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Lidl UK GmbH t/a Lidl
A national press ad seen on 17 January 2019, featured the claims “YOUR MONEY'S WORTH MORE AT LIDL” and "Prices crunched all year round" above a photograph of four branded food products including Cathedral City cheddar cheese. Text below stated “£11.50 at Morrisons” and &ldquo...
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DSG Retail Ltd in association w/Reach Plc
The Liverpool Echo website www.liverpoolecho.co.uk, featured what appeared to be an article with the headline “Currys PC World launches its incredible Black Friday 2018 deals with £600 off TVs”. A subheading stated “Products from brands such as Sony, Hotpoint, HP and Nintendo are included”...
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Zestify Media Ltd
A TV ad for Zestify Media, seen on 5 January 2019, showed an epilator with a crossed out 'was' price of £39.99 and a 'now' price of £19.99. Alongside that was a pink circle that featured the claim "SAVE 50%".
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Zimplistic Private Ltd t/a Rotimatic
A paid-for Facebook post and email for Rotimatic: a. The post, seen on 23 October 2018, stated “Enjoy the biggest savings on Rotimatic this Diwali! Enjoy 15% off … Hurry”, accompanied by an image of the product and text beside which stated “SAVE £191”. Further text underneath sta...
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Hera London Ltd t/a Hera
A website for clothing retailer Hera, www.heralondon.com, seen on 17 November 2018, featured headline text which stated “BLACK FRIDAY! GET 50% OFF EVERYTHING”. Text on a page that promoted men’s jeans stated “SALE 50% … HIGH RISE SUPER SPRAY ON SKINNY JEANS £64.99 [crossed out]&rdqu...
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (5)