Rulings (108)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • Lemongrassrice Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2020

    A paid-for Facebook post by an online retailer made misleading claims that its product, a bra, could reduce the risk of breast cancer.

  • Paul Coleman

    • Upheld
    • Website (own site)
    • 17 June 2020

    A website promoting gambling systems made misleading claims about the success and profitability of the system and was socially irresponsible for suggesting gambling could provide an alternative to employment or was a way to achieve financial security.

  • LC International Limited t/a Coral

    • Upheld
    • Social media (own site)
    • 03 June 2020

    A tweet on a gambling company’s Twitter feed broke the rules by presenting a promotion in a way that was likely to encourage potentially harmful gambling behaviour.

  • LC International Ltd t/a Ladbrokes

    • Not upheld
    • Television
    • 03 June 2020

    A TV ad for a gambling company did not break the rules on encouraging gambling behaviour that was socially irresponsible or portray gambling as indispensable.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Procter & Gamble UK

    • Upheld in part
    • Website (paid ad), Website (own site)
    • 27 May 2020

    A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Grapevine Europe Ltd

    • Upheld
    • Television
    • 20 May 2020

    A TV ad for a car buying comparison site misled consumers about what personal information was needed to obtain valuations from their website.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Boohoo.com UK Ltd

    • Upheld
    • Email, Internet (social networking)
    • 06 May 2020

    Discount claims in an email and website misleadingly implied all products would be discounted and a countdown clock on the website misleadingly implied the offers were time-limited.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • Sorelle UK Brand Ltd

    • Upheld
    • Internet (on own site), Website (own site)
    • 29 April 2020

    Product listings on a website for faux fur jackets were misleading because the advertiser was unable to demonstrate that their products did not contain real animal fur.

  • Asos.com Ltd

    • Upheld
    • Internet (social networking)
    • 22 April 2020

    An Instagram story that contained an affiliate link was not obviously identifiable as an ad.

  • ASTOK Ltd t/a TVBet

    • Upheld
    • Poster, Newspaper, Magazine
    • 15 April 2020

    A media screen and a press ad for a provider of live games to the betting industry made misleading #1 and best-selling claims.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Internet (social networking)
    • 15 April 2020

    Ads in social media for a plant-based burger misleadingly implied that the product was suitable for vegans and vegetarians.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 08 April 2020

    Two TV ads for a video game were not scheduled inappropriately.

  • Sky UK Ltd t/a Sky, NowTV

    • Not upheld
    • Television
    • 08 April 2020

    TV ads for a video game and a film were not scheduled inappropriately.

  • British Airways plc

    • Upheld
    • Internet (on own site), Radio
    • 01 April 2020

    A website and radio ad for British Airways made misleading claims about a 2-for-1 travel voucher.

  • Merlin Entertainments plc

    • Not upheld
    • Internet (on own site)
    • 01 April 2020

    Claims on Alton Towers’ website that fastrack passes reduced queue times were not misleading.

Informally resolved (14)
  • Blue SAS

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Holidays, travel and motoring

  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Expedia.com Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • In The Style Fashion Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden

  • Splendor SA

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery, Pricing and charges

  • Tobell Insurance Services Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Direct mail
    Topic: Holidays, travel and motoring

  • Waterstones Booksellers Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol