Rulings (58)
  • Edrington-Beam Suntory UK

    • Not upheld
    • Television
    • 06 January 2021

    A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.

  • Flights & Holidays UK Ltd

    • Upheld
    • Internet (on own site)
    • 06 January 2021

    A website ad for an online travel agency was banned for making a misleading price claim for a flight from London to Orlando.

  • In The Style Fashion Ltd t/a In the Style

    • Upheld
    • Internet
    • 06 January 2021

    A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.

  • Manuka Doctor (UK) Ltd

    • Upheld
    • National newspaper (ad feature)
    • 06 January 2021

    A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.

  • Yoo Delivery Company Ltd

    • Upheld
    • Social media (paid ad)
    • 06 January 2021

    A Facebook post for a delivery company was banned for promoting cigarettes as advertising tobacco products is prohibited by the CAP Code.

  • Lidl Great Britain Ltd

    • Upheld
    • Internet (on own site), National press, Leaflet
    • 16 December 2020

    Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.

  • SCA Investments Ltd t/a Gousto

    • Upheld
    • 02 December 2020

    A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.

  • Licensed Taxi Drivers Association Ltd t/a LTDA

    • Upheld
    • Radio
    • 25 November 2020

    A radio ad promoting London black cab services exaggerated the extent to which features of the taxis could reduce the spread of COVID-19.

  • BrewDog plc

    • Upheld in part
    • National newspaper (paid ad)
    • 18 November 2020

    Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.

  • Person(s) unknown t/a TBM Enterprises and Thebettingman

    • Upheld
    • Internet (social networking)
    • 18 November 2020

    An Instagram story by Sam Gowland was not obviously identifiable as an ad and broke the rules on social responsibility for suggesting using betting tipsters was a way of achieving financial security.

  • TUI UK Ltd

    • Not upheld
    • Website (own site)
    • 18 November 2020

    Claims on a travel and tourism company website for hotel rooms were not misleading.

  • Town Force Ltd

    • Upheld in part
    • Internet (website content)
    • 04 November 2020

    A website ad for a plumbing service was banned for misleadingly stating that they did not charge a call-out fee when it was their policy to do so.

  • LC International Ltd t/a Gala Spins

    • Upheld
    • Social media (paid ad)
    • 28 October 2020

    A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.

  • Profit Accumulator Ltd t/a Bonus Accumulator

    • Upheld
    • Social media (paid ad)
    • 14 October 2020

    A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.

  • Technical Specialities Ltd t/a Lakeland Paints

    • Upheld
    • Internet (on own site)
    • 14 October 2020

    A website ad for a paint product was banned for making misleading claims about its effectiveness in absorbing air pollutants.

  • Betfair Casino Ltd t/a Betfair Casino

    • Not upheld
    • 07 October 2020

    A TV ad for Betfair did not portray, condone or encourage gambling behaviour that was socially irresponsible.

  • ElectraWorks Ltd t/a BWIN party, Party Poker

    • Upheld
    • 07 October 2020

    A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.

  • Marlow Foods Ltd t/a Quorn Foods

    • Upheld
    • Television
    • 30 September 2020

    A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.

  • The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales

    • Upheld
    • 23 September 2020

    A radio ad for a used car dealer was banned for presenting the terms and conditions in an unclear and ambiguous manner.

  • Beer52 Ltd

    • Upheld
    • Email
    • 16 September 2020

    A website ad for a beer subscription service made misleading claims about a discount offer.