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Hutchison 3G UK Ltd t/a Three
A TV ad for Three mobile was banned for misleading claims about their 5G offering.
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UK Insurance Ltd t/a Direct Line
A TV and radio ads for Direct Line insurance were banned over claims about competitive pricing
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Actegy Ltd
A newspaper ad for an Aerosure device was banned for misleadingly stating that it was clinically proven to reduce coughing and a tight chest associated with a shortness of breath.
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BMW (UK) Ltd
A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.
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Crimestoppers Trust
Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.
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LC International Ltd t/a Ladbrokes
A TV ad for Ladbrokes was banned for depicting socially irresponsible gambling behaviour.
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YORKTEST LABORATORIES LTD
A TV ad and a website post for a nutritional, dietary programme was banned for implying that the testing for the programme could help to alleviate symptoms of migraines or depression.
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John Mills Ltd t/a JML Direct
A TV ad for a Hurricane Spin Scrubber was banned for suggesting that cleaning the home was a responsibility uniquely associated with women.
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Kentucky Fried Chicken (Great Britain) Ltd t/a KFC
A TV ad for KFC did not perpetuate negative ethnic stereotypes and was unlikely to cause serious or widespread offence.
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Nike (UK) Ltd
A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.
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Money Advisor Ltd t/a Money Advisor
A TV and website ad for a debt advice service were banned for misleadingly implying that they were qualified to provide debt counselling or management services, or that they could help consumers write-off debt.
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Vauxhall Motors Ltd
A TV ad for the Vauxhall Corsa was not found to be misleading.
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Bio-Medical Research Ltd t/a Slendertone
A TV ad for a toning belt was banned for misleadingly implying that the product was able to affect the size of the waist by visibly firming and toning the abdominal muscles.
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Camden Town Brewery Ltd
A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.
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DSG Retail Ltd t/a Currys PC World
A TV ad for Currys PC World was banned for irresponsibly encouraging excessive spending through the use of credit, particularly in relation to purchasing higher value Christmas gifts with a ‘pay later’ payment method.
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Smart Metering Communications Body Ltd t/a Smart Energy GB
A TV and radio ad for a smart meter which stated that the product could help consumers to save money on their bills was not found to be misleading.
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DSG Retail Ltd t/a Currys PC World
Two TV ads for Currys PC World were banned for misleadingly implying that consumers were able to purchase a TV for half price when this was not the case.
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Hutchison 3G UK Ltd t/a 3
A TV, website and paid-for search ad by Three Mobile were banned for not holding adequate substantiation to support the claim that they were the ‘best network for data.”
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Telefonica UK Ltd t/a O2
A TV and newspaper ad for O2 which claimed it was the “UK’s No.1 Network” was found to be misleading because the comparisons it made with competitors were not clear.
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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (36)