad promoting London black cab services exaggerated the extent to which features of the taxis could reduce the spread of COVID-19.

  • Rightmove Group Ltd t/a Rightmove

    • Not upheld
    • Television
    • 18 November 2020

    A TV ad did not depict gender stereotypes in a way that was likely to cause harm.

  • Sky UK Ltd

    • Not upheld
    • Television
    • 28 October 2020

    A website and TV ad for Sky was not found to be misleading.