Rulings (80)
  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerk...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you...

  • Dyson Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The wo...

  • Booking.com BV

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Booking.com, seen on 1 July 2017, promoted the different features of their website. A voice-over stated, “At Booking.com you’ll find a wide range of accommodation. From sun drenched holidays to weekend getaways for every possible budget and if you have to cancel, cancel. Most of the time it’s free and yo...

  • Ramsdens Financial Ltd

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Ramsdens, a company which offered currency exchange services, seen on 21 June 2017. The voice-over stated, “At Ramsdens … you can change your points into Euros … Ramsdens guarantee to give you a great rate for all your travel money … Online or instore. But always at our hot currency rates …”. The ad feat...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr...

  • DB London Ltd t/a Direct Bullion

    • Upheld in part
    • Television
    • 20 December 2017

    A TV ad for Direct Bullion, a gold dealer, seen in August 2017, featured a voice-over that stated, “Have you ever thought about buying gold? Amidst today’s fragile global economy you’re not alone, as many people are returning to this physical commodity as a store of wealth”. Small print on-screen stated, “Prices may...

  • Nissan Motor (GB) Ltd

    • Not Upheld
    • Television, Cinema
    • 13 December 2017

    A TV ad and cinema ad for the Nissan Qashqai, see in late July and August 2017:

    a. The TV ad featured shots of a Qashqai and a motorbike driving through an urban area. The motorbike was mainly shown on main roads, whereas the car was mainly shown driving down alleys and through a building site. A sequence towa...

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also ...

  • HJ Heinz Foods UK Ltd

    • Upheld
    • Television
    • 29 November 2017

    A TV ad for Heinz Beanz, seen in May 2017, depicted a man arriving home to his family – a woman and young girl. The man was asked whether he was hungry and he responded, “I am darling, but diet is key” before taking a drink from the fridge and continuing "I’m on a new regime, Dean calls the ‘three P’s’. … This ...

Informally resolved (91)
  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • Hattons of London Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Sports, leisure and hobbies

  • TSB Bank plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Financial products and services

  • A Share & Sons Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • British Telecommunications plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Computers, phones and telecoms

  • Hotels.com LP

    • 03 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Holidays, travel and motoring

  • Sky UK Ltd

    • 03 January 2018
    • Number of complaints: 2

    Media: Radio
    Topic: Sports, leisure and hobbies

  • EE Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • Euro-Pro Europe Ltd

    • 20 December 2017
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • Financial Conduct Authority

    • 20 December 2017
    • Number of complaints: 44

    Media: Television
    Topic: Legal and regulation, Financial products and services