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Babyboo Fashion Pty Ltd t/a Babyboo Fashion
A paid-for Instagram post by an online clothing retailer was banned for being likely to cause serious or widespread offence by objectifying women.
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Gallaher Ltd t/a JTI UK
A video ad for a nicotine pouch product was banned for implying that nicotine pouches had mood-alerting or stimulant effects which made gaming more enjoyable.
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Kendal Nutricare Ltd t/a Kendamil
Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.
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Prettylittlething.com Ltd
A TikTok post by influencers promoting a fashion brand broke the CAP Code as it was not obviously identifiable as an ad.
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RR Whisky Ltd
A Facebook and website ad for a whisky company were banned for irresponsibly linking the consumption of alcohol with mountaineering, an activity in which drinking would be unsafe.
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UAB Commerce Core t/a FitsWatch
A paid-for YouTube ad for a smart watch was banned for showing an Apple Watch to promote a different product. We referred the matter to CAP’s Compliance team.
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Vauxhall Motors Ltd
A TV ad for the Vauxhall Corsa was not found to be misleading.
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DNAfit Life Sciences Ltd t/a DNAfit
A paid-for Instagram ad for a health and wellbeing company was banned for misleadingly implying they could provide consumers with effective personalised exercise and nutrition advice based on sequencing of their DNA that would result in improved health and fitness outcomes.
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Genus UK Ltd t/a Select Fashion
Two Instagram posts by two influencers promoting a fashion company broke the CAP code as they were not obviously identifiable as ads.
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Bamby H2O
A pre-roll ad on YouTube for a rapper’s single, which featured drug references, nudity and strong language, was banned for being socially irresponsible and likely to cause serious and widespread offence.
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Team HARD Racing Ltd
A paid-for Instagram post and a website post promoting a competition to win a car breached the CAP Code as it was administered unfairly.
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Watches of Switzerland Company Ltd t/a Goldsmiths
A website post by a jewellery retailer was banned for making misleading savings claims about a pair of earrings.
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Camden Town Brewery Ltd
A TV ad for a brewery was banned for presenting a giveaway of free items in an unclear way that confused it with a prize draw. The same ad was not likely to appeal strongly to children.
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Dalradian Gold Ltd
A newspaper ad for a gold mining construction project was banned for misleadingly implying that materials extracted from the proposed mine would be used in the renewable energy industry.
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Beer52 Ltd
A letter from a beer company broke the CAP Code as it was not obviously identifiable as an ad.
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Furosystems Ltd
A website post, a YouTube video, an Instagram post and two Facebook posts for an electric scooter manufacturer were banned for misleadingly and irresponsibly suggesting electric scooters could be used on public roads or pavements in the UK.
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Diageo Great Britain Ltd
A TV ad for a whisky company did not imply, condone, or encourage irresponsible drinking or immoderate drinking and did not breach the BCAP Code.
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Boohoo.com UK Ltd in association with Luke Mabbott
A TikTok post by an influencer promoting the fashion retailer Boohoo breached the CAP Code as it was not obviously identifiable as an ad.
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ITV Broadcasting Ltd
A TV ad by McDonald’s aired during an ad break for the film Nancy Drew was not found to have breached the BCAP Code.
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LC International Ltd t/a Ladbrokes
A video on demand ad for Ladbrokes which appeared on All4 was banned for depicting gambling behaviour that was socially irresponsible, as a person in the ad was shown to be detached from his surroundings after placing a bet.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (60)