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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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James Murray Solicitors
A radio ad for a law film was not likely to cause unjustifiable distress and did not breach the BCAP Code.
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Licensed Taxi Drivers Association Ltd t/a LTDA
A radio ad promoting London black cab services exaggerated the extent to which features of the taxis could reduce the spread of COVID-19.
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Rightmove Group Ltd t/a Rightmove
A TV ad did not depict gender stereotypes in a way that was likely to cause harm.
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Sky UK Ltd
A website and TV ad for Sky was not found to be misleading.
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Betfair Casino Ltd t/a Betfair Casino
A TV ad for Betfair did not portray, condone or encourage gambling behaviour that was socially irresponsible.
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Marlow Foods Ltd t/a Quorn Foods
A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.
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The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales
A radio ad for a used car dealer was banned for presenting the terms and conditions in an unclear and ambiguous manner.
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British Gas Services Ltd t/a British Gas
Three radio ads for British Gas’ HomeCare service did not make misleading price claims.
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Sky UK Ltd
A TV and website ad for Sky were banned for not making the full cost of a discount package sufficiently clear.
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BOXT Ltd
A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.
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Shell UK Ltd
A radio ad for Shell’s loyalty scheme was banned for being misleading.
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LC International Ltd t/a Ladbrokes
A TV ad for a gambling company did not break the rules on encouraging gambling behaviour that was socially irresponsible or portray gambling as indispensable.
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Grapevine Europe Ltd
A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.
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Sky UK Ltd
A TV ad misleadingly implied Sky offered the UK’s lowest-priced superfast broadband.
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Clear Score Technology Ltd t/a ClearScore
A TV ad for a financial technology company did not make clear that pre-approved offers would be subject to additional checks by the lender prior to approval.
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NewDay Ltd
A TV ad for a credit card and balance transfers did not break the rules on social responsibility.
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Privax Ltd t/a HMA VPN
A TV ad for a virtual private network did not make misleading claims about the security benefit of the product.
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Procter & Gamble (Health & Beauty Care) Ltd
A TV ad and website claims for an anti-ageing moisturiser did not mislead about the level of sun protection the product provided
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Fischer Future Heat UK Ltd
A TV ad for a discount offer on heaters made a misleading savings claim.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (31)