Rulings (12)
  • appleiphoneunlock.uk

    • Upheld
    • Internet (on own site)
    • 16 October 2019

    A phone repair website quoted misleading prices.

  • Outfox the Market Ltd

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    A Facebook video and associated post advertising Outfox the Market broke the ad rules by misleadingly claiming the company provided the 'cheapest green tariffs in the UK.'

  • Tesco Stores Ltd t/a Tesco

    • Upheld in part
    • National press, Television
    • 18 September 2019

    TV and press basket comparison ads for Tesco were found to be misleading.

  • Lidl Northern Ireland GmbH

    • Upheld
    • Regional press
    • 14 August 2019

    A regional press ad for Lidl, seen in the Belfast Telegraph between 15 and 19 January 2019, had a headline which stated "HEALTHY SAVINGS!" followed by text which stated "SAVE £46* VERSUS THE SAME SHOP IN TESCO".  The ad showed two supermarket trolleys filled with different products. ...

  • Buy It Direct Ltd

    • Upheld
    • Internet (on own site)
    • 07 August 2019

    A website for Laptops Direct, www.laptopsdirect.co.uk, seen on 18 February 2019, advertised an electriQ 35" WQHD 100Hz HDR FreeSync Curved UltraWide Gaming Monitor for £339.97. Text above the selling price stated "You save: £310.00".

  • BVG Group

    • Upheld
    • Brochure
    • 03 July 2019

    A brochure for Samuel Windsor, a menswear brand, seen in September 2018, stated on its cover page, “END OF SEASON SALE SAVE UP TO 70%”. The brochure included a number of products that were discounted against “TYPICAL HIGH STREET PRICE”: a. Page 4 included a listing for “THE FAMOUS SAMUE...

  • Ziffit Ltd

    • Not Upheld
    • Television
    • 22 May 2019

    A TV ad for Ziffit.com, an online selling service, seen on 8 February 2019 opened with an animation of a man and woman surrounded by books. The voice-over stated, “How can you quickly turn books into money? Ziffit.com pays for all kinds of books as well as CDs, DVDs and games, simply use our app to zap the barcod...

  • Lidl UK GmbH t/a Lidl

    • Upheld
    • National press
    • 08 May 2019

    A national press ad seen on 17 January 2019, featured the claims “YOUR MONEY'S WORTH MORE AT LIDL” and "Prices crunched all year round" above a photograph of four branded food products including Cathedral City cheddar cheese. Text below stated “£11.50 at Morrisons” and &ldquo...

  • DSG Retail Ltd in association w/Reach Plc

    • Upheld
    • Regional press
    • 17 April 2019

    The Liverpool Echo website www.liverpoolecho.co.uk, featured what appeared to be an article with the headline “Currys PC World launches its incredible Black Friday 2018 deals with £600 off TVs”. A subheading stated “Products from brands such as Sony, Hotpoint, HP and Nintendo are included”...

  • Zestify Media Ltd

    • Upheld
    • Television
    • 10 April 2019

    A TV ad for Zestify Media, seen on 5 January 2019, showed an epilator with a crossed out 'was' price of £39.99 and a 'now' price of £19.99. Alongside that was a pink circle that featured the claim "SAVE 50%".

  • Zimplistic Private Ltd t/a Rotimatic

    • Upheld
    • E-mail, Internet (social networking)
    • 10 April 2019

    A paid-for Facebook post and email for Rotimatic: a. The post, seen on 23 October 2018, stated “Enjoy the biggest savings on Rotimatic this Diwali! Enjoy 15% off … Hurry”, accompanied by an image of the product and text beside which stated “SAVE £191”. Further text underneath sta...

  • Hera London Ltd t/a Hera

    • Upheld
    • Internet (on own site)
    • 27 March 2019

    A website for clothing retailer Hera, www.heralondon.com, seen on 17 November 2018, featured headline text which stated “BLACK FRIDAY! GET 50% OFF EVERYTHING”. Text on a page that promoted men’s jeans stated “SALE 50% … HIGH RISE SUPER SPRAY ON SKINNY JEANS £64.99 [crossed out]&rdqu...

Informally resolved (15)
  • EMP Mail order UK Ltd

    • 14 August 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (display)
    Topic: Pricing and charges

  • TalkTalk Telecom Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: E-mail
    Topic: Promotions and competitions, Pricing and charges

  • Tapi Carpets & Floors Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site), Point of sale
    Topic: Promotions and competitions, Pricing and charges

  • BRITISH TELECOMMUNICATIONS PLC

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Computers, phones and telecoms, Pricing and charges

  • Boots UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (sales promotion)
    Topic: Promotions and competitions, Pricing and charges

  • Coral Interactive (Gibraltar) Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Freedom Travel Group

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Pricing and charges

  • Hilton Worldwide Ltd

    • 26 June 2019
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Performance Cycling Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Argos Ltd

    • 19 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Pricing and charges

  • TalkTalk Telecom Ltd

    • 19 June 2019

    Topic: Pricing and charges

  • BRITISH TELECOMMUNICATIONS PLC

    • 12 June 2019
    • Number of complaints: 1

    Media: Leaflet, Direct mail
    Topic: Pricing and charges

  • CARPHONE WAREHOUSE GROUP

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Dairy2Door Ltd

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Sutton Green Golf Club

    • 12 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges