Rulings (150)
  • TePe Oral Hygiene Products Ltd

    • Not Upheld
    • Poster
    • 10 October 2018

    A poster displayed on London Underground trains for TePe, an oral health care product company, seen on 7 April 2018 included text which stated “A TePe can get you to 100% clean … Your toothbrush only cleans up to 60% of your teeth … No wonder 94% of dental hygienists recommend them*”. Small print at the bottom of the a...

  • Allay Claims Ltd t/a CheckMyPaydayLoan.com

    • Upheld
    • Radio
    • 07 February 2018

    A radio ad for a claims management company, CheckMyPaydayLoan.com, broadcast on 20 September 2017. The ad featured a voice-over that stated, "Ever had a time in your life where you've been forced to rely on payday loans and then struggled to make the repayments? You could be entitled to compensation. At Check My P...

  • General Motors UK Ltd t/a Vauxhall

    • Not Upheld
    • Television, Radio
    • 07 February 2018

    A TV and radio ad for Vauxhall:a. The TV ad, seen in September 2017, showed a couple in a car discussing the Wi-Fi password. The voice-over at the ad’s conclusion stated, “We call that one of life’s small victories and here’s another one: we’ll beat your quote from the well-known online car buyer by £1000 on part-excha...

  • Make The Air Fair

    • Upheld
    • Poster, Internet (social networking), Internet (display), Regional press
    • 07 February 2018

    A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of Ofcom, sh...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Ryanair Ltd

    • Not Upheld
    • Poster, Television, Radio
    • 07 February 2018

    A TV ad, a radio ad and a poster for Ryanair:a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers carried: 201...

  • Sky UK Ltd

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Sky TV, broadcast on 23 September 2017, promoted the Sky Sports Premier League channel. The ad stated, "New Sky Sports is here. So now all our existing and new Sky TV customers can get our brand new channel dedicated to the Premier League, and watch all the unmissable drama from 126 live games. Upgrade...

  • Source Ltd

    • Upheld
    • Direct mail
    • 07 February 2018

    A direct mailing for Source Ltd, which promoted the Meristem Dietary Supplement, received on 14 August 2017, described, over 18 pages, the product’s ability to “replace and renew every cell in the human body, completely rejuvenating it … effectively rejuvenate your 11 vital systems, restore your youth and recover perfe...

  • iPhoneIMEI.net t/a iPhoneIMEI.net

    • Upheld
    • Internet (on own site)
    • 07 February 2018

    A web page for an iPhone unlocking service, seen on www.iphoneimei.net in September 2017, stated "Factory unlock Orange UK iPhone. Price from £19.99".

  • trivago N.V. t/a trivago

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Trivago, seen on 30 July 2017, began with an actress who said, “How many hotels does Trivago compare? 1,000? 10,000? 100,000? 300,000? 500,000? 700,000? Trivago now compares prices from more than a million hotels to find the ideal hotel for the best price.”​

  • Bluecrest Health Screening Ltd

    • Upheld
    • Direct mail
    • 31 January 2018

    A direct mailing advertising a health screening service, received in June 2017, stated “You are probably very well looked after by your NHS GP when you are ill, but you may also appreciate that many serious health conditions don’t show any warning signs. Around 80% of Strokes are caused by a blockage. That's why a card...

  • Fayong Hu t/a Greenpromocode.com

    • Upheld
    • Internet (on own site)
    • 31 January 2018

    A website, www.greenpromocode.com, which purported to offer online discounts, seen on 17 October 2017, featured the headline "Nutmeg Promo Codes 2017." Text stated "We have 3 nutmeg coupons for you to consider including 0 promo codes and 2 deals in October 2017. Grab a free nutmeg.com coupons [sic] and s...

  • Rosemary Water Ltd

    • Upheld
    • Internet (on own site), National press, Internet (social networking), Brochure, Magazine
    • 31 January 2018

    Seven magazine and national press ads, two paid-for tweets, a video on the advertiser’s Instagram page and the website for Rosemary Water:a. A magazine and national press ad, seen in April and June 2017, featured the heading “A LADY IN ACCIAROLI HAS BEEN ON ‘THE ROSEMARY DIET’ FOR 100 YEARS. TELL HER IT’S A FAD”. Furth...

  • Shaun Smith

    • Upheld
    • Internet (on own site)
    • 31 January 2018

    A website, www.18kaweek.com , promoting an internet marketing earnings scheme, seen on 2 November 2017, stated “How To Earn $2,571 + A Day…This Internet Millionaire Wants To “Give You His Money Making Website (The SAME Website That Has Made Him A Millionaire For FREE!”…Just To Prove That His Online Money-Making System ...

