Rulings (46)
  • BetIndex Ltd

    • Upheld
    • Internet (video)
    • 18 September 2019

    A BetIndex ad on YouTube broke the rules for encouraging gambling behaviour that was socially irresponsible, not making clear the associated financial risks and for creating the false impression that the product was an investment opportunity.

  • Brooks Brothers UK Ltd

    • Upheld
    • Internet (social networking)
    • 18 September 2019

    An Instagram post by influencer Matthew Zorpas was banned for not being obviously identifiable as an ad.

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 18 September 2019

    A TV ad for Coral was banned for encouraging repetitive participation in gambling.

  • Tesco Stores Ltd t/a Tesco

    • Upheld in part
    • National press, Television
    • 18 September 2019

    TV and press basket comparison ads for Tesco were found to be misleading.

  • We Buy Any Car Ltd

    • Not Upheld
    • Television, Radio
    • 18 September 2019

    Ads on TV and radio for webuyanycar.com were not misleading about the advertiser’s vehicle valuation because a used car’s worth was not an objective measure and the ads focused on the speed and simplicity of the service.

  • Digital Ad Works Ltd t/a supersavingdeal.com

    • Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on Facebook for a pancake cooker misleadingly implied it was free.

  • Iceland Foods Ltd t/a Second Avenue

    • Upheld
    • National press
    • 11 September 2019

    A regional press ad for Iceland price comparisons was banned for making misleading claims.

  • Mars Wrigley Confectionery UK Ltd

    • Not Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on YouTube for Maltesers was unlikely to cause serious or widespread offence as we judged the advertiser had taken adequate measures to ensure that the ad was not irresponsibly targeted.

  • Roofoods Ltd t/a Deliveroo

    • Upheld
    • Television
    • 11 September 2019

    A Deliveroo ad on TV misleadingly implied delivery was unrestricted throughout the UK.  

  • Waverley Media Ltd t/a Waverley Media Ltd

    • Upheld
    • Internet (on own site)
    • 24 July 2019

    A web document for a provider of 'trading systems', Waverley Media, seen on 23 April 2019, promoted a scheme named 'Daisho-Lite'. The document featured text which stated "a handful of disgruntled competitors and serial complainers who can't be bothered to follow instructions have been hard at w...

  • Dyson Ltd

    • Upheld
    • Television
    • 17 July 2019

    A TV ad for the Dyson Pure Hot + Cool Fan, seen in April 2019, featured a voice-over that stated, "Pollutants can build up indoors. Gases, allergens and particles. So Dyson's purifying fan heaters use sensors to detect them, capturing them inside sealed HEPA and carbon filters to clean the air. Then project 29...

  • PPB Counterparty Services Ltd t/a Betfair

    • Not Upheld
    • Internet (on own site)
    • 10 July 2019

    A web page titled “Cash Out” featured on the promotions section of the website www.betfair.com, seen in October 2018. Text stated “CASH OUT KEEP YOUR EYE ON THE BALL CASH OUT WHEN THE MOMENT IS RIGHT AND TAKE YOUR PROFITS … HOW IT WORKS 1. Add selections to your betslip as normal. Bets eligi...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • Heineken Enterprise Ltd

    • Not Upheld
    • Internet (social networking)
    • 04 September 2019

    The targeting of ads on Tanya Burr’s Instagram page for Heineken beer was acceptable because less than 25% of the audience were under the age of 18.

  • Practical Publishing International Ltd t/a moremags.com

    • Upheld
    • Internet (on own site)
    • 04 September 2019

    A website for a craft magazine misleadingly claimed that promotional items were “gifts” when in fact the items were included in the package price.

  • Diamond Mist Ltd

    • Upheld
    • Transport
    • 28 August 2019

    An ad for Diamond Mist Eliquids, a vaping product, seen on the side of a bus in April and May 2019. It featured an image of the eyes and eyebrows of a bald-headed man. Text stated “Mo’s Mad for Menthol. Explore Our Vape Flavours: Find Your Favourite #switchtomist. Some Eliquids contain Nicotine Which Is ...

  • BVS Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    A downloadable brochure for a car tuning service – Tunit Performance tuning – entitled “PERFORMANCE AND ECONOMY SOLUTIONS FOR ALL PETROL AND DIESEL CARS, 4x4s, COMMERCIAL AND AGRICULTURAL VEHICLES”, seen on 13 May 2019. It featured text which stated “An independent university study foun...

  • BetIndex Ltd

    • Upheld
    • Internet (social networking)
    • 21 August 2019

    A paid-for Facebook ad for Football INDEX – Bet & Trade, seen 20 May 2019, promoted a gambling app. Text stated "Jadon Sancho is now the football stockmarket's third most valuable player, with many traders seeing handsome profits”. It also listed the name, image and "Buy" and "...

  • Cambridge Chocolate Technologies Ltd

    • Upheld
    • Internet (on own site)
    • 21 August 2019

    Two websites for Cambridge Chocolate, seen on 21 February 2019:  a. The first website, www.esthechoc.com/uk, featured a page titled “What is esthechoc?”. Text on the page stated “One small esthechoc a day helps to regain your skin health and slow down the ageing process”. Further text &l...

  • Wowcher Ltd

    • Upheld
    • Internet (sales promotion)
    • 21 August 2019

    An ad for a set of four Tefal kitchen pans, seen 16 March 2019 on www.wowcher.co.uk, stated “4pc Tefal Pan Set” and “£29.99 instead of £89.99 (from Elite Housewares) for a four-piece Tefal pan set - save 67%”. The ad featured four images: three showed the same pan set and the four...

Informally resolved (12)
  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Royal Panda Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gambling

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • Coys of Kensington Automobiles Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • VAILLANT LTD

    • 19 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • British Airways Plc

    • 05 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Roofoods Ltd

    • 05 June 2019

    Media: Internet
    Topic: Food, drink and supplements

  • British Airways Plc t/a British Airways

    • 29 May 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring