Rulings (8)
  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (website content)
    • 04 August 2021

    An ad for baby formula was banned over health and nutrition claims.

  • Mondelez Europe Services GmbH

    • Not upheld
    • Internet (website content), Social media (own site)
    • 04 August 2021

    An ad for a limited edition beer was not banned.

  • Turner Broadcasting System Europe Ltd

    • Upheld
    • Television
    • 04 August 2021

    A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.

  • Crimestoppers Trust

    • Not upheld
    • Radio
    • 07 July 2021

    Two radio ads for the charity CrimeStoppers were not scheduled inappropriately and did not break the BCAP Code.

  • Nike (UK) Ltd

    • Not upheld
    • Television, VOD
    • 02 June 2021

    A TV ad, two VOD ads on All4 and ITV Hub, and a YouTube video for Nike which showed pregnant woman participating in sports were not found to be irresponsible and did not break the BCAP Code.

  • The Positive Birth Company Ltd

    • Upheld
    • Internet (website content)
    • 02 June 2021

    A website ad for a hypnobirthing course was banned for claiming to be the world’s most affordable hypnobirthing programme without holding adequate comparative evidence to substantiate the claim.

  • Kendal Nutricare Ltd t/a Kendamil

    • Upheld
    • Internet (social networking)
    • 07 April 2021

    Two Facebook ads for a formula milk manufacturer were banned for marketing infant formula, which is prohibited under the CAP Code.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • Social media (paid ad)
    • 18 November 2020

    A paid-for ad on Facebook was irresponsible for portraying a model who was under 18 years of age in a sexual manner.