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Paramount UK Partnership t/a Comedy Central, Paramount Comedy Channel
A pre-roll ad on YouTube for a Comedy Central programme was likely to cause serious offence and was irresponsibly targeted.
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Capri Sun GmbH
A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.
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IMC Toys UK Ltd
A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.
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IMC Toys UK Ltd
A banner ad was unlikely to be obviously identifiable as such by its audience, young children, and therefore ‘enhanced’ disclosure was required.
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U K Insurance Ltd t/a Churchill
A banner ad was unlikely to be obviously identifiable as such by its audience - young children, and therefore ‘enhanced’ disclosure was required.
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Alibaba Group Holding Limited t/a Alibaba
A website ad for an online retailer was irresponsible for portraying a female model who was under the age of 18 in a sexual way.
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Hydrow Ltd
A TV ad for a rowing machine that depicted road crossing in an irresponsible manner should have been scheduled away from programmes made for, or specifically targeted at, children.
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Lamb & Co. Property Ltd
An outdoor poster for an estate agents was banned for being likely to cause offence.
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The Otley Burger Company
A tweet, an Instagram and a Facebook post by The Otley Burger Company which referenced the disappearance of Madeleine McCann was banned for being likely to cause serious and widespread offence and distress.
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The England and Wales Cricket Board Ltd
We upheld in part complaints about ads for cricket tournament "The Hundred", and KP Snacks and its brands.
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John Adams Leisure Ltd
A TV ad for a board game was not found to be irresponsible.
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Yogscast Ltd
An ad on the Yogscast YouTube channel was not found to be inappropriately targeted at children.
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Columbia Pictures Corporation Ltd
A TV ad and poster ads for the cinema release of the film Venom: Let There Be Carnage were not irresponsibly targeted.
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Mondelez UK Ltd
A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.
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Blackpool Pleasure Beach Ltd
A digital poster for Blackpool Pleasure Beach was banned for being likely to cause fear and distress for children while appearing in an untargeted medium where it was likely to be seen by young children.
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Norfolk Dinosaur Park Ltd t/a Dinosaur Adventure
A billboard for a horror-themed Halloween event did not breach the CAP Code.
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Diesel (London) Ltd
Two online display ads for the clothing retailer Diesel were banned for including overtly sexual imagery in an untargeted medium where they could be seen by children.
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Kendal Nutricare Ltd t/a Kendamil
An ad for baby formula was banned over health and nutrition claims.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Turner Broadcasting System Europe Ltd
A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (21)