Rulings (50)
  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • Upheld
    • Radio
    • 11 May 2022

    This ruling replaces one from November 2021; however, we have continued to uphold the complaint.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Upheld
    • Television, VOD
    • 15 June 2022

    A TV and VOD ad by a bookmaker broke the rules by portraying gambling as taking priority in life over family and encouraging repetitive or frequent participation in gambling.

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break the rules on harm and offence on the grounds of innuendo or portrayal of gender stereotypes

  • PPB Counterparty Services Ltd t/a Paddy Power

    • Not upheld
    • Radio
    • 15 June 2022

    A radio ad for a bookmaker did not break rules on harm and offence with regards to references to emigration and sporting rivalries.

  • J Sainsbury plc t/a Sainsbury's

    • Not upheld
    • Television, Radio
    • 08 June 2022

    A radio and TV ad for Sainsbury which promoted the general benefits to the environment of reducing meat protein in substitution for plant protein were not misleading. 

  • Sky UK Ltd

    • Upheld
    • Poster, Television
    • 08 June 2022

    A TV and a poster ad for Sky Mobile was likely to mislead because Sky UK Ltd did not provide objective comparative evidence to substantiate its claim that it was the perfect network.

  • Tesco Stores Ltd t/a Tesco

    • Upheld
    • Television, Newspaper, VOD, Radio
    • 08 June 2022

    A cross-media ad (TV, radio, Twitter, press, VOD, website) by Tesco made misleading claims that Plant Chef products could make a positive environmental difference to the planet compared to their meat equivalents.

  • Vegan Friendly UK

    • Upheld in part
    • Television
    • 08 June 2022

    A TV ad for Vegan Friendly UK was likely to cause distress to both younger and adult audiences and therefore was not suitable for broadcast on TV regardless of scheduling restrictions.

  • AJ Bell

    • Not upheld
    • Television
    • 01 June 2022

    A TV ad for investment products was not socially irresponsible as it highlighted the risks of investing and made clear that investors were not guaranteed to make profits

  • GlaxoSmithKline Consumer Healthcare (UK) Trading Ltd

    • Not upheld
    • Television
    • 25 May 2022

    A TV ad for over-the-counter heartburn relief medicine was not irresponsible or harmful as I did not discourage essential treatment for conditions for which medical supervision should be sought.

  • Hydrow Ltd

    • Upheld in part
    • Television
    • 18 May 2022

    A TV ad for a rowing machine that depicted road crossing in an irresponsible manner should have been scheduled away from programmes made for, or specifically targeted at, children.

  • Barton Park Estates Ltd t/a Devon Oaks Park; Seascapes

    • Upheld
    • Television
    • 04 May 2022

    An ad for luxury park homes was banned for being misleading.

  • Jaguar Land Rover Ltd

    • Upheld
    • Television
    • 04 May 2022

    We banned ads for suggesting a parking sensor could alert drivers to a cliff edge.

  • Skill on Net Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We banned ads for a gambling product for being misleading and irresponsible.

  • Virgin Media Ltd

    • Upheld in part
    • Television, Internet (website content)
    • 04 May 2022

    We partially upheld complaints from BT over two ads for Virgin Media.

  • John Adams Leisure Ltd

    • Not upheld
    • Television
    • 30 March 2022

    A TV ad for a board game was not found to be irresponsible. 

  • John Mills Ltd t/a JML Direct

    • Not upheld
    • Television
    • 30 March 2022

    A TV ad for a vacuum pump was not found to be misleading.

  • Columbia Pictures Corporation Ltd

    • Not upheld
    • Poster, Television
    • 09 March 2022

    A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted. 

  • Hoover Ltd

    • Not upheld
    • Television
    • 09 March 2022

    A TV ad for a washing machine did not perpetuate harmful gender stereotypes. 

  • Moneysupermarket.com Ltd

    • Upheld
    • Radio
    • 09 March 2022

    A radio ad for moneysupermarket.com was banned because the terms and conditions were not presented in a clear and intelligible manner.