Rulings (19)
  • Cycle Safety Technologies Ltd

    • Upheld
    • Internet (on own site)
    • 15 May 2019

    A tweet from Cycle Safety Technologies, a traffic monitoring app for drivers and cyclists, posted on 11 February 2019, stated “We confirm that cycle safety technology app Is for all road users. If a cyclist Is not using the app but a driver Is using the app the responsibility rest [sic] with the cyclist. All accidents ...

  • WHG (International) Ltd

    • Upheld
    • Internet (social networking)
    • 15 May 2019

    A paid-for message from William Hill seen on the dating app Tinder, on 11 March 2019, stated "Stuck in the friend zone? You won't be for much longer if you use this Cheltenham free bet offer. Join William Hill with code W40 and bet £10 on any Cheltenham race to get 4 X £10 free bets. T&Cs apply". This was...

  • Entertaining Play Ltd t/a Monopoly Casino

    • Upheld
    • Internet (display)
    • 08 May 2019

    A banner ad for Monopoly Casino, seen 7 February 2019 on the Mirror Online website, featured an image of the character ‘Mr Monopoly’ and text which stated “Monopoly Casino”, “SUPER MONOPOLY MONEY” and “PLAY NOW”.

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • Television
    • 08 May 2019

    A TV ad for Paddy Power Rewards, seen in February 2019, featured Rhodri Giggs (brother of former footballer and now manager Ryan Giggs) speaking to camera, saying he had “[A]lways lived a loyal life” by drinking in the same pub, going to the same gym, etc. Shown in a pub, a woman behind the bar asked, "...

  • Tottenham Hotspur Football & Athletic Co. Limited

    • Upheld
    • Internet (social networking)
    • 08 May 2019

    A tweet from Tottenham Hotspur's Twitter page, seen on 5 March 2019, featured an image of the team's starting line-up against Borussia Dortmund, including players Harry Winks and Davinson Sanchez. The image featured the William Hill logo and accompanying text stated "Latest odds from @WilliamHill" and...

  • British American Tobacco UK Ltd t/a Vype

    • Not Upheld
    • Poster
    • 01 May 2019

    A poster for Vype electronic cigarettes, seen on a bus shelter on 28 February 2019.

  • Really Great Cruises Ltd t/a Cruise Nation

    • Upheld
    • E-mail
    • 24 April 2019

    Two direct marketing emails from Cruise Nation, promoting cruise holiday deals: a. An email received on 20 September 2018 included the text “THE DRINKS ARE ON US! FROM ONLY £799”. A circular icon with a green tick and the text “lowest price guaranteed” was placed beside the price claim....

  • Ceva Animal Health Ltd

    • Upheld
    • Television
    • 17 April 2019

    A TV ad for animal health company Ceva Animal Health, seen on 31 December 2017, promoted their plug-in diffuser Adaptil. The ad depicted a dog owner and her dog. The dog owner said, “This is Dude. He is almost two years old. He used to get super anxious when left alone.” The ad showed the dog pawing at the ...

  • Leftmove Estate Agents Ltd

    • Upheld
    • Internet (on own site), Internet (social networking), Brochure
    • 17 April 2019

    A website and a Facebook post for estate agent Leftmove: a. The website www.leftmove.com, seen on 11 January 2019, stated on the home page "Official Market Leaders ... In 2017 we sold more in PR4 than any of our competitors. During the period 01/01/2017 - 31/12/2017 we successfully sold more properties in the P...

  • Petfre (Gibraltar) Ltd t/a Betfred

    • Not Upheld
    • Television
    • 17 April 2019

    A TV ad for Betfred, seen 20 January 2019, featured a woman in the bath, a man preparing a meal and a woman exercising all while playing online bingo on mobile devices. The voice-over stated, “Love to chill in the bath? Make it a thrill and a laugh with Betfred bingo. Forget those two little ducks, soak up the ac...

  • Dogmates Ltd t/a Butternut Box

    • Upheld
    • Internet (on own site)
    • 10 April 2019

    A website for Butternut Box dog food, www.butternutbox.com, seen on 29 June 2018, featured text which stated "Fresh, home-cooked meals. Perfectly portioned. Delivered to your door".

  • Edrington Distillers Ltd t/a Macallan

    • Upheld
    • Internet (social networking), Television, VOD
    • 10 April 2019

    A TV ad, video on demand (VOD) ad and a paid-for ad on Instagram for Macallan whisky, seen in December 2018: a. The TV ad featured a man leaping off a cliff and tumbling towards the ground. As he fell, feathers started sprouting out of his arms and he began to grow wings. On-screen text stated "Would you risk f...

  • Greenbank Holidays Ltd t/a Eurocamp

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad for the travel company Eurocamp, seen on 12 January 2019 included several scenes of people enjoying their holiday, including a toddler in sunglasses lying on their back with their arms behind their head, in bright sunlight on a rubber ring in a swimming pool. The scene was accompanied by a voice-over that state...

  • Suzuki GB plc

    • Not Upheld
    • Television
    • 10 April 2019

    A TV ad for Suzuki, seen on 8 January 2019, promoted the Suzuki Vitara car. The ad showed a car being driven through the streets of a city, then over a bridge and into the countryside, by a man. A voice-over, using a child’s voice, stated, “I’m 36, I’m a husband, a manager, and still very good l...

  • Procter & Gamble UK

    • Not Upheld
    • Television, VOD
    • 27 March 2019

    A VOD and a TV ad for Procter & Gamble’s Fairy Liquid washing up liquid, seen in May 2018: a. The VOD ad stated in the voice-over, “Here’s a very scientific experiment to see how much easier new Fairy with Lift Action makes the washing up.” Images compared Fairy Liquid and the “Next...

  • Perfetti Van Melle UK Ltd

    • Not Upheld
    • Internet (on own site), Internet (video), Internet (social games)
    • 20 March 2019

    A website, three Facebook posts and a YouTube video for Chupa Chups, seen on 20 March 2018: a. The home page of the website www.chupachups.co.uk, included icons for three videos which were hosted on a different page of the website, called “Promotions”. All three icons contained images of vloggers. It fea...

  • Bonne Terre Ltd t/a Sky Bet

    • Upheld
    • Television
    • 13 March 2019

    A TV ad for Sky Bet, seen on 30 August 2018, promoting their “Request a Bet” service. The football presenter Jeff Stelling said, “Forget ‘anything can happen’, in sport anything does happen. But could it be better? With Request a Bet it could. Spark your sports brain and roll all the possi...

  • Love Windows Ltd

    • Upheld
    • Internet (on own site), Television
    • 13 March 2019

    A TV ad and a website for Love Windows, seen in late July and August 2018: a. The TV ad featured an actress in a house, motioning at the windows. She said, “I know what you're thinking - oh my, triple glazed windows like these three from Love Windows at only £299 each - but there's no catch. Get ...

  • TravelJigsaw Ltd t/a Rentalcars.com

    • Upheld
    • Internet (price comparison)
    • 13 March 2019

    An ad for a hire car, seen on www.rentalcars.com on 9 November 2018, featured text which stated "Citroen C3 or Similar...Price for 5 days: £102.30 [struckthrough] £93.86". Further text stated "+84.13€ (about £73.28) car hire company fee".