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Edrington-Beam Suntory UK
A TV ad for whisky did not link alcohol with sexual activity and did not breach the BCAP Code.
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Flights & Holidays UK Ltd
A website ad for an online travel agency was banned for making a misleading price claim for a flight from London to Orlando.
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In The Style Fashion Ltd t/a In the Style
A website and Instagram post by an online fashion retailer were banned for implying that all their products were included in an offer when this was not actually the case.
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Manuka Doctor (UK) Ltd
A newspaper ad for a brand of honey was banned for implying that it could be used as a treatment for coughs and for implying that its “anti-microbial” properties could treat diseases.
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Yoo Delivery Company Ltd
A Facebook post for a delivery company was banned for promoting cigarettes as advertising tobacco products is prohibited by the CAP Code.
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Lidl Great Britain Ltd
Two leaflets, a website, and two newspaper ads for Lidl products were banned for quoting unsubstantiated RRP claims.
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SCA Investments Ltd t/a Gousto
A website ad for the meal subscription service Gousto misleadingly stated that their packaging was 100% plastic free and misleadingly stated that it was 100% recyclable.
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Licensed Taxi Drivers Association Ltd t/a LTDA
A radio ad promoting London black cab services exaggerated the extent to which features of the taxis could reduce the spread of COVID-19.
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BrewDog plc
Poster and press ads for BrewDog beer broke the rules on offence by using a reference to an expletive in media targeted to a general audience. The same ad appearing in targeted magazines did not break the rules.
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Person(s) unknown t/a TBM Enterprises and Thebettingman
An Instagram story by Sam Gowland was not obviously identifiable as an ad and broke the rules on social responsibility for suggesting using betting tipsters was a way of achieving financial security.
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TUI UK Ltd
Claims on a travel and tourism company website for hotel rooms were not misleading.
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Town Force Ltd
A website ad for a plumbing service was banned for misleadingly stating that they did not charge a call-out fee when it was their policy to do so.
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LC International Ltd t/a Gala Spins
A paid-for Facebook post by a gambling company was banned for being of particular appeal to children.
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Profit Accumulator Ltd t/a Bonus Accumulator
A paid-for Facebook post and a website post for a betting company were banned for presenting gambling as a way to achieve financial security, for being misleading and for being socially irresponsible.
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Technical Specialities Ltd t/a Lakeland Paints
A website ad for a paint product was banned for making misleading claims about its effectiveness in absorbing air pollutants.
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Betfair Casino Ltd t/a Betfair Casino
A TV ad for Betfair did not portray, condone or encourage gambling behaviour that was socially irresponsible.
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ElectraWorks Ltd t/a BWIN party, Party Poker
A paid-for Google search ad for a betting website irresponsibly suggested consumers could achieve financial security by gambling.
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Marlow Foods Ltd t/a Quorn Foods
A TV ad for a Quorn product was banned for misleadingly implying that it helped reduce consumers’ carbon footprint.
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The Trade Centre Group plc t/a The Trade Centre UK, The Trade Centre Wales
A radio ad for a used car dealer was banned for presenting the terms and conditions in an unclear and ambiguous manner.
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Beer52 Ltd
A website ad for a beer subscription service made misleading claims about a discount offer.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (58)