Rulings (148)
  • Air France-KLM

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Etihad Airways

    • Upheld
    • Internet (display)
    • 06 December 2023

    A paid-for Google ad gave a misleading impression of the airline’s environmental impact.

  • Imiracle (HK) Ltd t/a ELFBAR

    • Upheld
    • Poster, Digital outdoor
    • 29 November 2023

    A poster ad and digital billboard ad for Elfbar vapes misleadingly omitted information about limited recycling options, mislead about the environmental benefit the products offered and misleadingly highlighted an environmental benefit that comes from a legal obligation which also impacts competing products.

  • ACME Vape Ltd

    • Upheld
    • Social media (own site)
    • 22 November 2023

    Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes

  • Cloud City Vapez UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes. 

  • CrypticKits

    • Upheld
    • Social media (own site)
    • 22 November 2023

    A TikTok post and Instagram post misleadingly implied that people could buy football shirts for £1

  • Fiat Chrysler Automobiles UK Ltd

    • Not upheld
    • Internet (video)
    • 22 November 2023

    A pre-roll YouTube ad did not condone or encoruage unsafe or irresponsible driving

  • Kollo Health Ltd

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.

  • Organic Burst World SA t/a Organic Burst

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad claimed that food supplement spirulina could treat vitamin B12 deficiency and therefore reverse the growth of grey hair, which breached the rules on claiming a food supplement can treat clinical vitamin deficiencies and symptoms. 

  • Toyota (GB) plc

    • Upheld
    • Poster, Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook post and a poster ad condoned using vehicles in a way that disregarded their impact on nature and the environment, and as such were socially irresponsible. 

  • Harvey Water Softeners Ltd

    • Upheld
    • Internet (website content)
    • 15 November 2023

    A website that claimed consumers could “save up to £1100” and reduce energy bills by 30% was misleading and couldn’t be substantiated.

  • Mecca Bingo Ltd

    • Upheld
    • Social media (own site)
    • 15 November 2023

    An Instagram post featuring Baga Chipz irresponsibly suggested gambling could enhance a person’s self-image or self-esteem.

  • SpiderfarmerLED

    • Upheld
    • App (paid ad)
    • 15 November 2023

    An in-app ad irresponsibly condoned growing cannabis.

  • WHM Hair Transplant and Aesthetics t/a WHM Clinic

    • Upheld
    • Social media (paid ad)
    • 15 November 2023

    A paid-for Facebook ad for cosmetic surgery abroad was irresponsible for exploiting insecurities around body image, trivialised the decision to undergo cosmetic surgery and omitted information about the need for a pre consultation.

  • Emma Matratzen GmbH t/a Emma Mattress

    • Upheld
    • Internet (website content)
    • 08 November 2023

    Two paid-for YouTube ads failed to make it clear that a mattress comparison site was owned by a mattress company.

  • Geekvape Electronic Cigarettes (UK) Ltd

    • Upheld
    • Internet (video)
    • 08 November 2023

    A TikTok post on Lucci Love’s account promoted unlicensed, nicotine-containing e-cigarettes and their components.

  • Vaporesso

    • Upheld
    • Internet (video)
    • 08 November 2023

    Two TikTok posts on Ethan Overton and Lucky Ben’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.

  • Voopoo International Inc

    • Upheld
    • Internet (video)
    • 08 November 2023

    Three TikTok posts on Chantel Surge, Charlie Morrison and Lorenx’s accounts promoted unlicensed, nicotine-containing e-cigarettes and their components.

  • Daniels Vapes t/a danielsvapes1

    • Upheld
    • Social media (paid ad)
    • 01 November 2023

    A paid-for TikTok ad promoted unlicensed nicotine-containing vapes, and TikTok breached the rules for Video Sharing Platforms regulated by statute by an including an ad for electronic cigarettes.

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Upheld
    • Social media (own site)
    • 01 November 2023

    Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.