Rulings

United Carpets (Franchisor) Ltd t/a United Carpets

• Upheld in part
• Point of sale
• 03 January 2018

Three sales promotion price labels, seen in store in June 2017, for carpet retailer United Carpets:

a. The label for the “Superior Soft” range featured text that stated “Buy one metre get one metre free”. Further text stated “Only £33.46 m²”. Large text below this stated “That’s equivalent to only £16.73 m²”. ...

Cleano Ltd t/a bestendoftenancycleaning.co.uk

• Upheld
• Internet (on own site)
• 20 December 2017

The website bestendoftenancycleaning.co.uk, seen on 17 July 2017, contained various positive statements about the company and its services. A section headed "Our Testimonials" showed the Trustpilot Five Star and Google Reviews logos.

Logicor (CH) Ltd

• Upheld
• Internet (on own site)
• 20 December 2017

Advertising for Logicor:

a. A website, www.logicor.co.uk, for a research and development company, seen on 21 April 2017, included a product page for the Clear Heater System which contained the claims “We expect you to save at least 50% on your heating energy bills and in some cases up to 85% or more,...

Steinhoff UK Retail Ltd t/a Harveys Furniture

• Upheld
• Internet (sales promotion)
• 20 December 2017

A website for Harveys Furniture, www.harveysfurniture.co.uk, seen on 28 July, promoted a "Toulouse Large Sideboard". Text next to a picture of the sideboard stated "Was £499 - Now £399 - Save £100". Small text beneath the picture of the ad said the previous price applied from 14/06/17 to 20/06/17...

Advanced Wall Solutions Ltd

• Upheld
• Leaflet
• 06 December 2017

A leaflet by Advanced Wall Solutions Ltd for Proteks Systems, an exterior wall application, seen on 28 July 2017, invited recipients to contact them for a survey and quotation for their property. Text under the heading "What our customers say" stated "We had the Proteks System applied to our property ...

Klober Ltd

• Upheld
• Internet (on own site), Brochure
• 29 November 2017

A website and brochure for Klober Ltd, a roof ventilation and accessories company:

a. The website www.klober.co.uk, seen on 21 February 2017 on a page titled “Profile-Line ® Twin Plain Tile Vent” included the text “Suits Forticrete Gemini profiled Interlocking tiles”.

b. The brochure, seen in February 20...

Mdm UK Furniture & Decoration Ltd t/a Maisons du Monde

• Upheld
• Internet (on own site)
• 29 November 2017

A website for Maisons du Monde, www.maisonsdumonde.com/UK, seen on 5 September 2017, included text on a product page titled “TERENCE Taupe-coloured cotton modular sofa bed left armrest” which stated “Ships within 5 weeks”.

Pro-Dec Products Ltd t/a ScrewCaps UK

• Upheld
• Leaflet
• 29 November 2017

A flyer for ScrewCaps UK, a manufacturer of fastener cover caps, was seen on 15 August 2017. The image featured a naked woman photographed from the back, with the shot slightly angled from below, wearing ski boots, gloves and skis, and carrying ski poles. Red text stating “COVER UP” partially obscured her bottom.

Pioneer Bathrooms Ltd t/a HeatandPlumb.com

• Upheld
• Internet (sales promotion)
• 22 November 2017

A website for Pioneer Bathrooms, www.heatandplumb.com, seen on 2 August 2017, featured a banner which stated “USE CODE 5OFF5- SPEND £500 - GET 5% OFF WHEN YOU SPEND £500 on selected items”. A timer was shown which counted down the days, hours, minutes and seconds until the offer ended.

AC Products Ltd t/a chimneyrodsdirect.co.uk

• Not Upheld
• Internet (OM 3rd party)
• 01 November 2017

An eBay product page marketing a “Cyclone Power Sweep Chimney DIY Kit Flexible Nylon Rods Full Kit sold by AC Products Ltd, seen in May 2017 stated "*****These Rods are Manufactured in Britain … Purchase from a small UK Chimney Sweeping Manufacturing company Support British jobs. We Thank you!***** …”.