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Air France-KLM
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Etihad Airways
A paid-for Google ad gave a misleading impression of the airline’s environmental impact.
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Imiracle (HK) Ltd t/a ELFBAR
A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.
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ACME Vape Ltd
Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes
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Cloud City Vapez UK Ltd
A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes.
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CrypticKits
A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1
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Fiat Chrysler Automobiles UK Ltd
A pre-roll YouTube ad did not condone or encoruage unsafe or irresponsible driving
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Kollo Health Ltd
A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.
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Organic Burst World SA t/a Organic Burst
A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms.
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Toyota (GB) plc
A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible.
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Harvey Water Softeners Ltd
A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.
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Mecca Bingo Ltd
An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.
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SpiderfarmerLED
An in-app ad irresponsibly condoned growing cannabis.
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WHM Hair Transplant and Aesthetics t/a WHM Clinic
A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.
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Emma Matratzen GmbH t/a Emma Mattress
Two paid-for YouTube ads failed to make it clear that a mattress comparison site was owned by a mattress company.
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Geekvape Electronic Cigarettes (UK) Ltd
A TikTok post on Lucci Love’s account promoted unlicensed, nicotine-containing e-cigarettes and their components.
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Vaporesso
Two TikTok posts on Ethan Overton and Lucky Ben’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.
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Voopoo International Inc
Three TikTok posts on Chantel Surge, Charlie Morrison and Lorenx’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.
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Daniels Vapes t/a danielsvapes1
A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes.
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Petfre (Gibraltar) Ltd t/a Betfred
Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (148)