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Norfolk Dinosaur Park Ltd t/a PrimEvil
A poster for a horror-themed Halloween event was likely to cause children fear or distress.
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Petfre (Gibraltar) Ltd t/a Betfred
Three tweets for Betfred featured Anthony Joshua, who is of inherent strong appeal to under-18s.
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Whaleco UK Ltd t/a Temu
Four display ads and an in-app ad for Temu were sexually graphic and likely to cause widespread offence; sexualised someone who was a child; sexually objectified women; and were inappropriately targeted.
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Bonne Terre Ltd t/a Sky Bet
A promoted tweet for Sky Bet featured Gary Neville, who is a public figure of strong appeal to under-18s.
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Rosecrab Ltd
An in-game ad for a mobile game app Love Paradise – Merge Makeover was irresponsible, offensive and harmful.
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Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com
A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.
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Person(s) unknown
A paid-for Facebook ad for a foetal doppler retailer misleadingly implied that the device could help detect health issues early, provided parents with reassurance that an unborn baby was healthy and discouraged parents from seeking essential treatment.
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AB InBev UK Ltd t/a Camden Town Brewery
A TV ad for Camden Town Brewery was of strong appeal to people under 18 years of age as it featured animated characters in a fun and engaging way that would appeal to a younger audience.
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Boots UK Ltd t/a boots.com
Four paid-for Google ads for Boots breached our rules by promoting infant formula.
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WHG (International) Ltd t/a William Hill Online
A promoted tweet for William Hill was not of strong appeal to those aged under 18.
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Hillside (UK Sports) ENC t/a bet365
A tweet published by Sky Sports Premier League’s Twitter account, promoted by bet365 broke our strict rules, by featuring Granit Xhaka who has a strong appeal to those under 18 years of age.
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LC International Ltd t/a Ladbrokes
Four promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring prominent tennis players.
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Fugo Information Technology and Software LLC t/a Fugo Games
An in-app ad for a gaming app was socially irresponsible and was likely to cause serious or widespread offence as it referenced expletives.
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LC International Ltd t/a Ladbrokes
Two promoted tweets for Ladbrokes broke our strict ‘strong appeal’ rules, by featuring five Premier League managers.
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Litty Liquor
Three posts on an alcohol brand’s Instagram account broke our rules by featuring the rapper ArrDee who is under 25 years of age and encouraged excessive and irresponsible consumption of alcohol.
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Eaton Gate Gaming Ltd t/a Kwiff
An ad for a gambling app on Portsmouth FC’s website was inappropriately targeted towards under-18s.
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HQD Tech UK
A TikTok post from George Baggs account promoted e-cigarettes in breach of our rules and featured someone with an e-cigarette who appeared to be under 25 years of age.
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BV Gaming Ltd t/a betvictor
A paid-for Facebook ad for a bookmaker broke the strict gambling rules by featuring footballers Jordi Alba and Sergio Busquets who were of strong appeal to under-18s.
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Grip Media Ltd t/a Save the Student
A student advice website misleadingly exaggerated the amount of money that an individual could likely expect to make when matched betting and was inappropriately targeted.
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Kendal Nutricare Ltd t/a Kendamil
A post on a formula milk manufacturer’s LinkedIn account and an in-app ad had the effect of marketing infant formula, confused between infant and follow-on formulas and made unauthorised health claims for infant formula.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (31)