Rulings (120)
  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • Diesel SpA t/a Diesel

    • Upheld in part
    • Website (paid ad)
    • 11 June 2025

    A paid-for ad featuring Katie Price was irresponsible and likely to cause serious offence by objectifying and sexualising women.

  • LC International Ltd t/a Ladbrokes

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad featured content that was reflective of youth culture and was likely to be of strong appeal to under-18s.

  • Mars Wrigley Confectionery UK Ltd

    • Upheld
    • Television, Video on demand
    • 11 June 2025

    A TV and Video on Demand ad condoned unsafe driving.

  • LiveScore Betting & Gaming (Gibraltar) Ltd t/a LiveScore Bet

    • Upheld
    • App (paid ad)
    • 04 June 2025

    Two in-app ads seen on the LiveScore app were inappropriately targeted towards under-18s.

  • AirDoctor LLC t/a AmazingAir

    • Upheld
    • 28 May 2025

    A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Viva Research Ltd t/a Vivanmn

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • GreenPixel Ltd t/a Hotel Merge Empire

    • Upheld
    • Game (mobile/app)
    • 21 May 2025

    An in-game ad was likely to cause serious or widespread offence, including by condoning domestic violence.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • ZOE Ltd t/a Zoe

    • Upheld
    • 21 May 2025

    A paid-for Facebook ad misleadingly claimed that a supplement didn't contain any ultra-processed ingredients.

  • Golden Vape UK Ltd t/a Golden Vape

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • UK Electronic Cigarette Ltd t/a UKVAPINGSTORE

    • Upheld
    • Search (paid)
    • 14 May 2025

    A paid for Google ad promoted unlicensed nicotine-containing e-cigarettes through a sponsored link.

  • Rosenthal Capital Ltd t/a ULEZProsperity

    • Upheld
    • Website (own site)
    • 07 May 2025

    A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.

  • Whaleco UK Ltd t/a Temu

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was likely to cause serious or widespread offence.

  • Dualit Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. 

  • Groupon International Ltd

    • Upheld
    • Website (own site)
    • 30 April 2025

    A website made misleading pricing and savings claims.

  • Lavazza Coffee (UK) Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.

  • ABD Supplies Ltd

    • Upheld
    • Email, Website (own site)
    • 23 April 2025

    Two emails and two product listings misleadingly and irresponsibly suggested that HID and LED conversion kits could be used by most vehicles on public roads.

Informally resolved (20)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol

  • We Love Holidays Ltd t/a LoveHolidays

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Vaping, smoking and drugs

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • AG Communications Ltd

    • 19 June 2024
    • Number of complaints: 1

    Topic: Gambling

  • Air France-KLM t/a Air France

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Awaze Vacation Rentals Ltd t/a Hoseasons, Cottages.com

    • 19 June 2024
    • Number of complaints: 2

    Topic: Holidays, travel and motoring

  • Dreams Ltd t/a Dreams plc

    • 19 June 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Norwegian Cruise Line Holdings Ltd t/a NCL

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • RAC Motoring Services t/a RAC Motoring Services

    • 19 June 2024
    • Number of complaints: 1

    Topic: Holidays, travel and motoring

  • Waitrose Ltd t/a Waitrose & Partners

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements

  • Wowcher Ltd t/a Wowcher

    • 19 June 2024
    • Number of complaints: 1

    Topic: Food, drink and supplements