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Kendal Nutricare Ltd t/a Kendamil
Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.
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ContextLogic Inc t/a Wish.com
A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.
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ContextLogic Inc t/a Wish.com
Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.
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Mizkan Euro Ltd t/a Branston
A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.
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Hey Habito Ltd
A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.
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ITV Broadcasting Ltd
A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (6)