On 1 March 2019 our new, tougher standards for superimposed text came into force. Sometimes referred to as 'the small print', superimposed text should be legible and clear whenever it's used in advertising so that consumers get all the information they need to avoid being misled by adverts.

Read the new guidance now to see how to stick to the rules.

This guidance replaced the earlier document 'Guidance on on-screen text and subtitling in television advertisements'.

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