  • Top Travel UK Ltd t/a Flywhizz

    • Upheld
    • E-mail
    • 31 January 2018

    An email for a travel operator, Flywhizz, dated 24 October 2017, included text at the top of the email which stated “From British Airways”. Various airlines were listed in the body of the email, including British Airways.

  • Geox SpA

    • Upheld
    • Television
    • 24 January 2018

    A TV ad for Geox SpA, a shoe retailer, seen on the Disney Junior Plus channel on 11 August 2017, featured a voice-over stating, “With the purchase of a pair of Geox, you’ll get Geox XLight”. Children were shown holding four miniature Geox shoes on keyrings which contained lights (XLights), followed by two of the device...

  • Groupon Goods Global GmbH

    • Upheld
    • E-mail
    • 24 January 2018

    A product page on www.groupon.co.uk, promoting an offer on toilet rolls, seen on 5 October 2017 featured text that stated, “60x Rolls of Cusheen Quilted Lavender Toilet Paper Difference 64% £33.31 [strikethrough price] £11.99 …”.

  • National Express Group plc

    • Upheld
    • Internet (search engine)
    • 24 January 2018

    A paid-for search result on Google for National Express coach journeys from York to London, seen on 5 October 2017, stated "Journeys From 4h 35mins".

  • Quality Solicitors Organisation Ltd

    • Not Upheld
    • Internet (on own site)
    • 24 January 2018

    A website for QualitySolicitors, www.qualitysolicitors.com, seen on 19 September 2017. On the website's home page, under the title "Specialists solicitors that you can rely on", it stated that QualitySolicitors had "over 100 branches countrywide".

  • Servicing Stop Ltd

    • Upheld in part
    • Internet (on own site)
    • 24 January 2018

    The website www.servicingstop.co.uk for the car servicing company Servicing Stop:a. The home page of the website, seen in February 2017, included the claim “up to 60% off” and then listed their servicing discounts: “Full service £114.92” with the price “£287.30” struck out; “Interim service £72.87” with the price “£182...

Informally resolved (590)
  • 7dayshop.com Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Utilities, energy and environment

  • ALS First Aid Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • Action for Greyhounds UK t/a Action for Greyhounds

    • 07 February 2018
    • Number of complaints: 1

    Media: Cinema
    Topic: Animals and farming, Charity, education and Third sector

  • Alarm Response Management - ARM GB Community Interest Company t/a ARM GB

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden, Safety and security

  • Architect Personal Training

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Health conditions, Charity, education and Third sector

  • Argos Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (search engine)
    Topic: Appliances, electronics and machinery

  • Argos Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery, Computers, phones and telecoms

  • Asos.com Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • B&Q plc

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Bonne Terre Ltd t/a Sky Bet

    • 07 February 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies

  • Cambridge Islamic College

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Charity, education and Third sector

  • Cleopatra Escorts

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • DF Sales Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 12

    Media: Internet (on own site)
    Topic: Promotions and competitions, Appliances, electronics and machinery

  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • EU Lotto Ltd t/a Lottoland

    • 07 February 2018
    • Number of complaints: 1

    Media: Leaflet
    Topic: Sports, leisure and hobbies, Gambling

  • Engines On Demand Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (e-tailing)
    Topic: Holidays, travel and motoring

  • English Spirit Distillery

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol, Food, drink and supplements

  • FirstGroup plc t/a First South Yorkshire

    • 07 February 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Holidays, travel and motoring

Mail order cases (2)
  • Maple Syrup Media Ltd t/a Quidco

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • The Entertainer (Amersham) Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Children and the vulnerable

Database cases (15)
  • Dipsticks Research Ltd t/a panelbase.net

    • 24 January 2018
  • ROM Soccerleagues Ltd t/a Soccersixes

    • 24 January 2018
  • Furniture@Work Ltd

    • 17 January 2018
  • Made a Mano Srl t/a madeamano.com

    • 17 January 2018
  • WorldPay (UK) Ltd

    • 20 December 2017
  • Afibel SAS

    • 06 December 2017
  • New Wave Capital Ltd t/a Capital on Tap

    • 06 December 2017
  • Daub Alderney Ltd

    • 29 November 2017
  • FSB Technology (UK) Ltd t/a 21Bet

    • 29 November 2017
  • MT SecureTrade Ltd

    • 29 November 2017
  • Wye Valley Promotions Ltd

    • 22 November 2017
  • Capital One Bank (Europe) plc

    • 15 November 2017
  • Wowcher Ltd

    • 08 November 2017
  • Glide Utilities Ltd

    • 25 October 2017
  • Quotatis Ltd

    • 25 October 2017