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WashWater UK Ltd
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
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OTTY Sleep Ltd
A website page for a mattress company made misleading savings claims.
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Stove Industry Alliance Ltd t/a Stove Industry Association
A website for the Stove Industry Association made unsubstantiated claims that modern stoves emitted significantly lower emissions than open fireplaces or older stoves, and that they were a low-emission way to heat a home. It also failed to make the basis of comparative environmental claims clear.
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Procter & Gamble UK t/a Ariel
A TV ad for Ariel laundry pods made an unsubstantiated claim that their product was as effective at cleaning clothes as other products, or when used in combination with laundry additives, and made unverifiable comparisons with identifiable competitors.
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Hammonds Furniture Ltd t/a Hammonds
A banner ad and a page on the Hammonds Furniture website, misleadingly implied that discount offers were time limited and also made unsubstantiated and unverifiable comparative claims with identifiable competitors.
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AirDoctor LLC t/a AmazingAir
A post on the health.detective Garstang Health Food Store’s TikTok account wasn't obviously identifiable as an ad and made medical claims for an unlicensed product.
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UAB Convenity t/a Huusk
A TV ad for Huusk Knives was irresponsibly scheduled.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (7)