Rulings (26)
  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • Bonne Terre Ltd t/a Sky Bet

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the po...

  • PPB Counterparty Services Ltd t/a Betfair

    • Not Upheld
    • Internet (on own site)
    • 10 July 2019

    A web page titled “Cash Out” featured on the promotions section of the website www.betfair.com, seen in October 2018. Text stated “CASH OUT KEEP YOUR EYE ON THE BALL CASH OUT WHEN THE MOMENT IS RIGHT AND TAKE YOUR PROFITS … HOW IT WORKS 1. Add selections to your betslip as normal. Bets eligi...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • Sunspot Tours Ltd t/a Mercury Holidays

    • Upheld
    • National press
    • 03 July 2019

    Two national press ads for Mercury Holidays, which promoted holiday deals, seen in June 2018: a. The first ad featured text which stated “A week 4* Half Board with a 2nd week FREE from £359”. The ad featured a table which showed the “from” prices of different durations between September...

  • Mondelez UK Ltd t/a Cadbury

    • Not Upheld
    • Internet (video)
    • 05 June 2019

    A TV ad, YouTube ad and cinema ad for Cadbury, seen in late November 2018:   a. The TV ad began with a secondary school-aged girl, wearing a Santa Claus mask and carrying a large ribbon-wrapped chocolate bar under her arm, walking through a school during classes. She dodged behind a wall to avoid a teacher a...

  • Cris Conf SpA t/a Pinko

    • Not Upheld
    • Internet (display)
    • 29 May 2019

    A display ad for Pinko, a clothing retailer, seen on The Guardian website on 22 February 2019 featured a female model posing. The model was wearing a trouser jumpsuit, a long sleeved sequined jacket and a hat.

  • Strasse (UK) Ltd

    • Upheld
    • Magazine
    • 29 May 2019

    An ad for Strasse Garage, seen in the 911 and Porsche World Magazine on 28 February 2019 featured an image of the lower half of a woman’s body wearing a black fitted mini-dress and brightly coloured high heels positioned underneath a car, surrounded by car tools and a handbag. Text positioned across the image stated “A...

  • Cycle Safety Technologies Ltd

    • Upheld
    • Internet (on own site)
    • 15 May 2019

    A tweet from Cycle Safety Technologies, a traffic monitoring app for drivers and cyclists, posted on 11 February 2019, stated “We confirm that cycle safety technology app Is for all road users. If a cyclist Is not using the app but a driver Is using the app the responsibility rest [sic] with the cyclist. All accidents ...

  • WHG (International) Ltd

    • Upheld
    • Internet (social networking)
    • 15 May 2019

    A paid-for message from William Hill seen on the dating app Tinder, on 11 March 2019, stated "Stuck in the friend zone? You won't be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&Cs apply". This was...

  • Entertaining Play Ltd t/a Monopoly Casino

    • Upheld
    • Internet (display)
    • 08 May 2019

    A banner ad for Monopoly Casino, seen 7 February 2019 on the Mirror Online website, featured an image of the character ‘Mr Monopoly’ and text which stated “Monopoly Casino”, “SUPER MONOPOLY MONEY” and “PLAY NOW”.

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 08 May 2019

    A TV ad for Paddy Power Rewards, seen in February 2019, featured Rhodri Giggs (brother of former footballer and now manager Ryan Giggs) speaking to camera, saying he had “[A]lways lived a loyal life” by drinking in the same pub, going to the same gym, etc. Shown in a pub, a woman behind the bar asked, "...

  • Tottenham Hotspur Football & Athletic Co. Limited

    • Upheld
    • Internet (social networking)
    • 08 May 2019

    A tweet from Tottenham Hotspur's Twitter page, seen on 5 March 2019, featured an image of the team's starting line-up against Borussia Dortmund, including players Harry Winks and Davinson Sanchez. The image featured the William Hill logo and accompanying text stated "Latest odds from @WilliamHill" and...

  • British American Tobacco UK Ltd t/a Vype

    • Not Upheld
    • Poster
    • 01 May 2019

    A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.

  • Really Great Cruises Ltd t/a Cruise Nation

    • Upheld
    • E-mail
    • 24 April 2019

    Two direct marketing emails from Cruise Nation, promoting cruise holiday deals: a. An email received on 20 September 2018 included the text “THE DRINKS ARE ON US! FROM ONLY £799”. A circular icon with a green tick and the text “lowest price guaranteed” was placed beside the price claim....

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • Leftmove Estate Agents Ltd

    • Upheld
    • Internet (on own site), Internet (social networking), Brochure
    • 17 April 2019

    A website and a Facebook post for estate agent Leftmove: a. The website www.leftmove.com, seen on 11 January 2019, stated on the home page "Official Market Leaders ... In 2017 we sold more in PR4 than any of our competitors. During the period 01/01/2017 - 31/12/2017 we successfully sold more properties in the P...

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Not Upheld
    • Television
    • 17 April 2019

    A TV ad for Betfred, seen 20 January 2019, featured a woman in the bath, a man preparing a meal and a woman exercising all while playing online bingo on mobile devices. The voice-over stated, “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the ac...

  • Dogmates Ltd t/a Butternut Box

    • Upheld
    • Internet (on own site)
    • 10 April 2019

    A website for Butternut Box dog food, www.butternutbox.com, seen on 29 June 2018, featured text which stated "Fresh, home-cooked meals. Perfectly portioned. Delivered to your door".

  • Edrington Distillers Ltd t/a Macallan

    • Upheld
    • Internet (social networking), Television, VOD
    • 10 April 2019

    A TV ad, video on demand (VOD) ad and a paid-for ad on Instagram for Macallan whisky, seen in December 2018: a. The TV ad featured a man leaping off a cliff and tumbling towards the ground. As he fell, feathers started sprouting out of his arms and he began to grow wings. On-screen text stated "Would you risk f...

Informally resolved (12)
  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • Coys of Kensington Automobiles Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • VAILLANT LTD

    • 19 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • British Airways Plc

    • 05 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Roofoods Ltd

    • 05 June 2019

    Media: Internet
    Topic: Food, drink and supplements

  • British Airways Plc t/a British Airways

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring