Rulings (155)
  • GB Sports Advisors Ltd t/a Geoff Banks Online

    • Upheld
    • Internet (on own site)
    • 17 July 2024

    A website ad offering a free bet failed to include all the significant conditions of the promotion.

  • Hurtigruten UK Ltd t/a HX Hurtigruten Expeditions

    • Upheld
    • Internet
    • 17 July 2024

    A paid-for ad in a digital newspaper for a cruise made misleading and unsubstantiated claims about the environmental impact of the expedition and failed to make the basis of these environmental claims clear. 

  • Simmer Ltd

    • Upheld
    • Internet (display)
    • 17 July 2024

    A Facebook post and paid-for TikTok ad misleadingly implied that an endorsement was genuine and related to their product. 

  • Electronic Arts Ltd t/a EA

    • Upheld
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • London Luton Airport Ltd t/a Luton Rising

    • Upheld
    • 10 July 2024

    A magazine ad and a poster for Luton Rising did not adequately qualify the claims made in the ad and omitted material information about the environmental impact of London Luton Airport’s expansion.

  • Aspire Nutrition

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure autism. 

  • Happy Koala LLC t/a Happy Mammoth

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • Mitchells & Butlers Leisure Retail Ltd t/a Harvester

    • Upheld
    • 03 July 2024

    A website promotion for the Harvester app misleadingly omitted material information about the significant limitations and qualifications of the promotion

  • Spectrum Awakening

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD.

  • The Big Table Group Ltd t/a Las Iguanas

    • Upheld
    • Social media (own site)
    • 03 July 2024

    A TikTok ad encouraged excessive or irresponsible consumption of alcohol, and featured someone under the age of 25 playing a significant role which is prohibited by our strict alcohol rules.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a weight-loss supplement made unauthorised health claims, made claims that people could lose fat from specific parts of the body and referred to a rate or amount of weight loss which is prohibited by our rules. 

  • The Drop Supplements Ltd t/a Drop

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad for a supplement made claims that it could prevent, treat or cure stress, anxiety and ADHD and made unauthorised specific health claims.

  • air up GmbH

    • Upheld
    • Internet (video)
    • 03 July 2024

    A YouTube ad featuring public urination condoned anti-social and potentially unlawful behaviour.

  • Apollo Future Technology Ltd

    • Upheld
    • 26 June 2024

    A website for Apollo Vapes UK, www.apolloecigs.co.uk, an electronic cigarette brand, seen on 17 January 2024, featured a page titled “Affiliate Program” that stated, “1.Online Affiliates If you have a website (or other online marketing channels) that can help promote Apollo products and send traffic to our website, you...

  • Magflo Ltd t/a JAC Vapour

    • Upheld
    • 26 June 2024

    A website for JAC Vapour, www.jacvapour.com, an e-cigarette retailer seen on 18 January 2024, featured a page titled “JAC Ambassador” that included text that stated “Tips for sharing. Here are some tips on how you can share and promote your JAC link/code: Get Social: Why not share on your social media accounts? Try and...

  • Pixus Online Ltd t/a Juicemate

    • Upheld
    • 26 June 2024

    A website for Juicemate, www.juicemate.co.uk, an electronic cigarette brand seen on 17 January 2024 featured a page titled “Vape Affiliate Program”. Text under the heading stated, “Click here to join our affiliate program!” with linked text. Further text below stated, “[…] Earn a healthy, rewarding commission for every...

  • XIX Vodka Ltd

    • Upheld in part
    • 12 June 2024

    A YouTube video on the Sidemen’s YouTube channel, seen on 8 October 2023. The video was titled “KSI & W2S CONTROL THE SIDEMEN FOR THE DAY”. The video featured the Sidemen doing challenges around London in two teams. At approximately 16 minutes into the video, a title card quickly appeared that rep...

  • iVape London Ltd

    • Upheld
    • Email
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Kingsland Drinks Ltd t/a Kingsland Wines & Spirits

    • Upheld
    • 22 May 2024

    A label on a bottle mislead consumers by failing to disclose the significant conditions of a competition.

  • We Are TALA Ltd

    • Upheld
    • 22 May 2024

    Two Instagram reels and four TikToks on influencer Grace Beverly's accounts were not obviously identifiable as ads.

Informally resolved (19)
  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Vaping, smoking and drugs

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Dreams Ltd t/a Dreams plc

    • 19 June 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Norwegian Cruise Line Holdings Ltd t/a NCL

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • RAC Motoring Services t/a RAC Motoring Services

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies

  • Ello Group Ltd t/a Coffee Club

    • 12 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Virgin Atlantic Airways Ltd t/a Virgin Atlantic

    • 12 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • iVape21

    • 12 June 2024
    • Number of complaints: 1

    Topic: Vaping, smoking and drugs

  • Spotlight Sports Group Ltd.

    • 05 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Whitbread Group plc

    • 05 June 2024
    • Number of complaints: 1

    Topic: Alcohol