Rulings (21)
  • Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel

    • Upheld
    • Internet (video)
    • 29 June 2022

    A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted.

  • Capri Sun GmbH

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.

  • IMC Toys UK Ltd

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.

  • IMC Toys UK Ltd

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.

  • U K Insurance Ltd t/a Churchill

    • Upheld
    • Internet (website content)
    • 15 June 2022

    A banner ad was unlikely to be obviously identifiable as such by its audience - young children, and therefore ‘enhanced’ disclosure was required.

  • Alibaba Group Holding Limited t/a Alibaba

    • Upheld
    • Website (paid ad)
    • 18 May 2022

    A website ad for an online retailer was irresponsible for portraying a female model who was under the age of 18 in a sexual way.

  • Hydrow Ltd

    • Upheld in part
    • Television
    • 18 May 2022

    A TV ad for a rowing machine that depicted road crossing in an irresponsible manner should have been scheduled away from programmes made for, or specifically targeted at, children.

  • Lamb & Co. Property Ltd

    • Upheld
    • Poster
    • 27 April 2022

    An outdoor poster for an estate agents was banned for being likely to cause offence.

  • The Otley Burger Company

    • Upheld
    • Social media (own site)
    • 20 April 2022

    A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.

  • The England and Wales Cricket Board Ltd

    • Upheld in part
    • Social media (paid ad), Email, Internet (website content), Social media (own site)
    • 13 April 2022

    We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.

  • John Adams Leisure Ltd

    • Not upheld
    • Television
    • 30 March 2022

    A TV ad for a board game was not found to be irresponsible. 

  • Yogscast Ltd

    • Not upheld
    • Internet (video)
    • 30 March 2022

    An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.

  • Columbia Pictures Corporation Ltd

    • Not upheld
    • Poster, Television
    • 09 March 2022

    A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted. 

  • Mondelez UK Ltd

    • Upheld
    • VOD
    • 19 January 2022

    A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.

  • Blackpool Pleasure Beach Ltd

    • Upheld in part
    • Poster
    • 22 December 2021

    A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.

  • Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure

    • Not upheld
    • Poster
    • 22 December 2021

    A billboard for a horror-themed Halloween event did not breach the CAP Code.

  • Diesel (London) Ltd

    • Upheld
    • Social media (paid ad)
    • 08 December 2021

    Two online display ads for the clothing retailer Diesel were banned for including overtly sexual imagery in an untargeted medium where they could be seen by children.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (website content)
    • 04 August 2021

    An ad for baby formula was banned over health and nutrition claims.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Turner Broadcasting System Europe Ltd

    • Upheld
    • Television
    • 04 August 2021

    A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.