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Perrin Et Fils SAS t/a La Vieille Ferme
A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.
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SnackVerse Ltd
A webpage for a snack subscription box misleadingly implied their subscribers would receive a specific country-themed box but didn’t make clear this was subject to allocation conditions.
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Linjer Ltd
Two paid-for Google ads for a jewellery retailer didn’t make clear that their diamonds were synthetic.
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Novita Diamonds Ltd t/a Novita Diamonds
Two paid-for Meta ads for a jewellery retailer didn’t make clear that their diamonds were synthetic.
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Bestway Retail Ltd t/a Bargain Booze
A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness.
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GLP-1 Pro Ltd t/a GuLP-1
Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...
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Bakkavor Ltd
A promotion featured on the packaging of a cookie dough dessert misleadingly implied that particular products were included in the promotion, causing unnecessary disappointment.
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CC Response NW Ltd
Two paid-for Google search listings and a web landing page for an accident claims management company failed to make the nature of their service clear, misleadingly implied there was no cost to consumers and made misleading claims in relation to potential savings.
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Gismart Ltd t/a Dancebit
A paid-for Facebook ad for a dance workout app misleadingly stated that their service was free.
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iRevolution Claims Ltd
Three Google search listings and a website for an accident claims management company failed to make the nature of their service clear and misleadingly implied there was no cost to consumers.
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Birling Shore Ltd t/a ShroomIQ
A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...
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Pets Corner UK Ltd t/a Pet Food Expert
A homepage for a website providing information about pet food falsely implied they were acting for purposes outside their trade by misleadingly presenting the website as independent.
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Shop TJC Ltd t/a Ideal World
Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.
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GDK International Ltd t/a German Doner Kebab
An Instagram ad for German Doner Kebab, posted by influencer John Fisher, didn’t break the rules by featuring an identifiable less healthy product.
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Iceland Foods Ltd t/a Iceland and The Food Warehouse
A banner ad and a display ad for Iceland Foods broke the rules by featuring identifiable less healthy food products.
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Lidl Northern Ireland Ltd
An Instagram post for Lidl by influencer Emma Kearney broke the rules by featuring an identifiable less healthy food product.
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On The Beach Ltd
A TV ad for On the Beach didn’t break the rules by featuring an identifiable less healthy product.
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Skill on Net Ltd t/a Gecko Play
A paid-for Instagram ad for a gambling website portrayed, condoned and encouraged gambling behaviour that was socially irresponsible and could lead to financial, social or emotional harm.
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Sazerac UK Ltd t/a Hi-Spirits
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
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222 Collective Group Ltd t/a 222collectiveuk
A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (130)