Rulings (36)
  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • Marlow Foods Ltd

    • Not Upheld
    • Television
    • 30 October 2019

    Two TV ads for Quorn products did not break the rules around misleadingness, substantiation or environmental claims.

  • MyBuilder Limited

    • Not Upheld
    • Television
    • 23 October 2019

    A TV ad for a tradesman service did not break the misleadingness rules. 

  • L'Oréal (UK) Ltd

    • Upheld in part
    • Television, Radio
    • 09 October 2019

    TV and radio ads for suncream misleadingly claimed to provide 5-star UVA protection.

  • BP Oil UK Ltd

    • Not Upheld
    • National press, Television, Radio
    • 02 October 2019

    TV, press and radio ads for BP Ultimate Fuel did not break the rules around misleadingness, substantiation, exaggeration or comparison.  

  • RB UK Commercial Ltd t/a Dettol

    • Upheld
    • Television
    • 02 October 2019

    A TV ad for Dettol Spray Refills was found to make misleading claims around the environmental impact of the refill pouches.

  • Smart Metering Communications Body Ltd t/a Smart Energy GB

    • Not Upheld
    • National press, Internet (social networking), Television, Radio
    • 25 September 2019

    A multimedia ad campaign by Smart Energy GB, including TV, Facebook, radio and press ads, did not fall foul of the ad rules as the ads were all deemed unlikely to mislead people.

  • Trossachs Distillery Ltd t/a McQueen Gin

    • Upheld
    • Television
    • 25 September 2019

    A TV ad for McQueen Gin was banned as it irresponsibly linked drinking alcohol with potentially dangerous physical activities.

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 18 September 2019

    A TV ad for Coral was banned for encouraging repetitive participation in gambling.

  • Heineken Enterprise Ltd

    • Not Upheld
    • Radio
    • 18 September 2019

    A radio ad for Fosters did not present gender stereotypes in a way that was likely to cause harm. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld in part
    • National press, Television
    • 18 September 2019

    TV and press basket comparison ads for Tesco were found to be misleading.

  • We Buy Any Car Ltd

    • Not Upheld
    • Television, Radio
    • 18 September 2019

    Ads on TV and radio for webuyanycar.com were not misleading about the advertiser’s vehicle valuation because a used car’s worth was not an objective measure and the ads focused on the speed and simplicity of the service.

  • Roofoods Ltd t/a Deliveroo

    • Upheld
    • Television
    • 11 September 2019

    A Deliveroo ad on TV misleadingly implied delivery was unrestricted throughout the UK.  

  • Home Office

    • Upheld
    • Radio
    • 28 August 2019

    A radio ad by the Home Office was misleading because it did not make sufficiently clear that some applicants to the EU Settlement Scheme would need to provide additional documents beyond their passport or ID card.

  • McDonald's Restaurants Ltd

    • Not Upheld
    • Radio
    • 14 August 2019

    A radio ad for McDonald's, broadcast on Virgin Radio on 8 March 2019, featured a conversation between two men about their respective lunches. One reported that he had a "packed lunch ... with a cheeky little choccy bar". The other remarked "That looks tiny, have they made them smaller?” to whic...

  • Mondelez UK Ltd

    • Upheld
    • Television, VOD
    • 14 August 2019

    A TV ad and video on demand (VOD) ad for the soft cheese, Philadelphia: a. The TV ad, seen on 14 June 2019, featured a woman passing a baby to a man who then held the baby in his arms. Another man appeared carrying a baby in a car seat. The first man said “New dad, too?” and the second man nodded. The sc...

  • Nestlé UK Ltd

    • Not Upheld
    • Television
    • 14 August 2019

    A TV ad for Buxton bottled water, seen on 15 June 2019, featured a female ballet dancer, a male drummer and a male rower. The dancer was shown as a child and then as an adult practicing in a studio. The drummer was seen playing in a school gym and then on stage. The rower was shown training on a stationary bike and row...

  • Volkswagen Group UK Ltd

    • Upheld
    • 14 August 2019

    A TV ad for the Volkswagen eGolf, seen on 14 June 2019, opened with a shot of a woman and a man in a tent. The woman was asleep and the man switched off the light and closed the tent, which was shown to be fixed to a sheer cliff face. The following scene depicted two male astronauts floating in a space ship. Text state...

  • Bonne Terre Ltd t/a Sky Bet

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the po...

Informally resolved (6)
  • Dream Doors Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Television
    Topic: Appliances, electronics and machinery

  • Ideal Shopping Direct Ltd

    • 26 June 2019
    • Number of complaints: 3

    Media: Television
    Topic: Claims, endorsements and testimonials

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Argos Ltd

    • 19 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Pricing and charges

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • Shell International Limited

    • 12 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Promotions and competitions