Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (5)

Town Force Ltd
- Upheld in part
- Internet (website content)
- 04 November 2020
A website ad for a plumbing service was banned for misleadingly stating that they did not charge a call-out fee when it was their policy to do so.
Technical Specialities Ltd t/a Lakeland Paints
- Upheld
- Internet (on own site)
- 14 October 2020
A website ad for a paint product was banned for making misleading claims about its effectiveness in absorbing air pollutants.
Everest Ltd
- Upheld
- Internet (on own site)
- 05 August 2020
A website ad for new household windows and doors was banned for making misleading savings claims.
Harvey Water Softeners Ltd
- Upheld
- Leaflet
- 05 August 2020
A leaflet for a water softener misleadingly claimed that the product produced glossier hair and softer skin.
Procter & Gamble UK
- Upheld in part
- Website (paid ad), Website (own site)
- 27 May 2020
A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

Informally resolved (0)

Mail order cases (0)

Database cases (0)