Rulings (129)
  • Golden Vape UK Ltd

    • Upheld
    • Website (own site)
    • 11 February 2026

    Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 04 February 2026

    Four paid-for Facebook ads for a supplement company misleadingly implied their products had health benefits without having suitable evidence to back these claims up.

  • Whitworths Ltd

    • Upheld
    • Social media (own site)
    • 28 January 2026

    An Instagram carousel post for WhitworthsUK misleadingly implied that a product counted toward the Government’s recommended “five a day” portions of fruit and vegetables and made unauthorised comparative nutrition claims.

  • Adamans Group Ltd

    • Upheld
    • Website (own site)
    • 07 January 2026

    A website page for a jeweller misleadingly gave the impression that products were included in a promotional offer and failed to make clear which products were included in the offer. 

  • Abellio ScotRail Ltd t/a ScotRail

    • Upheld
    • 24 December 2025

    A website for ScotRail misleadingly claimed that they offered the cheapest ticket prices.

  • Cult Wines Ltd

    • Upheld
    • 24 December 2025

    A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...

  • GA Trains Limited t/a Greater Anglia

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for Greater Anglia misleadingly claimed that they offered the cheapest ticket prices.

  • Howserv Ltd t/a Staysure Travel

    • Upheld
    • 24 December 2025

    A TV ad for a travel insurance company misleadingly claimed that there was no age limit to their service.

  • My Train Ticket Limited t/a mytrainticket.co.uk

    • Upheld
    • Website (own site)
    • 24 December 2025

    A website page for MyTrainTicket misleadingly claimed that they offered the cheapest ticket prices. 

  • Real Health Supplements Ltd

    • Upheld
    • 24 December 2025

    A website page for a supplement company made claims that their food supplements could prevent, treat or cure human diseases and conditions.

  • OTTY Sleep Ltd

    • Upheld
    • Website (own site)
    • 17 December 2025

    A website page for a mattress company made misleading savings claims.

  • EllaOla Brands Inc t/a EllaOlla

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement retailer made claims that a food supplement could help reduce traits of autism and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised health claims, falsely implied they...

  • Get Dopa Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand make claims that a food supplement could prevent, treat or cure ADHD and other neurodivergent conditions. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA) and made unauthorised spe...

  • Healthbio Ltd

    • Upheld
    • Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad for a supplement brand made claims that a food supplement could prevent, treat or cure ADHD and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad also made unauthorised specific health claims.

  • Impact Herbs t/a Impact Subs

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and symptoms of prostate problems. The ad also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Lifelab Testing Ltd

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Facebook ad and a website ad for an at home medical testing company made claims that their at home Prostate-Specific Antigen (PSA) tests could make an accurate medical diagnosis of prostate problems, including prostate cancer. The ad also made claims that discouraged essential treatment for conditions for wh...

  • Magic Tavern Inc

    • Upheld
    • In-game (apps)
    • 10 December 2025

    Three paid-for Meta ads for a mobile app game were socially irresponsible and likely to cause serious or widespread offence, including by normalising, condoning and making light of domestic violence, abusive relationships, and bullying, by objectifying women and by presenting gender stereotypes in a way that would like...

  • Muxue Trade Limited t/a Alphacut

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    A paid-for Meta ad for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).

  • Nutreance LLC t/a Top 5 Supplements

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Google ads for a prostate health supplement made claims that a food supplement could prevent, treat or cure the symptoms of prostate problems and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ads also failed to make t...

  • Nutrisslim d o o t/a Nature’s Finest by Nutrisslim UK

    • Upheld
    • Search (paid), Social media (paid ad)
    • 10 December 2025

    Two paid-for Meta ads and a website for a prostate health supplement made claims that a food supplement could prevent, treat or cure enlarged prostate and the symptoms of prostate problems. The ads also made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory ...