Rulings (5)
  • All Care GB Ltd

    • Upheld
    • Leaflet
    • 13 December 2017

    A flyer for All Care, a domiciliary care service, received in July 2017, included the text “paid DBS checks … guaranteed hours” and “Rates of pay £8.30 per hour Monday through Friday”.

  • New Leaf Adoption Ltd t/a New Leaf Adoption

    • Upheld
    • Internet (on own site)
    • 06 December 2017

    A website for an adoption agency, New Leaf Adoption (www.newleafadoption.co.uk), seen on 23 March 2017, contained text which stated "We only use experienced competent assessors".

  • Mothercare UK Ltd

    • Not Upheld
    • E-mail
    • 09 August 2017

    An email sent from Mothercare in December 2016 promoting Nestlé’s SMA PRO Follow-On Milk product featured text that stated “mothercare welcome to the club … SMA PRO Follow-On Milk … The first 1000 days of your baby’s life are very important for their future. This marks the time from the start of pregnancy to a child...

  • iCandy World Ltd

    • Upheld
    • Internet (on own site)
    • 05 July 2017

    A website for iCandy pushchairs, www.icandyworld.com, seen on 5 September 2016, stated "... The world's first single footprint double pushchair ... In 2007 ... we launched the world's first ever single to double pushchair in a single footprint ...".

  • Queens Solitaire Games

    • Upheld
    • In-game (apps)
    • 15 February 2017

    A banner ad for a solitaire game, seen on the lock screen of a phone that was running the AVG Cleaner app in October 2016, featured three women in bikinis posing in a suggestive manner.

Informally resolved (27)
  • Holisticare Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Excellence Physiotherapy Ltd t/a Baby Physio

    • 06 December 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

  • Wren Laboratories Ltd

    • 06 December 2017
    • Number of complaints: 1

    Media: National press
    Topic: Health conditions, Children and the vulnerable

  • Department for Education

    • 29 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Firtree House Nursing Home

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Little Ones UK Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Mothercare UK Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Noah's Ark - The Children's Hospice

    • 08 November 2017
    • Number of complaints: 1

    Media: Circular
    Topic: Charity, education and Third sector, Children and the vulnerable

  • In The Playroom

    • 01 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Beauty products, grooming and hygiene, Children and the vulnerable

  • Channel 5 Broadcasting Ltd t/a Channel 5

    • 27 September 2017
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Children and the vulnerable

Mail order cases (1)
  • The Entertainer (Amersham) Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Children and the vulnerable

Database cases (1)
  • Smyths Toys UK Ltd

    • 11 October 2017